It’s safe to say that social media is here to stay. Facebook recently celebrated its 10th anniversary and there’s no end in sight. Countless other interactive platforms are sprouting up on a regular basis, making it nearly impossible to determine where your time should be spent developing content and connecting with healthcare consumers. The American Marketing Association’s Marketing News journal even refers to social media as “old-school.” Social engagement has transitioned from being a shiny, new object to a customer service and healthcare marketing necessity.
Via Parag Vora