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Facebook Page Statistics: Here are the statistics you need to measure and how to measure them to determine your Facebook Page’s performance.
So Facebook give you loads of stats but do you really understand them? This great post drills down into the nitty gritty and helps you really understand your reach . . .
I'm so pleased to see that I already suggest most of them when saying which ones count.
from the article:
Do you feel lost when you’re looking at your Facebook Page statistics?
Well, you’re not alone. Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us.