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Have Consumers Become More Willing to Pay for Content?

Have Consumers Become More Willing to Pay for Content? | Small Business Marketing | Scoop.it
Have consumers changed their expectations about what media will be free or cheap, as the Napster era has yielded to iTunes?
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Return of the Editor: Why Human Filters are the Future of the Web

Return of the Editor: Why Human Filters are the Future of the Web | Small Business Marketing | Scoop.it

If web 1.0 was about websites and 2.0 the power of network connectivity, whatever 3.0 looks like, better filters will play a big part.

 

The web has become too big and noisy. The design community has helped guide us through some of the slush, and search technology has made leaps filtering and personalizing information for us.

But while algorithms once threatened to replace gatekeepers, online media will see a move back to the future: professional, human filters (the artists formerly known as editors) will play an integral role in the next web after all....

[read full article http://j.mp/qmS6iO]


Via Giuseppe Mauriello
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Gaurav Pandey's comment, September 29, 2011 3:54 AM
Very good article Giuseppe. Thanks for sharing!
Giuseppe Mauriello's comment, September 29, 2011 4:01 AM
Hi Gaurav,
thanks for appreciation and rescooped!
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Facebook Users Beware: Facebook's New Feature Could Embarrass You

Facebook Users Beware: Facebook's New Feature Could Embarrass You | Small Business Marketing | Scoop.it




If you didn't watch Mark Zuckerberg's Facebook announcements last week -- and of course the vast majority of Facebook users did not -- you may be in for a surprise.
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6 Tips to Help You Survive Your First 3 Months of Pro Blogging

6 Tips to Help You Survive Your First 3 Months of Pro Blogging | Small Business Marketing | Scoop.it

I was a high-school Maths teacher for eight years and for all those years, my life evolved in writing lesson plans, producing teaching materials and worksheets, dealing with parents, teaching some well-behaved and some rude students, and pleasing demanding bosses. When an opportunity came for me to finally be a full-time blogger, which allows me to be my own boss and set my own schedule and calendar, it was a dream come true.


Yet, as it turn out, building a website and establishing myself as an authority isn´t all fairy tales.

 

I was a part-time blogger for two years, juggling my full-time day job, after-school tutorials, and blogging until late midnight every day. My first blogs were built through a free blog platform, on which I learned HTML, SEO techniques, and a little online marketing. I had enough experience and I was quite ready to do blogging full-time before I decided to quit my job...


Via Martin Gysler
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26 Tips for Using Images to Engage Fans and Followers

26 Tips for Using Images to Engage Fans and Followers | Small Business Marketing | Scoop.it
Images and photos: tools, tips and strategies to enhance the visual representation of your business and keep conversations flowing.

 

You’ve heard this: “A picture is worth a thousand words.” But can it actually help you engage with customers and prospects?

 

In this post, I’ll share ways you can ensure your images provide the best experience they can; ones that will help keep the conversation flowing.

 

Among the topics covered in this post are tools, tips and strategies that can be used to enhance the visual representation of your business.

 

As I’ve done in the other posts in the 26 Tips series, this post provides an easily digestible A-Z guide to which you can return time and again...


Via Martin Gysler
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Twitter Links – Small Business, Social Media, Design, Copywriting, Marketing And More

Twitter Links – Small Business, Social Media, Design, Copywriting, Marketing And More | Small Business Marketing | Scoop.it
crowdSPRING's blog about design, digital creativity, business strategy and more.
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No, You Aren't Going to Quit Facebook

No, You Aren't Going to Quit Facebook | Small Business Marketing | Scoop.it
Think the latest Facebook changes are going to lead to a massive user exodus? Don't worry, they'll be back.
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The Facebook Chart That Freaks Google Out

The Facebook Chart That Freaks Google Out | Small Business Marketing | Scoop.it
Which also happens to be the one that explains why Yahoo and AOL are flailing.
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9 Facebook Marketing Strategies to Build Super Fans

Facebook marketing: strategies to help you streamline your Facebook activity and turn your Facebook page into a success story.
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The New Facebook: How to Take Control of Your Privacy

Facebook changes too much sharing for your comfort? Here's how to control who sees what.
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Lunch Catered by Internet Middlemen

Lunch Catered by Internet Middlemen | Small Business Marketing | Scoop.it
At cater2.me, sales of street food to office workers in San Francisco prove that the Internet hasn’t eliminated the middleman after all.
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Wikipedia Unveils Probably the Coolest QR Thingy Ever Made

Wikipedia today introduced a program called QRPedia, a QR code creation service that lets users snap a picture of a QR code and be automatically directed to a linked mobile Wikipedia entry in whatever written language their phone uses.
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Some Good Tools for Content Curation

Some Good Tools for Content Curation | Small Business Marketing | Scoop.it

So how should you go about collecting stuff around the Internet? Should you just save everything that’s being said to your browser bookmarks? Or maybe put all the web clippings in an Excel sheet as that would be easy to share? Or how about capturing screenshot images of the chatter?

 

There are umpteen ways to do this but what you should really look at is a dedicated content curation tool that is designed to capture web content with minimal effort.

 

A content curation tool, in simple English, lets you easily pull videos, images, presentations, tweets, blog posts and other web content into a collection which you can then embed, publish or share online. I have been testing a few online curation tools and here’s a quick review of them all to help you pick the right one for your needs....

[read full article http://j.mp/mXXO1i]

 


Via Giuseppe Mauriello
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Social Media Engagement Turns Out To Be A Boon For TV

Social Media Engagement Turns Out To Be A Boon For TV | Small Business Marketing | Scoop.it

Despite being the largest advertising medium (Forrester projects TV marketers will spend $76 billion on advertising in 2011), TV still lags in its ability to measure anything deeper than basic tune-in. Over the past eight months, we have been covering how recent innovations in TV measurement are making TV ads more targeted and accountable.

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Top 25 Blogs for Internet Entrepreneurs

Top 25 Blogs for Internet Entrepreneurs | Small Business Marketing | Scoop.it
I’ve listed the top 25 blogs that every internet entrepreneur should read, many of which I read on a daily basis.

 

The internet is the greatest educational tool ever invented. Largely, in part, because smart people share their advice on blogs like this.

 

As an internet entrepreneur, it’s important to take advantage of this free information, but you have to know which blogs to follow. So I’ve listed the top 25 blogs that every internet entrepreneur should read, many of which I read on a daily basis.

Note: The subscriber counts came directly from the corresponding sites and are accurate as of September 2011...


Via Martin Gysler
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99 Ways to Build Links by Giving Stuff Away (and Improve Your Brand Too)

99 Ways to Build Links by Giving Stuff Away (and Improve Your Brand Too) | Small Business Marketing | Scoop.it

In this update you will find 99 actionable ways to gain links by giving stuff away. By the end you'll have a ton of link building ideas, some of which I hope will be new to you. This is a springboard for new ideas, so I hope this 99 can become many more, so please leave your comments and help grow this list.

 

These ideas come from methods I've seen customers use to get free stuff in researching the Free Stuff Everyday book, and also ideas we've used for clients at Koozai. In short there's nothing below that can't be sourced to the real world, so please give every idea a chance.

 

These ideas focus on getting increased chatter about your brand online, with the logic that when people are talking about your brand they are likely linking to it as well. If you find there is a lot of brand chatter without any links, you can always use brand monitoring tools to track your mentions, and then followup to ask for a link...


Via Martin Gysler
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Google+ hints at communal media sharing in Hangouts

Google+ hints at communal media sharing in Hangouts | Small Business Marketing | Scoop.it
In the early days of the Google+ beta project, plenty of users were excited to see how cleanly images could be shared across their streams. Some of the more popular G+ users (according ...
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Larry Page And Eric Schmidt Hold Court At Google Zeitgeist [Video]

Larry Page And Eric Schmidt Hold Court At Google Zeitgeist [Video] | Small Business Marketing | Scoop.it
Even though Larry Page has been CEO of Google for just about 6 months now, he hasn't been as visible as many other high-profile CEOs. In fact, the most we've heard from him has been during earnings calls.
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The Future of Loyalty is Social

The Future of Loyalty is Social | Small Business Marketing | Scoop.it
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How Facebook Timeline Might Radically Change the Look of Brand Pages [PICS]

How Facebook Timeline Might Radically Change the Look of Brand Pages [PICS] | Small Business Marketing | Scoop.it
Facebook's blockbuster announcements last week have already gotten marketers to rethink how they will use the platform, but what about their brand pages?
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Google+ Has 43 Million Users, Up 30% Since Opening Publicly [REPORT]

Google+ Has 43 Million Users, Up 30% Since Opening Publicly [REPORT] | Small Business Marketing | Scoop.it
The young and scrappy social network Google+ grabbed a record number of new users last week.
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How Small Businesses Are Using Social Media [INFOGRAPHIC]

crowdSPRING's blog about design, digital creativity, business strategy and more.
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Too Much of A Good Thing: Dealing With Duplicate Keywords

Let’s face it: PPC management is an ever-changing business.
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Why Facebook's new Open Graph makes us all part of the web underclass

Why Facebook's new Open Graph makes us all part of the web underclass | Small Business Marketing | Scoop.it
Adrian Short: If you're not paying for your presence on the web, then you're just a product being used by an organisation bigger than you...
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