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Social media research, customer insight, and the power of the one - Schaefer Marketing Solutions: We Help Businesses {grow}

Social media research, customer insight, and the power of the one - Schaefer Marketing Solutions: We Help Businesses {grow} | Social media for business and personal growth | Scoop.it
Word clouds and other social media research tools are fun and easy but is it making us lazy marketers who miss real customer insights?
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Spend time with people. This is about relationships, not tech.

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The Ultimate Guide to Targeting Search Profiles on Facebook | Techipedia | Tamar WeinbergTechipedia | Tamar Weinberg - Linkis.com

The Ultimate Guide to Targeting Search Profiles on Facebook | Techipedia | Tamar WeinbergTechipedia | Tamar Weinberg - Linkis.com | Social media for business and personal growth | Scoop.it
This is a guest post by Ben Plomion of Chango. When Facebook launched Facebook Exchange (FBX) last September, it was an important day in...
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Using Social Media to tell the other side of the story

Using Social Media to tell the other side of the story | Social media for business and personal growth | Scoop.it
Reading this post this morning, on the important role that social media has played in social uprisings in Ukraine and Venezuela , made me think once again about the important opportunities which ar...
Leah Lockhart's insight:

Excellent insight from John Popham. Using social media to get your story out- 'It’s really not that hard, and I am getting increasingly frustrated about how many people are failing to realise this potential.' Amen, brother!

 
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Why Bad Linkbait Needs to Die: How Linkable Assets Deliver 10x More Value

Why Bad Linkbait Needs to Die: How Linkable Assets Deliver 10x More Value | Social media for business and personal growth | Scoop.it
Bad linkbait is the scourge of the Internet. It wastes our time, money, and our audience's attention. A growing problem with poorly executed linkbait is the risk it creates for your SEO and the hidden costs of creating less-than-stellar content.
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Crowdsourced Medical Advice Helps Doctors Crack Hard Cases [Video] - PSFK

Crowdsourced Medical Advice Helps Doctors Crack Hard Cases [Video] - PSFK | Social media for business and personal growth | Scoop.it
Sermo is a social network and community for doctors allowing them to help each other with tough cases and share information.
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Should Your Company Be on Google+?

Should Your Company Be on Google+? | Social media for business and personal growth | Scoop.it
Consider these implications if you’re wondering (for the millionth time) whether your company should be paying attention to Google+.
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Hashtags on Facebook Do Nothing To Help Additional Exposure

Hashtags on Facebook Do Nothing To Help Additional Exposure | Social media for business and personal growth | Scoop.it
TweetSignificant time has passed since Facebook fully rolled out their hashtag implementation. We decided to dig into the data to see the impact of hashtags on the news feed.
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From T bombs to lightbulb moments: a tale of my digital fortnight

From T bombs to lightbulb moments: a tale of my digital fortnight | Social media for business and personal growth | Scoop.it
We're about 80 per cent of the way through our Digital Fortnight activities within BIS. I'll blog more on the team blog about what we've learnt and achieved from all the sessions that have taken pl...
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Is Facebook the new Neighborhood Watch?

Is Facebook the new Neighborhood Watch? | Social media for business and personal growth | Scoop.it
Residents turn to social media to spread news about community crime and other issues.
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The Healthcare Hashtag Project

The Healthcare Hashtag Project | Social media for business and personal growth | Scoop.it
The goal of the Healthcare Hashtag Project is to make the use of Twitter more accessible for providers and the healthcare community as a whole.
Leah Lockhart's insight:

Excellent resource for those interested in online meeting groups and chat about health issues.

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Research

Research – news, analysis, funding and data for the academic research and policy community
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Cabinet Office needs social media research team, report finds.

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When Engagement Goes Afoul

Just placing your message in front of people, especially in today's cacophonous world, simply does not work. Much like we zoom past dozens of billboards on our way to work every day without even no...
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Before you start your social media strategy, read this

Before you start your social media strategy, read this | Social media for business and personal growth | Scoop.it
Lots of people have been asking me recently how they can get started with their social media strategies. In particular, people want a template or off the shelf action plan. There aren’t any quick f...
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Why You Must Merge Your Google+ Local And Google+ Page Now

Why You Must Merge Your Google+ Local And Google+ Page Now | Social media for business and personal growth | Scoop.it
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When does "corporate governance" help or hurt social media strategy? - Schaefer Marketing Solutions: We Help Businesses {grow}

Often "corporate governance" is code for "we don't want to change"
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20 Tools To Stop The Social Media Timesuck

20 Tools To Stop The Social Media Timesuck | Social media for business and personal growth | Scoop.it

The longer you work in social media, the more you realize that the biggest danger for a social media marketer isn’t proving ROI, anticipating Facebook algorithm changes or even dealing with Twitter trolls — it’s the dreaded Social Media Timesuck.


Via Kamal Bennani
Leah Lockhart's insight:

Some good tools here, folks. 

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Stefanie Pfahler's curator insight, February 5, 2:43 PM

excellent article on 20 social media tools that can make your lives a lot easer. Enjoy!

Heather Koroll's curator insight, February 5, 5:51 PM

add your insight...

 
Richard Shulman's curator insight, February 6, 7:39 AM

One of the most important guides to social media and dealing with the time crunch, (meaning time wasted) we all seem to fight. Great tips and tools. Let us know how many you have or will be using.

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Teenagers say goodbye to Facebook and hello to messenger apps

Teenagers say goodbye to Facebook and hello to messenger apps | Social media for business and personal growth | Scoop.it
Gradual exodus of young people towards WhatsApp, WeChat and KakaoTalk is just as their mums and dads get the hang of social networking
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In a bid to stay independent, Foursquare rolls out self-service ads for small businesses

In a bid to stay independent, Foursquare rolls out self-service ads for small businesses | Social media for business and personal growth | Scoop.it
The Sky Room bills itself as New York's highest luxury rooftop bar, offering a spectacular view of the city along with pricey cocktails. But it can be tricky for most tourists to find. "We're a...
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Did Hummingbird Eat Link Building?

Did Hummingbird Eat Link Building? | Social media for business and personal growth | Scoop.it
Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building? Hummingbird wasn’t just another algorithm update. It was more a re-tooling, behind-the-scenes adjustment to make Google faster and smarter.
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GitHub For Beginners: Don't Get Scared, Get Started

GitHub For Beginners: Don't Get Scared, Get Started | Social media for business and personal growth | Scoop.it
GitHub is more than just a programmer's tool. If you want to collaborate on anything, you should give it a try. Part 1 of a two-part look at getting started with GitHub.
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Nobody Gives a Damn that You’re on Social Media

Nobody Gives a Damn that You’re on Social Media | Social media for business and personal growth | Scoop.it
So, you’re a small to medium sized business and you’re all set up on social media. Yeah? You’ve registered accounts on all of the popular social media platforms – Facebook, Twitter, Google+, YouTub...

Via Manish Dhane
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The 10 commandments of social sharing and driving traffic to your website

The 10 commandments of social sharing and driving traffic to your website | Social media for business and personal growth | Scoop.it
This post is brought to you by Simply Measured.







You have a great product, idea or service. You’ve invested in putting together a solid website. Social media marketing ...
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How to Market your Content on Google Plus - Jeffbullas's Blog

How to Market your Content on Google Plus - Jeffbullas's Blog | Social media for business and personal growth | Scoop.it
Google+ is not a Facebook competitor. It uses content and social proof to improve search. Here are 4 case studies of how to market your content on Google plus
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John Haydon shares 7 Cheat Codes for Nonprofits on Facebook

John Haydon shares 7 Cheat Codes for Nonprofits on Facebook | Social media for business and personal growth | Scoop.it
John Haydon, The Nonprofit Facebook Guy, has shared some of his extensive advice and expertise on how nonprofits and charities can make the most of Facebook.
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Really good stuff here about Edge Rank and how to work with it..or around it.

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Beginner’s Guide To Social Media Branding [INFOGRAPHIC] - AllTwitter

Beginner’s Guide To Social Media Branding [INFOGRAPHIC] - AllTwitter | Social media for business and personal growth | Scoop.it
Beginner’s Guide To Social Media Branding [INFOGRAPHIC]
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Social media disaster: What I learned when EVERYTHING went wrong - Schaefer Marketing Solutions: We Help Businesses {grow}

Social media disaster: What I learned when EVERYTHING went wrong - Schaefer Marketing Solutions: We Help Businesses {grow} | Social media for business and personal growth | Scoop.it
What happens when simply everything about a social media strategy goes wrong? Well, at least you get a blog post about the lessons learned!
Leah Lockhart's insight:

Good insight into working to promote social media use inside a larger organisation.

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