Some of the chamber of commerce trends I am seeing aren't easy to face.
One is the high executive turnover rate (30% in the last 3 years, not including retirements, is a number I heard recently).
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Chambers and business associations are doing some amazing things with social media. Learn about them here.
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Frank J. Kenny
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JUST RELEASED - Frank's 2013 Social Media Report
Frank J. Kenny's insight:
Our new report contains not only the survey results, but also the answers to the biggest frustrations, fears, needs, goals, and questions chambers and small businesses have about social media and technology. Download your copy now! Delete the scoop?
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Think your chamber is doing social media right? What about your members? Are you leveraging your reach? Subscribe to my channel : ) http://www.youtube.com/su... Delete the scoop?
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One of the fastest ways you can boost engagement on Facebook is to look at what more experienced nonprofits are posting on their Facebook Page. Delete the scoop?
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What an event looks like to a small business. Delete the scoop?
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Early in my career I had to be quick on the draw when it came to social media. Having Facebook open was a waste of time. MySpace (which was still popular at the time) was a HUGE no-no. Delete the scoop?
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Posts sent on Facebook between 8pm and 7am get a 14% higher interaction rate.Caption this photo posts on Facebook get 5.5X more comments.Posts with calls to action get 45% higher interaction on Facebook.
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Let's take a look at a few recent emerging trends. Google is rolling out Author Rank. This favors giving search authority to authors who have built up a reputation for quality content. Facebook is rolling out Graph Search.
Frank J. Kenny's insight:
So what does this mean for you? As a company, start thinking about platforms in your recruiting. Imagine two employees of roughly equal capability, but one has a platform. They have a social community of peers that goes with them. Who is more valuable? All other things being equal, the one with the platform is more valuable. Delete the scoop?
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If you’re confused about Facebook’s Page terms for promotions and contests, you’re not alone. Delete the scoop?
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Facebook recently discovered a bug affecting Facebook Page insights causing inaccurate impression and reach data.
To see how your Page was impacted, look at your organic, paid and viral reach starting on Monday, February 25. Delete the scoop?
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With images being so valuable, at the one year anniversary of Facebook's launch of Timeline for Pages, we offer you a updated and revised Facebook Timeline Image Dimensions Guide for use! Delete the scoop?
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Recently my family and I were invited to a friend's house for breakfast. One of them asked if I would be writing another blog post for WebLink. I mentioned I would be writing one on dashboarding…silence…blank stares...I decided more information was needed. As I paused and searched for the best way to explain what I was writing about I asked myself whether or not this even applied to him; he’s a professional photographer. It did. In fact dashboards and the use of them apply to all of us. I explained that dashboards exist in almost every device we use. Delete the scoop?
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Forrester recently published research proving (yet again) that people overwhelmingly trust what their friends say about a brand. And they rarely trust what brands say about themselves. Delete the scoop?
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Allowing Facebook users to post photos and videos to your page increases exposure to their friends. Delete the scoop?
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“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have? Delete the scoop?
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Of the 680 association respondents that answered these dues related questions, 23.5% reported that they have or plan to increase their dues rates this year.... Delete the scoop?
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It seems like all the "experts" tell us is to post photos on our Facebook Page to get more likes, comments and shares. Text updates aren't as sexy, but they can be equally as effective. Why bother posting text updates on your Facebook Page? Delete the scoop?
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By now you’ve heard about Pinterest, the social site that allows people to share images and videos, follow boards and people, and re-pin stuff they find interesting. Delete the scoop?
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Nine convention center and CVB trends as identified by CSPI Panel at their 2013 Annual Meeeting.
Frank J. Kenny's insight:
Yes. #5. Technology continues to move forward at fast paces.Meeting professionals are looking for better and more economical WiFi packages, if not free, to provide for their attendees. Their attendees are becoming increasingly sophisticated with technology and expect free WiFi or will go elsewhere to get it. Delete the scoop?
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Have you ever wondered how images on your website are getting shared on Pinterest? Now you can with Pinterest’s new web analytics module. Delete the scoop?
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Today Facebook announced an enhanced newsfeed with new filtering options that will be rolling out to all users over the next couple of weeks (mobile and web). Delete the scoop?
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Just when you thought you had your Google Plus page lookin’ good (or maybe not), they have slipped in some changes on us over night. Delete the scoop?
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In September, the board ruled that a policy prohibiting Costco employees from posting defamatory statements on the internet constituted a violation of the NLRA, due to the potential for workers to interpret the rule as banning protected behavior. Delete the scoop?
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You have a thriving YouTube channel, and a thriving Facebook Page community. But should you upload videos to both places? Or, should you upload videos to YouTube and just share the link to the video on your Facebook page? Delete the scoop?
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