Social Media for B2B Companies
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Social Media for B2B Companies
How B2B Companies Can Best Use Social Media
Curated by Wendy Marx
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Traditional Marketing Is Dead…Long Live the Customer

Traditional Marketing Is Dead…Long Live the Customer | Social Media for B2B Companies | Scoop.it
Lessons from Wells Fargo, Disney, Five Guys, and Zappos. Tell and sell traditional marketing is dead.  The doctor pronounced it D.O.A. on Wednesday, May 15, 2013 at 10:30 a.m. EDT (Please bow your heads for a moment of silence).

Via Claudio Schapsis
Wendy Marx's insight:

Very good lessons for any marketer.

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Rescooped by Wendy Marx from Content Marketing 21st century
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42 Hot Tips for Compelling Content Marketing

42 Hot Tips for Compelling Content Marketing | Social Media for B2B Companies | Scoop.it
To celebrate our anniversary, we couldn't resist bringing you 42 of our favorite CMI posts from the past six years. They're chock full of tips, tactics and examples, so use them to go out and creat...

Via denbro
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denbro's curator insight, April 2, 2013 1:26 PM

A treasuretrove of useful articles culled from over six years and 1,600 posts on the Content Marketing institute's sites. There's something for everyone, from definition basics to framework to content ideas.

 

There's so much great information it's hard to pick one favorite. One of the top contenders for me is Ahava Leibtag's post, 'Creating Valuable Content: An Essential Checklist". I always fall for lists because they're easy to digest and are a great tool to ensure you cover all the essential points in whatever you're working on. What's your favorite?

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Business-to-business - Wikipedia, the free encyclopedia

Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G). B2B (Business to Business) Branding is a term used in marketing.

The volume of B2B (Business-to-Business) transactions is much higher than the volume of B2C transactions.[1][2][3] The primary reason for this is that in a typical supply chain there will be many B2B transactions involving sub components or raw materials, and only one B2C transaction, specifically sale of the finished product to the end customer. For example, an automobile manufacturer makes several B2B transactions such as buying tires, glass for windscreens, and rubber hoses for its vehicles. The final transaction, a finished vehicle sold to the consumer, is a single (B2C) transaction.

B2B is also used in the context of communication and collaboration. Many businesses are now using social media to connect with their consumers (B2C); however, they are now using similar tools within the business so employees can connect with one another. When communication is taking place amongst employees, this can be referred to as "B2B" communication.

Wendy Marx's insight:

Helpful overview of differences beween B2B and B2C marketing

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Rescooped by Wendy Marx from Big Data 21st century
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Big Data: What It Is, Why It's Important [Infographic]

Big Data: What It Is, Why It's Important [Infographic] | Social Media for B2B Companies | Scoop.it
Market Research - The term Big Data keeps getting bandied about in business, but what does it mean exactly? And what makes data big? The following infographic by Wipro defines Big Data and ...

Via denbro
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Interesting.

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denbro's curator insight, April 23, 2013 3:30 PM

Another big data infographic. What I like about this one is that includes the value big data brings different industries though productivity and sales increases. Not surprisingly,North America currently stores the most big data with more than 3,500 petabytes, followedby Europe with 2,000. 

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3-Step Guide To Recruiting Social Influencers [Infographic ...

3-Step Guide To Recruiting Social Influencers [Infographic ... | Social Media for B2B Companies | Scoop.it
Social endorsements from influencers can be a great way to spread the word about your brand, but finding the right influencers and reaching out to them in the right way is a skill that requires tact and finesse.

Via DanielDoherty
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The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think - Forbes

The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think - Forbes | Social Media for B2B Companies | Scoop.it
Most businesses venture into social media expecting to see a big return on investment. The hope is that new customers Image via CrunchBase will come in droves, and that the benefits and revenue generation will be huge.
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