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We've all been there ... You've carefully crafted an email. You've polished each sentence. You've racked your brain for the very best subject line. Yo
You wouldn't necessarily think that writing effective emails has anything to do with business storytelling -- but it does!
Here is a fabulous list of 37 tips to build power emails that get results. While the article or tips do not mention the word story, a bunch of them are about story. Like #2: Be Useful. Only email when you have something valuable or helpful to say. Well, your stories are packed with useful, valuable, and helpful insights. Sharing stories can always provide value for readers.
And tips on creating subject lines -- these can be the cool title of your story. Well crafted it can pique curiosity (#12) and promise something good (#9).
For writing emails, develop a natural voice (#25) which is all about authenticity. When you share your stories this automatically happens. And #27: Stop being dull. Use lots of LOTS (language of the senses) in your writing and stories. Tap into sensory material of sight, sound, touch, taste, smell and feel to create images and experiences for people reading your storied emails.
There are a number of other tips here that connect to storytelling and tons of tips to help you write emails that get read and that people will take action on.
This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it
And to know that they are working, ensure to use the analytics included with your mail provider,