In an analysis published Monday in JAMA Internal Medicine, researchers found that text message reminders help patients do better when it comes to taking their medicines. But questions about the specific ways to make the most of this strategy remain.
In a shifting health care landscape, nontraditional players are trying to frame patient engagement strategies that are focused on providing patients solutions that are coordinated, convenient, customized, and accessible.
This week at the 9th annual Digital Pharma East conference, Katie Collins (@KECollins28), healthcare strategist at Twitter, reported that cancer-related tweets are dominating healthcare conversation. In the past year, there were over 44 million tweets in reference to cancer. Heart disease was a distant second with 14.5 million tweets. Katie shared that this activity was …
Research shows Pharma has been slow on the uptake, but massive opportunities await New communications technology has the potential to both disrupt and enha. Marketing topic(s):Social media marketing. Advice by Robert Allen.
In my last blog on Linked Pulse `Improving Healthcare Provision – the Lessons of Social Media` I suggested that many of the characteristics of social media, and the fact that the general population have become very used to the technology and format, made it ideal for meeting some of the pressing challenges that health systems…
10 disruptive technologies that will transform pharma - Articles Bertalan Mesko highlights some of the key trends that are set to change our approach to health and wellbeing – and the way pharma does business. It's fascinating to witness how disruptive in
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