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20 Tips To Increase Content Visibility On The Top 4 Social Networks: Facebook, Twitter, LinkedIn, Google+

20 Tips To Increase Content Visibility On The Top 4 Social Networks: Facebook, Twitter, LinkedIn, Google+ | Small Business Marketing | Scoop.it

Excerpt from article intro:

 

With all the content and information cluttering the web, it's a constant struggle to get people's attention online. And with so many different social media channels available to marketers, it's difficult to make your content truly stand out.

 

As soon as you follow a few hundred Twitter users, a few hundred Twitter users are inundating your Twitter feed with information that may or may not pertain to you. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages?

 

To help make your content stand out, we've come up with a list of 20 tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+ ...


Via Giuseppe Mauriello, Martin Gysler
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Kate Hay's comment, November 19, 2011 11:23 AM
Another great scoop..I never knew about LinkedIn Answers - what a great business marketing tool.
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The 8 Habits of Highly Effective Bloggers

The 8 Habits of Highly Effective Bloggers | Small Business Marketing | Scoop.it

Do you want to be a successful blogger?

 

I do. I might be getting a bit obsessed with it, actually.

 

Post ideas pop into my head unexpectedly. I keep a long running list of ideas for improving my blog.

 

I also study how the most successful bloggers got where they are, and I pore over every word that they write.

 

If you want to be a great blogger, you should, too.

 

A lot of the top bloggers like Brian Clark, Darren Rowse, and Leo Babauta have shared hundreds of tips about how they made their blogs so successful. But each blogger’s tips are just a little different.

 

There’s too much advice to follow


Via Martin Gysler
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26 Tips for Using Images to Engage Fans and Followers

26 Tips for Using Images to Engage Fans and Followers | Small Business Marketing | Scoop.it
Images and photos: tools, tips and strategies to enhance the visual representation of your business and keep conversations flowing.

 

You’ve heard this: “A picture is worth a thousand words.” But can it actually help you engage with customers and prospects?

 

In this post, I’ll share ways you can ensure your images provide the best experience they can; ones that will help keep the conversation flowing.

 

Among the topics covered in this post are tools, tips and strategies that can be used to enhance the visual representation of your business.

 

As I’ve done in the other posts in the 26 Tips series, this post provides an easily digestible A-Z guide to which you can return time and again...


Via Martin Gysler
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Who Should You Follow on Social Media? Proliphiq Knows The Answer

Who Should You Follow on Social Media? Proliphiq Knows The Answer | Small Business Marketing | Scoop.it

Quick Pitch: Proliphiq filters social media clutter and focuses on what’s important to you.

 

Genius Idea: Social media search tool that lets people see who is credible in the areas that interest them.

 

“Who should I follow?” You may have asked yourself this question after logging onto social media websites like Twitter and Facebook, only to be overwhelmed with millions of profile options to follow or subscribe to.

 

Proliphiq helps you find the answer to that question.

 

Proliphiq is a social media discovery tool that helps you find the most credible contributors within the topics that interest you. The search tool filters social media clutter by aggregating profiles that are most relevant to your search topics and finding the best contributors based on personality, level of engagement and credibility.


Via Martin Gysler
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Using Social Media to Get Ahead of Search Demand

Using Social Media to Get Ahead of Search Demand | Small Business Marketing | Scoop.it

Before I even start saying anything about keyword research I want to take my hat off to Richard Baxter because the tools and methodologies he shared at MozCon make me feel silly for even thinking about bringing something to the Keyword Research table. Now with that said, I have a few ideas about using data sources outside of those that the Search Engines provide to get a sense of what needs people are looking to fulfill right now. Consider this the first in a series.

 

Correlation Between Social Media & Search Volume
The biggest problem with the Search Engine-provided keyword research tools is the lag time in data. The web is inherently a real-time channel and in order to capitalize upon that you need to be able to leverage any advantage you can in order to get ahead of the search demand. Although Google Trends will give you data when there are huge breakouts on keywords around current events there is a three-day delay with Google Insights and AdWords only gives you monthly numbers!...


Via Martin Gysler
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