Ok, ok, so it’s a bit of a trick question. No Pharma brand shines on Google+. In fact, it’s extremely difficult to find any Pharma companies with active Google+ accounts at all. The tiny number that are active have minute followings, a few hundred people at most. Why are they not there? It’s probably unrealistic …
Opinion from JAMA — Wearable Devices as Facilitators, Not Drivers, of Health Behavior Change
Marie Ennis-O'Connor's insight:
Although wearable devices have the potential to facilitate health behavior change, this change might not be driven by these devices alone. Instead, the successful use and potential health benefits related to these devices depend more on the design of the engagement strategies than on the features of their technology. Ultimately, it is the engagement strategies—the combinations of individual encouragement, social competition and collaboration, and effective feedback loops—that connect with human behavior.
A new year has begun and it’s time to start looking to the months ahead with speculation on what’s to come. Our Views From the Top speakers have offered their insights for the future of health IT based on their experience in the field.
Facebook’s recent newsfeed algorithm change has presented an indirect wake-up call for pharma: it’s time to learn how to be social. It’s more imperative than ever to garner engagement on your posts, so adapt accordingly.
Importance The use of social media by dermatology journals and professional and patient-centered dermatology organizations remains largely unknown and, to our knowledge, has yet to be fully evaluated.Objective To evaluate and quantify the extent of involvement of dermatology journals,...