Turns out that brainstorming--that go-to approach to generating new ideas since the 1940s--isn’t the golden ticket to innovation after all. Both Jonah Lehrer, in a recent article in The New Yorker, and Susan Cain, in her new book Quiet, have asserted as much. Science shows that brainstorms can activate a neurological fear of rejection and that groups are not necessarily more creative than individuals. Brainstorming can actually be detrimental to good ideas.
But the idea behind brainstorming is right. To innovate, we need environments that support imaginative thinking, where we can go through many crazy, tangential, and even bad ideas to come up with good ones. We need to work both collaboratively and individually. We also need a healthy amount of heated discussion, even arguing. We need places where someone can throw out a thought, have it critiqued, and not feel so judged that they become defensive and shut down. Yet this creative process is not necessarily supported by the traditional tenets of brainstorming: group collaboration, all ideas held equal, nothing judged.
So if not from brainstorming, where do good ideas come from? "The creative process isn’t supported by the traditional tenets of brainstorming."
At Continuum, we use deliberative discourse--or what we fondly call “Argue. Discuss. Argue. Discuss.”
MobileActive.org is the leading network and resource on the use of mobile technology for social impact. It is essentially a social network for activists and organizations who wish to participate in public debate. In the description of their vision they state : “We provide data, information about software tools, and tactical how-to resources in a peer network of practitioners and technologists so that anyone who wants to use mobile tech to make the world a better place can indeed do so.” This social network seeks to provide its users with necessary tools to efficiently generate change. It is thus an example of knowledge transfer in regards to mobile literacy which is essential for engaging in public debate. This social network can be considered as a communication platform and is essentially using the mobile device as an environment and a tool for accessing, exchanging and creating knowledge.