As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. The use of high quality, education based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals.
5 Reasons why Facebook Edgerank shouldn't be taken for granted and how to improve it Each time you check your Facebook account, it?s a given that you?re g. Marketing topic(s):Facebook Marketing. Advice by Guest Expert.
Older adults have the greatest giving capacity but young people are the future and key to long term sustainability Major gift fundraising, which accounts for 80%-90% of all funds raised by nonprofits (especially for annual, ...
Facebook has changed the way its metrics program calculates reach. Reach is a simple concept - the number of who have seen any given Facebook post in their newsfeed. The reach figures are fir the first 28 days after you publish a post and include people who view on your desktop and mobile. Your post counts as having reached someone when it is loaded and show in the news feed. As of July 2, your reach data includes both people who viewed your post via a desktop AND mobile.
There was also a tweak to FB reach metric. "the desktop News Feed will no longer count Reach until a user scrolls and loads the Page's story." What is a load is not defined, but FB is now loading fewer stories in the newsfeed. It means that your reach numbers are more accurate because it reflects impressions that are more likely to have read your post - vs just scrolling past it in a full newsfeed.
What does that mean?
-Your reach numbers could look better or worse. If you have a big mobile audience, your reach numbers will grow. The fact that they only counting reach numbers of people who actually consumed your content means that the number is a better reflection of true reach.
My takeaway: You need to also measure engagement - by looking at the metrics for interactivity as well.
How do you about writing the perfect blog post? Wait, does perfect even exist? Well, it does! Derek Halpern from Social Triggers shared an excellent visual representation of the key elements that make up the perfect blog post.
Crafting attention-grabbing headlines, key insights, soundbite, connecting with the readers emotions and a few call-to-actions all make up an effective and well, perfect blog post.
So what does all this mean? When you're planning your social media strategy, be clear about your goals for each tweet you put out there. Are you sharing your content to drive traffic to your website or become a thought leader and gain followers?
Free monitoring tools may fill your needs if you work for a small nonprofit or your business has no need for more sophisticated services (coming tomorrow). Just remember: Free monitoring tools aren’t really free — they require an investment of staff time and analysis.
Adding social media to a long list of job responsibilities is just not humanly possible. There’s no doubt that if your nonprofit wants to be successful on the Social Web, then nonprofit executive staff and board need to begin to seriously consider allocating funds to a social media manager position.