Health Care Socia...
Follow
Find
30.0K views | +74 today
Health Care Social Media And Digital Health
Monitoring The Pulse Of Health Care Social Media And Digital Health
Your new post is loading...
Your new post is loading...
Scooped by Marie Ennis-O'Connor
Scoop.it!

Beyond the Buzz: Healthcare Social Media | HealthWorks Collective

Beyond the Buzz: Healthcare Social Media | HealthWorks Collective | Health Care Social Media And Digital Health | Scoop.it
In my new column, "Beyond the Buzz," learn not only how to use social media in healthcare, but how to do it exceptionally well.
more...
Scooped by Marie Ennis-O'Connor
Scoop.it!

The Millennial Mandate: How 'Generation Y' Behavior is Shaping Healthcare Marketing Strategy

The Millennial Mandate: How 'Generation Y' Behavior is Shaping Healthcare Marketing Strategy | Health Care Social Media And Digital Health | Scoop.it
Millennials are the most coveted demographic target group today among healthcare marketers. According to the Center for Marketing Research at UMass Dartmouth, millennials have a combined purchasing
power of approximately $2.45 trillion worldwide. That is considerable clout, which is why brands and marketers continue to pursue this group.
more...
No comment yet.
Rescooped by Marie Ennis-O'Connor from Social Media and Healthcare
Scoop.it!

Why Healthcare is Failing Social Media [Infographic]

Why Healthcare is Failing Social Media [Infographic] | Health Care Social Media And Digital Health | Scoop.it

How Patients Are Using Social Media

A majority of your patients’ healthcare decisions are influenced by social media.

1 in 3 American adults have used the web to figure out a medical issue. (source Pew Research Center study)90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks. (source: Search Engine Watch)53% of 18 – 24 year olds, and 49% of 25-44 prefer social media for healthcare reviews (source: PWC Scoring Healthcare)48 percent of respondents said they have read healthcare reviews
Among those who have read healthcare reviews, 68 percent said they have used the information to select a doctor, hospital and to a lesser extent, a health plan, pharmacy and drug or medical device. (source: PWC Scoring Healthcare)

 

“Social” Already Influences Patient Decisions

In fact, they’re already using it to “shop around” for the best physicians, hospitals, and practices.

41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility. (source: Demi & Cooper Advertising and DC Interactive Group)51% of patients say they’d feel more valued as a patient via digital health communications (source: Televox)41% of people said social media would affect their choice of healthcare provider (source: Demi & Cooper Advertising and DC Interactive Group)More than 40% of consumers say that information found via social media affects the way they deal with their health. (source: Mediabistro)

 

Patients Want Healthcare to Engage

The good news is that patients want healthcare organizations to help them make better decisions.

30% of adults are likely to share information about their health on social media sites with other patients, 47% with doctors, 43% with hospitals, 38% with a health insurance company and 32% with a drug company. (source: Fluency Media)60% of social media users are the most likely to trust social media posts and activity by doctors over any other group. (source: Infographics Archive)49% of those polled expect to hear from their doctor when requesting an appointment or follow-up discussion via social media within a few hours. (source: HealthCare Finance News)40% of people polled said information found on social media affects how someone coped with a chronic condition, their view of diet and exercise and their selection of a physician. (source: HealthCare Finance News)

 

Unfortunately, Healthcare is Not Responding

However the bad news is that healthcare practices are not seizing this golden opportunity.

Only 26% of all U.S. hospitals participate in social media. (source: Demi & Cooper Advertising and DC Interactive Group)Only 31% of health care professionals use social media for professional networking. (source: MedTechMedia)The average cost of a normal birth in California was $22,311 in 2010. (source: Childbirth Connection)No doubt that number has risen in the past few years. And what about the second or third child? The lifetime value of a patient or family in this case could be over a hundred thousand dollars for every doctor and hospital involved.

- See more at: http://disabilityinsuranceagency.com/blog/healthcare-is-failing-social-media/#sthash.xOfUrCoh.dpuf

 


Via Plus91
more...
No comment yet.
Rescooped by Marie Ennis-O'Connor from #eHealthPromotion, #web2salute
Scoop.it!

The role of pharma in the digital world of patient and doctors

The role of pharma in the digital world of patient and doctors | Health Care Social Media And Digital Health | Scoop.it

The marketing landscape for pharma has changed dramatically over the past decade as baby boomers and millennials begin to demand more healthcare information, better access and more personalised care.

With doctors, pharma would traditionally recruit, train and send out thousands of sales reps across every market. It was their job it was to help increase prescribing of their company's new drug by physically being in-front of primary care doctors, the majority of whom were male, middle-aged and career GPs.

Times, however, have changed - and this change has been nurtured by the advent of digital.

When talking to doctors today, pharma has had to completely re-evaluate its former sales model. Chris Boulton, director of marketing at AstraZeneca UK, tells PME Digital Doctors: “In general over the past ten years there has been a big transformation. Take the example of the demographic of the family doctor: we are now seeing more part-time GPs who are younger, female and working mums.


Via Michael Lucht - www.b-innovative.eu, Philippe Marchal/Pharma Hub, Giuseppe Fattori
more...
No comment yet.
Rescooped by Marie Ennis-O'Connor from Cancer Survivorship
Scoop.it!

Twitter Social Media is an Effective Tool for Breast Cancer Patient Education and Support: Patient-Reported Outcomes by Survey

Twitter Social Media is an Effective Tool for Breast Cancer Patient Education and Support: Patient-Reported Outcomes by Survey | Health Care Social Media And Digital Health | Scoop.it

Background: Despite reported benefits, many women do not attend breast cancer support groups. 

more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Pharma cannot afford to ignore social media

Pharma cannot afford to ignore social media | Health Care Social Media And Digital Health | Scoop.it
KEY TAKEAWAY: As more patients go online social media IS a part of the conversation. What we don't really know is how much social media weighs in the healthcare treatment choices patients make but ...
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Social Media Tips for Doctors | HealthWorks Collective

Social Media Tips for Doctors | HealthWorks Collective | Health Care Social Media And Digital Health | Scoop.it
Doctors: here are some tips and tactics to help widen your social media comfort zone.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

10 tips for hospital bloggers | Articles | Main

10 tips for hospital bloggers | Articles | Main | Health Care Social Media And Digital Health | Scoop.it
Statistics show 80 percent of people look for health care information online. Blogs can help them find it.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

A Social Network Designed to Combat Depression

A Social Network Designed to Combat Depression | Health Care Social Media And Digital Health | Scoop.it
Panoply is a crowdsourced website for improving mental health, created at MIT.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Facebook reminders help teens control asthma

Facebook reminders help teens control asthma | Health Care Social Media And Digital Health | Scoop.it
Once again, social media proves its mettle among young people with health issues, in this case, teenagers with asthma.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Pharma gets social: Tesaro discovers the power of the e-patient

Pharma gets social: Tesaro discovers the power of the e-patient | Health Care Social Media And Digital Health | Scoop.it
Daniel Ghinn highlights how the connected individual is able to influence the behaviour of pharma companies. By conventional measures of social media success, Ahava Emuna Lange is not a social media 'celebrity'. At the time of writing, she has 116...
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Social media in the medical sciences

Social media prior for biomedical engineers and medical physicists presented at the World Congress of Biomedical Engineering and Medical Physics, Toronto June …
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Physicians should monitor their online presence. Here's how.

Physicians should monitor their online presence. Here's how. | Health Care Social Media And Digital Health | Scoop.it
It's important for physicians to monitor their online presence because more patients than ever are researching their doctors on the web.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

What Makes Engaging Health Care Marketing Campaigns Work?

What Makes Engaging Health Care Marketing Campaigns Work? | Health Care Social Media And Digital Health | Scoop.it
What makes engaging health care marketing campaigns work? The ALS Ice Bucket Video Challenge was a viral marketing sensation last summer. Why did it work?
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

10 easy ways you can connect with patients online

10 easy ways you can connect with patients online | Health Care Social Media And Digital Health | Scoop.it
Knowing your audience helps, so ask questions, lots of questions. Also, spice up the information you offer by engaging your community with a little fun.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Bringing the Social Media Revolution to Health Care (and Denmark)

My slides from a presentation at Mayo Clinic in Rochester, Minn. to visitors from Odense University Hospital and the Institute of Clinical Research at the Univ…
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Do the latest wave of health apps really improve patient care?

Do the latest wave of health apps really improve patient care? | Health Care Social Media And Digital Health | Scoop.it
At the offer of a play on the iPad in the anaesthetics nurse's hand, five-year-old William Deans instantly forgot his panic triggered by the sight of the operating theatre at Chelsea and Westminster hospital, calmly climbed onto the table and…
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Oncology hashtag project leads to a sarcoma hashtag with rallying cry for more treatment options

Oncology hashtag project leads to a sarcoma hashtag with rallying cry for more treatment options | Health Care Social Media And Digital Health | Scoop.it
A hashtag project to improve understanding of different cancers has led to a sarcoma hashtag that's served as rallying banner for more targeted drugs.
more...
No comment yet.
Rescooped by Marie Ennis-O'Connor from Content Marketing in Healthcare
Scoop.it!

Hospital Marketers Focus on Data, Social Media

Hospital Marketers Focus on Data, Social Media | Health Care Social Media And Digital Health | Scoop.it
Using social media, web technologies and data analytics, healthcare marketing professionals can engage current patients, future patients, and the broader community in ways like never before.

Via C. Todd Livengood
more...
C. Todd Livengood's curator insight, July 28, 9:13 AM

"'The good news is that as hospital marketing needs have evolved over the past few years, marketing professionals have done a good job at keeping up with changing skills needs,' according to Jill McDonald Halsey, chief marketing officer at Lawrence General Hospital in Medford, Massachusetts."

Heather Swift's curator insight, August 2, 8:13 PM

"'The good news is that as hospital marketing needs have evolved over the past few years, marketing professionals have done a good job at keeping up with changing skills needs,' according to Jill McDonald Halsey, chief marketing officer at Lawrence General Hospital in Medford, Massachusetts."

Rescooped by Marie Ennis-O'Connor from Digital Health
Scoop.it!

How Digital Health is Affecting Doctor-Patient Relationship

How Digital Health is Affecting Doctor-Patient Relationship | Health Care Social Media And Digital Health | Scoop.it
Innovations in healthcare is becoming paramount in revolutionizing patient engagement, physician time management and improving overall quality of care

Via Alex Butler
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Social Media & Healthcare Marketing Guidelines

Social Media & Healthcare Marketing Guidelines | Health Care Social Media And Digital Health | Scoop.it
Social media is beginning to change the face of medicine. Lets take a look at social media and healthcare marketing guidelines.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Saturday reflections..... #thewordonthetweet : Pharmacy Magazine

Saturday reflections..... #thewordonthetweet : Pharmacy Magazine | Health Care Social Media And Digital Health | Scoop.it
There is a thriving network of pharmacy tweeters but recent exchanges have left a sour taste in the mouth – which is a shame as
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Why Academic Medicine Should Join Twitter

Why Academic Medicine Should Join Twitter | Health Care Social Media And Digital Health | Scoop.it
In this article, I describe how academic medicine can use Twitter to share content, connect with alumni, and highlight patient care
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

How consumers use social media for health care education

How consumers use social media for health care education | Health Care Social Media And Digital Health | Scoop.it
Infographic breakdown of how consumers are using social media for health care education, and engage with consumers and providers about their concerns.
more...
No comment yet.
Scooped by Marie Ennis-O'Connor
Scoop.it!

Millennials, social media, and your practice

Millennials, social media, and your practice | Health Care Social Media And Digital Health | Scoop.it
Does your practice do an acceptable job of reaching out to millennials?
more...
No comment yet.