Social Media for business best practices
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Social Media for business best practices
Integrating Social Media into your business communication strategy | Public Relations, Marketing and Sales
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12 of the Best Facebook Post Ideas for Facebook Lead Generation

12 of the Best Facebook Post Ideas for Facebook Lead Generation | Social Media for business best practices | Scoop.it

Most marketers know by now that Facebook is an important business tool for companies of every size and industry.


With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.


But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing.


And yet, we find that only about half of marketers use Facebook to source leads. This needs to change. And even if you are generating leads on Facebook, we all could probably use a little boost in our lead generation efforts. ...


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Jeff Domansky's curator insight, August 10, 9:53 AM

Think there's no ROI in Facebook? Think again. In this HubSpot post, learn about 12 different ways you can generate leads from Facebook. Highly recommended!  10/10

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The truth about social media marketing for lead generation

The truth about social media marketing for lead generation | Social Media for business best practices | Scoop.it

Lead generation might be a top goal for B2B marketers in 2015, but social media isn’t where they’re expecting to bring in qualified prospects, according to a new BrightTalk report.

 

In fact, social media and print advertising ranked the lowest on a list of 15 different lead generation tactics. A full 30 percent said these are ineffective lead gen tools and just 12 percent said they’re highly successful. On the contrary, email marketing was cited as the top tool, with 55 respondents saying it’s effective.

 

In an era when 7 out of 10 people utilize social media (and the average social media user is active 2 hours and 25 minutes daily), this is unsettling data. Marketers who consider social media ineffective for lead gen need to reconsider their current strategies and revamp what they’re doing to both promote the brand and nurture people to take the next step to learn more....


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Matt Lambert's curator insight, August 14, 2015 5:03 AM

The data is interesting, but "B2B" doesn't make much sense as a single entity from a lead generation point of view. Depending on whether the products and services are horizontal or vertical markets, direct or channel, the strategies and tools are different.

 

Which audience are we talking about, the ones that find you, or the one's you go out and find. They have completely different characteristics.

 

The figures above are presumably averages of the two approaches.

 

Then, both Social and Email marketing can be lead gen tools, but more often used for nurturing, a second stage process.


So, average of different strategies, and an average of different stages.

 

Is it not like saying "the players in my football team averaged 4 goals each last season". This wouldn't tell us what our striker is worth would it?

Adele Taylor's curator insight, August 16, 2015 5:39 PM

So is social media marketing the way of the future?  Interesting read...

Thorsten Strauss's curator insight, September 24, 2015 7:43 AM

insight: b2b marketing , lead generation, social media still ranking not on top. Or are the  effects just indirect? That is the key question.

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Social Selling: A Guide to Getting Started

Social Selling: A Guide to Getting Started | Social Media for business best practices | Scoop.it
All b2b salespeople, executives and entrepreneurs need to have a social selling strategy. There are benefits of social media for B2B sales and business development. Social Media offers an outlet of communications for both listening and engaging in conversations that we all know that the more opportunities we have to interact can lead to sales opportunity and a chance to build stronger relationships.
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The Influence of Blogs on Purchase Decisions

The Influence of Blogs on Purchase Decisions | Social Media for business best practices | Scoop.it
The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog. Among consumers between the ages of 18-34, blogs ranked as the most important source of information to make buying decisions. Among consumers between the ages of 35-54, blogs ranked as the second most important source behind friends, family, and colleagues. Even older consumers (55 and older) value blogs when making purchase decisions ranking them third in terms of importance behind friends, family, and colleagues and editorial articles.


For brands, this data is critical. The research found that blogs influence household purchase decisions for 54% of the survey respondents, gifts that consumers are buying for themselves (45%), and gifts they’re buying for other people (30%). In fact, 25% of respondents indicated that they buy something each month based on blog content!


Consumers are turning to blogs for specific reasons as they travel through the path to making a purchase. Nearly one in two (46%) use blogs for initial product investigation, and 43% use blogs for inspiration. One in three consumers (33%) use blogs to narrow down their purchase options while 30% use blogs to confirm their purchase choices. In other words, blogs play a role at every stop along the marketing and sales funnel....


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Smith_Lin's curator insight, December 3, 2014 10:46 AM

Very useful for marketing and brand enhancement

Rachel Turner Dool's curator insight, December 4, 2014 11:02 PM

Some really interesting statistics on how blogs are influencing consumer behaviour when it comes to buying choice.

Jack Varnell's curator insight, February 1, 2015 6:25 PM

Interesting information #blogging

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Digital Marketing Files: 10 Ways to Prove Your Social Program Works

Digital Marketing Files: 10 Ways to Prove Your Social Program Works | Social Media for business best practices | Scoop.it
Forrester issued a report earlier this month that noted marketers are frustrated trying to get executives to support their social marketing programs.  Shocked? We're not either. We know C-Suite wants ROI.
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How Your Business Can Use the New Facebook Cover Photos | Social Media Examiner

How Your Business Can Use the New Facebook Cover Photos | Social Media Examiner | Social Media for business best practices | Scoop.it
New Facebook cover photos: Here are some examples of what you can do with your Facebook cover photo and how to leverage the new rules to boost your business.
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How Are People Really Using LinkedIn?

How Are People Really Using LinkedIn? | Social Media for business best practices | Scoop.it

Professional networking service LinkedIn blasted through the 100-million-user mark in March, making it even more powerful for finding a job, keeping up with colleagues and promoting your resume.

 

LinkedIn is growing so quickly, it's adding a new member each second. As the size of its network grows, LinkedIn is steadily getting more useful. But how are people really using the fast-growing service? Researchers at Lab 42 asked 500 LinkedIn users that question and many more, and came up with a variety of answers in this infographic.

 

Among the fun facts they uncovered: We found it interesting the way top level executives use the service in vastly different ways from entry-level workers. Let us know in the comments how you like to use LinkedIn, or if you don't use the service, why not?...


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Nacho Vega's curator insight, July 19, 2013 1:23 PM

Interesting information...

Amanda Hoffmann's curator insight, July 23, 2013 2:28 AM

INFOGRAPHIC - How people use LinkedIn

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3 Analytic Tools to Improve Your Social Media Performance | Social Media Examiner

3 Analytic Tools to Improve Your Social Media Performance | Social Media Examiner | Social Media for business best practices | Scoop.it
Social media performance: Learn how to improve social media performance, monitor your social media presence and competitors using 3 analytic tools.
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Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC]

Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC] | Social Media for business best practices | Scoop.it

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


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Steven Mallach's curator insight, May 15, 2013 5:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

Randy Bauer's curator insight, May 15, 2013 4:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 2013 11:43 AM

90% of organizations use #Content Marketing....its not the future.

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Hot Social Media Trends in 2013? Blogs, Podcasts & Videos

Hot Social Media Trends in 2013? Blogs, Podcasts & Videos | Social Media for business best practices | Scoop.it
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Steven Mallach's curator insight, April 30, 2013 11:00 PM

Trend watching is not only fun, it's one of the areas that every copywriter should keep an eye on.

 

Trends are ideal topics to give your content some snap. Topical issues and interest areas are also shared more often (obvioulsy).

 

So if you create content either for yourself, or for a client make sure that you have weekly recommendations for inclusion in their owned channel (blog / website) and their shared channels (social media).

 

There are plenty of great trend tracking software applications on the web, many of them free. Make use of them.

 

Keep an eye out for trends which are directly and indirectly related to client services and products and leverage this knowledge. Remember the sign of a great copywriter is to be able to apply knowledge laterally. The topic may not be directly related to everyday client activities, but will the audience find the trend interesting?

 

Remember to keep your copy light, humor never hurt either. 

Michelle Gilstrap's curator insight, May 2, 2013 11:27 AM

Hot trends to watch, Social Media where to focus?

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Top 10 Reasons Why You Need a Content Marketing Strategy | Social Media Today

Top 10 Reasons Why You Need a Content Marketing Strategy | Social Media Today | Social Media for business best practices | Scoop.it

Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts. ... Content Marketing will help you kill it on the SEO front, as search engines get smarter at delivering the right information to users, content marketing needs to be at the centre of any SEO strategy. Google for instance now heavily weights social sharing and link buzz, the more engaging and shareable your content is, the better your SEO rankings. Google will also heavily favour content it feels is relevant to its users, so your content has to be excellent....


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5 Questions To Ask In Your Social RFP | Likeable Media - A Social Media and Word of Mouth Marketing Firm

5 Questions To Ask In Your Social RFP | Likeable Media - A Social Media and Word of Mouth Marketing Firm | Social Media for business best practices | Scoop.it
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10 Properly Designed Promotional Campaigns on Facebook

10 Properly Designed Promotional Campaigns on Facebook | Social Media for business best practices | Scoop.it
The new Facebook page layout also known as Timeline provides us with tons of opportunities to promote and advertise any content or products via visual means.
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Where Will Social Media Users Go In 2016? (Infographic)

Where Will Social Media Users Go In 2016? (Infographic) | Social Media for business best practices | Scoop.it

A new infographic produced by AdWeek draws off data to break down 2015/2016 social network demographics. The data is reposted in its entirety.

Social Network Demographics: Key Takeaways
Embedded in these six pie charts is some very valuable information. If you’re not a data-person, we’ve got a few observations of our own for you to chew over. Find key takeaways from this chart at the article link.


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María Dolores Díaz Noguera's curator insight, February 16, 3:54 PM

Where Will Social Media Users Go In 2016? (Infographic) | @scoopit via @MYDstudio http://sco.lt/...

drula eric's curator insight, February 16, 11:04 PM

De tous les moyens de promotion, il est probablement mieux adapté aux petites entreprises par son coût et surtout son efficacité.
Nous sommes tous inscrits sur les réseaux sociaux comme Twitter, Facebook, Google+, LinkedIn, ... nous avons tous des relations liées (amis, abonnés) avec des gens en harmonie avec notre entreprise. Ces relations probablement lu vos messages et à tour de rôle au prorata de leurs amis. . Dans le temps nous l'avons appelé le bouche à oreille, il a très bien fonctionné, même si le nombre d'épis était limitée
Aujourd'hui, il est ce qu'on appelle «faire du marketing viral."
Avec l'apanage des réseaux sociaux du nombre d'épis est immense.
Les obstacles et les difficultés:
Le nombre d'abonnés pour être significative (de l'expérience promu 20.000 abonnés génère des dizaines de consultations. Moduler la figure en fonction de l'industrie)
l'extension rapide du mur ou de nouvelles RSS rend votre communication éphémère. Il est rare que votre abonné dépasse les 10 premiers postes. Tu vas avoir ?? poster ?? promotions à des moments adaptés à vos abonnés. Pour surmonter ces obstacles, vous devrez investir du temps.
Par contre cette méthode présente plusieurs avantages:
. Un coût de pas de communication
. L'assurance, même si vous êtes dans un secteur très concurrentiel
Le retweet, je voudrais le ou l'un qui transforme votre abonné prescripteur.

https://futurenet.club/u/esselte974

Benito Caetano's curator insight, February 19, 2:28 AM

Unos gráficos para echarles un rato...

 

La tendencia general hacia arriba en número de usuarios ratifica el poder de las redes en la comunicación social, pero su distribucion aconseja un análisis detallado de cada caso y una aplicación estratégica de cada acción que se acometa sobre estos canales.

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Twitter Tips for Social Selling

Twitter Tips for Social Selling | Social Media for business best practices | Scoop.it
How to Use Twitter as an Effective Social Selling Tool. Twitter is popular for entrepreneurs and salespeople. Just like other social media platforms, Twitter offers a chance for lead generation, building your thought leadership and develop relationships.
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How To Implement Mobile Marketing For Your Business

How To Implement Mobile Marketing For Your Business | Social Media for business best practices | Scoop.it

eMarketer recently called mobile marketing the “linchpin” of retailer success this past holiday season. MarketLive’s Performance Index for Q4 2014 alone revealed that mobile traffic grew 47 percent, while smartphone-driven purchases resulted in mobile revenue increases of more than 100 percent. In short, you can’t afford to not have a mobile marketing strategy for your business. Here are some simple ways you can implement a mobile marketing strategy — even if you don’t consider yourself a mobile marketer....


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Jeff Domansky's curator insight, April 9, 2015 11:51 PM

Nice 'n easy guide to mobile marketing for small business.

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Social Media in 20 minutes a day - www.lauradunkley.com

Social Media in 20 minutes a day - www.lauradunkley.com | Social Media for business best practices | Scoop.it
How business owners can get started on social media with only 20 minutes a day. As an experienced small business owner, you know that spending long hours running the day-to-day needs of your business is just part of being an entrepreneur.  Your days include revenue generating activity, employee/contract management, paperwork, marketing, and then planning: for …
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Case Study: Advanced Content Marketing - Jeffbullas's Blog

Case Study: Advanced Content Marketing - Jeffbullas's Blog | Social Media for business best practices | Scoop.it
Content is a simple word that has become a marketing strategy. Advanced content marketing impacts SEO, creates brand awareness at velocity when it goes viral.
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Integrated Marketing Communications | Social Media Today

Integrated Marketing Communications | Social Media Today | Social Media for business best practices | Scoop.it

Think about it this way: It used to be you’d have a crisis communication plan written and it would stay in a drawer until your PR team pulled it out the following year, dusted it off, and gave it a good rewrite.I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead!Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the things that are “dead” with digital public relations....


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Jacques Dupeyroux's curator insight, August 17, 2014 7:05 AM

Social media is rapidly growing to be one of the most powerful IMC tools. Achievable exposure and attainable reach are consistently expanding through social media's growth and popularity.

Jeshneil Prasad's curator insight, October 2, 2014 5:28 PM

The article suggests that integration is essential in today climate because communication between departments within a company can lead to better results regarding a marketing campaign and individual silos should be a thing of the past.

Patience's curator insight, October 2, 2014 9:18 PM

IMC program is used for managing every sized business today.

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5 Things You Need To Know Before Creating Your Social Media Strategy | Likeable Media - A Social Media and Word of Mouth Marketing Firm

5 Things You Need To Know Before Creating Your Social Media Strategy | Likeable Media - A Social Media and Word of Mouth Marketing Firm | Social Media for business best practices | Scoop.it
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26 Tips for Getting Started With Social Media Marketing | Social Media Examiner

26 Tips for Getting Started With Social Media Marketing | Social Media Examiner | Social Media for business best practices | Scoop.it
Social media strategy: An A-Z guide, to help you understand the backbone of successful social media strategies and get started with your Social Media Marketing.
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Suddenly, Google Plus Is Outpacing Twitter To Become The World's Second Largest Social Network

Suddenly, Google Plus Is Outpacing Twitter To Become The World's Second Largest Social Network | Social Media for business best practices | Scoop.it

When Google launched its social networking service, Google Plus, during the summer of 2011, tens of millions of people clamoured to sign up for an account. But within months, critics had panned the new service, pointing to user pages bereft of meaningful content and exchanges. They said the new social site just wasn't, well, social. It seemed as though Facebook had cornered the market -- Google was too late to the party.

 

Perhaps not.

 

According to data released this week by Internet analytics firm GlobalWebIndex, Google Plus is racking up large numbers of new users and continues to outpace Twitter as the world's number two social network, behind perennial titan Facebook. The reasons behind Google Plus's growth -- it now can boast 359 million active users, up 33 percent from 269 million users at the end of June 2012, according to GlobalWebIndex -- are complex and tied to Google's effort to build a connecting layer across all its services, including search, YouTube, maps and other products. Log into one, and you've logged into the lot....


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MTD's curator insight, May 2, 2013 7:57 AM

Google Plus is beginning to overtake Twitter. Why? Well, they're horses for courses. For micro-communications and riffing, there's no question that Twitter fits the behaviour of people perfectly. But for focus, more intimate sharing, discussion and depth - real socialisation, rather than intermittent chatting - Google Plus is far more effective. 

 

The real question is: what kind of conversation is more rewarding - and what do people and businesses respond to in the form of brand identification, purchasing and loyalty? 

 

There is room for both. We need both short-term and longer-term communications and understanding. As to which is more useful? As with any argument the best idea is that they reinforce each other.

Jeff Domansky's comment, May 2, 2013 1:00 PM
Hi Min,there's no question that Google+ is growing but it's important to pick the best channel for business and personal use. We should never feel we have to be everywhere when it comes to social media. Appreciated your comment.
Jeff Domansky's comment, May 2, 2013 1:01 PM
MTD, I'm with you on the synergy between social media channels. Integration always works well as long as you choose the right channels for the right strategy. Great comment, thanks.
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Effective Social Media Marketing Strategies Need a Powerful Content Plan | Business 2 Community

Effective Social Media Marketing Strategies Need a Powerful Content Plan | Business 2 Community | Social Media for business best practices | Scoop.it

How do you decide what to write about? Does your blog have a content plan? Do your social media posts have some structure and relationship to your blog posts or your other marketing programs?

 

If your answer to any of these questions is “no,” you are likely missing opportunities to extend the reach of your marketing, to reinforce other promotions and activities, and to encourage your audience to make connections to your website, your blog, and other content you are producing. Effective social media marketing strategies need a powerful content plan....


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Jeff Domansky's curator insight, April 18, 2013 1:34 PM

This grid is helpful tool to make your content marketing more effective.

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The Ultimate #Socialmedia Marketing Mindmap | Caroline Baxter

The Ultimate #Socialmedia Marketing Mindmap | Caroline Baxter | Social Media for business best practices | Scoop.it

I found this Great socialmedia marketing mindmap, clearly defining the key elements and components of social media built up around your brand.


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Brian Yanish - MarketingHits.com's curator insight, April 7, 2013 11:28 AM

Some great tips on reusing your content.


"The opportunities really are endless. I am sure you can think of a thousand and one ways of spreading the word and building brand awareness. Remember, it’s not just about the content, it’s also about how you present it and where you place it that determines a successful brand awareness campaign"

wanderingsalsero's curator insight, April 7, 2013 7:28 PM

I haven't examined this in detial but it looks like something work coming back to spend some time on.  The author, too, seems to have a nice resume.

Art Jones's curator insight, April 7, 2013 8:36 PM

Brian Solis founder at the Altimeter Group, thought leader and author is always evolving his perspective on social media and how it effects people and business. The image above is but one rendition of what he refers to as the "Conversation Prism" or in another incarnation "Brandsphere" all worth a quick visit to his site www.briansolis.com

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Facebook Removes Cover Image Restrictions

Facebook Removes Cover Image Restrictions | Social Media for business best practices | Scoop.it
Facebook has reduced the number of restrictions on cover images, freeing up companies to make use of their timeline cover to promote their business more.
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