Healthcare should consider social media as a way to better inform patients of procedure and treatment risks, and to streamline efficiencies across doctor-patient communications.
Although surgeons already are using the technology to communicate with one another, driving equity of care in the process, we're only just beginning to glimpse social media's potential as a meaningful communications channel linking patient and physician.
In his third post in our BRIC series, Maneesh Juneja examines the state of Digital Health in India, the world’s largest democracy.
I recently came across a product in India which claims to be India’s first fully automated healthcare kiosk. I haven’t seen it myself, but the kiosk allows BMI, blood pressure and haemoglobin to be monitored at any time of the day. It’s also possible to order prescription medicines through the kiosk.
Given the increasingly constrained resources available to the UK’s NHS, I wonder if “reverse innovation” is something that will become more common in years to come. Could a healthcare kiosk developed in India for low resource settings be adapted and used by the UK?
Narendra Modi has also outlined plans for a Digital India, a connected knowledge economy which would offer world class facilities at the click of a mouse. Not just in health, but in education & banking services too.
For health, the vision is that a patient in the health centre of a village could be connected to a healthcare professional hundreds of miles away and be diagnosed online. Is that technology going to be developed by home grown companies or are there opportunities for non-Indian firms to contribute to making this vision a reality?
Researchers at Warwick Medical School in the United Kingdom find that a mobile health application risk assessment model and a framework for supporting clinical use is needed to ensure patient safety and physician reputation. They outline risks associated with mobile health apps and variables that affect such risk factors. FierceHealthIT, Journal of Medical internet Research.
Imagine a time when a device alerts you to the onset of a disease in your body long before it’s a problem. Or when your disease is diagnosed in Shanghai, based on the medical scan you did in Kenya. This future is far closer that you might think due to rapid advances in connected devices […]
How twitter is being used to study drug side effects
Marie Ennis-O'Connor's insight:
While these studies are sure to spark great interest in the use of social media as a new method to collect post-market safety data, there may be some shortcomings to consider. Foremost is the establishment of a means that is sustainable and works to a degree acceptable for actual data collection. This will most likely be addressed in the next few years, but while it may take time, researchers will have to adapt to new forms of social media that will arise, as others fall out of popularity.
Instagram recently released a second stand-alone app called Hyperlapse. It allows users to create short, time-lapsed clips without the assistance of any additional high-tech video equipment. For a healthcare facility, this app has much untapped marketing potential. Here are four ways you can put it to work at your facility to enhance brand awareness.
Ever wonder what your doctors and nurses talk about at the water cooler? Well, grab a paper cup and some Emetrol, because a new app is transporting medical chatter from hospital hallways to mobile devices.
Nicknamed Instagram for doctors, Figure 1 is a new social media outlet that allows users to upload photos of patients’ symptoms and maladies in order to ask for diagnoses, glean some advice or simply provide amusement to their peers.
Immediately after logging on – anyone can sign up – I was reviewing the x-ray of a 90-year-old female with a grotesque radial fracture. Scrolling down started a parade of stubbed toes, extracted tumors and rashes galore – enough to make me regret downloading the app over lunch. But as I kept scrolling (and cringing), my communicator instincts started to develop a nervous twitch. The word “HIPAA” began echoing in my head. Were these patients comfortable being photographed and discussed publicly? Did they even know? And what are the implications of a doctor following care recommendations he received from a stranger on a social media site?
The explanation from app creator Josh Landy, as told to Vox.com, is hardly comforting: “These are people who are talking about a lot of the cases because they’re interesting, textbook, classic versions and they can help.”
To be clear, there are doctors using the app for productive reasons. There are also users like the one who posted a photo of a sutured hand with the caption, “Anyone want to guess what happened here?” Others have taken to posting gruesome photos of traumatic amputations and the like.
Regardless of the user’s intent, it’s only a matter of time before a patient’s identity is exposed on Figure 1. For communicators, an ounce of prevention can go a long way in deterring a privacy breach. Start by educating employees on:
Your organization’s social media policy. Most pitfalls lie in the gray areas. Be specific.HIPAA laws. Make sure health workers understand the basics of HIPAA and their roles in upholding it. Encourage them to ask questions.The “rules” of posting online. Whether they want to or not, employees represent their employers on social media. Instill the mentality that nothing is private, nothing can be deleted, and everything could end up on the front page of the paper.
Ill-advised social media posts (not to mention covert photography) have wrought the downfall of many. It’s never been more important to stay vigilant of what employees are posting and where. Otherwise, one unwise post could lead to one “interesting, textbook, classic version” of a HIPAA violation for your organization.
Having a Wikipedia article that represents your brand can be beneficial in many ways. But did you know there are many requirements to creating a "wikified" article? Tony Ahn explains the many different ways to get your brand featured on Wikipedia.
A recent WebMD survey finds that 84% of patients want to use diagnostic tools to help their physicians make diagnoses, but just 69% of physicians said patients should do so. Meanwhile, 89% of patients believe they have the right to view all physician notes included in their health records, compared with 64% of physicians. MobiHealthNews et al.
The obesity epidemic has put a strain on health services around the globe. London-based bariatric surgeon Dr. Hutan Ashrafian sees the effects of the disease daily, and his long patient list signals no end in sight. And so he and a team of researchers began a search for digital-age tools that could help physicians effectively manage and track patients remotely. Continue reading →