Dr. Miguel-Angel Perales, Deputy Chief of Adult Bone Marrow Transplant Service and Director of the Adult Bone Marrow Transplantation Fellowship Program at Memorial Sloan Kettering Cancer Center, said recently on a webinar about online physician collaboration:
There are several good reasons for physicians to use social media, but Pennsylvania Medical Society (PAMED) members said in a recent survey that limited time often prevents them from taking the plunge.
Clearly defining your reason for using social media is one way to make the best use of your time, said Gus Geraci, MD, chief medical officer at PAMED. It also helps you decide which social media site to use, which depends greatly on your purpose for using social media.
Beyond information, many people in the midst of a medical crisis search for and find emotional support online. A survey shows people with rare disease are some of the most sophisticated Internet surfers
The global narrative for “digital health” is relatively easy because the opportunities are so enormous. The only real limit is our imagination. Some of the more recent developments have been breathtaking – and include everything from genomics and personalized medicine to 3-D printing to putting healthcare literally in the palm [...]
Social media is a cornerstone of modern society and its use in healthcare has rapidly expanded in recent years. “Live Tweeting” of professional meetings is a growing way for participants to communicate with peers. The goal of this study was to analyze the initial experience with implementation of a Twitter Team at the 2013 Academic Surgical Congress (ASC).
Nearly half of ePatients living in the United States say the web has helped them get treatment faster, better communicate with their doctors, understand medications, or otherwise “CareHack” the health system over the past three years, according to new data published in EPATIENT 2015: 15 Surprising Trends Changing Health Care.
If you want to reach your audience emotionally you need to understand what they value and where they come from. Different age groups have different emotional needs and interests, so it’s important to know who you are writing for when you create content.
Therapeutic Areas with Pharmaceutical Mobile Health Applications Targeted at Patients. Figure 1: Therapeutic Areas with Mobile Initiatives Targeted at Patients. Whereas social media focus on patient outreach, mobile health ...
Social media in health care is all the rage. Set up a Twitter account, get a Facebook page—heck, even start a Pinterest account for your office or group. Mix it together with a little video content, SEO, and a flashy URL, and you may be able to find some ROI from your social media efforts. It’s modern. It sounds complicated and advanced. And many social media experts who are dabbling in health care are pushing the merit and success of this marketing strategy.
But should this be the role social media plays in a physician practice? Should hospitals use Twitter as a digital billboard with viral potential? Marketing is important, but is it appropriate for physicians who are entering the social media space?
I believe that serving as content curators is more aligned with the oath we took. Social media provides a contemporary platform for physicians to acquire, screen, compile, and manage information we want our patients to have.
2013 was a remarkable year for healthcare conferences. We like to call 2013 the year healthcare conferences became social. More than 1,080 healthcare confe
Marie Ennis-O'Connor's insight:
Not all healthcare conferences are created equal. Some conferences leave a lasting impact with stories that will stay with you as a fellow human being and insights that will empower you professionally. Other conferences can be just fine, but without anything particularly eventful. Many months later you can clearly remember the impactful moments from the great conferences, while rarely remembering the program of the uneventful. What determines this outcome? Do some conferences just have to be more boring than others, or can the outcome be greatly enhanced by how we design conferences?
From strategy+business By Saptarshi Sinha In the Affordable Care Act environment, healthcare providers have a real opportunity to transform the way they treat people. The objective? Delivering a better patient experience, with improved results, at lower costs. The key to this transformation is digital health technology. For patients, digital health solutions include everything from [...]
People connect to form groups on Twitter for a variety of purposes. The networks they create have identifiable contours that are shaped by the topic being discussed, the information and influencers driving the conversation, and the social network structures of the participants.
Marie Ennis-O'Connor's insight:
Although this is aimed at political discussions on Twitter, there are still some useful insights to be gained for healthcare
Without a doubt patient engagement is one of the more important trends in healthcare and health IT right now. Over the past few years the tools that look to enable patient engagement between providers and patients have changed markedly. It is important to note, however, that the tools themselves are just a small part of the story — they can go a long way toward improving patient engagement, though. The drivers of the patient engagement buzz are varied, but one big one is the federal government’s Office of the National Coordinator’s (ONC) Meaningful Use (MU) program, which is beginning to include requirements for very basic patient engagement services.
ONC’s MU Stage II requirements include at least three patient engagement related deliverables of providers. To meet Stage II, providers must give patients clinical summaries after each visit. They must use electronic secure messaging to communicate with patients on relevant health information with a minimum of 5 percent of their patients during the review period. They must also provide patients with the ability to view online, download and transmit information about a hospital admission and give them access to any health information about that patient the providers receives — within four days of receiving it.