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Can Tweet chats improve health literacy?

Can Tweet chats improve health literacy? | Health Care Social Media And Digital Health | Scoop.it

Many patients with chronic conditions cannot understand or follow treatment instructions and information; however, many people are turning to social media to improve their health knowledge, engage with healthcare providers, stay informed and join discussions. 

Marie Ennis-O'Connor's insight:

Interview with Colleen Young #hcsmca moderator who says patients, as well as their caregivers, use social media to ask questions, expand their network and participate in the health community—thereby increasing their health literacy.  As a community moderator, she encourages people to become engaged patients and caregivers and recognize they are valued members of their healthcare team. 

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Beyond the Buzz: Healthcare Social Media | HealthWorks Collective

Beyond the Buzz: Healthcare Social Media | HealthWorks Collective | Health Care Social Media And Digital Health | Scoop.it
In my new column, "Beyond the Buzz," learn not only how to use social media in healthcare, but how to do it exceptionally well.
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"Markers of Success in Digital Health" Highlights Doctors 2.0 & You June 4-5, 2015 #doctors20 (Press Release)

"Markers of Success in Digital Health" Highlights Doctors 2.0 & You June 4-5, 2015 #doctors20 (Press Release) | Health Care Social Media And Digital Health | Scoop.it

Via Denise Silber
Marie Ennis-O'Connor's insight:

Looking forward to teaching my masterclass on Advanced Social Media at the Doctors 2.0 & You conference in Paris, this June. 

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Denise Silber's curator insight, March 3, 7:17 AM

Pearls from the conference program as we progress to the event. 90 days away. Get your ticket now. Prices rise every 15th and 28th of the month.

 

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Social Media Is A Lifeline For Patients With Rare Diseases

Social Media Is A Lifeline For Patients With Rare Diseases | Health Care Social Media And Digital Health | Scoop.it
This weekend marked Rare Diseases Day 2015, a name that belies the pain and courage of patients who suffer from many of these illnesses. While each of these rare diseases is uncommon, occurring in less than 200,000 people in the U.S., together they affect about 1 in 10 people.⁠ Last year, [...]
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Virtual Community, Real Support for Breast Cancer | ASCO Connection

Virtual Community, Real Support for Breast Cancer | ASCO Connection | Health Care Social Media And Digital Health | Scoop.it

#bcsm is not a typical cancer support group. It has no physical office, no dedicated funding, and no full-time staff. However, it does have regular meetings; every Monday at 9:00 PM EST, hundreds of people affected by breast cancer share their stories, ask questions, and discuss the disease with experts, and it all happens on Twitter. #bcsm stands for "breast cancer social media," and from this pithy hashtag has grown an enormous online community devoted to evidence-based medicine, open discourse, and compassionate support for everyone touched by breast cancer.

 

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Tamer Yacoub's curator insight, March 2, 3:22 PM

This is a great example of Peer to peer support..

 

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Finding psychological insights through social media

Finding psychological insights through social media | Health Care Social Media And Digital Health | Scoop.it
Four speakers will be presenting their research during the symposium 'Finding Psychological Signal in a Billion Tweets: Measurement Through the Language of Social Media,' at the Society for Personality and Social Psychology 16th Annual Convention in Long Beach, California.
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Social media and healthcare: Driving awareness and improving engagement

Social media and healthcare: Driving awareness and improving engagement | Health Care Social Media And Digital Health | Scoop.it
By engaging with patients through social media, healthcare organisations can improve patients’ experience and drive awareness to services and campaigns.

Via illorem.com - Mark Merolli
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Twitter the right prescription for sharing health research

Twitter the right prescription for sharing health research | Health Care Social Media And Digital Health | Scoop.it
Using Twitter can help physicians be better prepared to answer questions from their patients, according to new researcher.
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Did #MeaslesTruth Create a New Form of Twitter Communication?

Did #MeaslesTruth Create a New Form of Twitter Communication? | Health Care Social Media And Digital Health | Scoop.it
A new form of social media was created last week – a 10 minute “TwitterStorm” broke out over the topic of childhood immunizations one month after the Disne
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Supervising healthcare services with social media - REshape Center Radboudumc

Supervising healthcare services with social media - REshape Center Radboudumc | Health Care Social Media And Digital Health | Scoop.it
This study shows that social media could be used to supervise healthcare services and better include the patient’s perspective in supervision. Interestingly, the Dutch rating site ZorgkaartNederland was the only source that provided relevant information.
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I will include my Twitter handle on residency applications. You should, too.

I will include my Twitter handle on residency applications. You should, too. | Health Care Social Media And Digital Health | Scoop.it
It is important for medical students to start developing their social media identity and I believe medical schools could be doing more to support them.
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Social Media Big Data Mining May Improve Population Health

Social Media Big Data Mining May Improve Population Health | Health Care Social Media And Digital Health | Scoop.it
Indiana University researchers set to improve their understanding of a variety of health and cultural topics through big data mining.
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Social Media Marketing Strategies for Hospital and Healthcare Industry

Social Media Marketing Strategies for Hospital and Healthcare Industry | Health Care Social Media And Digital Health | Scoop.it

The changing landscape of hospital and healthcare and their marketing strategy has evolved in the past few years. Hospital marketers now use social media as a tool for connecting with consumers, and healthcare practices are beginning to use social marketing to reach out to their patients and potential patients. Online marketing is a binding and huge opportunity to reach new patients and grow your healthcare practice. It has become important to find effective ways of communicating with patients outside of clinical settings, through newer media channels for various other purposes like- to increase market share, increase profitability, keep a track of competitors, and most of all, engage with patients that is- a one to one connectivity.

Benefits of efficient hospital marketing :

Enhanced reputation and brand building
Extending engagement, loyalty and referrals
Providing health and healthy-living information
Crisis communications
Shaping patient expectations and experience to provide patient satisfaction
Reduced costs through advertising budgets
Transparency about the quality of healthcare and patient safety

The health, medical, and wellness industry has been a tad behind because of its reluctance in adopting the social media campaigns. As a result, doctors, medical device manufacturers, medical institutions, and health clubs are losing a major source of clients .
Challenges to hospital marketing

The healthcare industry sometimes faces some major problems. Some unique roadblocks health marketers face when it comes to participation in social media is:
Few healthcare industries are not familiar with Online Marketing automation and therefore rely on other conventional methods.
Fear that customer or client privacy and security may be harmed through social media.
Uncertainty and rapid changes in health care marketing.
It’s no longer enough to communicate to the masses. One must also meet the patient’s need on an individual basis.
Challenges in making a positive impact of the image and reputation of their brand.
Essential Strategies to market hospital and healthcare through social media:


Live blogging and tweeting: Through media marketing, health marketers can raise public awareness and excitement for a healthcare organization.
Mainstream Reach: Marketers can use social media channels for blogs, micro-blogs, forums, etc. to share success stories regarding operations, treatments, medical research and significant achievements.
Engage patients and physicians: Create a link between the patients and physicians by collecting feedback and in addition, to interest potential customers.
Communicate in times of crisis: Whenever a disaster strikes, be it a flood, earthquake, or diseases outburst, be at the centre of all!
Provide accurate information to patients: Organizations can share accurate, timely information regarding diseases, medications, treatments and qualified medical personnel.
Relationship transparency: Consumers prioritize safe, high-quality, effective care. Demand for transparent care quality information online is rising quickly. Emphasise quality measures that directly relate to patient outcomes.
Studies have showed most hospitals have adopted to at least one social media platform. Through networking, health marketers transform from misfits to fit bits! Marketers consider all aspects including healthcare delivery, prescribed drugs, non-prescribed drugs, generics, health centres, pharma markets, cosmetics, telemedicine, and much more. Find the right way to market your hospital or hospital system!

Read More.. http://www.webchanakya.com/social-media-marketing-strategies-for-hospital-and-healthcare-industry/


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ePharma Summit: Pharma must invest more in social networking

ePharma Summit: Pharma must invest more in social networking | Health Care Social Media And Digital Health | Scoop.it
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Helen Adams's curator insight, February 4, 6:21 AM

Social networking spend in pharma under the spotlight yet again

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Consent for Medical Photos on Facebook. Blogpost by Dr Isip Tan. #doctors20

Consent for Medical Photos on Facebook. Blogpost by Dr Isip Tan.  #doctors20 | Health Care Social Media And Digital Health | Scoop.it
I'm a doctor and so it's not surprising that I have many doctors on my list of Facebook friends. Not often but not as rare as I would want it to be, I've seen various photos I'd rather not see on m...

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Denise Silber's curator insight, March 1, 4:44 PM

This is an important topic. I most fully agree with Dr Isip Tan's perspective on physicians, patients, and social media. You will meet her in person in Paris at Doctors 2.0 & You June 4-5, 2015 where she'll be speaking.

 

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Drug Marketers Use Social Network Diagrams to Help Locate Influential Doctors

Drug Marketers Use Social Network Diagrams to Help Locate Influential Doctors | Health Care Social Media And Digital Health | Scoop.it
Consulting companies like Activate Networks use social network diagrams to help pharmaceutical marketers identify prescribing histories and relationships among doctors.
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Alexandre Gultzgoff's curator insight, March 5, 5:43 AM

... in the US. But maybe in Europe soon?

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How pharmaceutical companies engage nurses online

How pharmaceutical companies engage nurses online | Health Care Social Media And Digital Health | Scoop.it
With nurses being among the most digitally engaged healthcare professionals on social media, pharmaceutical companies are planning ways in which to engage with them better online. Here are two case st...
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Karin Benckert's curator insight, March 4, 7:37 AM

Intressant att höra hur bl a Sanofi resonerar utifrån sjuksköterskans viktiga roll för patienter.

Alexandre Gultzgoff's curator insight, March 5, 5:44 AM

for my UK colleagues

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A Symplur Interview with #hcsm Creator and Moderator, Dana Lewis

A Symplur Interview with #hcsm Creator and Moderator, Dana Lewis | Health Care Social Media And Digital Health | Scoop.it
Dana Lewis reflects on the genesis and legacy of the #hcsm tweetchat, and a looks ahead at the potential future of healthcare conversations.
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Communicating health messages: assess, do, describe

Communicating health messages: assess, do, describe | Health Care Social Media And Digital Health | Scoop.it

Click here to edit the title


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Andrew Spong's curator insight, February 19, 11:14 AM

Excerpted from the World Innovation Summit for Health 2015 report (pp.14-15), available as a free download (without a data scrape) here:

 

http://dpnfts5nbrdps.cloudfront.net/app/media/1426

 

See also #WISH2015

Sunnie Southern's curator insight, February 20, 2:15 PM

Appreciate this insight graphic.  If we expect patient outcomes to improve with education then we need to be more strategic about our approach to how we educate and what we educate with! Thanks Andrew!

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Twitter can help doctors understand patients better: Study

Twitter can help doctors understand patients better: Study | Health Care Social Media And Digital Health | Scoop.it
Using Twitter can help physicians answer health queries from their patients in a better way, say researchers from University of British Columbia (UBC).
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Is it OK for doctors to 'google' patients?

Is it OK for doctors to 'google' patients? | Health Care Social Media And Digital Health | Scoop.it
It's something we do to job applicants, first dates, former lovers and the quiet co-worker in the next cubicle. The practice of “googling” others for professional reasons or out of personal curiosity is
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9 mHealth Facts to Watch in 2015

9 mHealth Facts to Watch in 2015 | Health Care Social Media And Digital Health | Scoop.it
2015 will be an exciting year for mHealth. The mobile health industry is growing at 61% annually. Here are 9 facts that you should watch!
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Using Twitter and Social Media to Predict Disease: Identifying Risk and Impacting Change

Using Twitter and Social Media to Predict Disease: Identifying Risk and Impacting Change | Health Care Social Media And Digital Health | Scoop.it
Beyond the more traditional uses of social media platforms in medicine, a new study has recently been released that shows that one particular platform may actually be useful in predicting disease.
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Zebras and oxpeckers: Why resident physicians and social media need each other

Zebras and oxpeckers: Why resident physicians and social media need each other | Health Care Social Media And Digital Health | Scoop.it
Do you remember learning about mutualistic symbiotic relationships in fifth grade biology? The zebra and the oxpecker bird, the bee and the flower, and the bacteria in the human digestive tract,...
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Online it ALL Matters: 9 Tips for Marketing Your Hospital Using Online Physician Profiles

Online it ALL Matters: 9 Tips for Marketing Your Hospital Using Online Physician Profiles | Health Care Social Media And Digital Health | Scoop.it
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How 'spontaneous' social norms emerge

How 'spontaneous' social norms emerge | Health Care Social Media And Digital Health | Scoop.it
A scientific explanation has been provided by researchers for how social conventions -- everything from acceptable baby names to standards of professional conduct -- can emerge suddenly, seemingly out of nowhere, with no external forces driving their creation.
Marie Ennis-O'Connor's insight:

Interesting study - perhaps some significance for public health initiatives using social media 

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A digital prescription for pharma companies | McKinsey & Company

A digital prescription for pharma companies | McKinsey & Company | Health Care Social Media And Digital Health | Scoop.it
Pharmaceutical and medical-device companies have been slow to adopt digitization. Here are five reasons they should get moving.
A McKinsey & Company article.
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Greg Judd's curator insight, January 31, 9:41 PM

Worth re-posting for reason #4 alone: 


"Care is evolving
Healthcare is moving from a focus on addressing point-in-time issues toward coordinated, continuous health management."