If you think tweeting is for the birds, Cleveland Clinic urological surgeon Jay Krishnan, DO, MA, has some advice: Social media platforms can help a busy physician connect with colleagues and patients, find and relay medical information and promote services.
NYC-based pharma company Pfizer currently has 15 apps in the US iOS app store, ranging from a chapstick companion app to an app for people with kidney cancer. At the HIMSS Connected Health Summit in National Harbor, Maryland, Pfizer executives talked about two of the company's apps and their broader strategy for developing mobile health interventions.
Many hospitals still refuse to acknowledge the importance of patient reviews and ratings on social media, but even for those that do, there are challenges. We highlight one effort that may help to change that.
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