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Advertising for Startups

Advertising for Startups | Small Business Marketing | Scoop.it

Excerpted from the article:

 

Strategy #1: Try to Get Permission

Seriously consider offering something in exchange for a visitor's email address. It can be a free trial, a free report, or maybe even a free book. But gaining the means and permission to contact that customer again will increase your conversion rate over time in most cases. There is great power in an email list.

Strategy #2: Use Advertising to Test

Use advertising as a testing tool rather than a long-term stream of customers. Very few startups can withstand the cash outlay required to turn advertising into a marketing activity with positive ROI. Even if you figure it out, advertising is a volatile marketing medium. Prices increase rapidly in online advertising as new competition crops up or prospects grow bored of your ad and your click through rate drops. When this happens, all of the time you invested in optimizing your ad campaign is *poof*...gone. So instead of relying on ad traffic as an ongoing stream, use it for what it's best at: the ability to generate a slew of visitors very quickly, and to be turned off just as quickly.

Gaurav Pandey's insight:

Like most things in marketing, there's no one-size-fits-all approach here. 

Depending on your niche, you'll need trial and error to identify the channel that best works for you. Eg. if you are a business selling designer clothes to women, Pinterest should one of your first choices. 

Likewise, there are other platforms for other niches. 

 

Additionally you can try Inbound Marketing by setting up your website/blog along with a decent SEO strategy. in addition there is social media, which is a great way to get organic traffic to your blog/website. 

 

Would you like to share your ideas on the topic? Please feel free to drop in a comment or two. 

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How Online Word of Mouth Marketing Is Changing

How Online Word of Mouth Marketing Is Changing | Small Business Marketing | Scoop.it
For business owners, it’s both easier and harder than ever to get genuine, socially driven recommendations through word of mouth marketing. It’s not just about more likes or better reviews, either — here’s why.
Gaurav Pandey's insight:

Tell your bud next door you still count on his advice!

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