Social Media for Doctors
0 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Guido Machado from Healthcare, Social Media, Digital Health & Innovations
Scoop.it!

13 Social Media Best Practices for Healthcare Brands

13 Social Media Best Practices for Healthcare Brands | Social Media for Doctors | Scoop.it
It’s safe to say that social media is here to stay. Facebook recently celebrated its 10th anniversary and there’s no end in sight. Countless other interactive platforms are sprouting up on a regular basis, making it nearly impossible to determine where your time should be spent developing content and connecting with healthcare consumers. The American Marketing Association’s Marketing News journal even refers to social media as “old-school.” Social engagement has transitioned from being a shiny, new object to a customer service and healthcare marketing necessity.

Via Parag Vora
more...
No comment yet.
Rescooped by Guido Machado from Healthcare, Social Media, Digital Health & Innovations
Scoop.it!

13 Social Media Best Practices for Healthcare Brands

13 Social Media Best Practices for Healthcare Brands | Social Media for Doctors | Scoop.it
It’s safe to say that social media is here to stay. Facebook recently celebrated its 10th anniversary and there’s no end in sight. Countless other interactive platforms are sprouting up on a regular basis, making it nearly impossible to determine where your time should be spent developing content and connecting with healthcare consumers. The American Marketing Association’s Marketing News journal even refers to social media as “old-school.” Social engagement has transitioned from being a shiny, new object to a customer service and healthcare marketing necessity.

Via Parag Vora
more...
No comment yet.
Scooped by Guido Machado
Scoop.it!

The EarthWorks - "I want to build a healthcare community..."

The EarthWorks - "I want to build a healthcare community..." | Social Media for Doctors | Scoop.it
The immortal phrase that should bring everyone out in a sweat; whether client side or agency side. Building an online community is one of the hardest...
more...
No comment yet.
Scooped by Guido Machado
Scoop.it!

The “Social Media in Medicine” Course At Semmelweis University Launches!

The “Social Media in Medicine” Course At Semmelweis University Launches! | Social Media for Doctors | Scoop.it
I’m always very excited when the new semester of the Social Media in Medicine university course launches at Semmelweis University. I’ll introduce medical students to the world of social media by sh...
more...
No comment yet.
Rescooped by Guido Machado from Healthcare, Social Media, Digital Health & Innovations
Scoop.it!

How social media could improve the care of patients with atrial fibrillation #hcsm

How social media could improve the care of patients with atrial fibrillation #hcsm | Social Media for Doctors | Scoop.it

It was an honor to speak at the seventh annual Western AF symposium this past weekend in Park City Utah. Once in the shadow of the Boston AF symposium, Dr. Nassir Marrouche (@nmarrouche) and his colleagues at the University of Utah have elevated Western AF to elite status. It’s a special meeting because it brings the world’s leading experts in atrial fibrillation to a cozy and welcoming place. The “vibe” if you will is informal and warm–serious, yes, but conducive to interaction. Perfect, if you ask me.


My task was to explain (in 20 minutes) how social media could improve the care of patients with atrial fibrillation. It was a striking contrast; giving a presentation on social media amongst such ‘hard” science felt as if I was responsible for the mandatory humanities course for science and engineering students. The irony, now, of course, is that I feel medical education is deficient in such topics. You know, those that help a doctor understand the person, not just his or her disease.


I thought it would be worth showing you my slides and the words that went with them. My spoken words are in italics. (The first is sort of a bio–regular readers can skip it.)



Read more: http://medcitynews.com/2014/03/social-media-improve-care-patients-atrial-fibrillation/#ixzz2vBjNgkbK


Via Parag Vora
more...
No comment yet.
Rescooped by Guido Machado from Healthcare, Social Media, Digital Health & Innovations
Scoop.it!

Is social media in hospitals easy? #hcsm

Is social media in hospitals easy? #hcsm | Social Media for Doctors | Scoop.it
Last week I wrote about what don’t hospitals  get  about social media. This week’s topic, is social media in a hospital or health system easy,  is about some ideas to re-energize and move forward with a social media program.
In hospitals and health systems, it really comes down to three questions to be answered. First, is there an organizational understanding  standing of the power of social media to engage the healthcare consumer and patients and its place in the annual marketing plan? Secondly, do you have the marketing  talent  to construct, execute  and evaluate the effort? Finally, can marketing resources - capital and human, be allocated to the social media program?
I am not going to debate whether or not a hospital or health system should or should not have a social media program.  That train left the station a long time ago and its catch up time for healthcare organizations.  But, if you can’t answer all three question positively, then you have some basic ground work to do before you move forward.
Read more: http://healthcaremarketingmatters.blogspot.fr/2014/03/is-social-media-in-hospitals-easy.html
Via Parag Vora
more...
No comment yet.
Scooped by Guido Machado
Scoop.it!

The EarthWorks - Facebook and Pharma: The First Ten Years

The EarthWorks - Facebook and Pharma: The First Ten Years | Social Media for Doctors | Scoop.it
At the beginning of this month Facebook celebrated its first 10 years in existence – today it has 1.23 billion users. 10 years ago they did not...
more...
No comment yet.