Daniel Ghinn highlights how the connected individual is able to influence the behaviour of pharma companies. By conventional measures of social media success, Ahava Emuna Lange is not a social media 'celebrity'. At the time of writing, she has 116...
The rapid explosion in online digital health resources is seen as transformational, accelerating the shift from traditionally passive patients to patients as partners and altering the patient–health care professional (HCP) relationship. Patients with chronic conditions are increasingly engaged, enabled, and empowered to be partners in their care and encouraged to take responsibility for managing their conditions with HCP support.
At the offer of a play on the iPad in the anaesthetics nurse's hand, five-year-old William Deans instantly forgot his panic triggered by the sight of the operating theatre at Chelsea and Westminster hospital, calmly climbed onto the table and…
For all the talk of Pharma being behind on social media, many of the major drugs companies have a good handle on Twitter. If you follow @boehringer, @sanofi, @AstraZeneca, @pfizer and so on, you will find frequent updates focused on helping patients, written in clear and convivial language, with lots of graphics and videos – …
Many studies have shown that women use the Internet more often for health-related information searches than men, but we have limited knowledge about the underlying reasons. We also do not know whether and how women and men differ in their current use of the Internet for communicating with their general practitioner (GP) and in their future intention to do so (virtual patient-physician relationship).
In 2011, CNN aired a widely-debated documentary, Black in America: The New Promised Land – Silicon Valley. During the broadcast, influential blogger Michael Arrington said he didn’t know a single African-American entrepreneur. While Arrington later recanted his statement, this interview and the experiences of people featured in the documentary suggested that Silicon Valley is unfriendly to minorities.To address this issue, Hank Williams, a technology innovator featured in the documentary, launched a nationwide effort called Platform. It’s designed to encourage and support minority and female innovators in their efforts to raise capital and manage their companies.
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