Health Care Social Media And Digital Health
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World Health Organization Calls For Innovative Health Solutions

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World Health Organization  publishes an annual compendium chronicling innovative medical devices and eHealth solutions suitable for low resource settings. It presents a snapshot of several health technologies which might have the potential to improve health outcomes or to offer a solution to an unmet medical need in low-resource settings

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Health Care Social Media And Digital Health
Monitoring The Pulse Of Health Care Social Media And Digital Health
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Health Care Social Media

Health Care Social Media | Health Care Social Media And Digital Health | Scoop.it

Yesterday I presented a webinar with tips on how to rock your social media. For those who couldn't make the live event, here's the slide-deck: And here are the show-notes. I'll be adding new resources the notes below, so check back regularly.

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Is Social Media The Future Of Healthcare?

Is Social Media The Future Of Healthcare? | Health Care Social Media And Digital Health | Scoop.it
Explore how physicians may use social media in their practices to improve patient outcomes, while adhering to various rules and regulations governing the healthcare industry and doctor-patient relationship.
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Healthcare Social Media: Five Tips to Get Started 

1. What is the cost of a strong social media presence?

Unless your healthcare organization is using a paid advertising option, there typically isn’t a dollar and cents cost associated with social media sites themselves. And the more your audience builds, the bigger your reach.  That’s the good news. But there are ‘hidden’ costs to consider. When estimating the impact to your organization to have a consistent social media presence, be sure to factor in the time, energy, attention, and staff  needed to maintain your sites. It’s important to have the big picture.

2. Maintain a consistent schedule

Beware all posters and bloggers. Nothing is more disconcerting than a “past-due” or “expired” social media presence. There shouldn’t be a perception of neglect or expiration in your posts, blogs or tweets. An inconsistent, unreliable presence can do more harm than good, making consumers think they might be neglected as well. Don’t begin posting and blogging on a schedule that you aren’t able to maintain.

3. Know your audience

Healthcare organizations shouldn’t try to be all things to all people. Turn your focus towards the social media platforms used by the consumers you want to attract, retain and connect with. Just as you carefully examine patients, dissect what social media tools your target audiences are posting on, using as resources and reading. Don’t attempt to be a social media presence everywhere. Choosing a few key sites, and managing them consistently well, is better than trying to be one-size-fits-all for patients.

4. Use a soft touch

Social media is not intended to be a hard-sell of your healthcare organization’s services. Consumers can see right through that and you’ll lose their interest, and more importantly, their trust. Social media is meant to be much more subtle than that.

5. Engage your audience

Aim to connect the head to the heart. Leveraging your online presence by facilitating connected relationships, encouraging more meaningful involvement and promoting greater visibility will be more powerful. You want to engage your audience and build a relationship while instilling loyalty to your healthcare organization and its workers.


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22 SEO Statistics Every Healthcare Provider Needs to Read 

22 SEO Statistics Every Healthcare Provider Needs to Read  | Health Care Social Media And Digital Health | Scoop.it
Is search engine optimization (SEO) worth it? Absolutely! But don’t take it from us… These hard and fast stats will show you how much SEO can return on your investment, as well as how SEO has changed over the years. Organic Search 1. …
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WHY SOCIAL MEDIA IS IMPORTANT FOR HOSPITALS 

WHY SOCIAL MEDIA IS IMPORTANT FOR HOSPITALS  | Health Care Social Media And Digital Health | Scoop.it
Hospitals are seeing an increase of patients and visibility due to social media activity. Those hospitals that are not should read this article to see why social media is so important.
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Does Social Media Enhance Your Knowledge About Health Care?

Technological innovations are rapidly changing our society, and this is particularly true about how people receive and share information regarding their health. Although it is still in the early…
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Art Jones's curator insight, February 4, 12:26 PM

This article makes several important points regarding how social media can benefit and deter distribution of information regarding wellness and healthcare.

 

Excerpt:

"This trend in health care encompasses the potential to substantially contribute to health literacy development, which, in turn, contributes to improving health care outcomes, while also decreasing associated costs. However, while social media has responded to the needs of the health industry, it has also created a variety of challenges, which range from issues having to do with privacy to the potential for social media to facilitate the spread of erroneous misinformation."

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15 Social Media Marketing Mistakes … And How To Fix Them

Whether you are just getting started using social media for your brand or you are well acquainted with the do’s and don’ts of social media marketing, it pays to take a fresh look at some of the most common mistakes businesses make online to ensure you are not making them too. Here are fifteen social media management mistakes I see happen most often — and how to fix them.

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30 Facts & Statistics On Social Media And Healthcare

30 Facts & Statistics On Social Media And Healthcare | Health Care Social Media And Digital Health | Scoop.it
The more doctors communicate with their patients, the more social media and healthcare align on a daily basis. Dive into these 30 statistics on social media and healthcare.
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Healthcare guide to Social Media Marketing

The Healthcare Industry Can No Longer Ignore Social Media As the healthcare industry continues to constantly change, it is extremely important that healthcare …
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#PlasticSurgery – Using Twitter to Engage and Educate

#PlasticSurgery – Using Twitter to Engage and Educate | Health Care Social Media And Digital Health | Scoop.it
The first-ever peer-reviewed study named after hashtag for a surgical specialty – "#PlasticSurgery" – urges plastic surgeons to engage and educate on Twitter.
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A healthy dose of hospitals that tweet 

A healthy dose of hospitals that tweet  | Health Care Social Media And Digital Health | Scoop.it
When it comes to health and wellness, providers—and their Twitter accounts—have your back. Or is it your waistline? Either way, in our never-ending quest to prove that people really do read good news stories, we’ve rounded up some of our favorite healthy advice from the healthcare organizations we follow on Twitter.
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8 ways for pharma to improve the way it uses Twitter

8 ways for pharma to improve the way it uses Twitter | Health Care Social Media And Digital Health | Scoop.it
Twitter’s health team offers advice on how pharma and healthcare companies can more effectively utilize 140 characters.
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Your Ultimate Social Media Guide to #HIMSS17

Your Ultimate Social Media Guide to #HIMSS17 | Health Care Social Media And Digital Health | Scoop.it
The HIMSS Social Media Team has assembled a slew of resources to help you achieve your goals and maximize the full experience of HIMSS17, both on- and offline.
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5 influential ER docs on Twitter: A scientific approach 

5 influential ER docs on Twitter: A scientific approach  | Health Care Social Media And Digital Health | Scoop.it
​​​​​​​Emergency physicians are finding new ways to connect with patients, with some growing an audience by posting messages to Twitter.
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How do young adults engage with online health information?

How do young adults engage with online health information? | Health Care Social Media And Digital Health | Scoop.it
Sarah Knowles explores a qualitative study of young adults' perspectives on producing and consuming user-generated content about diabetes and mental health.
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#ILookLikeASurgeon: With a moral obligation to tweet?

#ILookLikeASurgeon: With a moral obligation to tweet? | Health Care Social Media And Digital Health | Scoop.it
One thing the #ILookLikeASurgeon movement has made unambiguously clear is that surgeons are on Twitter. Literally thousands of tweet
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Incorporating Social Media into the Clinical Trial Process

This presentation highlights approaches that help research teams to leverage digital approaches, in particular social media, to support their clinical studies …
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Social Media Guidelines for our Clinicians

Social Media Guidelines for our Clinicians | Health Care Social Media And Digital Health | Scoop.it
Many healthcare organizations are at the early stage of developing social media policies.
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Q&A: Penn Medicine researchers mine patients' social media data to improve engagement

Researchers at the University of Pennsylvania Health System believe social media platforms like Yelp can help identify patient engagement gaps and offer insights into improving the hospital experience for both patients and caregivers.
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How Should You Handle Social Media Trolls?

How Should You Handle Social Media Trolls? | Health Care Social Media And Digital Health | Scoop.it

One of the questions put most frequently to me when I speak to healthcare professionals is how to handle trolling on social media. It's an important question. How do you decide when to ban someone from your social media accounts? 

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lori scronce's comment, January 28, 10:56 AM
this article is about trolls, how to deal with them, and what kind of trolls are out there. this article was interesting to me because i've been trolled before and had no idea how to handle it, but now i do. i also had no idea what troll stood for but now i do which makes perfect sense. i learned what the different trolls are and which one to completely stay away from
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Social media in health--what are the safety concerns for health consumers?

Social media in health--what are the safety concerns for health consumers? by Lau AY, Gabarron E, Fernandez-Luque L, Armayones M. HIM J. 2012;41(2):30-5. htt…
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Who's listening? The ethical and legal issues of developing a health app

Who's listening? The ethical and legal issues of developing a health app | Health Care Social Media And Digital Health | Scoop.it
Developers working on apps to help monitor and improve our health could accidentally find themselves on the wrong side of the law.
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Lundbeck Unearths Opportunities for Social Media Within the Healthcare Industry 

Lundbeck Unearths Opportunities for Social Media Within the Healthcare Industry  | Health Care Social Media And Digital Health | Scoop.it
Lundbeck Unearths Opportunities for Social Media Within the Healthcare Industry - on PR.com
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Digital Citizenship and Social Media in Patient Care

Digital Citizenship and Social Media in Patient Care EMORY SOM
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FDA Labeling for Medical Devices in the Age of Social Media

My talk at the FDA Center for Devices and Radiological Health Medical Device Patient Labeling Public Workshop Sept 2015
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