Social media has become widely used by individuals and businesses to stay connected, communicate and even market products or services. As these sites evolve and become a prevalent way of reaching out to consumers, healthcare professionals are finding new, effective ways to utilize social media.
by M. Shuja Shafqat, MD Social media has exploded in popularity in the last decade, with millions of people regularly using one or more services on a daily basis. Most of us use these websites or apps for recreational purposes. Increasingly businesses, personalities, and doctors have been using them for advertising. Specifically the focus has…
Managing social media in the healthcare space can be challenging and must be approached with a unique strategy by brands. In my experience, a brand’s objectives for organic social media can run the gamut from listening and research, to marketing and engagement, to sales and CRM. (Not all at once, thankfully.) I’m focused on achieving …
In England alone the NHS sees 1 million patients every 36 hours and there are 3 million volunteers across health and social care many of whom are motivated by their personal experience of healthcare services.
This week I interview Dr Leslie Robinson, Senior Lecturer in Diagnostic Radiography, at the University of Salford, Manchester, UK, on how she uses social media in her work. Leslie is currently leading the WOMMeN (Word of Mouth Mammogram e Network) project to explore the value of social networks for connecting practitioners with clients of the NHS breast screening programme.…
(by Pete Fernbaugh) Facebook. Instagram. Snapchat. Tumblr. Twitter. Vine. The list of social-media outlets goes on and on. How is your hospital or healthcare organization harnessing social media to connect with your patients and your community? We asked four healthcare […]
As part of a highly regulated industry, many healthcare organizations have been hesitant to adopt social media. But social media is a powerful and authentic communication tool with a unique role to play in health – it helps providers communicate with patients and other physicians, as well as elevates their practices’ public profiles. How is... Read more
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