Track your competitors on Facebook: Use these tools to identify tactics used by your competition and get ideas on how to improve your own Facebook marketing.
Via Michael Q Todd
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Via Michael Q Todd Delete the scoop?
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As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. The use of high quality, education based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals. Delete the scoop?
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5 Reasons why Facebook Edgerank shouldn't be taken for granted and how to improve it Each time you check your Facebook account, it?s a given that you?re g. Marketing topic(s):Facebook Marketing. Advice by Guest Expert. Via Rami Kantari, Gerrit Bes Delete the scoop?
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Before you invest heavily in mobile websites or apps, keep experimenting, measuring, and improving. Delete the scoop?
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seven important steps to creating a social media plan that drives results you can actually measure Delete the scoop?
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The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords. Delete the scoop?
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The new Twitter Profiles: here's everything you need to know about the new Twitter design and how to use it to share your business story with images. Delete the scoop?
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One of the most pressing questions whether you’re a social media newbie or a social media maven is: What’s the best way to post information or share content to optimize your reach? Delete the scoop?
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Older adults have the greatest giving capacity but young people are the future and key to long term sustainability Major gift fundraising, which accounts for 80%-90% of all funds raised by nonprofits (especially for annual, ... Via Kathryn Lima Delete the scoop?
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Curated by Beth Kanter
Facebook has changed the way its metrics program calculates reach. Reach is a simple concept - the number of who have seen any given Facebook post in their newsfeed. The reach figures are fir the first 28 days after you publish a post and include people who view on your desktop and mobile. Your post counts as having reached someone when it is loaded and show in the news feed. As of July 2, your reach data includes both people who viewed your post via a desktop AND mobile.
There was also a tweak to FB reach metric. "the desktop News Feed will no longer count Reach until a user scrolls and loads the Page's story." What is a load is not defined, but FB is now loading fewer stories in the newsfeed. It means that your reach numbers are more accurate because it reflects impressions that are more likely to have read your post - vs just scrolling past it in a full newsfeed.
What does that mean?
-Your reach numbers could look better or worse. If you have a big mobile audience, your reach numbers will grow. The fact that they only counting reach numbers of people who actually consumed your content means that the number is a better reflection of true reach.
My takeaway: You need to also measure engagement - by looking at the metrics for interactivity as well.
Via Beth Kanter Delete the scoop?
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What Comprises the Perfect Blog Post?
How do you about writing the perfect blog post? Wait, does perfect even exist? Well, it does! Derek Halpern from Social Triggers shared an excellent visual representation of the key elements that make up the perfect blog post.
Crafting attention-grabbing headlines, key insights, soundbite, connecting with the readers emotions and a few call-to-actions all make up an effective and well, perfect blog post. Via Jonha Revesencio Delete the scoop?
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Pinterest has become a popular marketing tool, but is it being tracked effectively? Check out 5 tools for monitoring Pinterest activity. Delete the scoop?
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Pinterest Case Study: How Sony uses Pinterest to drive sales, increase brand affinity and grow their community. Delete the scoop?
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Information about Googles translation and language technologies Delete the scoop?
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5 shocking statistics that show the difficulty that brands and managers have in measuring social media return on investment (ROI). Via Rami Kantari, Gerrit Bes Delete the scoop?
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Social Media can be a real time eater. Here are eight tools to help you save time and make your efforts more efficient . . . Via David Blundell, Gerrit Bes Delete the scoop?
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So what does all this mean? When you're planning your social media strategy, be clear about your goals for each tweet you put out there. Are you sharing your content to drive traffic to your website or become a thought leader and gain followers? Delete the scoop?
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Nonprofits can take advantage of Twitter, Facebook, and other social-media tools. But the people leading them need to experience a mind shift. Delete the scoop?
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Nonprofits are not unlike small businesses in trying to optimize their presence on social media, especially on giants like Facebook, Twitter, YouTube and Pinterest. Delete the scoop?
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Every company has a digital marketing strategy of some kind, but few entrepreneurs know how to evaluate it. Delete the scoop?
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You’ve probably been cautioned to avoid using social media as a fundraising tool and to focus instead on donor “engagement” – which will someday lead to fundraising opportunities. But when? Delete the scoop?
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If you're like most people, social media outreach eventually becomes a lower priority because it doesn't directly generate revenue. Well, no longer! Via Kathryn Lima Delete the scoop?
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Free monitoring tools may fill your needs if you work for a small nonprofit or your business has no need for more sophisticated services (coming tomorrow). Just remember: Free monitoring tools aren’t really free — they require an investment of staff time and analysis. Delete the scoop?
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Adding social media to a long list of job responsibilities is just not humanly possible. There’s no doubt that if your nonprofit wants to be successful on the Social Web, then nonprofit executive staff and board need to begin to seriously consider allocating funds to a social media manager position. Delete the scoop?
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Facebook marketers struggle to get their messages into the Newsfeeds of their fans. Here are 7 tips for increasing reach on Facebook. Delete the scoop?
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Well worth a read
It took me ages to write but there's good info in it!