Health Care Social Media And Digital Health
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Can Tweet chats improve health literacy?

Can Tweet chats improve health literacy? | Health Care Social Media And Digital Health | Scoop.it

Many patients with chronic conditions cannot understand or follow treatment instructions and information; however, many people are turning to social media to improve their health knowledge, engage with healthcare providers, stay informed and join discussions. 

Marie Ennis-O'Connor's insight:

Interview with Colleen Young #hcsmca moderator who says patients, as well as their caregivers, use social media to ask questions, expand their network and participate in the health community—thereby increasing their health literacy.  As a community moderator, she encourages people to become engaged patients and caregivers and recognize they are valued members of their healthcare team. 

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Health Care Social Media And Digital Health
Monitoring The Pulse Of Health Care Social Media And Digital Health
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Social Media And Ethical Concerns For Healthcare Professionals

Social Media And Ethical Concerns For Healthcare Professionals | Health Care Social Media And Digital Health | Scoop.it
While social media use in healthcare has the potential to bring value to patient-provider relationships, it is not without its ethical and professional challenges. This presentation looks at those challenges and suggests ways to deal with them.
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5 health care organizations that make the most of social media  

5 health care organizations that make the most of social media   | Health Care Social Media And Digital Health | Scoop.it
Busy medical professionals and communicators must diligently and consistently polish their brand’s online presence.
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Hospital Impact: For healthcare leaders, it pays to have a high social media IQ | FierceHealthcare

Hospital Impact: For healthcare leaders, it pays to have a high social media IQ | FierceHealthcare | Health Care Social Media And Digital Health | Scoop.it
For years, I have been encouraging hospital and healthcare leaders to have a very high social media IQ in order to excel and flourish in today’s volatile world. I recommend that hospitals and healthcare organizations maintain an active presence on, at least, Facebook, Twitter, LinkedIn and Yelp.
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WhatsApp Messenger as an Adjunctive Tool for Telemedicine: An Overview

WhatsApp Messenger as an Adjunctive Tool for Telemedicine: An Overview | Health Care Social Media And Digital Health | Scoop.it

The advent of telemedicine has allowed physicians to deliver medical treatment to patients from a distance. Mobile apps such as WhatsApp Messenger, an instant messaging service, came as a novel concept in all fields of social life, including medicine. The use of instant messaging services has been shown to improve communication within medical teams by providing means for quick teleconsultation, information sharing, and starting treatment as soon as possible.

 
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Should We Use Social Media to Diagnose Diseases?

Should We Use Social Media to Diagnose Diseases? | Health Care Social Media And Digital Health | Scoop.it
AI and machine learning is opening up possible new avenues in disease detection — but just because we can do something, does that mean we should?
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Taking a Healthy Risk: Best Practices and Creative Use of Social Media in Healthcare - 2012 DHC

When healthcare professionals and administrators of health organizations consider diving into the world of Social Media, they may dwell on the risks: HIPAA
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Snapchat Has Become a Tool For Doctors to Exchange Patient Scans

Snapchat Has Become a Tool For Doctors to Exchange Patient Scans | Health Care Social Media And Digital Health | Scoop.it
Social media is responsible for many technological advances, but they sometimes happen in a funny order. You'd have thought that a tool enabling doctors to send patient scans to each other should have been well established by now, but a recent study has found that many British physicians are actually using Snapchat to do it. According to reports from those who've done it, it's just a convenient way to exchange information.

That's fine in theory, but then you remember that this information is sensitive, very private, and being sent across channels which aren't exactly secure. It's also very difficult for medical management boards to monitor, something which is very important in hospitals. Detailed records need to be kept of everything, including how and when information is exchanged. Snapchat isn't exactly built for that.

One major criticism of the NHS is that it's always been slow to catch up with new technology, and this Snapchat phenomenon has been characterised as an example of bypassing, of doctors using social media to bridge a gap which really ought to have been filled years ago. A great deal of patient information is still exchanged on paper, either by hand or via fax machines.

While the undertakers of the study criticised the use of Snapchat, and commented that it "can't be allowed to continue", they did concede that it was easy to understand why doctors are using Snapchat, given the antiquated nature of the system they're supposed to be using. That being said, patients weren't being informed about it, and there's really no arguing in favour of that.

The results of the enquiry may result in some increased research into better electronic communication methods for doctors, but the findings were largely based around ethical concerns. Social media and confidentiality don't really mix, so using it to relay anything as private as patient data is a dangerous game. This study was isolated to only one hospital, which makes you wonder just how often this happens nationwide, or even globally.
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The Future of Healthcare Marketing: Lessons for All Marketers

The Future of Healthcare Marketing: Lessons for All Marketers | Health Care Social Media And Digital Health | Scoop.it
B2B marketers across industries can learn much from recent trends in healthcare marketing. Read about the shifts healthcare marketers are facing and the strategies they're using as a result.
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How Social Media Can Boost Your Medical Site 

How Social Media Can Boost Your Medical Site  | Health Care Social Media And Digital Health | Scoop.it
In today's world, more and more medical business owners are realizing that they can use social media platforms to share their brand with their target audiences. If this is your objective, now is the time to learn how you can use social media to boost performance and effectiveness of your medical site. Use the information…
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Content Marketing: A Cautionary Tale

Content Marketing: A Cautionary Tale | Health Care Social Media And Digital Health | Scoop.it

In the world of healthcare marketing, we go through phases where certain genres of marketing, specific techniques, and strategies take on a faddish quality. 

 
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What's next in healthcare digital marketing?

SHSMD presentation from White Rhino on "What's next in healthcare digital marketing?"
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Cleveland Clinic's Eileen Sheil: 5 tips for integrating social media into comms

Cleveland Clinic's Eileen Sheil: 5 tips for integrating social media into comms | Health Care Social Media And Digital Health | Scoop.it
Cleveland Clinic's Eileen Sheil: 5 tips for integrating social media into comms. From PR Week
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This tech-savvy doctor is turning ER patients into podcast stars

This tech-savvy doctor is turning ER patients into podcast stars | Health Care Social Media And Digital Health | Scoop.it
Fresno emergency medicine doctor’s recordings of patients for educational podcasts have had hundreds of thousands of hits.
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The delicate practice of social media for doctors

The delicate practice of social media for doctors | Health Care Social Media And Digital Health | Scoop.it

A study by researchers at the Dartmouth-Hitchcock Medical Center in New Hampshire, US found that 72% of fresh urology graduates had public Facebook profiles of which 40% contained “potentially objectionable” content.

This included pictures of the doctors’ drunk and medical ethics violations such as revealing their patient’s health information. The study brought to light the concern that a physician’s social media use has the potential to break patient trust.

Lead researcher Dr Kevin Koo said, "we all have a role to play in making sure the high standards of patient confidentiality and the doctor-patient relationship are upheld."

Many have examined the implications of HCPs utilising social media


The issue has been a concern for the medical profession for some time now with many GPs surgeries, hospitals, universities and medical societies creating guidelines on what they deem as inappropriate online behaviour.

For example, the American Medical Association issued guidelines in 2010encouraging doctors to "consider separating personal and professional content online" and reiterated the importance of patient privacy. Despite this, Koo is uncertain how many doctors "even know that guidelines exist."

The study found one case in which a patient’s x-ray and name were included in a social media post. Another study conducted by researchers at the Karolinska Institutet in Sweden found that of 13,000 tweets by 237 doctors, 6% were a potential breach of patient confidentiality.

Interestingly, in a study by researchers at the University of California San Francisco, in which 48 medical boards were asked which of ten social media scenarios would prompt an investigation, most said misleading claims about treatment outcomes would. In a separate case in January, a Canadian nurse, who posted about her grandfather’s inadequate care in another clinic, was penalised.

Maintaining a healthy work-personal life balance


It can be difficult not to cross the line into prohibiting a doctor’s right to share their lives or their opinions however as under “potentially objectionable” content, posts expressing views on religion and politics were also included in the New Hampshire study.

“No one expects doctors to never post an opinion,” Koo said. "We realise they don't live in a vacuum.”

Dr Matthew DeCamp, from the Johns Hopkins Berman Institute of Bioethics in Baltimore suggests doctors "ask yourself if this is something you really want in a public space.” Some doctors have mastered this balance well and created stellar social media presences.

Most guidelines seem to contain the same key behavioral rules and recommendations. Firstly all doctors must be accountable for all content posted on any of their social medical accounts. Secondly it is advised that doctors do not accept friend or follow requests from current or previous patients and in general avoid interacting with them online.

Additionally, patient photos or patient-specific information should not be posted online under any circumstances. Doctors should also be mindful that others may look up to them for general medical advice and so if they do post any, it should be up to date and as accurate as possible.

However social media can also help the medical profession in general as a means to market services and promote good health practices and there are a number of techniques that can help create the best website for a medical centre. MIMS


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Art Jones's curator insight, July 24, 2:42 PM

Doctors, Social Media and Patient Trust

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The Evolving Role of Digital Marketing in Healthcare 

The Evolving Role of Digital Marketing in Healthcare  | Health Care Social Media And Digital Health | Scoop.it

Digital marketing can help healthcare marketers improve patient engagement and loyalty, as well as prove marketing’s value to the organization. 

 
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How social media can impact healthcare in the right – and wrong - ways

How social media can impact healthcare in the right – and wrong - ways | Health Care Social Media And Digital Health | Scoop.it
The power of social media for spreading information, creating community and growing business is undeniable, and it has also proven to be a valuable tool in healthcare in instances like sharing resources between research organizations, taking a pulse on consumers’ experiences with a new device, or recruiting participants for a clinical trial.
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Socialized Medicine: Using Social Media for Healthcare | Austin & Williams

Socialized Medicine: Using Social Media for Healthcare | Austin & Williams | Health Care Social Media And Digital Health | Scoop.it
Social media platforms like Facebook, Instagram and Twitter can connect your healthcare practice in new ways with current and future patients.
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Does Social Media Influence Millennials' Healthcare Decisions?

Does Social Media Influence Millennials' Healthcare Decisions? | Health Care Social Media And Digital Health | Scoop.it
There’s no point in denying that millennials are influenced by opinions posted on social media. But does the influence of social media expand to include health care decisions?
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Doctors using Snapchat to send patient scans to each other, panel finds

Doctors using Snapchat to send patient scans to each other, panel finds | Health Care Social Media And Digital Health | Scoop.it
Report says NHS clinicians sending scans using photo messaging app is ‘clearly insecure, risky and non-auditable’
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Is Your Marketing Firm Certified HIPAA Compliant?

Is Your Marketing Firm Certified HIPAA Compliant? | Health Care Social Media And Digital Health | Scoop.it
In your job as a marketing professional within a hospital or health system, you work with a variety of business partners: ad agencies, digital firms, photographers, videographers, copywriters and more. The HIPAA Privacy Rule allows covered providers to disclose protected health information to these “business associates” if you first obtain satisfactory assurances in writing that the…
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5 Ways Healthcare Brands Can Stand out to HCPs in the Digital Ecosystem

Learn 5 ways healthcare brands can stand out to physicians in the digital ecosystem:

 
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Emails, Texts and Social Media: What Physicians Need to Know


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Why Healthcare Providers Need to Be on Social Media  

Why Healthcare Providers Need to Be on Social Media   | Health Care Social Media And Digital Health | Scoop.it
Health care professionals have an obligation to create educational content to be shared across social media. Here are the stats.
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Choosing a physician on social media: comments and ratings of users are more important than the qualification of a physician

Choosing a physician on social media: comments and ratings of users are more important than the qualification of a physician | Health Care Social Media And Digital Health | Scoop.it
Choosing a physician on social media: comments and ratings of users are more important than the qualification of a physician. International Journal of Human–Computer Interaction. Accepted 12 May 2017. doi: 10.1080/10447318.2017.1330803
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SMRA - Can Social Media Research Help Healthcare?

SMRA - Can Social Media Research Help Healthcare? | Health Care Social Media And Digital Health | Scoop.it

It turns out mining social media for research and insights is not just for the consumer goods industry. More and more researchers are mining social media and online content for disease control. Recently Johns Hopkins conducted a study that revealed online data has several uses. Concentrating on those diseases that spread quickly such as the flu or influenza have been the primary focus. The data mining shows strong potential for tracking other diseases as well.

In order to create relative information it is important to create media filters to scrape the data first. Then one can look at the analytics to identify geographic trends and severity of an illness or disease. Are certain age groups being affected more than others? Which area of the country is showing higher outbreaks? This along with other data can help researchers in alerting the public.

While attending The Social Media Shake Up in Atlanta last week, one software provider discussed how they have been tracking medications and their affects on patients through social media mining. Additionally, Pharma is able to find "influencers" who have had success with their products and further engage with them to learn more. As the image below identifies, tracking where the heaviest chatter is occurring can be very beneficial when determining marketing spend and educational opportunities.

The American Medical Association has published a great article that discusses the use of social media in the medical industry.

While we must move forward with caution and ensure that a patient's privacy is the priority, I do think that this kind of information can be added to the other research methods used by the industry. Especially since it has been noted that 80% of people will research a medical problem or illness on the internet.


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