For those of us more relational than techy, the new SEO is more flavorable. Being relational is the best way to retain old clients and at the same time attract new ones.And by creating more user relevant content the you stand a better chance of connecting with the right prospects.
I've been a social media strategist for just over six months, and I've come to one conclusion. My job is not about "doing social media." I've learned that my work is more about customer service, education, word of mouth, ...
Pauline Mwangi's insight:
So true..social media is more than just posting actively on all major social platforms but the ability to hold conversations with clients, current or prospective and address their needs.
And in order to win with social media, we have to stop being swept away by every new tool launched in the market, but identify those that will boost our efficiency in service delivery.
Now, in 2013 and beyond, Social Media is playing an increasingly important role in how your blog content ranks in Search Engines.
'Social signals continue to correlate very well with better rankings' – SearchMetrics'
SearchMetrics found that Google +1s, Tweets, Pinterest shares and all Facebook activity (shares, likes & comments) had a significant correlation to higher search engine placement. In fact the only non-social measure in the top 8 correlating measure was the number of backlinks.
And it looks like social media signals will become increasingly important to SEO for the foreseeable future.
The challenge this presents is the ability to create a vibrant community on social media. Since the more vibrant your community is, then the more successful your posts will be as they will be shared severally within the commmunity, hence increasing brand visibility.
That said, it is a good problem since we all have the capacity to network and create great communities.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.