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Klout redesigns its profiles

Klout redesigns its profiles | Social Media for Etsy Sellers | Scoop.it
Social influence measurement service Klout introduced the next iteration of user profiles on Friday.
The new layout, which looks like a mixture of Twitter and P

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, September 20, 2013 10:20 PM

Advertising is also coming to Pinterest...

Ron Sela's curator insight, September 21, 2013 12:50 AM

Klout Redesigns its Profiles

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What Social Influencer Measurement Tools Are Good For… And What They’re Not

What Social Influencer Measurement Tools Are Good For… And What They’re Not | Social Media for Etsy Sellers | Scoop.it
Despite the many benefits of influencer marketing, the popular social media measurement tools on the market are not quite up to the job.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, August 4, 2013 3:42 PM

There is too much emphasis on numbers and not enough on what they mean. 

 

Lauren Dugan is absolutely right when she states that, "A high influence score from one of these tools [Klout, Kred, etc.] is like a quick sketch an artist does of his muse before he actually paints in the details – it’s an overview, but not much else."

Joan Stewart's comment, August 6, 2013 10:31 AM
I concur, however many are selling themselves out there without substantiating the capabilities they profess to have gained.
Cendrine Marrouat - www.socialmediaslant.com's comment, August 6, 2013 2:21 PM
There are a lot of self-proclaimed gurus out there. Those tools have helped them find an excuse to not check their egos, I guess. ;-)