The health and technology communities have been buzzing about the possibilities of digital health, but is it possible those boosters have argued beyond the evidence? The clinical proof underpinning the effectiveness of digital health is, so far, somewhat sparse. Between the government's electronic health-record incentive programs pumping billions into healthcare, and private sector interest, investment in the sector is rising. But what if the evidence doesn't support that enthusiasm?
By Katie Moran, Boston College Though Madison Avenue largely forgets seniors in general, they are now a demographic grossly overlooked on social media. Those 65 years and older are changing: they are living longer, are more active, and becoming increasingly literate online. Not only does this age group have 47x the net worth [...]
Representation of Health Conditions on Facebook: Content Analysis and Evaluation of User Engagement
Marie Ennis-O'Connor's insight:
This research represents the first attempts to comprehensively describe publicly available health content and user engagement with health conditions on Facebook pages. Public health interventions using Facebook will need to be designed to ensure relevant information is easy to find and with an understanding that stigma associated with some health conditions may limit the users’ engagement with Facebook pages. This line of research merits further investigation as Facebook and other SNS continue to evolve over the coming years.
This month, Daniel Ghinn examines how Johnson & Johnson's integrated social media channels are working to support nurses and prospective nurses. By 2020, the US will face a shortage of 800,000 nurses, according to statistics quoted by Johnson &...
Everyone grieves differently, and that’s as true on social media as it is offline. But in the aftermath of a death of a well-known public figure, we’re reminded once again that social media makes grief more public than ever before. Social media’s ability to help us share in communal mourning...
Marie Ennis-O'Connor's insight:
Robin Williams' death brought forth an outpouring of commentary: not of all of it helpful. This guide on how to handle death on Twitter is timely not just in the light of Williams' death, but also to provoke a wider debate about how we handle living and dying in a digital age
It is essential that we psychiatrists align ourselves with the public and our patients both to disseminate accurate information and to educate. Social media allows us to have this public voice more than ever before.
The Federation of State Medical Boards (FSMB) recently issued guidelines for the use of social media and social networking in medical practice. You could read the entire 17-page document here, or I can paraphrase their recommendations in one tweet-sized blurb: Physicians should never interact with patients on social media websites. Ever.
As a designer in health care, my goal is to ensure that the products and technologies we build engage our users - be they patients or health care providers. Design is a strategic tool, encompassing many aspects from research to concepts to prototyping. One critical aspect of this human-centered design is the approach to learning called rapid ethnography.
Brands must 1) ask the right questions and set the right objectives, 2) have the appropriate technology to access and use social data, and 3) have people with the intelligence and intuition to apply the data correctly. With this, marketers will be armed to make smart decisions for the company beyond social media.
Social media provide a unique set of opportunities and challenges for physicians. There is ongoing debate about whether the medical profession should use platforms like Twitter, Facebook and YouTube to communicate more effectively with patients and the public at large.
The CMA also monitors social media trends in health care and publishes Future Practice to help inform physicians about the growing world of social media and health information technology in Canada.
CMA guidelines CMA — Social media and Canadian physicians (2012; most recent)
Additional resources WMA Statement on the Professional and Ethical use of Social Media