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SEO ROI: All You Need To Know

SEO ROI: All You Need To Know | Small Business Marketing | Scoop.it

Search Engine Optimisation (SEO) is one of the most widely used methods of attracting relevant visitors to your website. If implemented properly, it can be extremely effective in converting prospects into paying customers since most of the people who visit your website would be interested in the products or services on offer. However, if your SEO campaign is not effectively targeted, it could end up being nothing more than a waste of time and money.

 

It is important to measure the success of your SEO campaign in order to figure out whether your resources are appropriately allocated. Using services such as Google Analytics, you can sift through various data to analyse traffic patterns, revenue deviations, etc. to understand the efficiency of your online marketing methods.


Read more: http://www.gauravpandey.com.au/small-business-consultant-in-melbourne/

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The New SEO

The New SEO | Small Business Marketing | Scoop.it

According to a recent Forrester Research report, as many as one-third of U.S. companies surveyed were dissatisfied with their social marketing results. The report also pointed out that only 38% of those surveyed directly targeted their followers or fans on social channels.

 

Bear in mind, search engines also consider blogs, websites and communities as social channels, so we are not talking just Facebook, Twitter, Pinterest and similar social media sites here.

 

So what's stopping these businesses? I have tried to answer that question in this blog post.

Gaurav Pandey's insight:

Hello, 

Here's a new post from my blog. In recent times, I have been often asked whether  SEO was dead. So I decided to write a post on where I think the SEO industry stands and what the future is likely to be. 

Drop me a comment if you have anything to add. 

Please feel free to share. 

Cheers, Gaurav. 

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PPC Secrets You Can't Ignore

PPC Secrets You Can't Ignore | Small Business Marketing | Scoop.it
For bootstrapped startups there are a number of affordable marketing channels to get started. Advertising is generally expensive and most startups overestimate advertising ROI, especially until they’ve gained some sort of foothold through other means. Some of the examples are free classified ads, organic social media, using your personal network to spread the word on your business, media publicity, sites
Gaurav Pandey's insight:

Here's the lastest post from my blog. Please feel free to send in your comments/feedback. 

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Social Media & SEO: The Right Mix?

Social Media & SEO: The Right Mix? | Small Business Marketing | Scoop.it

Irun across these two questions a lot when I speak to people who are looking to build a successful website, “Should I focus on social media or SEO?” or “Which is better social media or SEO?” they ask.  The answer in the social media vs SEO debate is simple.  It’s simple because the answer is, you should focus on both equally and one is not necessarily better than the other.  If you only focus on social media sites such as Twitter, Facebook, Google+, and Tumblr you will find yourself missing out on a significant chunk of your potential audience.  Likewise if you only focus on SEO.

Gaurav Pandey's insight:

Social Media and SEO work together.

 

Here's why:

 

1. Social Media is a great way to increase inbound link traffic to your website. Search engines love inbound links as they are seen as a sign of authenticity and relavant content. 

 

2. Organic sharing on social media channels can boost your website traffic, especially if the content goes viral. 

 

3. Social Media by its very nature tends to promote interesting content. Relevant, fresh content is the biggest element of any SEO strategy.

 

4. Search alogrithms can't read pictures, so from an SEO perspective including a description with keywords becomes important. However with user-generated content on Social Media becoming increasingly visual in nature, pictures shared from across the net lead the viewers back to the source greatly imporving traffic to these sites in the process. 

 

5. Integrating social media into your customer interaction function is a great way to boost the SERP rank of the relevant pages of your website. Interaction with fans and cutomers on social meida sites lends credibility and authority to your business. Search engines consider this as a sign of transparency and authority when determining how your social pages rank.

 

Please feel free to comment if you have anything to add. Cheers. 

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Content Marketing Strategy

Content Marketing Strategy | Small Business Marketing | Scoop.it
Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts.
Gaurav Pandey's insight:

Some great points. Do remember though that quality is more improtant than quality. As it is we are flooded with all kinds of content everywhere, so that idea should be to stand out. And then there's the execution. Eg.how do you go about creating content for a new client?  The process involves discussions with the right people, a strategy aimed at reaching the right people at the right time in the right way. 

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How Google's Panda and Penguin are affecting your site's rankings

How Google's Panda and Penguin are affecting your site's rankings | Small Business Marketing | Scoop.it

Google engineers continuously tune their algorithm to generate the most relevant search results while battling black and grey hat SEOers intent on gaming the system. Over the past two years, Google has stepped up its efforts to battle link spam, affiliate sites, and poor quality content with significant updates known collectively as Panda and Penguin.
Read more at http://www.imediaconnection.com/article_full.aspx?id=33313#pCTox2Hb7d0UuhcY.99

Gaurav Pandey's insight:

Excellet article. Read it twice. 

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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | Small Business Marketing | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.

 

Are you looking for some tools and tips related to social media tools and technology?

 

Want to add a bit of magic to your social media marketing?

 

As we specialise in tools and technology we come across great tips and tools every day.

 

From the list below we guarantee you will find something very useful for your business.


Via Martin Gysler
Gaurav Pandey's insight:

Great post. Full of relevant insights and information. Read and share!

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Ian Cleary's curator insight, May 23, 2013 5:14 AM

Popular post

Tom Pick's curator insight, May 23, 2013 8:10 AM

More of the usual brilliance from Ian Cleary.

Marc Kneepkens's curator insight, May 24, 2013 12:29 AM

Agree, lots of great information. Recommended.


I want to add one thing, if you're looking to build a website and

  • get all the tools and information to create traffic
  • write excellent content
  • find the best ways to monetize
  • blog directly from the site
  • integrate with the social media and much more, take a look at SBI/Sitesell. Tens of thousands happy members have built sites that end up in the 2-3% top traffic sites in the world. Over 300,000 Facebook supporters. Classes taught in over 30 universities around the world. Check out the CTPM process that makes it all happen: http://ctpm.sitesell.com/welcome23.html
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5 Things Small Businesses Should Keep in Mind When Developing a Website

5 Things Small Businesses Should Keep in Mind When Developing a Website | Small Business Marketing | Scoop.it
Making the transition to online business is sometimes difficult and can leave small business owners with a ton of questions.
Gaurav Pandey's insight:

Small business owneres don't often realise the importance of fresh content. Those who do, either don't seem to have the time and resources or are overhelmed and confused by even the most basic online marketing practices such as SEO, link building and most importantly the relevance of fresh content. Despite the increased sophistication and changes we have seen over the years, search engines still rely essentially by analysing content on a web page. So, my advice for small business owners is forget all the fancy things you hear about, just spend some time on improving and constantly updating content on your website. Initailly, it's just text you can focus on and as your understanding of how search engines work grows stuff like using keywords, Google Analytics and link building will start making much more sense. Remember serach engines consistently rate sites with fresh content higher over the others, so do take out some time to understand the points disucssed here. SEO is not as complicated as the 'self procalimed' experts make it sound. All the best!

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Using Social Media to Get Ahead of Search Demand

Using Social Media to Get Ahead of Search Demand | Small Business Marketing | Scoop.it

Before I even start saying anything about keyword research I want to take my hat off to Richard Baxter because the tools and methodologies he shared at MozCon make me feel silly for even thinking about bringing something to the Keyword Research table. Now with that said, I have a few ideas about using data sources outside of those that the Search Engines provide to get a sense of what needs people are looking to fulfill right now. Consider this the first in a series.

 

Correlation Between Social Media & Search Volume
The biggest problem with the Search Engine-provided keyword research tools is the lag time in data. The web is inherently a real-time channel and in order to capitalize upon that you need to be able to leverage any advantage you can in order to get ahead of the search demand. Although Google Trends will give you data when there are huge breakouts on keywords around current events there is a three-day delay with Google Insights and AdWords only gives you monthly numbers!...


Via Martin Gysler
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Optimising For FB Graph Search

Optimising For FB Graph Search | Small Business Marketing | Scoop.it

Excerpted from the article:

 

"As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve."

 

"Facebook Graph Search is a great tool for local and small businesses, and it is now more important than ever for these businesses to be active on Facebook. Users searching for a particular product or service can now easily find those recommended by their friends. In order for businesses to take advantage of Facebook Graph Search, a local listing and a local following are essential.

Danny Sullivan explains this in more detail while discussing Facebook Graph Search’s “multi-dimensional searches”:

Another difference is the layers of searching or refinement that Facebook Search offers compared to Google. For example, a Google search can show you restaurants in San Francisco, a pretty much single dimensional view. A Facebook search can show you restaurants in San Francisco liked by your friends. Or further, those liked by your friends who actually live in San Francisco, as opposed to those who live elsewhere. Or those liked by your single friends, your straight friends, your gay friends, your friends who work for a particular company….

To prepare your Facebook Page for local optimization within Graph Search, consider the following:

If you have a location or a local place page, it is vital that you update your address now to make sure you can appear as a result when someone is searching for a specific locationIf you are in a niche sector such as hotels, restaurants, recruitment, travel and tickets, then you should be embracing Facebook Graph Search now

Gaurav Pandey's insight:

FB Graph Search continues to expand and it's probably time to optimse for it. Last heard, FB engineers continue to intervene to make sure the end results are up to scratch and the company deserves a pat for that. 

Graph Search holds great promiise for SMBs.

It enables businesses to better target their audience and will make ad targeting even more specific.

With the quality of results directly impacting FB's advertising revenue, we can expect them to put in more work to improve the quality of the results. 

 

Read More: http://searchengineland.com/facebook-graph-search-optimization-meets-social-sharing-157710

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Gaurav Pandey's curator insight, June 6, 2013 7:33 PM

If you want to explore more, here's an excellent resource on FB Graph Search. http://whatisgraphsearch.com/

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Advertising for Startups

Advertising for Startups | Small Business Marketing | Scoop.it

Excerpted from the article:

 

Strategy #1: Try to Get Permission

Seriously consider offering something in exchange for a visitor's email address. It can be a free trial, a free report, or maybe even a free book. But gaining the means and permission to contact that customer again will increase your conversion rate over time in most cases. There is great power in an email list.

Strategy #2: Use Advertising to Test

Use advertising as a testing tool rather than a long-term stream of customers. Very few startups can withstand the cash outlay required to turn advertising into a marketing activity with positive ROI. Even if you figure it out, advertising is a volatile marketing medium. Prices increase rapidly in online advertising as new competition crops up or prospects grow bored of your ad and your click through rate drops. When this happens, all of the time you invested in optimizing your ad campaign is *poof*...gone. So instead of relying on ad traffic as an ongoing stream, use it for what it's best at: the ability to generate a slew of visitors very quickly, and to be turned off just as quickly.

Gaurav Pandey's insight:

Like most things in marketing, there's no one-size-fits-all approach here. 

Depending on your niche, you'll need trial and error to identify the channel that best works for you. Eg. if you are a business selling designer clothes to women, Pinterest should one of your first choices. 

Likewise, there are other platforms for other niches. 

 

Additionally you can try Inbound Marketing by setting up your website/blog along with a decent SEO strategy. in addition there is social media, which is a great way to get organic traffic to your blog/website. 

 

Would you like to share your ideas on the topic? Please feel free to drop in a comment or two. 

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The Future SEOs

The Future SEOs | Small Business Marketing | Scoop.it

Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large. 

 

 


Via Antonino Militello
Gaurav Pandey's insight:

Interesting article!

The SEO industry is changing fast and must adapt itself to offer solutions beyond just search rankings. Especially, if you consider the impact Social Meida has had on SEO and updates to Google algorithms it's clear that SEOs will have more on thier plates going forward. 

That said, traditional SEOs can't be expected to suddenly gain expertise in  social media and marketing etc. Infact, it's can well be the other way round and traditional marketing professionals, especially those into social media and online marketing, may find it easier to add SEO skills to their repertoire. I see this reverse trend more likely as most online media professionals tend to have a basic understanding of SEO, whereas hardcore SEO professionals have traditionally focussed on  their 'specialisation'.  

Going forward we will see a lot of overlap between the two roles and traditional PR and marketing skills could well be basic requirements for an SEO role. Therefore someone who is equally at ease with SEO and Online Marketing is probably the prototype of the modern SEO or Inbound Marketer, whatever you choose to call them. This could affect a lot of SEO people used to working in the background, often from overseas. 

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David Pangione's comment, May 11, 2013 7:14 PM
I have found that there are tons and tons of strategies to SEO. Some beginners that enter are just bewildered by the amount of information they feel is needed to be learned.
Gaurav Pandey's comment, May 11, 2013 7:35 PM
Hi David, I feel it's the same for marketing, if not more overwhelming. However, going forward we will see a lot of overlap between the two roles and it's probably not going to affect those who are really good at SEO, but a lot of people with intermediate-advanced knowledge who call themselves SEO pro's will surely come under the pump as a marketing expert could acquire intermediate SEO skills if he has to.
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Guest Blogging, Interested?

Gaurav Pandey's insight:

Write to me at e.gauravpandey@gmail.com or visit http://onlinemediastrategist.wordpress.com/contact-me/

 

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SEO basics in 10 minutes

Worried about how to fill out your meta keywords tag so your startup ranks best in Googleresults? Don't bother, the company says. Google search ignores it.

Here's a video that provides startups tips and suggestions about how to master search engine optimization in just 10 minutes.

The video features advice catered to small businesses with main web content on less than 50 pages looking to rank only a handful of related search terms.

From how to add the best keywords and including analytics code on your site to how to approach marketing in general, Google aims to make it easier for startups to get their brands ranked higher on search result pages

Gaurav Pandey's insight:

 

SEO requires creativity and a holistic approach to marketing integrating SEM, SEO and Social Media. Simply put, your goal should be to reach out to as many people as you can and make them stay there when they do end up on your site.

 

Some key points to consider are:

1. Ensure your content is fresh, relavent and LINKABLE - this is the single most important factor which will affect your SERP rankings

 

2. Follow a good site sturcture. A pyramid structure with your homepage on top works well. The homepage should ideally link to every single category of pages. Make sure your visitors can follow a logical path and reach deep URLs with minimal clicks. 

 

3. Don't underestimate the importance of Social Media. Social media will help drive organic traffic to your site and going forward more and more of this traffic will come from social media sites.

 

Here are a few tips on how social media can help improve search results:

a. Connect to an established blog in your niche or if you run a blog with good reach ensure the content is optimised for search engines. This doesnt mean you overstuff your pages with keywords and unneccessary links. Don't forget your content has to be attractive in the first place to your core audience - the visitors to your blog. So include keywords in a natural way. Provide links (both internal and external) wherever necessary but do not overdo it. 

b. Google + is the biggest social media site from SEO perspective. 

c. Include a call to action link on You Tube which leads to your website.

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Search Engine Optimization Consultant's Tips: How to Do SEO in Panda-Penguin Era

Search Engine Optimization Consultant's Tips: How to Do SEO in Panda-Penguin Era | Small Business Marketing | Scoop.it
Tips from search engine optimization consultant on how to do SEO to survive in Panda and Penguin era.
Gaurav Pandey's insight:

If there's one thing you can take back from this article, it's the importance of fresh and relevant content. Forget everything else - all those tricks you learnt to trick G alogrithm into ranking you higher. Everyone's getting smarter coz data analyisis is heaps better today than what it was say 3 years ago. 

Engage and reap the rewards. 

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Twitter Itself Will Soon Decide the Value of Your Tweets

Twitter Itself Will Soon Decide the Value of Your Tweets | Small Business Marketing | Scoop.it
Twitter will soon attach value ratings to users' tweets. Here's why.

Via David Blundell
Gaurav Pandey's insight:

Smart move from guys at Twitter. Let's see how it pans out. 

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David Blundell's curator insight, February 15, 2013 2:51 AM

Positive noise filter? Potentially scary? Whatever you think, your tweets will soon be valued by Twitter themselves . . .

Suggested by Joy Bhattacharya
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Seo Sandwitch

Explore the world of search engine optimization. This blog provides information related to seo and internet marketing.
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