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Doctors 2.0™ & You » Doctors 2.0 & You offers you a Valentine’s Duo offer on Sign-Up #doctors20

Doctors 2.0™ & You » Doctors 2.0 & You offers you a Valentine’s Duo offer on Sign-Up #doctors20 | Health Care Social Media And Digital Health | Scoop.it

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Via Denise Silber
Marie Ennis-O'Connor's insight:

I am looking forward to this conference in June - check out this special offer if you want to come join me!

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Denise Silber's curator insight, February 13, 2013 6:49 AM

Read the article and ask for the code during Valentine's Day in your TIme Zone around the world. #doctors20 (Online payment only + not refundable)

 
Health Care Social Media And Digital Health
Monitoring The Pulse Of Health Care Social Media And Digital Health
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Beyond the Buzz: Healthcare Social Media | HealthWorks Collective

Beyond the Buzz: Healthcare Social Media | HealthWorks Collective | Health Care Social Media And Digital Health | Scoop.it
In my new column, "Beyond the Buzz," learn not only how to use social media in healthcare, but how to do it exceptionally well.
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Rescooped by Marie Ennis-O'Connor from Social Media for Health Professionals (illorem.com)
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Social media and healthcare: Driving awareness and improving engagement

Social media and healthcare: Driving awareness and improving engagement | Health Care Social Media And Digital Health | Scoop.it
By engaging with patients through social media, healthcare organisations can improve patients’ experience and drive awareness to services and campaigns.

Via illorem.com - Mark Merolli
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Twitter the right prescription for sharing health research

Twitter the right prescription for sharing health research | Health Care Social Media And Digital Health | Scoop.it
Using Twitter can help physicians be better prepared to answer questions from their patients, according to new researcher.
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Did #MeaslesTruth Create a New Form of Twitter Communication?

Did #MeaslesTruth Create a New Form of Twitter Communication? | Health Care Social Media And Digital Health | Scoop.it
A new form of social media was created last week – a 10 minute “TwitterStorm” broke out over the topic of childhood immunizations one month after the Disne
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Supervising healthcare services with social media - REshape Center Radboudumc

Supervising healthcare services with social media - REshape Center Radboudumc | Health Care Social Media And Digital Health | Scoop.it
This study shows that social media could be used to supervise healthcare services and better include the patient’s perspective in supervision. Interestingly, the Dutch rating site ZorgkaartNederland was the only source that provided relevant information.
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I will include my Twitter handle on residency applications. You should, too.

I will include my Twitter handle on residency applications. You should, too. | Health Care Social Media And Digital Health | Scoop.it
It is important for medical students to start developing their social media identity and I believe medical schools could be doing more to support them.
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Social Media Big Data Mining May Improve Population Health

Social Media Big Data Mining May Improve Population Health | Health Care Social Media And Digital Health | Scoop.it
Indiana University researchers set to improve their understanding of a variety of health and cultural topics through big data mining.
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Social Media Marketing Strategies for Hospital and Healthcare Industry

Social Media Marketing Strategies for Hospital and Healthcare Industry | Health Care Social Media And Digital Health | Scoop.it

The changing landscape of hospital and healthcare and their marketing strategy has evolved in the past few years. Hospital marketers now use social media as a tool for connecting with consumers, and healthcare practices are beginning to use social marketing to reach out to their patients and potential patients. Online marketing is a binding and huge opportunity to reach new patients and grow your healthcare practice. It has become important to find effective ways of communicating with patients outside of clinical settings, through newer media channels for various other purposes like- to increase market share, increase profitability, keep a track of competitors, and most of all, engage with patients that is- a one to one connectivity.

Benefits of efficient hospital marketing :

Enhanced reputation and brand building
Extending engagement, loyalty and referrals
Providing health and healthy-living information
Crisis communications
Shaping patient expectations and experience to provide patient satisfaction
Reduced costs through advertising budgets
Transparency about the quality of healthcare and patient safety

The health, medical, and wellness industry has been a tad behind because of its reluctance in adopting the social media campaigns. As a result, doctors, medical device manufacturers, medical institutions, and health clubs are losing a major source of clients .
Challenges to hospital marketing

The healthcare industry sometimes faces some major problems. Some unique roadblocks health marketers face when it comes to participation in social media is:
Few healthcare industries are not familiar with Online Marketing automation and therefore rely on other conventional methods.
Fear that customer or client privacy and security may be harmed through social media.
Uncertainty and rapid changes in health care marketing.
It’s no longer enough to communicate to the masses. One must also meet the patient’s need on an individual basis.
Challenges in making a positive impact of the image and reputation of their brand.
Essential Strategies to market hospital and healthcare through social media:


Live blogging and tweeting: Through media marketing, health marketers can raise public awareness and excitement for a healthcare organization.
Mainstream Reach: Marketers can use social media channels for blogs, micro-blogs, forums, etc. to share success stories regarding operations, treatments, medical research and significant achievements.
Engage patients and physicians: Create a link between the patients and physicians by collecting feedback and in addition, to interest potential customers.
Communicate in times of crisis: Whenever a disaster strikes, be it a flood, earthquake, or diseases outburst, be at the centre of all!
Provide accurate information to patients: Organizations can share accurate, timely information regarding diseases, medications, treatments and qualified medical personnel.
Relationship transparency: Consumers prioritize safe, high-quality, effective care. Demand for transparent care quality information online is rising quickly. Emphasise quality measures that directly relate to patient outcomes.
Studies have showed most hospitals have adopted to at least one social media platform. Through networking, health marketers transform from misfits to fit bits! Marketers consider all aspects including healthcare delivery, prescribed drugs, non-prescribed drugs, generics, health centres, pharma markets, cosmetics, telemedicine, and much more. Find the right way to market your hospital or hospital system!

Read More.. http://www.webchanakya.com/social-media-marketing-strategies-for-hospital-and-healthcare-industry/


Via Plus91
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ePharma Summit: Pharma must invest more in social networking

ePharma Summit: Pharma must invest more in social networking | Health Care Social Media And Digital Health | Scoop.it
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Helen Adams's curator insight, February 4, 6:21 AM

Social networking spend in pharma under the spotlight yet again

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Online Comments Can Influence What People Think About Vaccines

Online Comments Can Influence What People Think About Vaccines | Health Care Social Media And Digital Health | Scoop.it
The best account on Twitter, without question, has just over 40,000 followers and doesn’t tweet anymore. It’s called Don’t Read Comments (@avoidcomments), and in its heyday it periodically tweeted things like “Nobody on their deathbed ever said, ‘I wish I had spent more time reading internet comments’ ” and “If...
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How Do Patient Communities Approach New Year's Goals?

How Do Patient Communities Approach New Year's Goals? | Health Care Social Media And Digital Health | Scoop.it
How do various patient communities collectively approach the new year? Are goals and resolutions actively discussed? If so, are these goals collaborative or individual? How do these discussions occur in various communities?
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Twitter Use at a Family Medicine Conference: Analyzing #STFM13

Twitter Use at a Family Medicine Conference: Analyzing #STFM13 | Health Care Social Media And Digital Health | Scoop.it
Society of Teachers of Family Medicine
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Study: Complaining on Twitter correlates with heart disease risks

Study: Complaining on Twitter correlates with heart disease risks | Health Care Social Media And Digital Health | Scoop.it

This week, a study was released by researchers at the University of Pennsylvania that found a surprising correlation when studying two kinds of maps: those that mapped the county-level frequency of cardiac disease, and those that mapped the emotional state of an area's Twitter posts.

In all, researchers sifted through over 826 million tweets, made available by Twitter's research-friendly "garden hose" server access, then narrowed those down to roughly 146 million tweets that had been posted with geolocation data from over 1,300 counties (each county needed to have at least 50,000 tweets to sift through to qualify). The team then measured an individual county's expected "health" level based on frequency of certain phrases, using dictionaries that had been put through scrutiny over their application to emotional states. Negative statements about health, jobs, and attractiveness—along with a bump in curse words—would put a county in the "risk" camp, while words like "opportunities," "overcome," and "weekend" added more points to a county's "protective" rating.


Via Alex Butler
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Communicating health messages: assess, do, describe

Communicating health messages: assess, do, describe | Health Care Social Media And Digital Health | Scoop.it

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Via Andrew Spong
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Andrew Spong's curator insight, February 19, 11:14 AM

Excerpted from the World Innovation Summit for Health 2015 report (pp.14-15), available as a free download (without a data scrape) here:

 

http://dpnfts5nbrdps.cloudfront.net/app/media/1426

 

See also #WISH2015

Sunnie Southern's curator insight, February 20, 2:15 PM

Appreciate this insight graphic.  If we expect patient outcomes to improve with education then we need to be more strategic about our approach to how we educate and what we educate with! Thanks Andrew!

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Twitter can help doctors understand patients better: Study

Twitter can help doctors understand patients better: Study | Health Care Social Media And Digital Health | Scoop.it
Using Twitter can help physicians answer health queries from their patients in a better way, say researchers from University of British Columbia (UBC).
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Is it OK for doctors to 'google' patients?

Is it OK for doctors to 'google' patients? | Health Care Social Media And Digital Health | Scoop.it
It's something we do to job applicants, first dates, former lovers and the quiet co-worker in the next cubicle. The practice of “googling” others for professional reasons or out of personal curiosity is
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9 mHealth Facts to Watch in 2015

9 mHealth Facts to Watch in 2015 | Health Care Social Media And Digital Health | Scoop.it
2015 will be an exciting year for mHealth. The mobile health industry is growing at 61% annually. Here are 9 facts that you should watch!
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Using Twitter and Social Media to Predict Disease: Identifying Risk and Impacting Change

Using Twitter and Social Media to Predict Disease: Identifying Risk and Impacting Change | Health Care Social Media And Digital Health | Scoop.it
Beyond the more traditional uses of social media platforms in medicine, a new study has recently been released that shows that one particular platform may actually be useful in predicting disease.
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Zebras and oxpeckers: Why resident physicians and social media need each other

Zebras and oxpeckers: Why resident physicians and social media need each other | Health Care Social Media And Digital Health | Scoop.it
Do you remember learning about mutualistic symbiotic relationships in fifth grade biology? The zebra and the oxpecker bird, the bee and the flower, and the bacteria in the human digestive tract,...
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Online it ALL Matters: 9 Tips for Marketing Your Hospital Using Online Physician Profiles

Online it ALL Matters: 9 Tips for Marketing Your Hospital Using Online Physician Profiles | Health Care Social Media And Digital Health | Scoop.it
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How 'spontaneous' social norms emerge

How 'spontaneous' social norms emerge | Health Care Social Media And Digital Health | Scoop.it
A scientific explanation has been provided by researchers for how social conventions -- everything from acceptable baby names to standards of professional conduct -- can emerge suddenly, seemingly out of nowhere, with no external forces driving their creation.
Marie Ennis-O'Connor's insight:

Interesting study - perhaps some significance for public health initiatives using social media 

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A digital prescription for pharma companies | McKinsey & Company

A digital prescription for pharma companies | McKinsey & Company | Health Care Social Media And Digital Health | Scoop.it
Pharmaceutical and medical-device companies have been slow to adopt digitization. Here are five reasons they should get moving.
A McKinsey & Company article.
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Greg Judd's curator insight, January 31, 9:41 PM

Worth re-posting for reason #4 alone: 


"Care is evolving
Healthcare is moving from a focus on addressing point-in-time issues toward coordinated, continuous health management."

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Digital health in the EU - moving 'beyond the pill' | mHealthNews

Digital health in the EU - moving 'beyond the pill' | mHealthNews | Health Care Social Media And Digital Health | Scoop.it
mHealth is becoming a driving force in the life sciences on both sides of the Atlantic. This contributed commentary examines how the industry is developing in Europe.
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Mobile Health Adoption Growing Among Doctors, for Apps and Content

Mobile Health Adoption Growing Among Doctors, for Apps and Content | Health Care Social Media And Digital Health | Scoop.it

More than 80 percent of U.S. doctors surveyed use mobile apps or view professional content on mobile devices for work. That’s a significant increase over the numbers from around a year ago, according to a new survey.

 

The main reasons for adoption? Improved patient care and communication, and time efficiency, doctors say. The survey was conducted byMedData Group, a healthcare marketing company in Topsfield, MA, and involved polling 375 physicians around the country this month.

 


Via Alex Butler
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Decide Consulting's curator insight, January 28, 11:11 AM

mHealth is growing whether physicians, hospitals, or offices are ready or not. Learn about Decide's impact on the mHealth market here: decidemobility.com

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Two Little-Known Mega Trends That Are Shaping the Future of Digital Health Care - iHealthBeat

Two Little-Known Mega Trends That Are Shaping the Future of Digital Health Care - iHealthBeat | Health Care Social Media And Digital Health | Scoop.it
The rise of two little-known mega trends -- context and convergence -- have the potential to make digital health tools more effective, paving the way for improvements in patient care and population health and reductions in costs.
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Searching social networks to detect adverse reactions

Searching social networks to detect adverse reactions | Health Care Social Media And Digital Health | Scoop.it
Regulators and pharmaceutical companies are monitoring social media posts for potential adverse drug reaction signals.

Via COUCH.
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