Yesterday I presented a webinar with tips on how to rock your social media. For those who couldn't make the live event, here's the slide-deck: And here are the show-notes. I'll be adding new resources the notes below, so check back regularly.
Explore how physicians may use social media in their practices to improve patient outcomes, while adhering to various rules and regulations governing the healthcare industry and doctor-patient relationship.
1. What is the cost of a strong social media presence?
Unless your healthcare organization is using a paid advertising option, there typically isn’t a dollar and cents cost associated with social media sites themselves. And the more your audience builds, the bigger your reach. That’s the good news. But there are ‘hidden’ costs to consider. When estimating the impact to your organization to have a consistent social media presence, be sure to factor in the time, energy, attention, and staff needed to maintain your sites. It’s important to have the big picture.
2. Maintain a consistent schedule
Beware all posters and bloggers. Nothing is more disconcerting than a “past-due” or “expired” social media presence. There shouldn’t be a perception of neglect or expiration in your posts, blogs or tweets. An inconsistent, unreliable presence can do more harm than good, making consumers think they might be neglected as well. Don’t begin posting and blogging on a schedule that you aren’t able to maintain.
3. Know your audience
Healthcare organizations shouldn’t try to be all things to all people. Turn your focus towards the social media platforms used by the consumers you want to attract, retain and connect with. Just as you carefully examine patients, dissect what social media tools your target audiences are posting on, using as resources and reading. Don’t attempt to be a social media presence everywhere. Choosing a few key sites, and managing them consistently well, is better than trying to be one-size-fits-all for patients.
4. Use a soft touch
Social media is not intended to be a hard-sell of your healthcare organization’s services. Consumers can see right through that and you’ll lose their interest, and more importantly, their trust. Social media is meant to be much more subtle than that.
5. Engage your audience
Aim to connect the head to the heart. Leveraging your online presence by facilitating connected relationships, encouraging more meaningful involvement and promoting greater visibility will be more powerful. You want to engage your audience and build a relationship while instilling loyalty to your healthcare organization and its workers.
Is search engine optimization (SEO) worth it? Absolutely! But don’t take it from us… These hard and fast stats will show you how much SEO can return on your investment, as well as how SEO has changed over the years. Organic Search 1. …
Whether you are just getting started using social media for your brand or you are well acquainted with the do’s and don’ts of social media marketing, it pays to take a fresh look at some of the most common mistakes businesses make online to ensure you are not making them too. Here are fifteen social media management mistakes I see happen most often — and how to fix them.
When it comes to health and wellness, providers—and their Twitter accounts—have your back. Or is it your waistline? Either way, in our never-ending quest to prove that people really do read good news stories, we’ve rounded up some of our favorite healthy advice from the healthcare organizations we follow on Twitter.
Researchers at the University of Pennsylvania Health System believe social media platforms like Yelp can help identify patient engagement gaps and offer insights into improving the hospital experience for both patients and caregivers.
One of the questions put most frequently to me when I speak to healthcare professionals is how to handle trolling on social media. It's an important question. How do you decide when to ban someone from your social media accounts?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.