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Social media “engagement” is not a strategy

Social media “engagement” is not a strategy | Social Media for Community Engagement | Scoop.it
Pushing social media engagement rates may look good on paper but might not be the best business strategy.
Olu Johnson's insight:

Engagement, if it is to be effective, always needs to be driving towards a larger organizational goal

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Social Media for Community Engagement
How to build community, engage your core audience and tell your story
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5 Ways Nonprofit Work Will Change in 2013 - Outlook 2013 - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

5 Ways Nonprofit Work Will Change in 2013 - Outlook 2013 - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas | Social Media for Community Engagement | Scoop.it
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The best online ads of 2012 weren’t ads

The best online ads of 2012 weren’t ads | Social Media for Community Engagement | Scoop.it
It was a hell of a year for the online ad biz: “Native” became a famous kind of advertising. We began measuring the multiplied marketing power of shared media. We vilified Facebook mercilessly for ...
Olu Johnson's insight:

By focusing on the way customers actually engage with their product, these brands scored huge wins with their social media engagement. 

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Social Media 2013: The 3 Game-Changers

Social Media 2013: The 3 Game-Changers | Social Media for Community Engagement | Scoop.it
Social media has revolutionized communications and changed society. These are the social media game-changers needed in 2013.
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10 Things We Learned About Social Media Engagement In 2012 (Part 1) - Business 2 Community

10 Things We Learned About Social Media Engagement In 2012 (Part 1) - Business 2 Community | Social Media for Community Engagement | Scoop.it
Business 2 Community 10 Things We Learned About Social Media Engagement In 2012 (Part 1) Business 2 Community social media As we step into 2013 and look back over 2012, it's really hard to believe how much has happened in social media over the last...
Olu Johnson's insight:

I think G+ is more than a year away but everything else seems about right.

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Ending the Year With a ? May Help Start Next Year with a ! | npENGAGE

Ending the Year With a ? May Help Start Next Year with a ! | npENGAGE | Social Media for Community Engagement | Scoop.it
It’s December 27th.  Your belly is full, stockings are empty, naps are long (hopefully) and attention spans are short.  You’re likely using this week to
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How Non-Profits Relied on Social Media in 2012 - Mashable

How Non-Profits Relied on Social Media in 2012MashableFundraising for non-profits is no easy task. No matter how noble the cause, getting folks to part with their hard-earned cash presents a tricky challenge.
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How to manage and curate social media for live events - Econsultancy (blog)

How to manage and curate social media for live events - Econsultancy (blog) | Social Media for Community Engagement | Scoop.it
Econsultancy (blog)How to manage and curate social media for live eventsEconsultancy (blog)It helps for the organiser, host and community management and moderation teams to be in constant contact.
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Find out what to do before, during, and after a live event to increase participation and drive your organization goals.

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How to Avoid Content Marketing Fatigue

Image by Jessica Darliingx The great content marketing debate over quality information versus frequency raged on last week.
Olu Johnson's insight:

Don't let your well run dry, write more when you're inspired so you can stay ahead. 

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13 Secrets of Holiday Fundraising Online | Network for Good Learning Center - Learn how to raise money online for your nonprofit

13 Secrets of Holiday Fundraising Online | Network for Good Learning Center - Learn how to raise money online for your nonprofit | Social Media for Community Engagement | Scoop.it
The week between Christmas and New Year is the most important week for fundraising in the entire year. Follow these tips to take advantage of the opportunity.
Olu Johnson's insight:

#5 is especially important- map donations to impact. 

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101 Social Media Marketing Stats To Guide You Into 2013

101 Social Media Marketing Stats To Guide You Into 2013 | Social Media for Community Engagement | Scoop.it
With so many facts and figures banded about, we've put together this list of 101 facts and stats that will help you shape your social media strategy for 2013 for eveything from Facebook to mobiles...
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Twitter Reducing Some Tweets to Just 117 Characters

Twitter Reducing Some Tweets to Just 117 Characters | Social Media for Community Engagement | Scoop.it
Starting in February tweets that contain URLs will be reduced to 118 characters (Atenti q se viene síntesis!
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Social media fundraiser calls it quits - Bizjournals.com (blog)

Social media fundraiser calls it quits - Bizjournals.com (blog) | Social Media for Community Engagement | Scoop.it
Social media fundraiser calls it quitsBizjournals.com (blog)Austin-based social media fundraising platform HelpAttack is shutting down at the end of the year.
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3 Social Media Campaigns Making Change on World AIDS Day

3 Social Media Campaigns Making Change on World AIDS Day | Social Media for Community Engagement | Scoop.it
These three campaigns from Red, One and Durex are raising awareness for World AIDS Day using social media. (3 Social Media Campaigns Making Change on World AIDS Day - World AIDS Day, celebrated each Dec.
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Social media “engagement” is not a strategy

Social media “engagement” is not a strategy | Social Media for Community Engagement | Scoop.it
Pushing social media engagement rates may look good on paper but might not be the best business strategy.
Olu Johnson's insight:

Engagement, if it is to be effective, always needs to be driving towards a larger organizational goal

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How To Bring Your Bounce Rate Down | Search Engine People | Toronto

How To Bring Your Bounce Rate Down | Search Engine People | Toronto | Social Media for Community Engagement | Scoop.it
Learn how to reduce the number of people who click away from your site. (How To Bring Your Bounce Rate Down http://t.co/f3ljbeMq)
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Online Community Content Map (Part II): Why Online Content Must Answer The “So What?” Question For Members

Online Community Content Map (Part II): Why Online Content Must Answer The “So What?” Question For Members | Social Media for Community Engagement | Scoop.it
Developing your online community content map: http://t.co/fDFyQRIY Interesting!
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Why Community Is Important In Social Media

Why Community Is Important In Social Media | Social Media for Community Engagement | Scoop.it
Community management strategy: how your community become the social media voice of your brand to build your online community. (Community!
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How Non-Profits Relied on Social Media in 2012 [INFOGRAPHIC]

How Non-Profits Relied on Social Media in 2012 [INFOGRAPHIC] | Social Media for Community Engagement | Scoop.it
This revealing infographic shows just how much non-profits leveraged social media over the past year.
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Six simple social media tips to get you noticed

Six simple social media tips to get you noticed | Social Media for Community Engagement | Scoop.it
There are loads of ways to stand out on social media platforms, but frankly nothing beats due diligence and knowing what the hell you’re doing does it?
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Facebook for Retail Marketing: 3 Common Misperceptions - Huffington Post

Facebook for Retail Marketing: 3 Common Misperceptions - Huffington Post | Social Media for Community Engagement | Scoop.it
Facebook for Retail Marketing: 3 Common MisperceptionsHuffington PostThere is a growing and unwarranted sense of injustice among retail marketers today when it comes to Facebook.
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Donors Come in All Shapes and Sizes | npENGAGE

Donors Come in All Shapes and Sizes | npENGAGE | Social Media for Community Engagement | Scoop.it
Once we have successfully navigated our way through the holiday season it is time to focus on the new year ahead and starting out with a little analysis of your donors.
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How #GivingTuesday Brought In $1-Million for One Charity

How #GivingTuesday Brought In $1-Million for One Charity | Social Media for Community Engagement | Scoop.it
#GivingTuesday rewards one hard-working charity with big boost in donations. (How @theassociated raised $1mil on #GivingTuesday. Wow!
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Social Media Marketing From A to Z

Social Media Marketing From A to Z | Social Media for Community Engagement | Scoop.it
Maybe you set up a Twitter account, but you have yet to post that first tweet. Maybe you can't remember the last time you updated your Facebook page. Well, now's the time.
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Sulia: The Hottest Social Network You've Never Heard Of

Sulia: The Hottest Social Network You've Never Heard Of | Social Media for Community Engagement | Scoop.it
Social services that promise to aggregate online content are nothing original, so where does new site Sulia fit into the mix?
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5 Insider Tips for a Better Social Media Strategy

5 Insider Tips for a Better Social Media Strategy | Social Media for Community Engagement | Scoop.it
Social media analytics can be a boon for businesses that use it wisely. Two founders of social data start-ups explain what they've learned so far.
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