Health Care Social Media And Digital Health
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Health Care Social Media And Digital Health
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Digital Marketing: Latest trends, best practices, and strategies in healthcare

Digital Marketing: Latest trends, best practices, and strategies in healthcare | Health Care Social Media And Digital Health | Scoop.it
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How Social Media Support Groups Enhance Patient Experience

How Social Media Support Groups Enhance Patient Experience | Health Care Social Media And Digital Health | Scoop.it
New research shows that the internet can support patient experience and patient satisfaction by offering social support groups and information gathering.
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What the Fitbit lawsuit means for clinical researchers

What the Fitbit lawsuit means for clinical researchers | Health Care Social Media And Digital Health | Scoop.it
Fitbit is facing a class-action lawsuit regarding the accuracy of their heart-rate data, which have been shown to be inaccurate by a margin of up to 20 beats..
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Adding Social Media to Your Medical Practice 

Adding Social Media to Your Medical Practice  | Health Care Social Media And Digital Health | Scoop.it
If you think tweeting is for the birds, Cleveland Clinic urological surgeon Jay Krishnan, DO, MA, has some advice: Social media platforms can help a busy physician connect with colleagues and patients, find and relay medical information and promote services.
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How Twitter Users Can Generate Better Ideas

How Twitter Users Can Generate Better Ideas | Health Care Social Media And Digital Health | Scoop.it
There’s a link between the amount of diversity in employees’ Twitter networks and the quality of their ideas.
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Frequent Surfing on Social Health Networks is Associated With Increased Knowledge and Patient Health Activation

Frequent Surfing on Social Health Networks is Associated With Increased Knowledge and Patient Health Activation | Health Care Social Media And Digital Health | Scoop.it
Journal of Medical Internet Research - International Scientific Journal for Medical Research, Information and Communication on the Internet
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The Need for Human Connection in Digital Mental Health Care

The Need for Human Connection in Digital Mental Health Care | Health Care Social Media And Digital Health | Scoop.it
With technology altering the therapeutic bond, something is lost but something else is gained
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5 Ways Healthcare Marketers Can Reach Consumers | Quattro

5 Ways Healthcare Marketers Can Reach Consumers | Quattro | Health Care Social Media And Digital Health | Scoop.it
Take your healthcare marketing to the next level in these digital channels.
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Pfizer: Think patient-first when developing mobile health apps

Pfizer: Think patient-first when developing mobile health apps | Health Care Social Media And Digital Health | Scoop.it
NYC-based pharma company Pfizer currently has 15 apps in the US iOS app store, ranging from a chapstick companion app to an app for people with kidney cancer. At the HIMSS Connected Health Summit in National Harbor, Maryland, Pfizer executives talked about two of the company's apps and their broader strategy for developing mobile health interventions.
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Healthcare Marketing Insights for PPC Advertisers [Infographic]

Healthcare Marketing Insights for PPC Advertisers [Infographic] | Health Care Social Media And Digital Health | Scoop.it
To succeed in the highly competitive field of healthcare marketing, you need the right tools and data. Check out healthcare marketing and advertising trends for 2016.
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How to Respond to Negative Patient Reviews - Healthcare Marketing

How to Respond to Negative Patient Reviews - Healthcare Marketing | Health Care Social Media And Digital Health | Scoop.it
Get 10 simple tips for addressing complaints online-while remaining HIPAA compliant and turning dissatisfied patients into loyal brand evangelists.
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Healthcare’s struggle with social media continues, but help may be forthcoming

Healthcare’s struggle with social media continues, but help may be forthcoming | Health Care Social Media And Digital Health | Scoop.it
Many hospitals still refuse to acknowledge the importance of patient reviews and ratings on social media, but even for those that do, there are challenges. We highlight one effort that may help to change that.
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Increase Your Favorable Outcomes With Healthcare Content

Increase Your Favorable Outcomes With Healthcare Content | Health Care Social Media And Digital Health | Scoop.it
Considering today's managed healthcare climate, sooner or later we are all likely to need to access hospital-based services in some capacity – whether it's for ourselves or for a loved one.
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How One Hospital is Improving Patient Care with Social Media

How One Hospital is Improving Patient Care with Social Media | Health Care Social Media And Digital Health | Scoop.it
Texas Children’s Hospital is making deeper personal connections and improving customer experiences with social media.
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Maximizing Potential With Social Media

Maximizing Potential With Social Media | Health Care Social Media And Digital Health | Scoop.it

As the use of social media continues to grow in leaps and bounds, physicians are increasingly trying to find ways to maximize its potential to improve healthcare delivery. 

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5 Reasons Hospital Administrators Should be Visible on Social Media - 33 Charts

5 Reasons Hospital Administrators Should be Visible on Social Media - 33 Charts | Health Care Social Media And Digital Health | Scoop.it
A mini case-study of how the leadership team of Texas Children's West Campus Hospital uses social media to build a bridge to their community and employees.
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5 healthcare social media trends you'll notice this year.

5 healthcare social media trends you'll notice this year. | Health Care Social Media And Digital Health | Scoop.it
What's on the horizon for healthcare social media? Find out.
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Twitter Redefines How People Grieve 

Twitter Redefines How People Grieve  | Health Care Social Media And Digital Health | Scoop.it
While death and mourning were largely considered private matters in the 20th century, social media is redefining how people grieve, according to new research
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Twitter Social Media is an Effective Tool for Breast Cancer Patient Education and Support: Patient-Reported Outcomes by Survey

Journal of Medical Internet Research - International Scientific Journal for Medical Research, Information and Communication on the Internet
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Five Trends that are Transforming Healthcare Marketing

Five Trends that are Transforming Healthcare Marketing | Health Care Social Media And Digital Health | Scoop.it
Industry trends and policy changes are influencing a shift in patient and physician behaviors. Now, healthcare brands and marketers must approach audience engagement from an entirely new perspective.
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Do Patients find mHealth apps intuitive?

Do Patients find mHealth apps intuitive? | Health Care Social Media And Digital Health | Scoop.it
There are around over 165,000 mHealth apps on Android app store and Apple iTunes store, yet the usability tends to be low.
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7 Best Practices for A/B Testing Digital Marketing in Healthcare | Evariant

7 Best Practices for A/B Testing Digital Marketing in Healthcare | Evariant | Health Care Social Media And Digital Health | Scoop.it
A/B testing in healthcare can help marketers make data-informed decisions about optimal patient communication and messaging on their websites. Read more.
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Increase Patient Acquisition with These 3 Healthcare Marketing Strategies

Increase Patient Acquisition with These 3 Healthcare Marketing Strategies | Health Care Social Media And Digital Health | Scoop.it
The following are some specific healthcare marketing strategies that can help you increase patient acquisition.
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How to Get Started on Social Media (for Hospitals) | Keystone Healthcare Management

How to Get Started on Social Media (for Hospitals) | Keystone Healthcare Management | Health Care Social Media And Digital Health | Scoop.it
If you don't have the resources to hire the expertise, or if you prefer to take it on yourself, here are 3 steps to getting your hospital on social media.
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B2B Healthcare Marketing by the Numbers

B2B Healthcare Marketing by the Numbers | Health Care Social Media And Digital Health | Scoop.it
Effective B2B healthcare marketing needs to approach its target audience and industry differently, and we’ve got the statistics to prove it.
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