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Predicting success for new drugs using Social Media analysis

Predicting success for new drugs using Social Media analysis | Health Care Social Media And Digital Health | Scoop.it

Treato's Gideon Mantel writes:

 

Social media can predict the success of a new drug launch much faster than traditional methods. Many pharmaceutical companies try to measure the success of their launch based on weekly script trends. The difference between social media data and data derived from prescriptions is significant: social media data can predict the future, while script data record the past.

 

Social media can also, to some degree, explain events and not just record them, since patient posts are much more nuanced than purchase data, often sharing the why and not just the what.

 

Using older methods, it can take years to understand the result and impact of a new drug launch. Today social media can provide early vital signals in real time.

 

To illustrate this, let’s look at Tecfidera (formerly called BG-12 during clinical trials), a new multiple sclerosis drug that Biogen launched on April 13 [through an examination of the patient voice from billions of patient-written social media posts on over 2,000 health blogs and forums].

 

Interestingly, since the launch of Tecfidera in mid-April, the most talked about MS drug in social media has been Tecfidera, bypassing all other MS medications and growing on a daily basis. We also see significant differences between Tecfidera discussions and that of other MS medications in that 36% of the Tecfidera discussions are on Facebook while for other MS medications only 28% of the discussions are taking place on Facebook (our analysis does not include Twitter).


Via Andrew Spong
Marie Ennis-O'Connor's insight:

Interesting.

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Art Jones's curator insight, May 31, 2013 10:45 AM

Monitoring social media conversations can predict the success of a new drug or not, more accurately than in the past.

Health Care Social Media And Digital Health
Monitoring The Pulse Of Health Care Social Media And Digital Health
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Beyond the Buzz: Healthcare Social Media | HealthWorks Collective

Beyond the Buzz: Healthcare Social Media | HealthWorks Collective | Health Care Social Media And Digital Health | Scoop.it
In my new column, "Beyond the Buzz," learn not only how to use social media in healthcare, but how to do it exceptionally well.
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Art Jones's curator insight, February 25, 10:36 AM

Thank you @Jbbc

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Survey: Despite risks, patients want to share data | mobihealthnews

Survey: Despite risks, patients want to share data | mobihealthnews | Health Care Social Media And Digital Health | Scoop.it
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Art Jones's curator insight, August 26, 11:04 AM

"94 percent of adults would be willing to share their health information on social media if it helps doctors improve care" 

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Beyond Millennials: How to Reach Generation Z

Beyond Millennials: How to Reach Generation Z | Health Care Social Media And Digital Health | Scoop.it
Generation Y is old news. Meet Gen Z: The social media-immersed, entrepreneurial economic powerhouse.
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Rescooped by Marie Ennis-O'Connor from 2- HEALTHCARE SOCIAL MEDIA by PHARMAGEEK
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Deloitte Health Care on Twitter: How would you rate the credibility of health info provided by social media?

Deloitte Health Care on Twitter: How would you rate the credibility of health info provided by social media? | Health Care Social Media And Digital Health | Scoop.it
Great insight for us! RT @DeloitteHealth How would you rate the credibility of #health info provided by social media? http://t.co/j50E6ZRwJB

Via Emmanuel Capitaine , Lionel Reichardt / le Pharmageek
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Beyond the hype, what's the evidence for digital health's benefits?

Beyond the hype, what's the evidence for digital health's benefits? | Health Care Social Media And Digital Health | Scoop.it
The health and technology communities have been buzzing about the possibilities of digital health, but is it possible those boosters have argued beyond the evidence? The clinical proof underpinning the effectiveness of digital health is, so far, somewhat sparse. Between the government's electronic health-record incentive programs pumping billions into healthcare, and private sector interest, investment in the sector is rising. But what if the evidence doesn't support that enthusiasm?
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SAPVoice: The Overlooked: Social Media Marketing For Senior Citizens

SAPVoice: The Overlooked: Social Media Marketing For Senior Citizens | Health Care Social Media And Digital Health | Scoop.it
By Katie Moran, Boston College Though Madison Avenue largely forgets seniors in general, they are now a demographic grossly overlooked on social media.  Those 65 years and older are changing: they are living longer, are more active, and becoming increasingly literate online. Not only does this age group have 47x the net worth [...]
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The Case for Social Media in Professionalism

The Case for Social Media in Professionalism | Health Care Social Media And Digital Health | Scoop.it
I really like the way the organizers of this Mayo Clinic CME conference framed the title of my presentation today. It's not the case fo...
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Representation of Health Conditions on Facebook: Content Analysis and Evaluation of User Engagement

Representation of Health Conditions on Facebook: Content Analysis and Evaluation of User Engagement | Health Care Social Media And Digital Health | Scoop.it
Representation of Health Conditions on Facebook: Content Analysis and Evaluation of User Engagement
Marie Ennis-O'Connor's insight:

This research represents the first attempts to comprehensively describe publicly available health content and user engagement with health conditions on Facebook pages. Public health interventions using Facebook will need to be designed to ensure relevant information is easy to find and with an understanding that stigma associated with some health conditions may limit the users’ engagement with Facebook pages. This line of research merits further investigation as Facebook and other SNS continue to evolve over the coming years.

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Aus Nurse Educator's curator insight, August 20, 5:41 PM

Fascinating article - and an interesting avenue for future study.

 

"This research represents the first attempts to comprehensively describe publicly available health content and user engagement with health conditions on Facebook pages. Public health interventions using Facebook will need to be designed to ensure relevant information is easy to find and with an understanding that stigma associated with some health conditions may limit the users’ engagement with Facebook pages. This line of research merits further investigation as Facebook and other SNS continue to evolve over the coming years."

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Pharma Gets Social: How Johnson & Johnson engages nurses in rich integrated digital campaign

Pharma Gets Social: How Johnson & Johnson engages nurses in rich integrated digital campaign | Health Care Social Media And Digital Health | Scoop.it
This month, Daniel Ghinn examines how Johnson & Johnson's integrated social media channels are working to support nurses and prospective nurses. By 2020, the US will face a shortage of 800,000 nurses, according to statistics quoted by Johnson &...
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10 Rules for Grieving on Twitter

10 Rules for Grieving on Twitter | Health Care Social Media And Digital Health | Scoop.it
Everyone grieves differently, and that’s as true on social media as it is offline. But in the aftermath of a death of a well-known public figure, we’re reminded once again that social media makes grief more public than ever before. Social media’s ability to help us share in communal mourning...
Marie Ennis-O'Connor's insight:

Robin Williams' death brought forth an outpouring of commentary: not of all of it helpful. This guide on how to handle death on Twitter is timely not just in the light of Williams' death, but also to provoke a wider debate about how we handle living and dying in a digital age 

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Social Media: An Opportunity for Psychiatrists

Social Media: An Opportunity for Psychiatrists | Health Care Social Media And Digital Health | Scoop.it
It is essential that we psychiatrists align ourselves with the public and our patients both to disseminate accurate information and to educate. Social media allows us to have this public voice more than ever before.
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Q&A with Dr. Anne Marie Cunningham

Q&A with Dr. Anne Marie Cunningham | Health Care Social Media And Digital Health | Scoop.it
How can social media change health professional education? Dr. Anne Marie Cunningham will be discussing that issue as the morning plenary speaker at ICRE’s upcoming Social Media (SoMe) Summit. A cl...

Via Dean Berg
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Are Social Media Relationships Different?

Are Social Media Relationships Different? | Health Care Social Media And Digital Health | Scoop.it
A discussion about the nature of relationships established through social media and the implications for patients, providers and healthcare in general.
Marie Ennis-O'Connor's insight:

Good discussion on the #HCLDR twitter chat

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How Digital Strategy Shapes Patient Engagement at Boston Children’s Hospital

How Digital Strategy Shapes Patient Engagement at Boston Children’s Hospital | Health Care Social Media And Digital Health | Scoop.it
The chief marketing officer of this pediatric powerhouse says that social media and mobile access are essential to its strategy and "innovation p
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One third of Facebook pages about diseases are for marketing and promotional purposes | Patient Information Forum

One third of Facebook pages about diseases are for marketing and promotional purposes | Patient Information Forum | Health Care Social Media And Digital Health | Scoop.it
A study finds 32.2% of Facebook pages about diseases are for marketing purposes, while just 9.4% of such pages are used for general social support.
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Dealing With Digital Cruelty

Dealing With Digital Cruelty | Health Care Social Media And Digital Health | Scoop.it
The web encourages bad behavior, and it’s part of our nature to focus on the negative. But there are smart ways to respond.
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Social Media in Medicine: Do Your Patients 'Like' You? -- AAFP News -- AAFP

Social Media in Medicine: Do Your Patients 'Like' You? -- AAFP News -- AAFP | Health Care Social Media And Digital Health | Scoop.it
The Federation of State Medical Boards (FSMB) recently issued guidelines for the use of social media and social networking in medical practice. You could read the entire 17-page document here, or I can paraphrase their recommendations in one tweet-sized blurb: Physicians should never interact with patients on social media websites. Ever.
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A YouTube Video Is Doctor's Secret Weapon Against Back Pain

A YouTube Video Is Doctor's Secret Weapon Against Back Pain | Health Care Social Media And Digital Health | Scoop.it
Back pain is common. Nearly all of us have at least one episode in our lives, and two-thirds of us will have it repeatedly. Exercise, though it may seem counterintuitive, is often the best medicine.
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Pam Ressler, R.N.: Discussing Social Media and End of Life

Pam Ressler, R.N.: Discussing Social Media and End of Life | Health Care Social Media And Digital Health | Scoop.it
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To Reinvent Health Care, Let’s Get Personal | Healthagen

To Reinvent Health Care, Let’s Get Personal | Healthagen | Health Care Social Media And Digital Health | Scoop.it
As a designer in health care, my goal is to ensure that the products and technologies we build engage our users - be they patients or health care providers. Design is a strategic tool, encompassing many aspects from research to concepts to prototyping. One critical aspect of this human-centered design is the approach to learning called rapid ethnography.
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The latest shift in social media - iMediaConnection.com

The latest shift in social media - iMediaConnection.com | Health Care Social Media And Digital Health | Scoop.it

Social media for social media's sake is over. 

 


Marie Ennis-O'Connor's insight:

Brands must 1) ask the right questions and set the right objectives, 2) have the appropriate technology to access and use social data, and 3) have people with the intelligence and intuition to apply the data correctly. With this, marketers will be armed to make smart decisions for the company beyond social media.

 
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Study: How Patients Want to Communicate with Their Doctors

Study: How Patients Want to Communicate with Their Doctors | Health Care Social Media And Digital Health | Scoop.it
Do patients want to use patient portal software? We surveyed 430 patients who had seen their primary care physician within the last year to find out.
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Laurent FLOURET's curator insight, August 20, 5:28 AM

Phone first (makes sense when it comes to health discussion); and online going strong (when it comes to admin tasks..)

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Healthcare Tweeting Tips

Healthcare Tweeting Tips | Health Care Social Media And Digital Health | Scoop.it
Twitter is a conversation, and just as you observe conversation etiquette in real life, when it comes to healthcare tweeting there are unwritten rules, too.
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Social media use - Canadian medical Association Guidelines

Social media provide a unique set of opportunities and challenges for physicians. There is ongoing debate about whether the medical profession should use platforms like Twitter, Facebook and YouTube to communicate more effectively with patients and the public at large.

The CMA also monitors social media trends in health care and publishes Future Practice to help inform physicians about the growing world of social media and health information technology in Canada.

CMA guidelines 
CMA — Social media and Canadian physicians (2012; most recent)

Additional resources
WMA Statement on the Professional and Ethical use of Social Media


Via Plus91, Lionel Reichardt / le Pharmageek
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Julie Munro's curator insight, August 18, 5:36 AM
 

Highlights of the guidelines include:

 

Electronic communications present particular privacy concerns because of the nature of the medium. All patients should receive a copy of the doctor's communications protocol and social media policy.

 

A patient’s public disclosure of his own personal health information does absolve physicians of the obligation to keep PHI confidential; the obligation is owed to the patient and only the patient may waive the obligation via expressed or implied consent.

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3 Hospitals Effectively Using LinkedIn |

3 Hospitals Effectively Using LinkedIn | | Health Care Social Media And Digital Health | Scoop.it
Gone are the days where LinkedIn was just a social media site for finding a new job. The network has evolved into the premier social destination for
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Art Jones's curator insight, August 11, 10:43 AM

Blazing trails for other hospitals to follow.

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Despite Digital Future, Changing Health Habits Starts Face To Face | Reporting on Health

Despite Digital Future, Changing Health Habits Starts Face To Face | Reporting on Health | Health Care Social Media And Digital Health | Scoop.it
Futuristic data-mining experiments could give providers new ways of preventing health problems. But the latest digital tools won't lessen the...
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