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Don't Whore Out Your Brand

Don't Whore Out Your Brand | Small Business Marketing | Scoop.it

The biggest mistake by far that I have seen comes over as a desperate attempt to obtain likes and shares, plusses, retweets and the works.  

 

Whenever you “ask for likes” or “pressure people passively” for likes you will find that;

a) You are being perceived as “desperate for likes”

b) You are cheapening your brand integrity

Most people in life are followers. People are seeking for some strong figures to follow, to help them define their own “identity”. A Brand that is asking for likes like a desperate prostitute will not be perceived as a “strong” brand.

 

Read the full article here: http://bit.ly/10m4dk1


Via Cendrine Marrouat - www.socialmediaslant.com
Gaurav Pandey's insight:

Instead of falling for senseless numbers game, organisations should try to gain organic followers by providing real value to thier stakeholders and customers. 

 

Social media is a great platform for organisations to display their professionalism and customer centricity. Sharing content which is relevant for the viewers is one of the ways of providing value to customers.

 

Needless to say, it takes effort and sincerity to crave out an effective position online. This is the only way to generate genuine engagement on social media.  Remember it's quality and not quantity that counts. 

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6 Facebook Metrics You Should Be Measuring . . .

6 Facebook Metrics You Should Be Measuring . . . | Small Business Marketing | Scoop.it
Facebook Page Statistics: Here are the statistics you need to measure and how to measure them to determine your Facebook Page’s performance.

Via David Blundell
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David Blundell's curator insight, March 18, 2013 5:01 AM

So Facebook give you loads of stats but do you really understand them? This great post drills down into the nitty gritty and helps you really understand your reach . . .

Suzanne Schumacher's curator insight, March 18, 2013 6:23 AM

I'm so pleased to see that I already suggest most of them when saying which ones count.

AlGonzalezinfo's curator insight, March 18, 2013 10:27 AM

cool scoop! 

from the article:

 

Do you feel lost when you’re looking at your Facebook Page statistics?

Well, you’re not alone. Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us.

Rescooped by Gaurav Pandey from Business in a Social Media World
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INFOGRAPHIC: What Makes People Sold On Brands On Facebook?

INFOGRAPHIC: What Makes People Sold On Brands On Facebook? | Small Business Marketing | Scoop.it

Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is.

 

But why do people like Facebook brand pages?

Find out more at this infographic...


Via Lauren Moss, John van den Brink, Cendrine Marrouat - www.socialmediaslant.com
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TrendOMatic's curator insight, February 19, 2013 7:10 AM

Het gaat niet om volgen maar delen via Facebook!

TrendOMatic's curator insight, February 19, 2013 7:19 AM

De toegevoegde waarde van Facebook is sharing!

Philippe Trebaul's curator insight, March 2, 2013 3:44 AM
INFOGRAPHIC: What Makes People Sold On Brands On Facebook ?

"Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is.


But why do people like Facebook brand pages?

Find out more at this infographic"...
























INFOGRAPHIC: What Makes People Sold On Brands On Facebook? via @MYDstudio http://sco.lt/...

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Social Media Influencers: What Marketers Must Know | Heidi Cohen

Social Media Influencers: What Marketers Must Know | Heidi Cohen | Small Business Marketing | Scoop.it
To better understand the role of influencers on social media and the marketplace in general, Technorati Media gathered input from over 6,000 influencers for their 2013 Digital Influence Report. Here are their top five findings regarding influencers.

Via David Blundell
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INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet

INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet | Small Business Marketing | Scoop.it
Need pixel dimensions and sizing information for Facebook, Twitter, Google+, YouTube, Pinterest, or LinkedIn? We put it all in one handy graphic.

Via Martin Gysler
Gaurav Pandey's insight:

Remember, size does matter. 

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iNeoMarketing's curator insight, February 5, 2013 4:39 AM
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  • If you like this scoop, PLEASE share by using the links below.

 

  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
Dotty Scott's comment, March 18, 2013 11:09 AM
Google+ and YouTube have changed everything graphical since this was created,
Martin Gysler's comment, March 18, 2013 1:47 PM
Yes, you're right Dotty. The social media world is changing every day... thanks for the information.
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ThinkUp 1.0: Reclaim your tweets and Facebook posts

ThinkUp 1.0: Reclaim your tweets and Facebook posts | Small Business Marketing | Scoop.it

Expert Labs has released version 1.0 of ThinkUp, a program that lets people archive, search, and analyze their activity on Twitter, Facebook, and Google+.

And if you ask me, this is a big deal.

 

ThinkUp, the free, open-source brainchild of programmer and Lifehacker founder Gina Trapani, keeps track of what you've done online. It extracts the data from the walled gardens that house more and more of people's digital lives then replants it in your own garden.


The app isn't simple to install, unfortunately. You need some server administration skills so you can host ThinkUp on your own Web server or run it on an instance of Amazon's EC2 cloud-computing service. (More on that point later.)...


Via Martin Gysler
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Martin Gysler's comment, November 18, 2011 10:32 AM
Thanks for the share :)
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Why are we so willing to risk our own privacy online?

Why are we so willing to risk our own privacy online? | Small Business Marketing | Scoop.it
The notion of privacy both offline and online is currently in contention and is featuring heavily in the spotlight.

 

The concept of privacy is reaching a very fragile state. With every single status update that we share, we are foregoing a part of our privacy, readily handing over data to pretty much anyone that wants to access it. Yet it is something that we seem so willing to do. Privacy as a concept will only last as long as society functions in a way to protect it and that is rapidly eroding.


While we can access tools or processes that allow us to protect our own privacy, as a society we are increasingly ignoring these in favour of sharing pretty much everything...


Via Martin Gysler
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6 Reasons Why You Should NOT Put All Your Eggs In The Facebook Basket

6 Reasons Why You Should NOT Put All Your Eggs In The Facebook Basket | Small Business Marketing | Scoop.it

Many companies and entrepreneurs put all their online efforts into Facebook Pages.

 

There is no stopping Facebook at this point, no doubt about it. And with that also comes the increasing number of brands and companies engaging in the creation and management of Pages (or “Fan Pages” as they used to be known).

 

We even hear about companies not having websites anymore to migrate all their efforts to Facebook. Okay, those are extreme cases but you can’t deny that at least once you heard about it.

 

The problem is we are jumping in the wagon as we did back in the day when we decided that we needed a website because our competitors had one. We ended up building millions of digital brochures that did nothing but get you an “online presence”. What if Facebook Pages are not all that? What if they don’t work as well as we think they do?...


Via Martin Gysler
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TechCrunch | Fly Or Die: G+ Or Facebook? Who Flew Higher?

TechCrunch | Fly Or Die: G+ Or Facebook? Who Flew Higher? | Small Business Marketing | Scoop.it
F8 is afoot and it looks like Facebook schooled the Internet. But what about G+ and, most important, the new features added to head Facebook off at the pass.
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A Printable Guide to Social Media [#Infographic]

A Printable Guide to Social Media [#Infographic] | Small Business Marketing | Scoop.it

Ask anyone to name the most popular social media tools used by students, and it’s a safe bet everybody could name the top two: Facebook and Twitter.

But those are far from the only online applications making inroads. As administrators warm to engaging students through social media, the list of potential resources at their disposal grows longer by the day.

 

Facebook and Twitter are the obvious choices. But there are other options- Tumblr, YouTube and Google+, to name three.

Of course, if naming the latest social media tools seems tough, learning how to use them all is harder still. In an attempt to shorten the learning curve, Flowtown and Column Five published this Social Media Cheat Sheet for your reference...


Via Lauren Moss
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Pedro Barbosa's curator insight, March 2, 2013 2:16 PM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Katelm's curator insight, March 4, 2013 2:44 AM

Un résumé graphique pour savoir à quoi correspond les differends réseaux sociaux, comment s'y inscrire et le vocabulaire associé.

Rahadian P. Paramita's curator insight, March 14, 2013 8:00 PM

Cool!

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Facebook’s Revamped News Feed Aspires To Be A Personalized Newspaper

Facebook’s Revamped News Feed Aspires To Be A Personalized Newspaper | Small Business Marketing | Scoop.it
In an effort to clean up the clutter, Facebook introduced a redesigned news feed Thursday. Co-Founder and CEO Mark Zuckerberg, ironically enough, compared the company's vision to that of a newspaper.

Via David Blundell, Gaurav Pandey
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David Blundell's curator insight, March 8, 2013 6:13 AM

Read all about it! Facebook wants to become a newspaper with it's new clutter-free newsfeed . . .

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Facebook And The Web: A World Apart, At Least For Retargeted Ads

Facebook And The Web: A World Apart, At Least For Retargeted Ads | Small Business Marketing | Scoop.it
The big deal about Facebook's ad exchange is that it allows ads to be targeted to you while you're on Facebook using data that indicates other websites you've visited.
Gaurav Pandey's insight:

As a concept, retargeting is very exciting. Essentially it ensures that you are targeting an audience which is already familiar with your brand and products, and therefore you don't need to reinvent the wheel in your ads. 

If done the right way, it's bound to bring in more sales. So in that sense being able to do that on Facebook is great. 

Simply put, it's like a follow up call after you get a sales lead, so the ads should be designed in a way which makes them clearly identifiable with your brand.

Here's another important article on the topic http://www.imediaconnection.com/content/30093.asp

Do check it out and share. 

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8 Ways to Discover Valuable Social Media Content

8 Ways to Discover Valuable Social Media Content | Small Business Marketing | Scoop.it
Facebook content curation: Use these 8 tips to quickly find awesome content to share on Facebook that your audience will love.

Via David Blundell
Gaurav Pandey's insight:

This comes from one of my favourite sites. Great tips. 

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David Blundell's curator insight, February 5, 2013 11:30 PM

Struggling for inspiration? Those lovely people from Social Media Examiner give you a bunch of great tips to help you out . . . 

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Eight Steps to Prepare Your Facebook Page for Graph Search

Eight Steps to Prepare Your Facebook Page for Graph Search | Small Business Marketing | Scoop.it
Optimizing your Facebook Page for both Google and Facebook Graph search in eight steps, including selecting the best categories, about section keywords.

 

Facebook’s new Graph Search is very different from Google search. With Graph Search, you combine keyword searches with friends who’ve shared content on Facebook related to that search.


Via Martin Gysler
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Robin Robinson's comment, January 30, 2013 6:07 AM
This graph search makes me nervous - should it? What are the risks?
Martin Gysler's comment, January 30, 2013 8:59 AM
I don't know if you should be nervous Robin... I'm not! If you haven't posted doubtful things, you can sleep calm ;-)
Henrik Safegaard - Cloneartist's curator insight, January 30, 2013 3:39 PM

Interesting -

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Five TED videos about Social Media that you simply have to watch

Five TED videos about Social Media that you simply have to watch | Small Business Marketing | Scoop.it

TED is one of the best and most thought provoking Conferences in the world and they've had some great talks about Social Media over the years.

 

Every once in a while, we share a series of thought provoking social media videos that we have found here on the blog for you to bookmark and enjoy. One video platform that always brings the best speakers together and will inspire you is the TED series of conferences.


They often have speakers who cover the topic of social media and we have curated the five best videos from the last year here for you to sit back and enjoy. You won’t get through all of these in one sitting but they are well worth bookmarking for you to enjoy at a later date.


Via Peter Hoeve, Martin Gysler
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Google knocks Facebook off the top spot - Top 20 brands in Social Media this week . . .

Google knocks Facebook off the top spot - Top 20 brands in Social Media this week . . . | Small Business Marketing | Scoop.it
Google scores a win by taking the top spot on the Dachis Group's Social Business Index...
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26 Tips for Using Images to Engage Fans and Followers

26 Tips for Using Images to Engage Fans and Followers | Small Business Marketing | Scoop.it
Images and photos: tools, tips and strategies to enhance the visual representation of your business and keep conversations flowing.

 

You’ve heard this: “A picture is worth a thousand words.” But can it actually help you engage with customers and prospects?

 

In this post, I’ll share ways you can ensure your images provide the best experience they can; ones that will help keep the conversation flowing.

 

Among the topics covered in this post are tools, tips and strategies that can be used to enhance the visual representation of your business.

 

As I’ve done in the other posts in the 26 Tips series, this post provides an easily digestible A-Z guide to which you can return time and again...


Via Martin Gysler
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Here’s a Chrome extension that kills the Facebook news ticker

Here’s a Chrome extension that kills the Facebook news ticker | Small Business Marketing | Scoop.it

Oh Chrome, and you wonderful Chrome development folks, today we sing your praises. After Facebook rolled out its new Ticker on the Facebook homepage, many of us have been distracted for hours by an ever-present, scrolling sidebar. But no longer!

 

Someone has already hacked together a Chrome extension that will allow you to remove the Ticker from your Facebook page. It’s a simple, free addition, and the results look great:...


Via Martin Gysler
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