Health Care Social Media And Digital Health
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Predicting success for new drugs using Social Media analysis

Predicting success for new drugs using Social Media analysis | Health Care Social Media And Digital Health | Scoop.it

Treato's Gideon Mantel writes:

 

Social media can predict the success of a new drug launch much faster than traditional methods. Many pharmaceutical companies try to measure the success of their launch based on weekly script trends. The difference between social media data and data derived from prescriptions is significant: social media data can predict the future, while script data record the past.

 

Social media can also, to some degree, explain events and not just record them, since patient posts are much more nuanced than purchase data, often sharing the why and not just the what.

 

Using older methods, it can take years to understand the result and impact of a new drug launch. Today social media can provide early vital signals in real time.

 

To illustrate this, let’s look at Tecfidera (formerly called BG-12 during clinical trials), a new multiple sclerosis drug that Biogen launched on April 13 [through an examination of the patient voice from billions of patient-written social media posts on over 2,000 health blogs and forums].

 

Interestingly, since the launch of Tecfidera in mid-April, the most talked about MS drug in social media has been Tecfidera, bypassing all other MS medications and growing on a daily basis. We also see significant differences between Tecfidera discussions and that of other MS medications in that 36% of the Tecfidera discussions are on Facebook while for other MS medications only 28% of the discussions are taking place on Facebook (our analysis does not include Twitter).


Via Andrew Spong
Marie Ennis-O'Connor's insight:

Interesting.

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Art Jones's curator insight, May 31, 2013 10:45 AM

Monitoring social media conversations can predict the success of a new drug or not, more accurately than in the past.

Health Care Social Media And Digital Health
Monitoring The Pulse Of Health Care Social Media And Digital Health
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Social Media And Ethical Concerns For Healthcare Professionals

Social Media And Ethical Concerns For Healthcare Professionals | Health Care Social Media And Digital Health | Scoop.it
While social media use in healthcare has the potential to bring value to patient-provider relationships, it is not without its ethical and professional challenges. This presentation looks at those challenges and suggests ways to deal with them.
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Does Social Media Influence Millennials' Healthcare Decisions?

Does Social Media Influence Millennials' Healthcare Decisions? | Health Care Social Media And Digital Health | Scoop.it
There’s no point in denying that millennials are influenced by opinions posted on social media. But does the influence of social media expand to include health care decisions?
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Twitter Is Trending in Academic Medicine

Twitter Is Trending in Academic Medicine | Health Care Social Media And Digital Health | Scoop.it
Using social media allows health professionals to transcend geographical boundaries to engage more with colleagues and the public, and even influence policy sometimes.
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Social Media and Today's Hospitals 

Social Media and Today's Hospitals  | Health Care Social Media And Digital Health | Scoop.it
By Michelle Perron When Facebook logged its first likes in 2004, no one was predicting that social networking would become a tool in the practice of medicine. Yet it has. From the revered Mayo Clinic to little-known regional specialty centers, the health care industry is finding that social media helps attract new appointments, generate revenue,
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How Social Media, Mobile Are Playing a Bigger Part in Healthcare

How Social Media, Mobile Are Playing a Bigger Part in Healthcare | Health Care Social Media And Digital Health | Scoop.it
If you check WebMD, Google or various online forums for answers before a doctor visit, or in substitution of one, you're not alone.
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Refining the Role of Social Media in Modern Healthcare

Refining the Role of Social Media in Modern Healthcare | Health Care Social Media And Digital Health | Scoop.it
Many people argue that social media hasn’t kept up within the healthcare industry because it's massive and structurally resistant to change, but the truth is that healthcare is a sensitive issue and it's not only unwise but also impractical to try to implement social media in the same fashion as other industries.
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Getting Social in the Real World | Thought leadership and innovation for the Pharmaceutical Industry - EyeforPharma

Getting Social in the Real World | Thought leadership and innovation for the Pharmaceutical Industry - EyeforPharma | Health Care Social Media And Digital Health | Scoop.it
Although it would be facetious to say that social media has reached a tipping point into ubiquity, it is only relatively recently that it has been used by pharma to collect and analyze patient data. This use of social media may only be in its infancy but as a quick and inexpensive way to gather large-scale, real-world data it is growing rapidly.
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Online Video and Patient Engagement: Four Wise Moves 

Online Video and Patient Engagement: Four Wise Moves  | Health Care Social Media And Digital Health | Scoop.it
Marketers are aware that the rules of engagement with their customers have dramatically changed. Brands now need to offer content and information that is much less promotional, offering more of a shareable – and shared – experience. Online channels have driven much of the change, and the digital experience has rapidly evolved to short-form content …
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7 Ways Social Media Helps Grow Your Presence As A Medical Professional

7 Ways Social Media Helps Grow Your Presence As A Medical Professional | Health Care Social Media And Digital Health | Scoop.it
Social media is a tool that can provide healthcare professionals with opportunities to connect with potential patients from all over the world.
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Healthcare Marketers Focus on Emotion and Interactivity to Reach Millennials

Healthcare Marketers Focus on Emotion and Interactivity to Reach Millennials | Health Care Social Media And Digital Health | Scoop.it
Healthcare marketers are finding new ways of marketing to millennials, focusing on their priorities and targeting the communications channels that have the most impact.
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Your Ultimate Social Media Guide to #HIMSS17

Your Ultimate Social Media Guide to #HIMSS17 | Health Care Social Media And Digital Health | Scoop.it
The HIMSS Social Media Team has assembled a slew of resources to help you achieve your goals and maximize the full experience of HIMSS17, both on- and offline.
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5 influential ER docs on Twitter: A scientific approach 

5 influential ER docs on Twitter: A scientific approach  | Health Care Social Media And Digital Health | Scoop.it
​​​​​​​Emergency physicians are finding new ways to connect with patients, with some growing an audience by posting messages to Twitter.
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How do young adults engage with online health information?

How do young adults engage with online health information? | Health Care Social Media And Digital Health | Scoop.it
Sarah Knowles explores a qualitative study of young adults' perspectives on producing and consuming user-generated content about diabetes and mental health.
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How social media powers physician advocacy

How social media powers physician advocacy | Health Care Social Media And Digital Health | Scoop.it
Hopefully, through these initiatives, we can continue to educate the public and empower our physicians.
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Best social media healthcare campaigns we can all learn from - Daniels Healthcare

Best social media healthcare campaigns we can all learn from - Daniels Healthcare | Health Care Social Media And Digital Health | Scoop.it
Daniels share some of the best healthcare campaigns they've seen lately, which show how using social media can yield great results.
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Meet the director of a Penn Med center working to marry health care and social media

Meet the director of a Penn Med center working to marry health care and social media | Health Care Social Media And Digital Health | Scoop.it
Yelp and Twitter may not be the most obvious places to gather information regarding health care and hospital management, but Penn Medicine’s new Center for Digital Health will do just that. The center, which emerged out of Penn Medicine’s Social Media Laboratory, will advance the work already started by its new director, Raina Merchant, who is also the associate vice president of Penn’s Health System.
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Art Jones's curator insight, April 11, 2:31 PM

The practical application of #HCSM is on the rise at University of Pennsylvania Health System.

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The 4 P’s of Healthcare Social Media Governance | Physicians Practice

The 4 P’s of Healthcare Social Media Governance | Physicians Practice | Health Care Social Media And Digital Health | Scoop.it
Social media is a must for practices to engage patients in today's day and age. So a governance program is essential.
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10 ways healthcare companies are testing Instagram

10 ways healthcare companies are testing Instagram | Health Care Social Media And Digital Health | Scoop.it
Pharmaceutical and healthcare companies use a mix of corporate and brand accounts on Instagram, and some are turning to celebrity influencers.
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YouTube: A Missed Opportunity For Patient Education

YouTube: A Missed Opportunity For Patient Education | Health Care Social Media And Digital Health | Scoop.it

Last month YouTube announced on its blog that it has hit a milestone - people around the world are now watching a billion hours of YouTube’s content every single day.  As a form of patient education and health promotion, YouTube has great potential but recent studies show it is not being used to its full potential.

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10 ways healthcare companies are testing Instagram

10 ways healthcare companies are testing Instagram | Health Care Social Media And Digital Health | Scoop.it
Pharmaceutical and healthcare companies use a mix of corporate and brand accounts on Instagram, and some are turning to celebrity influencers.
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10 ways healthcare companies are testing Instagram

10 ways healthcare companies are testing Instagram | Health Care Social Media And Digital Health | Scoop.it
Pharmaceutical and healthcare companies use a mix of corporate and brand accounts on Instagram, and some are turning to celebrity influencers.
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Tips for harnessing social media to improve population health

Tips for harnessing social media to improve population health | Health Care Social Media And Digital Health | Scoop.it
Social media expert Melody Smith Jones explains what organizations need to do to benefit providers and convert unknown patients into new consumers of healthcare services.
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Twitter Is Trending in Academic Medicine

Twitter Is Trending in Academic Medicine | Health Care Social Media And Digital Health | Scoop.it
Using social media allows health professionals to transcend geographical boundaries to engage more with colleagues and the public, and even influence policy sometimes.
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Is Social Media The Future Of Healthcare?

Is Social Media The Future Of Healthcare? | Health Care Social Media And Digital Health | Scoop.it
Explore how physicians may use social media in their practices to improve patient outcomes, while adhering to various rules and regulations governing the healthcare industry and doctor-patient relationship.
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