Small Business Marketing
8.1K views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Gaurav Pandey
Scoop.it!

Facebook's New Emoticons Will Make You :-)

Facebook's New Emoticons Will Make You :-) | Small Business Marketing | Scoop.it
Facebook is testing emoticons in the status update section of profiles, allowing users to add anything from a smiley face to an ice cream cone to messages.
more...
No comment yet.
Rescooped by Gaurav Pandey from SOCIAL MEDIA, what we think about!
Scoop.it!

How Do You Find The Time For Social Media?

How Do You Find The Time For Social Media? | Small Business Marketing | Scoop.it

How do you find the time for social media? This is the question I get asked probably more than any other.

 

I have four lovely children, a demanding job, a wife with a successful career and more. So how do I find the time to tweet, blog, share, and comment?

 

The answer is simple: I make the time for social media because I think it’s important.

 

I believe that business people in general, and marketers especially, have an obligation to do more than just consume content or share other people’s content, but to become a content creator and to contribute to your work and your life.


Via Martin Gysler
more...
Gemma Finnegan's comment, April 18, 2013 12:36 PM
I think its fair to stay that at the beginning of your social media journey it can be very time consuming getting to grips with the different platforms and building up followers and looking for decent content to share. You also have to develop your style. That said, with the right tools and mindset your time investment lessens substantially - unless you get hooked!
Martin Gysler's comment, April 19, 2013 7:56 AM
Indeed, at the beginning the most things are difficult and need more time. After it's rather the mind set who dictate the invested time in social media, it's right, I agree with you Gemma. But in my sens the invested time is worth it because it create many very interesting contacts across the world.
Michlin Metals, Inc's curator insight, April 27, 2013 3:27 PM

Always a good read about MAKING time for social media

Rescooped by Gaurav Pandey from visualizing social media
Scoop.it!

26 Things to Note Before You Develop a Website – Infographic

26 Things to Note Before You Develop a Website – Infographic | Small Business Marketing | Scoop.it

If you are just getting started on the journey of developing your website, you may feel overwhelmed with all the things you need to figure out and plan before you even get started. There are definitely enough details to consider that it’s worth making a list so you don’t forget any of them. Or, instead of making your own list. This infographic from Pixaal showing the basic things to note before someone or company develop a website...


Via Lauren Moss
more...
Laser Focus Coaching's comment, April 25, 2013 5:53 PM
Great point Jayne.
Josie's comment, April 26, 2013 4:59 PM
Great points! I definitely would incorporate them into my workshops for entrepreneurs who may be just getting started or wondering why their site does not work!
AndySernovitz's curator insight, May 3, 2013 6:44 AM

There are definitely enough details to consider that it’s worth making a list so you don’t forget any of them. Or, instead of making your own list. This infographic showing the basic things to note before someone or company develop a website...

Rescooped by Gaurav Pandey from Small Business Builder
Scoop.it!

Improve Search Results With Your Google+ Profile

Improve Search Results With Your Google+ Profile | Small Business Marketing | Scoop.it
Google+ Profiles and Pages are treated like regular web sites by Google Search.
more...
Gaurav Pandey's curator insight, April 7, 2013 7:44 AM

We are increasingly seeing content marketers embrace Google+. The hesitation of past has all but disappeared as more and more marketers realise the value of Google's latest foray into social. 

If used intelligently, Google + is a great way to imporve your search engine ranking. The fact that it's Google allows easy interagtion with other Goole applications we all are so dependent on. Most important among these from business perspective are Google Maps and Local listings. Not to forget it allows you to use Google Analytics - which is still the best web-analysis tool out there. 

So if your business is not on Google + yet, it's time to jump in. 

Gaurav Pandey's comment, April 7, 2013 7:45 AM
Also read: http://www.steamfeed.com/why-you-must-merge-your-google-local-and-google-page-now/
Scooped by Gaurav Pandey
Scoop.it!

How to Avoid PR Disaster With a Social Media Policy

How to Avoid PR Disaster With a Social Media Policy | Small Business Marketing | Scoop.it
To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior, and dictates how employees can effectively communicate your brand culture, voice, and message.
more...
No comment yet.
Rescooped by Gaurav Pandey from LinkedIn Marketing Strategy
Scoop.it!

LinkedIn Search Gets Wider, Deeper & Smarter

LinkedIn Search Gets Wider, Deeper & Smarter | Small Business Marketing | Scoop.it

For social media networks like LinkedIn that aim to connect people that don’t really know each other the better the search, the better your service. Read full story...


Via Steven Healey, Gerrit Bes, Noland Hoshino
more...
Kathy Kaegel Bernard's curator insight, March 29, 2013 11:41 AM

I'm still not seeing how this works (maybe it hasn't rolled out to me yet), but it sounds promising

Rescooped by Gaurav Pandey from Social Media and its influence
Scoop.it!

10 Best Practices for Better Social Media Writing

10 Best Practices for Better Social Media Writing | Small Business Marketing | Scoop.it
Writing for social media may sound simple, but it’s actually much more complex than posting on your personal social profiles on a Saturday afternoon. Just one simple mistake can sometimes cause significant damages to an organization’s reputation.

Via Gust MEES
more...
Gust MEES's curator insight, April 2, 2013 6:18 AM

 

Great list, a MUST read!!!

 

ThePinkSalmon's comment, April 2, 2013 6:25 AM
Creating valuable and well-written content is essential when the matter comes to Social Media. Thanks for sharing Gust!
Rescooped by Gaurav Pandey from SOCIAL MEDIA, what we think about!
Scoop.it!

8 Do's and 5 Don'ts of Instagram for Building Your Brand

8 Do's and 5 Don'ts of Instagram for Building Your Brand | Small Business Marketing | Scoop.it

Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.


Via Martin Gysler
more...
Ivo Nový's comment, April 5, 2013 3:14 AM
great article.. thank you for sharing it Martin
Martin Gysler's comment, April 5, 2013 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
Marie Skødt's curator insight, June 6, 2013 8:21 PM

En sammenblanding af medier 

 

Scooped by Gaurav Pandey
Scoop.it!

Discipline of Market Leaders: Three Fundamental Business Strategies

Excerpted from the article:


A. OPERATIONAL EXCELLENCE (to deliver quality, price and ease of purchase and use)

Processes for end-to-end product supply and basic service that are optimized and streamlined to minimize cost and provide hassle-free service


B. PRODUCT LEADERSHIP (creating the best products or services)

A focus on the core processes of invention, product development, and market exploitation


C. CUSTOMER INTIMACY (delivering what specific customers want)

An obsession with the core processes of solution development (helping the customer understand exactly what is needed), results management (ensuring the solution gets implemented properly), and relationship management

Gaurav Pandey's insight:

A wonderful resource for anyone looking to develop a strategy for their business. Full article here: http://bit.ly/8dEQR

more...
Sheryl Roberts's curator insight, April 6, 2013 3:31 AM

Business owners should always have business strategies and discipline.

Scooped by Gaurav Pandey
Scoop.it!

How valuable is the data being discovered by social to brands?

How valuable is the data being discovered by social to brands? | Small Business Marketing | Scoop.it
How valuable is the data being discovered by social to brands?Allen Hull, insight & strategy director, 1000headsThe value of social data...
more...
No comment yet.
Rescooped by Gaurav Pandey from Social Media Strategist
Scoop.it!

What Marketers Should Ask Themselves About Social

@JEFFDACHIS® 2013 Dachis Group. Confidential and Proprietary 1

Via David Wesson Evolve Social
more...
David Wesson Evolve Social 's curator insight, March 31, 2013 6:58 AM

How to build what i call your 'brand network of infleunce' by turning employees ,cusotmers & partners into advocates through a combination of paid, owned & earned media. some great stats and solid thinking from one of the industry's thought leaders.    

Gail Worthington-Eyre's curator insight, April 2, 2013 7:52 AM

A great presentation with some hard hitting statistics that reflect there is an urgency for business of all type to take notice of what the consumer wants and to talk to them on their communication platform. Social Media is driving a new marketing model that puts communication with the consumer at the forefront. For more information on social media and how to tips visit http://marketsocialmedia.blogspot.com.au

Scooped by Gaurav Pandey
Scoop.it!

How to grow your Twitter followers

How to grow your Twitter followers | Small Business Marketing | Scoop.it
The infographic pretty much covers everything you could think of, you don't need to do everything so choose what suits you.
more...
No comment yet.
Rescooped by Gaurav Pandey from LinkedIn Marketing Strategy
Scoop.it!

LinkedIn Endorsements vs. Recommendations: Which Is Better?

LinkedIn Endorsements vs. Recommendations: Which Is Better? | Small Business Marketing | Scoop.it
When LinkedIn endorsements debuted in late 2012 many people were unsure what the value was but this comparison gives an apples to apples view.

Via Noland Hoshino
more...
Kathy Kaegel Bernard's curator insight, April 10, 2013 1:43 PM

Both endorsements and recommendations are good to have -- endorsements are good because they are quantifiable, recommendations are good because they are more "real". Get both!

Scooped by Gaurav Pandey
Scoop.it!

The 50 Best Marketing Strategies For Small Business

The 50 Best Marketing Strategies For Small Business | Small Business Marketing | Scoop.it
There are countless marketing strategies a business can use, but not all are small budget friendly. Here are 50 low budget marketing strategies.
Gaurav Pandey's insight:

Great marketing strategies for small busineesses in one place. 5 Stars!  

more...
Mat Francis's curator insight, April 10, 2013 12:03 AM

50 Great marketing ideas you could use in your business today!

Rescooped by Gaurav Pandey from Content Curation World
Scoop.it!

The News Are Just an Option: Curating Archives Is a Better Strategy For Creating Outstanding New Work

The News Are Just an Option: Curating Archives Is a Better Strategy For Creating Outstanding New Work | Small Business Marketing | Scoop.it

Via Robin Good
more...
Robin Good's comment, April 8, 2013 5:40 PM
Excellent feedback and comments Karen and Beth. Thanks to both of you for sharing your preferences.
Ken Morrison's comment, April 14, 2013 6:27 PM
HI Robin, Just a quick note to say thanks for another year of your great curation. I see your posts often, but today is the first time I noticed the 'extra touch' of your customized background with your photo and name. Smart use of the customized background.
Robin Good's comment, April 15, 2013 12:46 AM
Thank you Ken, much appreciated.
Rescooped by Gaurav Pandey from Small Business Builder
Scoop.it!

How Small Business Can (And Should) Use Social Media [INFOGRAPHIC]

How Small Business Can (And Should) Use Social Media [INFOGRAPHIC] | Small Business Marketing | Scoop.it

In less than a decade social media platforms such as Twitter and Facebook have revolutionised business marketing, with major brands across almost every industry successfully using these channels to raise awareness of products and services, generate leads and drive website footfall.

But what about small business? While they don’t have the resources to compete with the larger brands, by fully integrating social media into all aspects of their business strategy small brands can also use these tools to dramatically boost their digital profile, customer base and sales.

more...
Gaurav Pandey's curator insight, April 7, 2013 7:54 AM

Here's an interesting infographic on how to use social media to promote your small business. Most small businesses either fall prey to commoditisation or fail to effectively identify and communicate their customer value proposition.

Effective use of social media backed by a commitment to address genuine customer concerns can prove to be the differntiator that sets your business apart. 

Rescooped by Gaurav Pandey from Small Business Builder
Scoop.it!

Facebook Marketing for Small Business: What You Need to Know

Facebook Marketing for Small Business: What You Need to Know | Small Business Marketing | Scoop.it
Social media marketing podcast 35, in this episode Ramon Ray shares his tips and techniques when it comes to Facebook marketing and how to turn Facebook engagement into sales.
more...
Gaurav Pandey's curator insight, April 5, 2013 8:19 PM

Some great tips to help small business leverage Facebook to thier advantage. Agreed on most points. 

Just a couple of things I'd like to mention:

While social media is a fantastic way to gain followers and spread the word on your business, it  remains an extension of your marketing strategy. That said, it's essential to view it as such and imbibe it into a bigger marketing plan. As the article mentions, users on Facebook are primarily to have fun thererfore it's absolutely essential to post content that keeps them coming back for more. 

Another point is Facebook as a platfrom gives you plenty of opportunities to showcase yourself and personalise your interaction with your fans. 

Needless to say engagement is the primary driver for any social media platform and unless you are willing to be responsive and share a deeper connect with your fans it will not bring desired results. 

As a note of caution, it's great to have a Facebook page but a badly managed page can do more harm than good as it's likely to put off your users. So the mantra is: engage, be consistent, post interesting content and stay on top of latest developments and adopt accordingly. Good luck!

Scooped by Gaurav Pandey
Scoop.it!

26 Ways to Use Visuals in Your Social Media Marketing

26 Ways to Use Visuals in Your Social Media Marketing | Small Business Marketing | Scoop.it
Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.
more...
No comment yet.
Scooped by Gaurav Pandey
Scoop.it!

Use Content Curation for Brand Content Diversity & Expertise

Use Content Curation for Brand Content Diversity & Expertise | Small Business Marketing | Scoop.it
Are you guilty of any of the behaviors of a me-me-me brand? Learn how content curation can help companies diversify their content & better serve audience needs.
Gaurav Pandey's insight:

Great article. Engagement is key to social media and good content helps build trust essentional for that engagement. 

more...
No comment yet.
Rescooped by Gaurav Pandey from visualizing social media
Scoop.it!

The Many Faces of Influence [infographic]

The Many Faces of Influence [infographic] | Small Business Marketing | Scoop.it

Inspired by the rich variety of influencer types our customers discover, we looked for patterns and identified 10 key archetypes. Among these influencer profiles are:

the Authority, the influencer who is expert in connecting topic areas and can package insights into a meaningful bundle for his audience;the Insider, who finds alliances to build the market story he needs to tell and pushes the industry forward; andthe Agitator, who always looks for ways to stir the pot and push conversations to new heights. 

Filled with fun facts and tips about what motivates the different types of online influencers,The Many Faces of Influence infographic is a simple guide to understanding how to be a part of their community and knowing the best ways to engage them.

Explore this inforgraphic to learn more about The Many Faces of Influence...


Via Lauren Moss
more...
AreaDining's curator insight, April 3, 2013 12:44 PM

Influencers are the lifeblood to social media success and credibility

Rescooped by Gaurav Pandey from Business in a Social Media World
Scoop.it!

Grafio - Turn Your Ideas into Visuals

Grafio - Turn Your Ideas into Visuals | Small Business Marketing | Scoop.it
TenTouch - the ultimate user experience provider, intuitive user interface and emotionally-binding content

Via Ana Cristina Pratas, Cendrine Marrouat - cendrinemarrouat.com
more...
Thomas Wooldridge's curator insight, April 5, 2013 9:53 AM

the latest trend is telling a story via infographic.  

Jon Turino's comment, April 10, 2013 2:34 PM
Too bad it only works with the iPad.
Paula Correia's curator insight, April 19, 2013 7:17 AM

Grafio - Diagrams & Ideas. É uma aplicação para o iPhone. Dá ao seu iPhone o poder de um caderno, bloco de notas e um editor de diagramas. Ferramenta simples, intuitiva e fácil de usar.

Rescooped by Gaurav Pandey from Designing service
Scoop.it!

Is Your Blog the Center of Your Social Media Marketing Strategy?

Is Your Blog the Center of Your Social Media Marketing Strategy? | Small Business Marketing | Scoop.it
Is Your Blog the Center of Your Social Media Marketing Strategy? If not your need to get your website together. (Is Your Blog the Center of Your Social Media Marketing Strategy?

Via Fred Zimny
Gaurav Pandey's insight:
Something many of us know, but don't make an effort to fix.
more...
No comment yet.
Scooped by Gaurav Pandey
Scoop.it!

E-Commerce Companies Bypass Middlemen to Build Premium Brand

E-Commerce Companies Bypass Middlemen to Build Premium Brand | Small Business Marketing | Scoop.it
E-commerce companies that make everything from bedding to eyeglasses are trying to build premium brands at discount prices by cutting out middlemen and going directly to manufacturers.
more...
No comment yet.
Scooped by Gaurav Pandey
Scoop.it!

Forget The Mission Statement. What’s Your Mission Question?

Forget The Mission Statement. What’s Your Mission Question? | Small Business Marketing | Scoop.it
In a previous article, I shared five questions that today’s forward-thinking companies should be asking, based on input from top business consultants.
Gaurav Pandey's insight:

Read the article. 

more...
No comment yet.