Social Media for Consultants & Service Providers
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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Social Media for Consultants & Service Providers | Scoop.it
 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
Tia Ribary's insight:

This gives a great overview of the social media filtering puzzle, and how to be sure your posts and tweets get seen more often. It's about Quality!

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A Scientific Guide to Posting Tweets, Facebook Posts, Emails and Blog Posts At the Best Time

A Scientific Guide to Posting Tweets, Facebook Posts, Emails and Blog Posts At the Best Time | Social Media for Consultants & Service Providers | Scoop.it
I've collected research and stats on Twitter, Facebook, email and blogging to help you find the best time to communicate with others in each format.
Tia Ribary's insight:

Finally! A somewhat guide to when to post. Which days and times are best for your audience? This guide will help you begin to figure that out!

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Brand Presence: How To Choose Where To Be On Social Media - Business Insider

Brand Presence: How To Choose Where To Be On Social Media - Business Insider | Social Media for Consultants & Service Providers | Scoop.it
Brand Presence: How To Choose Where To Be On Social Media
Business Insider
Brands and businesses that are invisible on social media will miss a chance at engagement that their competitors might seize.

Via AUSLNX LLC
Tia Ribary's insight:

Good overview if you are wondering where to show up in the social media world. And, they offer a more complete report as well, if you are interested!

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AUSLNX LLC's curator insight, August 15, 2013 9:09 PM

"Brands that have small social media budgets can still achieve a high level of brand awareness by focusing their resources on just one or two platforms".  Quality (not quantity) content is still vitally important.


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How Unexciting Brands Can Rock Social Media - Zoetica Media

How Unexciting Brands Can Rock Social Media - Zoetica Media | Social Media for Consultants & Service Providers | Scoop.it
Social media is a no brainer for some companies. But what about service providers, lawyers, B2B and other less sexy businesses?
Tia Ribary's insight:

I LOVE this article! It's written specifically for service providers, such as consultants, facilitators and coaches. It's what we work with our clients on when developing their social media outreach.

 

The steps are right on. Especially the one that says, "select what you can reasonably take on".

 

Happy online networking to you! May you plan, post, interact, and not feel overwhelmed by it!

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The Fading Lines Between Social Networks And What It Means For Our World

The Fading Lines Between Social Networks And What It Means For Our World | Social Media for Consultants & Service Providers | Scoop.it
Imagine a world, though, where for every "fun" post there was a post that helped the world's most vulnerable population -- the impact that can have on awareness, fundraising and advocacy is exponential....
Tia Ribary's insight:

I appreciate this article for 2 reasons! The first being "it's ok to blur the lines professionally and personally if done responsibly." If you network in person, you likely blur these lines a bit. We are whole people afterall. Networking online is no different.

 

The quote by Ashton Kutcher "The sexiest thing in the entire world is being really smart. And being thoughtful. And being generous."

 

Use your social media to help the people in the world. People will like you for it!

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Launching Scoop.it for Google+: authorship and posting to Google+ Company pages

Launching Scoop.it for Google+: authorship and posting to Google+ Company pages | Social Media for Consultants & Service Providers | Scoop.it
While some debate whether Google+ is a ghost town or not, the search giant's social network quietly passed the 1 Billion user mark. That's right: 1 Billion people have a Google+ account which is 2x Twitter's user base and only 15% less than Facebook's. Perhaps more importantly, the +1 button is pressed more than 5 million times a day and 340 million of its users are active.
Scoopiteers didn’t need to wait for those metrics to be public to demand that we add Google+ to the Scoop.it’s sharing options: as our platform is a hub to discover, curate and share content to feed your online channels, it’s natural to offer as many distribution options as possible. So today, after integrating  with Facebook profiles and pages, LinkedIn profiles, groups and pages, Twitter and many other social platform such as Wordpress or Tumblr, we’re excited to launch our integration with Google+ with 2 new features:



Adding Google+ Company pages as a sharing option to Scoop.it


Adding Google+ authorship to your Scoop.it profile Continue reading →
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The Beginner's Guide to the Hashtag

The Beginner's Guide to the Hashtag | Social Media for Consultants & Service Providers | Scoop.it
If you're new to social media, hashtags may seem mystifying. But with our beginner's guide, you'll be hashtagging like a pro in no time.
Tia Ribary's insight:

This article is chock-full of just what you need to know to use, and understand #hashtags. If you've been wondering about them, give this article a quick read. I promise it will answer your questions!

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