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Social Media For Authors - It's Not Just Twitter & Facebook Anymore
Use Social Sites to Boost Sales, Drive Traffic, Expand Your Readership...The List Just Keeps Growing
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Facebook contest ideas: the word of mouth campaigns you must see!

Facebook contest ideas: the word of mouth campaigns you must see! | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
Our friend and contributor Marcus Ho defines Facebook app campaigns as "word of mouth contests". In his recent article 5 effective ways to

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David Blundell's curator insight, October 9, 7:20 AM

If you're looking to run a Facebook contest that  customers buy into, here are some really good examples.

Allison Lloyd's curator insight, October 13, 5:41 PM

“Facebook contest ideas: the word of mouth campaigns you must see!” an article posted by Alexandra Erman explains 4 different types of interactive campaigns used on facebook.com. The first is a fan vote.  It gets users involved, and encourages a sense of comradery that makes people invite their friends.  Word of mouth marketing is displayed here because 90% of the participants were women with the same two interest: children and home décor.

The second type of campaign was a coupon campaign that was distributed through an app.  You could share the app coupon with your friends, showing how “word-of-mouth” marketing can be duplicated into “word of text” marketing!

The third campaign was a photo contest, which is a very interactive way to gain customers.  It is mobile, and promotes the “selfie” which shows that the brand using a campaign like this likes to keep up with trends and be relevant. 

The last campaign is a simple quiz that keeps the user interacting with the page, and shares results with friends. 

 

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How to Set Social Media Goals

Goal-setting systems for coming up with impactful social media goals that will grow your marketing efforts
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DOs and DON'Ts of Social Media Pictures

DOs and DON'Ts of Social Media Pictures | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
Are you getting the most out of your social media profiles? Our guide to social media pictures will detail how to best tell your brand's story visually.

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David Blundell's curator insight, September 24, 3:06 AM

Harry Potter's a wizard with images too. A great post on how to put magic into your social spaces . . .

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33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]

33 Tweetable Tips That'll Help You Master LinkedIn [Infographic] | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
Check out this infographic with 33 LinkedIn tips, each in under 140 characters.
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Top 5 YouTube Tips with Top YouTuber Durian Rider

What is up guys! This is just a quick video on how you can start a youtube channel. A big thanks to durianrider for telling us his youtube tips! Here is the ...

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Ileane Smith's curator insight, September 21, 10:05 AM

Fantastic tips and there were a few surprises - for example #2. Don't take stuff personal. I guess vloggers have to put up with more crap from commenters. 

My favorite is #1. Have fun

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11 Lesser-Known LinkedIn Features You Should Be Using

11 Lesser-Known LinkedIn Features You Should Be Using | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
Although lots of people use LinkedIn, many neglect to utilize the professional network to its full potential. Here are a few incredibly useful features you might not be using.
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The Definitive Guide To YouTube Tags

The Definitive Guide To YouTube Tags | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
Optimal Tags help YouTube videos rank higher in Search and be surfaced more in Suggested Videos. This guide will show you how to create optimal YouTube Tags

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Ileane Smith's curator insight, September 9, 4:21 AM

I think it's interesting that the position of YouTube tags is no longer a factor. It used to be that you put your most important tags first but now YouTube has changed course. 

The death of the YouTube keyword tool is a shame so I look forward to more keyword SEO tips from Tom Martin on this blog. 

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71 Ways to Write a Social Media Update

71 Ways to Write a Social Media Update | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
A deep dive into the specific ways to compose social media updates. Everything from capitalization, link placement, symbols, and more.
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12 Mistakes You Shouldn't Make on Twitter If You Want More Followers

12 Mistakes You Shouldn't Make on Twitter If You Want More Followers | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
You have successfully made an official Twitter account, what’s next? You need to grow your followers. Here are some mistakes you shouldn't make on Twitter.
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How To Start a Riot With Social Media

How To Start a Riot With Social Media | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
How do I get people so excited about my brand that they forget to eat? How do I turn them into fanatics? Lets look at how to start a social media riot
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13 Ways to Find Good Twitter Usernames When Your 1st Choice is Taken

13 Ways to Find Good Twitter Usernames When Your 1st Choice is Taken | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
Having trouble finding a good Twitter username? Not to worry. Adding a word or 2 can help when your desired name is taken. Try these 13 variations!
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12 Twitter Marketing Tips From the Pros . . .

12 Twitter Marketing Tips From the Pros . . . | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
Here are the latest Twitter marketing tips from pros. Use these to make a difference in your Twitter marketing today.

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Chris Balbrick Infographiste's curator insight, August 23, 12:43 PM

Don't be lazy :) 12 Twitter Marketing Tips...

Greg Arnaz's curator insight, August 28, 2:42 PM

PHO-G's Marketing

Tony Adams's curator insight, September 22, 2:49 AM

I really like using Influencer Lists to keep across the conversations of the Tweeps that I am particularly fond of following.  Add those people who you really enjoy following (maybe by area of expertise, current topic etc) to a list - either your own or a List to which they are already attached.  

 

This allows you to quickly scan the conversations of those people, plus other like-minded people on the same lists - a really simple way to bundle up your most influential conversations.

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18 Amateur Social Media Marketing Mistakes To Avoid - Part 1

18 Amateur Social Media Marketing Mistakes To Avoid - Part 1 | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
Social media marketing isn't rocket science, however there are an incredible amount of details, nuances and procedures that not only take time to understand, they're changing on a daily basis. If y...

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Toni Nunn's curator insight, August 16, 1:03 PM
Worth a read just to remind yourself.
Sylvie BH's curator insight, August 28, 6:27 AM

Des erreurs à ne pas commettre pour ne pas faire avec les médias sociaux ce qu'on ne ferait pas IRL. 

Greg Arnaz's curator insight, August 28, 2:48 PM

PHO-G's Marketing

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7 Social Media Pros Share Little-Known Tips for Social Networking Success

7 Social Media Pros Share Little-Known Tips for Social Networking Success | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
Having a hard time figuring out how to make the major social networks work for you? Trust me, I understand! That is the reason why I invited some social media pros to share little-known tips on the...

YouTube analytics is probably one of the most overlooked audience building tools by the vast majority of YouTubers today. There’s a ton of actionable data hiding in those reports. You can find everything from your traffic sources and the age of your viewers all the way to what keywords people are typing in search to find your YouTube videos. YouTube just released a brand new feature that shows real-time traffic reports in your desktop dashboard for your last 5 published videos. Those stats are great to have and it’s wonderful to see how your current promotions are going. But what if you have an older video or 2 that you want to track in real time?

“Here’s the tip – from your Analytics dashboard at the top right, you’ll see an option to create video Groups. Now just to be clear, your Groups are different from your playlists. They’re only visible to you and they are only used for tracking purposes. Create a Group with any combination of up to 5 of your older videos to see the real-time stats for those older more popular videos that have a lot of activity and watch the traffic roll in. Here’s a screenshot showing real-time stats from videos I published in 2013 and 2010.”


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Ileane Smith's curator insight, October 9, 5:00 PM

I added my YouTube tip to this post (see above).

Dawn Matheson's curator insight, October 13, 3:18 PM
Great Step-by-Step / Platform-by-Platform help!
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The Social Media Advertising Guide for Twitter, Facebook and LinkedIn

The Social Media Advertising Guide for Twitter, Facebook and LinkedIn | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
Social media is an effective paid digital channel. Here's a look at social media advertising options and best practices for Twitter, Facebook and LinkedIn.
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How to Create and Manage the Perfect Facebook Page for Your Business

How to Create and Manage the Perfect Facebook Page for Your Business | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
A complete guide to Facebook pages for businesses. Everything you need to know about Facebook pages from creation to posting to management and more.
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Facebook Tweaks News Feed to Highlight Fresher Content

Facebook Tweaks News Feed to Highlight  Fresher Content | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
A new tweak to Facebook's News Feed aims to address the common problem of seeing days-old posts on the platform.

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David Blundell's curator insight, September 22, 4:33 AM

The secret of comedy is good timing. Its also now the new secret of posting on Facebook, as this latest tweak to the Facebook News Feed demonstrates . . .

Venkatesh Iyer (venkyiyer.com)'s curator insight, September 22, 5:39 AM

In tune with our we-want-it-now culture.

Lorraine Elvire Wagenaar's curator insight, September 23, 5:29 AM

voeg uw inzicht ...

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7 Proven Ideas for What to Post on Facebook (from a Proven Page)

7 Proven Ideas for What to Post on Facebook (from a Proven Page) | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
Wondering what to post on Facebook for your business? You're not alone. Check out these 7 proven ideas from a nutritional company page. These guys kill it!

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David Blundell's curator insight, September 18, 3:54 AM

If you want to know what great content marketing on Facebook, I think this post from Aaron Lee highlights an excellent example from the Quest Nutrition FB page - Imagination a go-go . . .

Lon Naylor's curator insight, September 22, 5:28 PM

Not strictly a Camtasia thing but rather a content creation idea...

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50 Respected Bloggers Gave Me WRONG Advice On Twitter Marketing. Oops!

50 Respected Bloggers Gave Me WRONG Advice On Twitter Marketing. Oops! | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
I will probably get beaten real hard for this headline, but at least it should effectively steal your attention (…you will thank me for this very soon).

And if you think that this is going to be “just another list post” with advice from bloggers – you’re terribly-terribly wrong!
What I don’t like about such posts is that those brief pieces of advice that are stacked together are too easy to misinterpret. Which leads to thinking: “This guy was probably wrong” (see my headline).
But in reality…
Nobody is actually wrong.
I’ve reached out to pro bloggers and online marketers with one simple question:
What is your #1 tactic for getting traffic from Twitter?
And every piece of advice I got was different, but completely legitimate.
However if you decide to follow it – you are very likely to fail.
That’s because of the gap between “what the blogger meant to say” and “what you thought he meant”.
So in this article I’m not just thoughtlessly copy/pasting the text that I’ve got from pro bloggers, but I’m actually going to explain the context that stands behind each answer.
Which is going to look like this:
1. How To Make Your Content Spread On Twitter
When thousands (or better hundreds of thousands) of people tweet about you – you get huge traffic to your website. That’s a fact!
Which means that…


jQuery(document).ready(function () {
jQuery(".tweet-box").hover(
function () {
jQuery(this).find("p").css("color", "#296fe6");
},
function () {
jQuery(this).find("p").css("color", "#333333");
}
);
});


Making other people tweet your articles is the best way to get traffic from Twitter

Click to Tweet this!


Most people think that growing the number of their twitter followers is the best way to get traffic from Twitter and I’m afraid they can’t be more wrong.
Studies have shown that on average only 1% of your twitter followers click the links that you tweet. So if you want to get at least 100 visitors from your tweet – you need to have over 10.000 followers on Twitter.
But when you make other people tweet your articles you get a bunch of visits from every tweet. And those new visitors might tweet your article too, which creates the so-called “viral loop“.
I talk a lot about this in my “Twitter Marketing for Dummies“, but let’s see what the experts have to say:
 

1. Jon Morrow of boostblogtraffic.com

My favorite Twitter tactic is asking influential people I know for tweets. But if you’re a beginner that won’t work for you. So ignore Twitter.
Follow Jon Morrow on Twitter.
 

2. Tia Kelly of unbounce.com

Two things we do at Unbounce:

We post our content repeatedly at different times to make sure we’re reaching different segments of our audience in a variety of timezones
We always make sure to include tweetable quotes in our blog posts to make it easier for people to share our content

Follow Tia Kelly on Twitter.
 

3. Lewis Howes of lewishowes.com

Don’t do what everyone else does and create your own unique headlines. Set yourself up to win by using HootSuite to schedule posts so they go out at a time when people are on Twitter the most.
Follow Lewis Howes on Twitter.
 

4. Matt McWilliams of mattmcwilliams.com

I got a 400% increase in Twitter engagement with one simple thing: I put a click to tweet under the main image. Twice as many people read the caption under images than read the body of your text. “Tweet this” is often my biggest call to action, so I want to make sure I put it in a spot that will be read and acted on.
Follow Matt McWilliams on Twitter.
 

5. Jason Falls of socialmediaexplorer.com

My number one tactic is to make sure the content you’re providing and sharing with your network is so good people can’t not share it. That’s how you win the content game — make it insatiable. Period.
Follow Jason Falls on Twitter.
 

6. Ileane Smith of basicblogtips.com

Most of traffic that comes to my blog from Twitter is the result of my blogging friends sharing my content.
I’m really thankful for all of the relationships that I have built with other bloggers over the years. And I really appreciate that some people have added my blog’s RSS feed into tools like Twitterfeed, Dlvr.it or Autoshare on Triberr.
It really boils down to the fact that they feel confident that I only publish quality content on my blog. It’s key for bloggers to connect with one another and build that trust factor.
I know people like quick results but that kind of trust only comes with time and consistency. You also have to be a giver and I always try to give just as much if not more t…
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How to Create Sharable Social Media Images: 3 Powerful Tools |

How to Create Sharable Social Media Images: 3 Powerful Tools | | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
Do you include sharable social media images with your articles and updates? This article shows three online design tools to make your own sharable images.
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15 Powerful Twitter Promotion Ideas | Twitter Tools and Twitter Tips Blog

15 Powerful Twitter Promotion Ideas | Twitter Tools and Twitter Tips Blog | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
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The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)

The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them) | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
Learn how to avoid these common Twitter and LinkedIn mistakes.
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You can now import Google+ videos in YouTube

You can now import Google+ videos in YouTube | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
YouTube unveiled a new feature that lets you import videos from Google+.

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David Blundell's curator insight, September 1, 3:46 AM

It took time, but at last you can upload videos to YouTube directly from your Google+ account. Here's the skinny . . .

Lorraine Elvire Wagenaar's curator insight, September 2, 9:00 AM

Altijd wel interessant. 

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4 Facebook Business Page Tips That Are Total No-Brainers

4 Facebook Business Page Tips That Are Total No-Brainers | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
Looking for easy-to-follow tips that will help you succeed on Facebook? No problem. These 4 Facebook business page tips are simple & complete no-brainers.
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The 6 Step Social Media Marketing Strategy Plan for Your Business.

The 6 Step Social Media Marketing Strategy Plan for Your Business. | Social Media For Authors - It's Not Just Twitter & Facebook Anymore | Scoop.it
A social media plan includes many of the same elements of a traditional marketing plan. Here is a template for a social media marketing strategy
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