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Pros and Cons of the Top 6 Social Media Channels | Business 2 Community

Pros and Cons of the Top 6 Social Media Channels | Business 2 Community | Social media for beginners | Scoop.it

Which social media network is the right one for you and for your business? Have you ever really analyzed which social media channel would be most effective for what you’re trying to accomplish socially?

 

The hot sites are…

TwitterFacebookGoogle+LinkedInYouTubePinterest

…but do they meet what you need for your business? Will your business do better on Pinterest or Twitter? Do you know?

 

Remember the old school way of deciding if something was right or wrong for you? We pulled out that old sheet of paper put a line down the center of it. At the top of the page, wrote, “Pro” on the left and “Con” on the right. Then listed everything we could think of....


Via Joana Machado, Jeff Domansky
Dave Atkinson's insight:

Pros and cons of social media channels in a glance. Liked that.

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Jeff Domansky's curator insight, January 8, 2013 3:29 PM

Pros and cons of social media channels in a glance. Liked that.

Mohammed Omar Faruque Masud's curator insight, January 8, 2013 3:41 PM

Pros and cons of social media channels in a glance. Liked that.

Social media for beginners
A topical roundup of all things social media
Curated by Dave Atkinson
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5 Tips for Easier Writing - Infographic - Strategic Public Relations

5 Tips for Easier Writing - Infographic - Strategic Public Relations | Social media for beginners | Scoop.it
While this infographic has five tips to help brands create content,** the tips apply to anyone -- including you. We encounter multiple stories on a daily basis, regardless of our job.

Via Rusty Cawley, APR, Jeff Domansky
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Jeff Domansky's curator insight, February 6, 2013 7:02 PM

Practical PR writing tips in infographic form.

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Search Through All The Links You Have Ever Tweeted, Liked or e-Mailed with Likehack




Via Robin Good
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Andrew from LikeHack's comment, January 30, 2013 4:39 AM
Hi Robin, thank you for this post! =) And thanx all who rescooped it. We will glad to get your feedback in any time by contact@likehack.com.
Philippe Trebaul's curator insight, January 31, 2013 4:51 AM
Filter Your Feeds And Make Shared Links Searchable: Curate Your Content With Likehack

From www.youtube.com - January 26, 4:09 PM


Filter Your Feeds And Make Shared Links Searchable: Curate Your Content With Likehack | @scoopit via @pinomauriello http://sco.lt/...

Linda Dougherty's curator insight, February 3, 2013 1:05 AM

Will be interesting to see what is curated with Likehack.

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Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World?

Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World? | Social media for beginners | Scoop.it

Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World?


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Angela Watkins's comment, February 8, 2013 10:47 AM
By the click of a mouse .. around the world
Angela Watkins's comment, February 8, 2013 10:47 AM
By the click of a mouse .. around the world
Angela Watkins's curator insight, February 8, 2013 10:49 AM

By the click of the mouse .. you can go around the world.

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Social Media and Social Change: How Young People are Tapping into Technology

Social Media and Social Change: How Young People are Tapping into Technology | Social media for beginners | Scoop.it

Today, 43% of the world’s population is 25 years old or younger. This young group is impatient and ready to change the world. Change for this generation “has everything to do with people and very little to do with political ideology,” according to a new global survey, Some 70% of young people believe that social media is a force for change, says the survey.


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The HUB's curator insight, January 21, 2013 8:02 AM

Today, 43% of the world’s population is 25 years old or younger. 

Billy R Bennett's curator insight, January 28, 2013 11:36 PM

HR leaders...thfuture the generation you must prepare for.

Arie Van Baarle's curator insight, March 23, 2013 4:19 PM
(null)
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30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | Social media for beginners | Scoop.it
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't

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Jeff Domansky's comment, January 17, 2013 2:48 PM
Jan, I always enjoy your curation. Keep the great material coming.
janlgordon's comment, January 19, 2013 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Joe Winpisinger's comment, January 26, 2013 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...
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37 Ways to Use Social Media to Market Your Website

37 Ways to Use Social Media to Market Your Website | Social media for beginners | Scoop.it

The key to every site’s success is through good marketing and promotion. Even if you have really good and substantial content on your site, you still need to promote it to avoid getting left behind the competition. In the internet community, the best way to achieve an increase in website traffic and revenue is to take advantage of social media. When used correctly, this tool can provide a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales.

 

Since there are so many different definitions of social media, let’s clarify what we’re talking about here. Social media are primarily Internet- and mobile-based tools for sharing and discussing information. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.


Via Debe Maxwell www.iCharlotteRealEstate.com, Steve Mattison, Raphael Doctah Love, The Fish Firm
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Salima SEGHIR's curator insight, January 24, 2013 1:01 AM

Des précisions intéressantes...

Lalita Krishna's curator insight, January 25, 2013 8:17 AM

Good synopsis.

Ruth Bass's curator insight, March 23, 2013 2:58 PM

add your insight...

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Five Good Reasons To Curate Content That Has Already Been Published in Your Niche

Five Good Reasons To Curate Content That Has Already Been Published in Your Niche | Social media for beginners | Scoop.it
Blog Topics

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Semantic Society's comment, January 15, 2013 9:08 PM
I'm glad I read this article. I hadn't thought about the value of roundup blog articles.
Alfredo Corell's curator insight, January 16, 2013 5:44 PM

The 5 reasons are:
1. You want to be the main resources in your niche.
2.You want your blog to rank in search results for particular keywords.

3. Your audience wants to know your thoughts on a particular topic.

4. The last time the topic was covered was so long ago, it’s out of date.5. You could get listed in a roundup post about a particular topic.

 

GO!!! CURATE

'Timothy Leyfer's curator insight, January 16, 2013 11:45 PM

This article provides a frame work tha you can use to model your curation strategies around.I saved a copy of this for future reference Give it a look!...

Timothy Leyfer

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Content Marketing for SEO - Very Awesome Content Marketing Cheat Sheet | Social Media Today

Content Marketing for SEO - Very Awesome Content Marketing Cheat Sheet | Social Media Today | Social media for beginners | Scoop.it

By now, many of us are familiar with how to create great content for content marketing to our readers but is it actually pulling in the amount of visitors you expected, especially with the work that goes into creating great articles is – well… a lot!?

 

Among the many factors that go into sourcing and crafting great articles, there are many other dynamics that go into making the content searchable and significant for the search engines to determine what, where and how display your written content and rank in the search engines; but for the purposes of this article when we look at how “good” content is created, we’ll be taking a look from the technical perspective and help you find that things aren’t as easy as just creating a readable and engaging article (though it should be that simple)....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 11, 2013 11:42 PM

Essential reading and filled with insight on content marketing and SEO results...

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Content Marketing for SEO - Very Awesome Content Marketing Cheat Sheet | Social Media Today

By now, many of us are familiar with how to create great content for content marketing to our readers but is it actually pulling in the amount of visitors you expected, especially with the work that goes into creating great articles is – well… a lot!?

 

Among the many factors that go into sourcing and crafting great articles, there are many other dynamics that go into making the content searchable and significant for the search engines to determine what, where and how display your written content and rank in the search engines; but for the purposes of this article when we look at how “good” content is created, we’ll be taking a look from the technical perspective and help you find that things aren’t as easy as just creating a readable and engaging article (though it should be that simple)....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 11, 2013 11:42 PM

Essential reading and filled with insight on content marketing and SEO results...

Rescooped by Dave Atkinson from Public Relations & Social Media Insight
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Content Marketing for SEO - Very Awesome Content Marketing Cheat Sheet | Social Media Today

By now, many of us are familiar with how to create great content for content marketing to our readers but is it actually pulling in the amount of visitors you expected, especially with the work that goes into creating great articles is – well… a lot!?

 

Among the many factors that go into sourcing and crafting great articles, there are many other dynamics that go into making the content searchable and significant for the search engines to determine what, where and how display your written content and rank in the search engines; but for the purposes of this article when we look at how “good” content is created, we’ll be taking a look from the technical perspective and help you find that things aren’t as easy as just creating a readable and engaging article (though it should be that simple)....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 11, 2013 11:42 PM

Essential reading and filled with insight on content marketing and SEO results...

Rescooped by Dave Atkinson from Modern Marketer
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10 Qualities Of A Successful Social Media Manager

10 Qualities Of A Successful Social Media Manager | Social media for beginners | Scoop.it

Social Good by Heather Mansfield introduces key points regarding necessary qualities and standards of an effective social media manager.


Via The Fish Firm
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Philippe Trebaul's curator insight, January 7, 2013 7:28 AM

Bonne social par Heather Mansfield introduit points clés concernant la qualité et les normes nécessaires d'un gestionnaire efficace des médias sociaux.

Philippe Trebaul's curator insight, January 7, 2013 11:21 AM

Bonne social par Heather Mansfield introduit points clés concernant la qualité et les normes nécessaires d'un gestionnaire efficace des médias sociaux.


10 Qualities Of A Successful Social Media Manager via @TheFishFirm http://sco.lt/...



Medha Behera's curator insight, January 10, 2013 1:31 AM

Wanna be a social media manager? Here's how..

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Social Influence Marketing is Hot - Here are 6 Trends to Watch

Social Influence Marketing is Hot  - Here are 6 Trends to Watch | Social media for beginners | Scoop.it

Another insightful piece by Mark Schaefer for his blog. Here's what you'll find in this article:

 

**understand your own influence in the marketplace individually and as a business 

 

**how to curate your audience, and discover if they are influencers, advocates or friends once you know this, there is good information and strategy to help you manage, leverage and utilize this knowledge in your business.

 

**what social influence measuring tools are out there today that are determining social influence   who is creating buzz, changing behavior and driving sales through recommendations and much more. 

 

**what tools are out there, what companies are moving into this space with better ways of determining who the influencers are and what this means to your business and to you as an individual and much more......

 

Intro:

 

"Social influence marketing is moving out of the experimental stage and into the mainstream. What's next?"

 

Here are a few highlights that caught my attention: 

 

Moving out of the lab

 

Mark Schaffer:

 

"I recently met with Azeem Azhar, the very bright and ambitious founder of PeerIndex and he noted that in 2012, social influence marketing and outreach programs are moving out of the “experimental stage” and into mainstream marketing budgets".

 

Connecting Online Conversations to Offline Buying Behavior

 

Many critics contend that online influence does not necessarily translate to offline buying behavior — but these dots are being connected very quickly.

 

In fact, it’s already happening. Whether we like it or not.........

 

Smart phones are going to auto-publish content to your Facebook timeline and other platforms —

 

**where we are shopping, what we are listening to, what we are viewing.


**So it’s a simple matter of connecting your conversations with influencers to these actions.

 

 *More and more search results are including recommendations from your friends, which will also support connections between online and offline behaviors.

 

Over time, an actual dollar value will be assigned to your “influence power.”


Selected by Jan Gordon, covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/RPcWlg]


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10 Types of “Tweets” That Encourage REAL Connection

10 Types of “Tweets” That Encourage REAL Connection | Social media for beginners | Scoop.it

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.

 

Intro:

 

The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.

 

**Mix your "business" talk with "life" talk

 

Excerpt::

 

"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."

 

Here are some highlights that caught my attention:

 

**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from

 

**The quotable tweet - This one speaks for itself

 

**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/NPTuDT]


Via janlgordon
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Steal This Editorial Calendar. Your Blog Will Thank You.

Steal This Editorial Calendar. Your Blog Will Thank You. | Social media for beginners | Scoop.it
My husband and I have this phrase we shout at each other all the time...

Via Eric Suesz
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Social-Media-and-the-Effect-on-Recruitment-INFOGRAPHIC

Social-Media-and-the-Effect-on-Recruitment-INFOGRAPHIC | Social media for beginners | Scoop.it

Via The Fish Firm
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Juan Belmonte's comment, January 22, 2013 10:26 AM
Gracias por la aportación!
Helen Vincent's curator insight, January 24, 2013 2:34 AM

Business: Social media and recruitment

Jorge Luis Prado Morante's comment, September 28, 2013 10:38 AM
Me alegra que le haya gustado la información
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Is Social Media Creating a Lonely Planet?

Is Social Media Creating a Lonely Planet? | Social media for beginners | Scoop.it
A new study explores whether or not updating social networks affects lonelinessThere are over 400 million Tweets published on Twitter every day. There are also 48 hours of video uploaded on YouTube

Via Cendrine Marrouat - www.socialmediaslant.com
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Pedro Araújo's curator insight, January 20, 2013 5:53 PM

We live in times when this kind of paradox easily happens. We live in such a rythm that we barely see our friends, cousins or uncles. Things like Facebook or other social networks can give us the sensation that we are keeping in touch. But if our lives are such a mess due to hard and long hours of work (lucky we are if we have work), what's the alternative? Loosing physical and digital contact with our community of friends and relatives? Is that better than keeping some contact, although we are doing it by digital platforms? Turning our back on this tool would make us even more lonely people.

Winnie Jack's comment, January 21, 2013 1:31 AM
Sometimes when people are alone, they would like to be addicted to the music world, which can make them seem not so lonely.http://www.artisoo.com/
Lincoln Torcelli's comment, January 21, 2013 5:44 AM
We are learning at an early stage to use and live with social media. In the meantime some people become heavy users and isolate themselves from real world. With the time we should be able to find a balance, and assume that social media is just another digital tool, which enables us to share ideas, among plenty of things.
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101 Tweet-Tastic Tools for 2013

101 Tweet-Tastic Tools for 2013 | Social media for beginners | Scoop.it
As much as I love Twitter, I have to admit I haven’t seen that familiar blue Twitter home page in quite a while. Why? because although Twitter is amazing, I c ...

Via Cendrine Marrouat - www.socialmediaslant.com
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CmmIN Glocal Communication's curator insight, February 4, 2013 4:16 AM

101 herramientas para Tuitear: un buen repaso de casi todas las aplicaciones útiles que hay por ahí.... y a todas estas, ¿qué herramienta le echas en falta al twitter?

Eduardo Area Sacristan's curator insight, March 14, 2013 11:40 AM

Por mucho que me encanta Twitter, tengo que admitir que no he visto ese familiar azul en la página principal de Twitter en un buen rato. ¿Por qué? ya que si bien Twitter es increíble, sólo lo puedo aprovechar plenamente mediante el uso de una gama de herramientas de Twitter.

He escrito varias entradas de blog en Socialable sobre algunas de mis herramientas favoritas de Twitter y más he utilizado, pero pensé que sería una buena idea crear una serie de 101 de los principales medios de comunicación sociales y las herramientas de blogging. Así que aquí está el primero de la serie - y tenía sentido empezar con Twitter ya que es mi medios de comunicación social como "arma de elección" y genera más del 50% del tráfico de Socialable.

Luis A. Trujillo Paz's curator insight, March 15, 2013 6:18 PM

Just great super resumen de herramientas de #Twitter

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If Social Media Were A Cheeseburger

If Social Media Were A Cheeseburger | Social media for beginners | Scoop.it

FREE DOWNLOAD: Includes 7 Key Social Media Strategies & 50 Ways To Get Started With Social Media!


Via The Fish Firm
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ben bernard's comment, January 10, 2013 12:06 AM
thanks for the follow :) uhmm my topics here http://www.scoop.it/t/direct-marketing-services
Glenn Daniels's curator insight, January 12, 2013 11:51 AM

Learn, Learn, Learn and then start all over again

hatem deif's curator insight, January 26, 2013 3:30 AM

My name is ( Hatem Deif) and in a moment I will invite you to check out a unique, Fun and Profitable Company!
But first, I want you to close your eyes (not really) and Imagine...Waking up every morning knowing that you are part of a business that:
Copy AdReferral Short Link: http://goo.gl/b3Jx6

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Top Social Internet Retailers [Infographic]

Top Social Internet Retailers [Infographic] | Social media for beginners | Scoop.it

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janlgordon's comment, January 15, 2013 9:21 PM
Hi Brian Shields - thanks so much for your comment here. Very interesting information on this infograph for sure!
Mercor's curator insight, February 25, 2013 11:32 AM

Rescooped by Alessandro Rea from Clothing Manufacturer and Exporter from Bangladesh onto Marketing_me

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5 Types of of Snack Size Content for Social Media Marketing Worth Considering | Jeffbullas's Blog

5 Types of of Snack Size Content for Social Media Marketing Worth Considering | Jeffbullas's Blog | Social media for beginners | Scoop.it
Content on social media networks Is vital to create engagement with your prospects and customers. There is a fast emerging trend for content to be written and produced in snack size bites. This could be video, text or visual mediums.
Dave Atkinson's insight:

Good advice from Jeff as usual

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Why Writing 'Blog Post Series' is Like Fishing with Nets | via @listly

A single post is like a hook trying to catch prospects attention. What chance does your 1 hook stand? Blog Post Series let you scale like the net fisherman.

Via Cendrine Marrouat - www.socialmediaslant.com
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Three Factors To Select What News Stories To Curate: Current, Interesting, Applicable

Three Factors To Select What News Stories To Curate: Current, Interesting, Applicable | Social media for beginners | Scoop.it

Via Robin Good
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Robin Good's curator insight, January 12, 2013 4:17 AM


To choose which news story to curate and pass on to your readers, is not always something easy to do.


My personal suggestion is to look only for the most interesting and relevant stories for your audience while leaving out anything that is mildly interesting. I'd always go for quality over quantity and I would not discard little-read stories or dated ones, because of these two factors. Rather I'd select them on the basis of their immediate usefulness to my reader and not on the one of their freshness or recency.


Serena Matter, of the Canadian Public Relations Society, has just published a short article suggesting three key criteria to employ in selecting what news to curate each day. She writes:


"Finding content to share online can be a challenge, especially when your goal is to provide information of interest to your followers.


In many instances, it is easier to re-tweet something that appears in your newsfeed, even if it’s not that relevant to your industry, than to come up with new material.


However, this wastes a valuable opportunity to engage your online stakeholders. Rather than taking the easy way out, there are a few simple guidelines you can follow to ensure any content you share offers value. When creating or searching for material to share, keep this acronym in mind: C.I.A. (Current, Interesting, Applicable)."


But beware: "current" is a misleading variable, as "something" can be "current" depending on the specific context in which it is presented and it is not an absolute trait of a news story.


A story from two years ago can be made immediately current and relevant simply by relating and connecting it to other information which is directly impacting our present.



Good for beginners. 6/10


Full article: http://www.cprsvancouver.com/what-should-i-post-today-guide-content-curation



Alfredo Corell's curator insight, January 13, 2013 7:10 AM

Current is important, but not the most. If anything is interesting and applicable and remains useful, it doesn't matther that was built up 3 years ago...

Rescooped by Dave Atkinson from Public Relations & Social Media Insight
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Pros and Cons of the Top 6 Social Media Channels | Business 2 Community

Pros and Cons of the Top 6 Social Media Channels | Business 2 Community | Social media for beginners | Scoop.it

Which social media network is the right one for you and for your business? Have you ever really analyzed which social media channel would be most effective for what you’re trying to accomplish socially?

 

The hot sites are…

TwitterFacebookGoogle+LinkedInYouTubePinterest

…but do they meet what you need for your business? Will your business do better on Pinterest or Twitter? Do you know?

 

Remember the old school way of deciding if something was right or wrong for you? We pulled out that old sheet of paper put a line down the center of it. At the top of the page, wrote, “Pro” on the left and “Con” on the right. Then listed everything we could think of....


Via Joana Machado, Jeff Domansky
Dave Atkinson's insight:

Pros and cons of social media channels in a glance. Liked that.

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Jeff Domansky's curator insight, January 8, 2013 3:29 PM

Pros and cons of social media channels in a glance. Liked that.

Mohammed Omar Faruque Masud's curator insight, January 8, 2013 3:41 PM

Pros and cons of social media channels in a glance. Liked that.

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10 Best Social Media for Nonprofit Fundraising & Engagement Posts from 2012

10 Best Social Media for Nonprofit Fundraising & Engagement Posts from 2012 | Social media for beginners | Scoop.it
We are continuing with our “Best of 2012” series that we started yesterday with the 10 Best Nonprofit Fundraising Posts from 2012 by ranking our best social media related posts. We began a Social M...
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Edward Geldens's curator insight, January 2, 2013 3:08 PM

This is the wave of the future. It is like moving from analog to digital in electronics. It just one more step towards mankinds leaving his cumbersome body behind and joining into a totaly mental comunnity. Energy to Energy!

Philippe Trebaul's curator insight, January 4, 2013 3:41 AM

Bonjour.


Merci !


Pour vos articles aux contenus toujours aussi intéressants, pertinents, utiles, faciles à intégrer, et d'actualité.


And...#NewYear


Philippe TREBAUL


: 0)


33-6-42-97-88-47


@ TREBAULPhilippe


Hello.


Thank you!


For your articles in the contents always also interessants, relevant, useful, easy to integrate, and of current events.


And... #NewYear


Philippe TREBAUL


: 0)


33-6-42-97-88-47


@ TREBAULPhilippe

keytrend's curator insight, January 28, 2013 9:32 AM

The non-profit economy will start to use social media and internet marketing

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Content Curation: How To Cite, Credit and Attribute Other People's Content on the Web

Content Curation: How To Cite, Credit and Attribute Other People's Content on the Web | Social media for beginners | Scoop.it

Robin Good: Here is a good guide providing the basic principles that should be followed when using, reposting, citing or quoting other people's content (both text and images).

 

The article outlines "proper methods of source attribution on the internet to guarantee the right people get credit for their hard work and ideas."

 

Specific sections of the article cover:

How To Cite Content in Blog Posts How To Cite Content in Social Media How to Give Credit to Guest Bloggers and Ghost Writers How to Cite Images and Visual Content

 

 

Well done. 8/10


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33098/How-Not-to-Steal-People-s-Content-on-the-Web.aspx

 

 

 


Via Robin Good, janlgordon
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El código Gutenberg's comment, August 18, 2012 2:01 PM
Thank you very much. You're very kind. I hope that readers like my work in "El código Gutenberg". And thank you for the information in your page.
nickcarman's curator insight, February 17, 2013 5:45 PM

This is an excellent article, which lays out the groundrules for using, or citing someone else's content.

Nevermore Sithole's curator insight, August 29, 2013 8:32 AM

A Good Resource