Search Engine Optimisation (SEO) is one of the most widely used methods of attracting relevant visitors to your website. If implemented properly, it can be extremely effective in converting prospects into paying customers since most of the people who visit your website would be interested in the products or services on offer. However, if your SEO campaign is not effectively targeted, it could end up being nothing more than a waste of time and money.
It is important to measure the success of your SEO campaign in order to figure out whether your resources are appropriately allocated. Using services such as Google Analytics, you can sift through various data to analyse traffic patterns, revenue deviations, etc. to understand the efficiency of your online marketing methods.