Here we go again, with another "By the Numbers" post for all my fellow social media stat geeks. This time, we look at the image-bookmarking phenomenon that is Pinterest.
Debbie Ellard's insight:
Amazing information to help clarify the importance of these reputation builders to your B2B clients. This type of information allows me/you to create great, concise graphics for those that are visual. Ha! Have to be pretty visuallly motivated when you love Pinterest!
"Content curation involves using the unique taste and understanding of their your target audience that only people can provide to create new and value added content. The curator carefully selects from the mass of content available and presents it in an easy to consume format. This process highlights other people’s content as well as your organization’s older content in the context of your brand to support your marketing and business objectives.
Here are seven ways to curate other people’s content presenting the information in a way that highlights your brand and point of view to attract your audience. 1) Offer link love. 2) Collect a “Best of List”. 3) Round up posts. 4) Research review. 5) Create a Top 10 List. 6) Add commentary to someone else’s column. 7) Leverage second rights.
Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn't completely accurate.
Debbie Ellard's insight:
This algorithm has created issues with clients. Negative reviews from years past seem to get more credence than those from actual current patients trying to give the business well deserved reviews and updated information. The negative review for Forever Young Dentistry in Sterling Heights, MI from a former patient is slanderous and untrue, yet current reviews from happy patients, many happy patients have been suppressed. We have emailed, tweeted, followed the suggested protocols for resolution. Any suggestions?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.