According to a new survey by Validic of 166 executives at pharma and biotech companies, contract research organizations, and others in the clinical trial space, 64 percent have used digital technologies in clinical trials, and 97 percent plan to in the next five years.
Since the emergence of social media in 2004, a growing percentage of patients use this technology for health related reasons. To reflect on the alleged beneficial and potentially harmful effects of social media use by patients, the aim of this paper is to provide an overview of the extant literature on the effects of social media use for health related reasons on patients and their relationship with healthcare professionals.
() Do you remember learning about mutualistic symbiotic relationships in fifth-grade biology? The zebra and the oxpecker bird, the bee and the flower, and the bacteria in the human digestive tract, wherein two distinct groups mutually benefit from the relationship in a way not possible on their own.
Facebook, the most widely used social media platform, has been adopted by public health organisations for health promotion and behaviour change campaigns and activities. However, limited information is available on the most effective and efficient use of Facebook for this purpose. This study sought to identify the features of Facebook posts that are associated with higher user engagement on Australian public health organisations’ Facebook pages. We selected 20 eligible pages through a systematic search and coded 360-days of posts for each page. Posts were coded by: post type (e.g., photo, text only etc.), communication technique employed (e.g. testimonial, informative etc.) and use of marketing elements (e.g., branding, use of mascots). A series of negative binomial regressions were used to assess associations between post characteristics and user engagement as measured by the number of likes, shares and comments. Our results showed that video posts attracted the greatest amount of user engagement, although an analysis of a subset of the data suggested this may be a reflection of the Facebook algorithm, which governs what is and is not shown in user newsfeeds and appear to preference videos over other post types. Posts that featured a positive emotional appeal or provided factual information attracted higher levels of user engagement, while conventional marketing elements, such as sponsorships and the use of persons of authority, generally discouraged user engagement, with the exception of posts that included a celebrity or sportsperson. Our results give insight into post content that maximises user engagement and begins to fill the knowledge gap on effective use of Facebook by public health organisations.
A new survey from Health Union of more than 2,200 people with chronic health conditions and their caregivers illustrates how patients use online health information to better understand their health condition, learn about symptoms and treatment, and share experiences with other patients living with the same health condition.
At the Digital Medicine Connect in Boston this week, presenters wrestled with the question of what it would take to spur wider adoption of digital therapies. With Omada CEO Sean Duffy on the panel, it’s not surprising that one common answer — more and better efficacy data — came up.
When it comes to IVF, the value of digital marketing is even higher. It’s a category which suffers from social taboos and a great deal of emotional stress. This makes it the perfect medium to provide the anonymity patients need, especially at the beginning of their decision making journey.
Reaching for your phone to help with stress and sleep might feel counterintuitive, but there are now hundreds of apps out there to help us find inner peace. With even the NHS on-board, there must something in it
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