The biggest mistake by far that I have seen comes over as a desperate attempt to obtain likes and shares, plusses, retweets and the works.
Whenever you “ask for likes” or “pressure people passively” for likes you will find that;
a) You are being perceived as “desperate for likes”
b) You are cheapening your brand integrity
Most people in life are followers. People are seeking for some strong figures to follow, to help them define their own “identity”. A Brand that is asking for likes like a desperate prostitute will not be perceived as a “strong” brand.
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Via Cendrine Marrouat - cendrinemarrouat.com