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Facebook remains top social network, Google+, YouTube battle for second | ZDNet

Facebook remains top social network, Google+, YouTube battle for second | ZDNet | Social media for healthcare pros | Scoop.it
Everyone knows Facebook is the most popular social network, but battling it out for second and third place are Google's YouTube and Google+.

Via Lisa Norman
TheSocialPhysio's insight:

This confirms our #Linked In comments yesterday....focus your energy on Facebook, google +, you tube for top 3 performing #social platforms

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Dead Butt Syndrome | Pilates Digest

Dead Butt Syndrome | Pilates Digest | Social media for healthcare pros | Scoop.it
In 1990 while dancing professionally, I sustained a hamstring injury during a dance performance. I was running backwards heading toward a controlled fall that (Dead butt syndrome? Is this you?
TheSocialPhysio's insight:

Love this new Diagnosis....

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Social media a tool after emergencies - Columbia Daily Tribune

Social media a tool after emergencies - Columbia Daily Tribune | Social media for healthcare pros | Scoop.it
Social media a tool after emergencies Columbia Daily Tribune Using sites such as Facebook to get the word out about illnesses, injuries and fundraising events, along with newer crowdfunding platforms on the Web such as www.gofundme.com, people in...
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Social Media: A Patient’s Information Tool of Choice

Social Media: A Patient’s Information Tool of Choice | Social media for healthcare pros | Scoop.it

Most patients and healthcare consumers prefer using social media to look for information relating to their health and medical care. Take a peek at why social media is an emerging trend that you can utilize to boost your online medical and dental practice marketing efforts.

According to the digital marketing agency FathomDelivers.com, around 40 percent of consumers comb through Facebook, Twitter, Yelp, Healthgrades and other social networking platforms to find healthcare reviews. When browsing for medical information, patients prefer websites such as YouTube, Twitter and Facebook. About 25 percent of these healthcare consumers have shared health-related information on these social media websites. Moreover, roughly 41 percent of people admitted social media plays a significant role in choosing their healthcare provider.

For medical, dental and other healthcare practitioners, social media is your friend; your ally. Use it to gain valuable access to the lives of people seeking care. Social media can also be used to increase your practice’s awareness, improve patient engagement, manage your online reputation and augment your practice’s marketing and advertising efforts.

Connecting Lives

Social media is a great platform for interacting with and educating healthcare consumers on matters relating to treatment and care. As a healthcare provider, you can also provide expert support through online conversations with your patients experiencing certain health conditions. But make sure you don’t discuss any private patient information.

Increase Practice Awareness and Patient Engagement

Do you want to spread the word about your practice? Do it through social media. According to SocialBakers.com, Facebook has about 1.15 billion users. On the other hand Twitter has around a half–billion users. With these websites’ massive reach, along with today’s prevalent use of mobile devices and smartphones, you are sure to engage your patients where they hang out.

Nurture Your Reputation

Since everything is accessible through the Internet, you, as a healthcare practitioner, should be mindful about how online healthcare consumers perceive you and your practice. You can use various social media platforms like Yelp, Healthgrades and Vitals to manage your online reputation and improve online users’ impression of you and your practice.

At a time when people turn to online resources like Facebook, Twitter and YouTube to look for everything they need, concentrating your practice marketing efforts through social media is a smart, practical move.


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TheSocialPhysio's insight:

I have said it before, and I will say it again. Your next patient is looking, researching and hunting for you ONLINE! Have a presence, demonstrate your skill and your effectiveness and the phone will start RINGING!

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Physiotherapy camp - E-Pao.net

Physiotherapy camp E-Pao.net Imphal, January 14 2014 : A two-day free physiotherapy camp was inaugurated today with the theme 'Prevention and Rehabilitation' under the auspices of All Manipur Physiotherapists' Association at PC Physio Care,...
TheSocialPhysio's insight:

What a great idea? TWo day free physio camp.

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Big increase in risky back ops - New Zealand Herald

Big increase in risky back ops - New Zealand Herald | Social media for healthcare pros | Scoop.it
Big increase in risky back ops
New Zealand Herald
"When a patient asks, 'Will you do a fusion on me?' it's usually because they are in a great degree of pain and disability.
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8 Powerful Social Media Marketing Tools for Savvy Businesses

8 Powerful Social Media Marketing Tools for Savvy Businesses | Social media for healthcare pros | Scoop.it
New social media tools seem to pop up every day. Here are some definitely worth checking out.
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Parkwood physiotherapists use vest to help brain injury patients - CTV News

Parkwood physiotherapists use vest to help brain injury patients - CTV News | Social media for healthcare pros | Scoop.it
Parkwood physiotherapists use vest to help brain injury patients
CTV News
The vest was developed by physiotherapists at Parkwood Hospital, including Shannon McGuire. "It increases their awareness of where their body is.
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Boost for rural and remote health - ABC Online

Boost for rural and remote health - ABC Online | Social media for healthcare pros | Scoop.it
Boost for rural and remote health
ABC Online
Rod Wellington says the $15 thousand scholarships will help people like physiotherapists and speech pathologists upgrade their university qualifications.
TheSocialPhysio's insight:

Are you a rural therapist? perhaps you qualify for a  funding scholarship To further develop your skills?

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Physios recommend slippers as top presents for elderly - ITV News

Physios recommend slippers as top presents for elderly - ITV News | Social media for healthcare pros | Scoop.it
Physios recommend slippers as top presents for elderly
ITV News
Physiotherapists are urging people across our region to buy elderly friends and family a new pair of slippers for Christmas as the best way to prevent accidents.
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Mum fights for physio for son - Western Advocate

Mum fights for physio for son - Western Advocate | Social media for healthcare pros | Scoop.it
Mum fights for physio for son
Western Advocate
Mrs Nunan is furious her son is missing out on vital treatment because a paediatric physiotherapist's position remains vacant. 112613cdarcy.
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Canada’s donor drought: why some are looking to social media for a new kidney

Canada’s donor drought: why some are looking to social media for a new kidney | Social media for healthcare pros | Scoop.it
Doctors, politicians and even the Prime Minister’s wife are looking for ways to solve the country’s organ donation problems, including offering incentives (Canada’s donor drought: why some are looking to social media for a new kidney
TheSocialPhysio's insight:

Organ donation....yet another #social media possibility!

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Social Media Is Driving Higher ROI For Small Businesses Than Last Year

Social Media Is Driving Higher ROI For Small Businesses Than Last Year | Social media for healthcare pros | Scoop.it
Social Media Insights ;is a daily... (Social Media Is Driving Higher ROI For Small Businesses Than Last Year http://t.co/LqB8gBWw7J via @sai)
TheSocialPhysio's insight:

You can say that AGAIN!!!!

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Playing The Facebook Ratings Game | Social Media Strategy for Nonprofits and Businesses

Playing The Facebook Ratings Game | Social Media Strategy for Nonprofits and Businesses | Social media for healthcare pros | Scoop.it

Facebook has just added reviews and stars onto Facebook Pages - what does it mean? How will this change how Facebook is used?


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Randi Thompson's curator insight, November 20, 2013 2:44 PM

Here we go again.....  What are they thinking?

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8 Fun Ways to Incorporate Valentine’s Day into Your Social Media Strategy

8 Fun Ways to Incorporate Valentine’s Day into Your Social Media Strategy | Social media for healthcare pros | Scoop.it
Valentine’s Day will soon be here. While you’re long past the days of giving everyone in your class a Power Rangers valentine and heart-shaped lollipop, smart businesses know that they should offer...
TheSocialPhysio's insight:

Show your patients some Love this Valentine's Day via #social media with these tips and ideas.

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Social Media: A Patient’s Information Tool of Choice

Social Media: A Patient’s Information Tool of Choice | Social media for healthcare pros | Scoop.it

Most patients and healthcare consumers prefer using social media to look for information relating to their health and medical care. Take a peek at why social media is an emerging trend that you can utilize to boost your online medical and dental practice marketing efforts.

According to the digital marketing agency FathomDelivers.com, around 40 percent of consumers comb through Facebook, Twitter, Yelp, Healthgrades and other social networking platforms to find healthcare reviews. When browsing for medical information, patients prefer websites such as YouTube, Twitter and Facebook. About 25 percent of these healthcare consumers have shared health-related information on these social media websites. Moreover, roughly 41 percent of people admitted social media plays a significant role in choosing their healthcare provider.

For medical, dental and other healthcare practitioners, social media is your friend; your ally. Use it to gain valuable access to the lives of people seeking care. Social media can also be used to increase your practice’s awareness, improve patient engagement, manage your online reputation and augment your practice’s marketing and advertising efforts.

Connecting Lives

Social media is a great platform for interacting with and educating healthcare consumers on matters relating to treatment and care. As a healthcare provider, you can also provide expert support through online conversations with your patients experiencing certain health conditions. But make sure you don’t discuss any private patient information.

Increase Practice Awareness and Patient Engagement

Do you want to spread the word about your practice? Do it through social media. According to SocialBakers.com, Facebook has about 1.15 billion users. On the other hand Twitter has around a half–billion users. With these websites’ massive reach, along with today’s prevalent use of mobile devices and smartphones, you are sure to engage your patients where they hang out.

Nurture Your Reputation

Since everything is accessible through the Internet, you, as a healthcare practitioner, should be mindful about how online healthcare consumers perceive you and your practice. You can use various social media platforms like Yelp, Healthgrades and Vitals to manage your online reputation and improve online users’ impression of you and your practice.

At a time when people turn to online resources like Facebook, Twitter and YouTube to look for everything they need, concentrating your practice marketing efforts through social media is a smart, practical move.


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TheSocialPhysio's curator insight, January 25, 5:27 PM

I have said it before, and I will say it again. Your next patient is looking, researching and hunting for you ONLINE! Have a presence, demonstrate your skill and your effectiveness and the phone will start RINGING!

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Pharma, Social Media, & Mobile A Happy Ménage à Trois?

A presentation I made at the Third Annual Pharma eMarketing Congress in Barcelona on 11 September 2013.

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rhalper's curator insight, January 28, 8:14 AM

Via @pharmaguy

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Australia's most wanted jobs: tech heads, health staff and plumbers - Herald Sun

Australia's most wanted jobs: tech heads, health staff and plumbers - Herald Sun | Social media for healthcare pros | Scoop.it
Australia's most wanted jobs: tech heads, health staff and plumbers Herald Sun Frontline Health Recruitment spokeswoman Martene Harvey said aged care facility managers, clinical care mangers, registered nurses and physiotherapists are the most...
TheSocialPhysio's insight:

We make the list ! Australia's most wanted JOBS!!! Not sure why?

 

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Does Your Healthcare Organization Get Social Media?

Does Your Healthcare Organization Get Social Media? | Social media for healthcare pros | Scoop.it

Most healthcare organizations don’t get social media.

They simply use it as a PR and marketing shout-out and broadcasting tool. They have brought into their social media strategy the old-mentality of addressing their public as mere observers just like the obsolete TV, radio and paper news publishers did in the past.

This type of use is not only unproductive but it is also damaging in the medium and long hauls.

You no longer have an audience but instead you have participants.

The first thing you have to change in your social media strategy is your mindset. Instead of thinking in terms of an audience you must think in terms of participants.

Nowadays we have participants that not only want to interact but also want to influence. They want to influence direction and change.

Companies that develop products have to consider their new participants in social media as extensions to their product management team.

Blogs without participating commentary is simply the old-fashioned news where you simply have an audience.

Also, social media has to be used in a consistent manner and with a tactical approach.

Some platforms (e.g.; Twitter) are good for capturing your participants (observe that I’m not using the term audience).

Other platforms (e.g.; Facebook, LinkedIn) are good for interacting with your participants.

How does your organization manage social media?


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BMJ Group blogs: BJSM blog – social media's leading SEM voice ...

BMJ Group blogs: BJSM blog – social media's leading SEM voice ... | Social media for healthcare pros | Scoop.it
Continuing on the theme #addsomecolour, Alison Rose, a Physiotherapist who has worked with Jessica Ennis and the Brownlee brothers, discussed her success using visceral manipulation as a treatment with athletes (an ...
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Marinko Matosevic prises one big monkey off his back at Brisbane International - The Age

Marinko Matosevic prises one big monkey off his back at Brisbane International - The Age | Social media for healthcare pros | Scoop.it
The Age
Marinko Matosevic prises one big monkey off his back at Brisbane International
The Age
2 Victoria Azarenka is channelling some girl power, with the appointment of a new female trainer and two physiotherapists.
TheSocialPhysio's insight:

I knew Victoria Azarenka had a secret weapon....TWO #physiotherapists!!!

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Connecting with your physical therapist via bluetooth and an app - iMedicalApps

Connecting with your physical therapist via bluetooth and an app - iMedicalApps | Social media for healthcare pros | Scoop.it
iMedicalApps
Connecting with your physical therapist via bluetooth and an app
iMedicalApps
One of the key aspects of any musculoskeletal injury is appropriate rehabilitation by physiotherapists.
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PHYSIOTHERAPY A BOON IN SCIENCE - Medical Science

In today's time when science and technology are reaching the zenith, one of the fields of science that is the bio medical science is also increasing in its sphere day by day. We even cannot imagine the heights it is reaching ...
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ASX headed for another big IPO week - Sydney Morning Herald

ASX headed for another big IPO week - Sydney Morning Herald | Social media for healthcare pros | Scoop.it
ASX headed for another big IPO week
Sydney Morning Herald
Wednesday December 11. DorsaVi. Australian bio-technology start-up that makes motion sensor gadgets for physiotherapists.
TheSocialPhysio's insight:

Motion sensor gadgets for #physios....How to make the BIG BUCKS!

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Research Reveals Importance Of Social Media Usage In Medicine

Research Reveals Importance Of Social Media Usage In Medicine | Social media for healthcare pros | Scoop.it

Dr Joe-Anthony Rotella, in a letter to the editor in the latest Early View issue of Emergency Medicine Australasia, the journal of the Australasian College for Emergency Medicine, describes his investigation into the use of Twitter by individuals or organisations involved in clinical toxicology and poison control. 

With Dr Anselm Wong and Dr Shaun Greene, all from the Victorian Poisons Information Centre in the Emergency Department of Austin Health, Dr Rotella conducted an audit of Twitter in August 2013. 

Using the in-built search engine, with "poison", "poison control", and "toxicology" as search keywords, the audit yielded a sample of 51 relevant accounts with an average of 1,084 followers. 

Nearly 34 were organisations (including @Erowid, a user reporting and harm minimisation website for recreational drug use), of which 20 were poison control center accounts. 

17 were individual clinicians working in the field of clinical toxicology and/or poison control. 

Of those accounts, 38 accounts had sent out a tweet relating to toxicology in the past 90 days: 1418 were tweets with information relating to diagnosis, management, investigation or conferences; 1042 contained links to articles via journals, PubMed or other websites; 10 were photos of relevant material; and 8 were links to videos. 

Also observed were a number of hashtags, such as #FOAMtox, which provided another means for users to discuss matters relating to clinical toxicology. 

"Emergency medicine clinicians can use Twitter as a means to further enhance their knowledge and obtain up-to-date information on toxicology," Dr Rotella said. 

"Social media also offers a means for similarly interested individuals to connect across the world," he said. 

"Whilst informative, as with all medical literature, the same process for critical appraisal should be applied to information obtained from Twitter." 

Twitter has been previously reported as a rapid means of disseminating medical information, specifically the H1N1 epidemic.

Read more: Research Reveals Importance Of Social Media Usage In Medicine | Medindia http://www.medindia.net/news/research-reveals-importance-of-social-media-usage-in-medicine-127876-1.htm#ixzz2kv3bXXtm


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Maria Mancha Avellán's curator insight, November 28, 2013 3:14 AM

El uso de las redes sociales  como fuente de información sobre las investigaciones y el avance de la ciencia es un hecho que hoy en día se requiere y se hace constantemente. Uno de los objetivos de la divulgación del conocimiento científico es un reto que se quiere conseguir en el receptor que es la sociedad hoy en día. Y consiste en intentar producir un aumento del interés por la ciencia y para ello se emplean tanto las redes sociales como otros recursos, así como la divulgación de una manera seria para producir este "background" del conocimiento científico. Aquí, también hay que hacer referencia a la necesidad de comunicar los avances científicos y  las ideas puesto que la libertad de la investigación es un derecho que se considera inherente al ser humano vinculado a él que además como ya he dicho tiene aparejado la libertad de comunicar las ideas. Al igual, que existe el derecho de la sociedad de informarse sobre las investigaciones.

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Ten Reasons to Leverage Social Media to Grow Your Medical Practice

Ten Reasons to Leverage Social Media to Grow Your Medical Practice | Social media for healthcare pros | Scoop.it

1. Social media is here to stay. Studies show that 18 percent of all time spent online is spent on social media; some studies report one in five minutes a day! You need to be there, in front of people, as this is a huge opportunity and the medical field as a whole supports jumping on this form of marketing.

 

2. New patient acquisition is the biggest hurdle for most clinics. Social media is the most cost-effective and targeted way to reach your prospective patients.

 

3. Social media helps you build relationships. Whether with current patients and their families or prospective new patients, social media makes it easy to stay in the forefront of their minds, by lending yourself to becoming a resource. Having a large social media base can even help you to assess adding particular services or products.

 

4. Everyone loves Facebook. A number of reports state that Facebook is the most influential social network with the most diverse user base. Use a personal page to promote your clinic and healthcare providers. Personal pages are more prominent in news feeds and give more opportunity to interact with your fans, i.e. wishing them "Happy Birthday." (It is also important to have a business page (aka a "fan page") for the practice for SEO purposes.)

 

5. Images of office life are the most important pieces of the social media DISCUSSION. People buy from people, not nameless, faceless, soulless businesses. Posting images and pictures of day-to-day life even on a clinic page is key to building a sense of community around your brand.

 

6. Social media influences search engine rankings. And having great search engine rankings improves your chances of being found when Betty types into Google "family practice in XYZ city."

 

7. Social media is the new "search engine." Many people look to social media to find the places and services they are looking for.

 

8. Social media offers the most highly targeted marketing opportunities. Less than a decade ago, if you wanted customers you might have to advertise on the radio or send out mailers. Today, reaching the specific prospective patient you are looking for is simple. You can drill down and target people down to their age, gender, geography, and interests.

 

9. Social media gives you more insight into your patients. By seeing which social media outlets are garnering the most "likes" or discussion feedback on healthcare issues (for example, links to important articles on timely material such as the benefits of the flu vaccine) you can get insight into your patients' worlds. Also: You cannot do it all, so once you have this information, pick two to three social media outlets where your ideal patients hang out, and be great at utilizing those.

 

10. There are people out there to help. For example, our company has a "Teach You to Fish" Program and a "Fish for You" Program to help you develop you social media marketing strategies for your practice.

 

- See more at: http://www.physicianspractice.com/blog/ten-reasons-leverage-social-media-grow-your-medical-practice#sthash.IJPCQNlb.dpuf


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Allison Emma Schizkoske's curator insight, December 5, 2013 12:49 PM

I 100% agree with the first point. Social media is here to stay. As well as social media is the new "search engine" People look up products and services on facebook to see what others are saying about them.