Excerpt from "Home Page" of the new Google's hub: "Consider this your starting point to tap into Google’s suite of digital tools that can enhance newsgathering and exposure across television, radio, print and online.
Whether it’s refining your advanced search capabilities, improving audience engagement through Google+, or learning how to visualize data using Google Maps, this website is intended to guide you through all the resources Google offers to journalists."
Here are the sections of this new Google’s Suite:
1. Gather and Organize - Advanced Search - Google Trends and Analytics - Google Consumer Surveys - Google Drive
2. Publish - Google News - Google Images - Webmaster Central - Google Analytics - Custom Search Engine
3. Engage - Google+ and Hangouts - YouTube
4. Develop - Google Web Toolkit - Google App Engine - Android developers - YouTube Partnerships
5. Visualize - Google Maps Engine - Google Maps API - Google Crisis Map - Google Earth - Google Earth Engine Timelapse - Google Fusion Tables - Google Charts
6. Additional Resources - Google Politics & Elections - Transparency Report - Google Crisis Response
Tweet Last week at the 2013 Google Analytics summit there were 15 new features discussed. That’s a lot! Many people have asked me what I think are the most important announcements so I thought I would write a quick post.
LinkedIn has reached over 200 million members worldwide, making it the world’s largest professional network. The Ecosystem of LinkedIn infographic from Dynamic Search explains why LinkedIn is a must have tool for everyone.
Everyday Social Media numbers are growing, and here are 45 facts in an infographic by Digital Insights.
A few of the statistics:
40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities 42% update their profile information regularly on LinkedIn Every second 8000 users like some or other photo on Instagram 80% of total Pinterest’s pins are re-pins 4.2 billion people use mobile device to access social media sites
Via Lauren Moss
How many marketers can pin down the impact of social media using hard numbers?
The following infographic, based largely on results from the Demand Gen Report 2013 B2B Content Preferences Survey and 2012 B2B Buyer Survey shows data to help answer that very important question.
Promoting content over social networks is now a vital part of getting a message in front of potential buyers, establishing thought leadership and making the most of content investments. That means understanding which social media channels are most appropriate for different campaigns, and it definitely means understanding how to optimize different types of content for your social campaigns.
Excerpt from article on Social Media Explorer: "Flipboard had a huge hurdle to overcome: Who cares about sharing in an app that only a handful of people use very often anyway?
The solution came from “unbundling” the simpler tasks that we think of when it comes to “sharing” something: - Snagging - Routing - Context - Subscription
Ideally, if you’ve thought about a curation strategy at all, you understand that you don’t have to create metric tons of awesome content if you can be the go-to person to find it and share it. Certain topics lend themselves to a lot of information, and your value as the sifter of the wheat from the chaff is not to be overlooked.
So what is Flipboard doing that is so special? It has moved beyond the app, into categorization, collection and personalization. Here’s what that workflow can look like: 1. Sharing Starts Where You Find Things... 2. More Channels is Better... 3. Sell the Sizzle AND the Steak... 4. Friction-Free Sharing... 5. On the Flip Side...
This could be the ticket for a busy entrepreneur with limited time for writing and “thought leadership,” but who is enough of a topical consumer of links that filtering and sharing can become second-nature.
What Flipboard has done is made the acts of sharing, compiling, and curation as frictionless and as inclusive as ever. And being able to target specific networks in isolation or in bulk is a time-saver..."
Excerpt from the article by Neil Patel on Quick Sprout blog: "Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter.
So, how do you maximize your conversion rates? You will have to create landing pages that are tailored towards each of your marketing campaigns.
But before you head off and start creating your first landing page, there are 7 things you need to know:
1. Does your landing page copy match your marketing campaign? From your paid ads to organic search engine listings, your marketing copy should convey a similar message to the copy on your landing page.
2. Start with a solution: Every visitor who comes to your landing page has a problem. So, you should tell them how you are going to solve their problem.
3. Don’t forget your sub heading: Your headline states your solution, but it won’t be enough to convert visitors into customers. You need to provide a more detailed explanation of your solution through a sub-heading. You have less than 8 seconds to grab your visitor’s attention before they leave, so you want to make sure your sub-heading is descriptive and short.
4. Who are your customers and what are their use cases? A lot of visitors never end up purchasing because they aren’t sure if your solution is the right fit for them. You can solve this by clearly showing who should be using your product or service.
5. The proof is in the pudding: Always include stats and data to backup your claims. Yes, you may be selling the best weight loss product out there, but a thousand other companies are making that same claim. Get testimonials from your customers to back up the statements you are making.
6. Call to actions: You’ll have to do a lot of A/B testing with this one, but don’t forget to include call to actions. You’ll be surprised how many landing pages forget to add calls to action.
7. Trust elements: Not everyone is comfortable with making purchases on the web. Sure, Apple and Amazon don’t have issues, but you aren’t them. Your brand isn’t as well known, which is why trust elements are important..."