I generally post on how your chamber of commerce can use social media to grow the membership, increase retention, bring in non-dues revenue, and the like. Today though, I want to make some quick comments about chamber of commerce financial controls. 
I recently had a conversation with a colleague about the advantages and disadvantages of using a constituent relationship management (CRM) system such as Salesforce to manage multiple types of relationships.
Their main argument against it was that while managing all the information in one location is tempting, it not practical if the organization has multiple complex processes. 
You live in an age and place where technology allows us to increasingly automate countless daily tasks. But just because you can automate something, doesn’t mean it’s a good idea to do so. 
Building a website the right way is key to keeping donors coming back. Here are easy turnkey ways you can optimize your site! 
One of the things that's so hard about hiring these days is that it's so dependent on your personal network. LinkedIn is part of your network. 
Facebook ads are an incredibly powerful tool to promote your Facebook Page or your Facebook Page updates. I admit, I was surprised but happy to see the headline "Will Associations Become Filters for Digital Overload?" in the Huffington Post. 
Google+ Hangouts on Air allows you to broadcast live sessions on your Google+ stream, YouTube channel or website. 
Data from Bitly show's the best time of the week to share on Pinterest, and ranks the major social networks by user attention. 
We have compiled 150 recent Facebook Pages Case Studies, that you can sort by industry, date or brand. 
Network for Good hosted a webinar yesterday where I presented 27 Ways to Increase Engagement on Your Facebook Page.
Check out the Slideshare. 
I just read a post about an upcoming membership marketing benchmarking report, specifically detailing the part of the report that addresses social media use by associations. The report surveyed 700 associations and, according to the summary of the upcoming report, among associations with over 20,000 members, 31% reported having a private social network. ![Interest in Pinterest Reaches a Fever Pitch [INFOGRAPHIC] | Social Media for Chambers | Scoop.it](http://img.scoop.it/nXkFx40H3ZP6Exrgy9GXljl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Could Pinterest be the silver bullet for retailers on social media? This infographic explains why Pinterest users are such good consumers. |
The arguments people are having about social media today are the same ones they had about those now-ubiquitous developments just 10 to 15 years ago, Vaynerchuk said.
And arguing instead of getting on board is just a waste of time, he said. “Innovation doesn’t care about anyone,” it just flows on and will run you over if you don’t jump on and ride the wave. 
What influences someone to join a nonprofit association? 
Ridiculous chart does not illustrate social media or digital marketing. 
Google+ Hangouts on Air: Practical ways for marketers to use this free live video broadcasting tool. Discover how you can broadcast to an unlimited audience. 
This video shows you how to use the Static HTML iframe tabs app (the most popular app for creating custom Facebook Page tabs) to create a fan-gate. 
Seth Godin makes some great points about the new realities of business and life in this 8 minute video. 
A study recently released from Forrester reveals that only 49% of marketers say social is fully integrated into their communication strategies.
Facebook just rolled out a new feature to a limited beta group of Facebook Pages (local businesses or nonprofits like museums). 
Although social media has been around for more than a decade now, many nonprofit organizations are just now hopping onto the bandwagon in full force. As the social media conversation has evolved, however, it seems as if a lot of the focus is on how to leverage (and measure) the tools themselves and not as much on building the capacity of leaders to use them in the first place. 
As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. The data represents responses from nearly 700 unique associations. 
The rules to get your Facebook fans engaged have changed with Timeline, but John has 5 tips to get your links to be clickable again.
This very short video shows you how to pin updates on your Facebook Page. |
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