As they embarked on an impressive employer branding initiative, the real question for Sara Kaiser, Director of HR Centers of Excellence, was: “How do we get more people that are passionate about what we believe in, to want to work here?
I try to explain it from my own perspective and analyze what are the key benefits to really focus on it in your company and get it to be the highest priority for the year 2013! Employer Branding emerged ...
By Jason Miller, Social Media Strategist at Marketo As a follow up to my previous post around the six golden rules of social media marketing, I thought it would be proper to discuss one additional rule I purposely left off: measurement.
Recently we set a goal to transform our business from €40 billion to €80 billion while reducing our environmental footprint. This called for a different talent and organizational strategy, and thus a better aligned employer brand.
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