Health Care Social Media And Digital Health
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How Healthcare Professionals Can Improve Online Health Literacy

How Healthcare Professionals Can Improve Online Health Literacy | Health Care Social Media And Digital Health | Scoop.it

Margaret Whitehead in the early 1990s wrote "Equity in health implies that ideally everyone should have a fair opportunity to attain their full health potential and, more pragmatically, that no one should be disadvantaged from achieving this potential, if it can be avoided."We believe this now extends to access to online healthcare information and support.

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Health Care Social Media And Digital Health
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Social Media And Ethical Concerns For Healthcare Professionals

Social Media And Ethical Concerns For Healthcare Professionals | Health Care Social Media And Digital Health | Scoop.it
While social media use in healthcare has the potential to bring value to patient-provider relationships, it is not without its ethical and professional challenges. This presentation looks at those challenges and suggests ways to deal with them.
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How social media can impact healthcare in the right – and wrong - ways

How social media can impact healthcare in the right – and wrong - ways | Health Care Social Media And Digital Health | Scoop.it
The power of social media for spreading information, creating community and growing business is undeniable, and it has also proven to be a valuable tool in healthcare in instances like sharing resources between research organizations, taking a pulse on consumers’ experiences with a new device, or recruiting participants for a clinical trial.
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Socialized Medicine: Using Social Media for Healthcare | Austin & Williams

Socialized Medicine: Using Social Media for Healthcare | Austin & Williams | Health Care Social Media And Digital Health | Scoop.it
Social media platforms like Facebook, Instagram and Twitter can connect your healthcare practice in new ways with current and future patients.
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Does Social Media Influence Millennials' Healthcare Decisions?

Does Social Media Influence Millennials' Healthcare Decisions? | Health Care Social Media And Digital Health | Scoop.it
There’s no point in denying that millennials are influenced by opinions posted on social media. But does the influence of social media expand to include health care decisions?
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Doctors using Snapchat to send patient scans to each other, panel finds

Doctors using Snapchat to send patient scans to each other, panel finds | Health Care Social Media And Digital Health | Scoop.it
Report says NHS clinicians sending scans using photo messaging app is ‘clearly insecure, risky and non-auditable’
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Is Your Marketing Firm Certified HIPAA Compliant?

Is Your Marketing Firm Certified HIPAA Compliant? | Health Care Social Media And Digital Health | Scoop.it
In your job as a marketing professional within a hospital or health system, you work with a variety of business partners: ad agencies, digital firms, photographers, videographers, copywriters and more. The HIPAA Privacy Rule allows covered providers to disclose protected health information to these “business associates” if you first obtain satisfactory assurances in writing that the…
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5 Ways Healthcare Brands Can Stand out to HCPs in the Digital Ecosystem

Learn 5 ways healthcare brands can stand out to physicians in the digital ecosystem:

 
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Emails, Texts and Social Media: What Physicians Need to Know


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Why Healthcare Providers Need to Be on Social Media  

Why Healthcare Providers Need to Be on Social Media   | Health Care Social Media And Digital Health | Scoop.it
Health care professionals have an obligation to create educational content to be shared across social media. Here are the stats.
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Choosing a physician on social media: comments and ratings of users are more important than the qualification of a physician

Choosing a physician on social media: comments and ratings of users are more important than the qualification of a physician | Health Care Social Media And Digital Health | Scoop.it
Choosing a physician on social media: comments and ratings of users are more important than the qualification of a physician. International Journal of Human–Computer Interaction. Accepted 12 May 2017. doi: 10.1080/10447318.2017.1330803
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SMRA - Can Social Media Research Help Healthcare?

SMRA - Can Social Media Research Help Healthcare? | Health Care Social Media And Digital Health | Scoop.it

It turns out mining social media for research and insights is not just for the consumer goods industry. More and more researchers are mining social media and online content for disease control. Recently Johns Hopkins conducted a study that revealed online data has several uses. Concentrating on those diseases that spread quickly such as the flu or influenza have been the primary focus. The data mining shows strong potential for tracking other diseases as well.

In order to create relative information it is important to create media filters to scrape the data first. Then one can look at the analytics to identify geographic trends and severity of an illness or disease. Are certain age groups being affected more than others? Which area of the country is showing higher outbreaks? This along with other data can help researchers in alerting the public.

While attending The Social Media Shake Up in Atlanta last week, one software provider discussed how they have been tracking medications and their affects on patients through social media mining. Additionally, Pharma is able to find "influencers" who have had success with their products and further engage with them to learn more. As the image below identifies, tracking where the heaviest chatter is occurring can be very beneficial when determining marketing spend and educational opportunities.

The American Medical Association has published a great article that discusses the use of social media in the medical industry.

While we must move forward with caution and ensure that a patient's privacy is the priority, I do think that this kind of information can be added to the other research methods used by the industry. Especially since it has been noted that 80% of people will research a medical problem or illness on the internet.


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Plastic Surgery Patient Journals Are The Latest Phenomena to Blow Up on Social Media

Plastic Surgery Patient Journals Are The Latest Phenomena to Blow Up on Social Media | Health Care Social Media And Digital Health | Scoop.it
One of the newer trends we’re seeing a lot of on social media is women logging their entire plastic surgery experience from start to finish to share with the world.
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Hospital Impact: For healthcare leaders, it pays to have a high social media IQ | FierceHealthcare

Hospital Impact: For healthcare leaders, it pays to have a high social media IQ | FierceHealthcare | Health Care Social Media And Digital Health | Scoop.it
For years, I have been encouraging hospital and healthcare leaders to have a very high social media IQ in order to excel and flourish in today’s volatile world. I recommend that hospitals and healthcare organizations maintain an active presence on, at least, Facebook, Twitter, LinkedIn and Yelp.
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WhatsApp Messenger as an Adjunctive Tool for Telemedicine: An Overview

WhatsApp Messenger as an Adjunctive Tool for Telemedicine: An Overview | Health Care Social Media And Digital Health | Scoop.it

The advent of telemedicine has allowed physicians to deliver medical treatment to patients from a distance. Mobile apps such as WhatsApp Messenger, an instant messaging service, came as a novel concept in all fields of social life, including medicine. The use of instant messaging services has been shown to improve communication within medical teams by providing means for quick teleconsultation, information sharing, and starting treatment as soon as possible.

 
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Should We Use Social Media to Diagnose Diseases?

Should We Use Social Media to Diagnose Diseases? | Health Care Social Media And Digital Health | Scoop.it
AI and machine learning is opening up possible new avenues in disease detection — but just because we can do something, does that mean we should?
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Taking a Healthy Risk: Best Practices and Creative Use of Social Media in Healthcare - 2012 DHC

When healthcare professionals and administrators of health organizations consider diving into the world of Social Media, they may dwell on the risks: HIPAA
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Snapchat Has Become a Tool For Doctors to Exchange Patient Scans

Snapchat Has Become a Tool For Doctors to Exchange Patient Scans | Health Care Social Media And Digital Health | Scoop.it
Social media is responsible for many technological advances, but they sometimes happen in a funny order. You'd have thought that a tool enabling doctors to send patient scans to each other should have been well established by now, but a recent study has found that many British physicians are actually using Snapchat to do it. According to reports from those who've done it, it's just a convenient way to exchange information.

That's fine in theory, but then you remember that this information is sensitive, very private, and being sent across channels which aren't exactly secure. It's also very difficult for medical management boards to monitor, something which is very important in hospitals. Detailed records need to be kept of everything, including how and when information is exchanged. Snapchat isn't exactly built for that.

One major criticism of the NHS is that it's always been slow to catch up with new technology, and this Snapchat phenomenon has been characterised as an example of bypassing, of doctors using social media to bridge a gap which really ought to have been filled years ago. A great deal of patient information is still exchanged on paper, either by hand or via fax machines.

While the undertakers of the study criticised the use of Snapchat, and commented that it "can't be allowed to continue", they did concede that it was easy to understand why doctors are using Snapchat, given the antiquated nature of the system they're supposed to be using. That being said, patients weren't being informed about it, and there's really no arguing in favour of that.

The results of the enquiry may result in some increased research into better electronic communication methods for doctors, but the findings were largely based around ethical concerns. Social media and confidentiality don't really mix, so using it to relay anything as private as patient data is a dangerous game. This study was isolated to only one hospital, which makes you wonder just how often this happens nationwide, or even globally.
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The Future of Healthcare Marketing: Lessons for All Marketers

The Future of Healthcare Marketing: Lessons for All Marketers | Health Care Social Media And Digital Health | Scoop.it
B2B marketers across industries can learn much from recent trends in healthcare marketing. Read about the shifts healthcare marketers are facing and the strategies they're using as a result.
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How Social Media Can Boost Your Medical Site 

How Social Media Can Boost Your Medical Site  | Health Care Social Media And Digital Health | Scoop.it
In today's world, more and more medical business owners are realizing that they can use social media platforms to share their brand with their target audiences. If this is your objective, now is the time to learn how you can use social media to boost performance and effectiveness of your medical site. Use the information…
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Content Marketing: A Cautionary Tale

Content Marketing: A Cautionary Tale | Health Care Social Media And Digital Health | Scoop.it

In the world of healthcare marketing, we go through phases where certain genres of marketing, specific techniques, and strategies take on a faddish quality. 

 
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What's next in healthcare digital marketing?

SHSMD presentation from White Rhino on "What's next in healthcare digital marketing?"
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Cleveland Clinic's Eileen Sheil: 5 tips for integrating social media into comms

Cleveland Clinic's Eileen Sheil: 5 tips for integrating social media into comms | Health Care Social Media And Digital Health | Scoop.it
Cleveland Clinic's Eileen Sheil: 5 tips for integrating social media into comms. From PR Week
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This tech-savvy doctor is turning ER patients into podcast stars

This tech-savvy doctor is turning ER patients into podcast stars | Health Care Social Media And Digital Health | Scoop.it
Fresno emergency medicine doctor’s recordings of patients for educational podcasts have had hundreds of thousands of hits.
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Nurses embracing social media to spread best practice

Nurses embracing social media to spread best practice | Health Care Social Media And Digital Health | Scoop.it
Critical care nurses in Kent say they are successfully using social media to share best practice and ideas, including when it comes to raising awareness of potentially deadly sepsis.
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Learn About GE’s Winning Social Media Strategy—Direct from the CMO

Learn About GE’s Winning Social Media Strategy—Direct from the CMO | Health Care Social Media And Digital Health | Scoop.it
Hootsuite CEO Ryan Holmes chats with General Electric’s CMO Linda Boff about how social media has changed the way GE connects with customers.
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