Four simple lessons about the delicate interconnectedness of nonprofit boards and staffs. We may know the accepted divisions of authority and responsibility between them, but they rarely function with textbook precision, even in the best of organizations. Why? One reason is because it takes work to learn and try to understand the motivations of others. Use the self-assessment prepared for the workshop to help you and your board/staff colleagues focus on where you can best apply the four lessons.
As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. The use of high quality, education based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals.
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The key is using the right content for your organization to engage your audience, inform them about your mission, and then recruit them to support your organization—be it with financial support, with in-kind donations, or by volunteering— once you've built a relationship.
Many nonprofit social media folks, including me, have stressed putting measurement at the end of a campaign plan. But measuring only after a campaign is a mistake - if you want to understand your people.
So what does all this mean? When you're planning your social media strategy, be clear about your goals for each tweet you put out there. Are you sharing your content to drive traffic to your website or become a thought leader and gain followers?