You've probably read a handful of basic articles about how to create brand awareness on Facebook. While the information in these articles is often good, doing just the basics won't make your company stand out from the rest.
Before I even start saying anything about keyword research I want to take my hat off to Richard Baxter because the tools and methodologies he shared at MozCon make me feel silly for even thinking about bringing something to the Keyword Research table. Now with that said, I have a few ideas about using data sources outside of those that the Search Engines provide to get a sense of what needs people are looking to fulfill right now. Consider this the first in a series.
Correlation Between Social Media & Search Volume The biggest problem with the Search Engine-provided keyword research tools is the lag time in data. The web is inherently a real-time channel and in order to capitalize upon that you need to be able to leverage any advantage you can in order to get ahead of the search demand. Although Google Trends will give you data when there are huge breakouts on keywords around current events there is a three-day delay with Google Insights and AdWords only gives you monthly numbers!...
People don’t just want to be educated about what you offer. They want to be seduced.
Being seduced is an exhilarating experience.
First, recognize that seduction is not synonymous with deception. Being seduced is fun. Being deceived is not. It’s unfortunate that shady advertisers have conflated the two. But the world’s best brands pursue “honest seduction,” touching us emotionally as a way to begin a genuine, mutually rewarding relationship.
So while I fully recommend incorporating the best principles of content marketing in your conversion optimization — educating, informing, and leading thoughts — I implore you to communicate more than that. Impart the spirit of your organization, your brand, speaking to the heart as well as the mind.
Here are two suggestions to make your landing pages more seductive...
Many companies and entrepreneurs put all their online efforts into Facebook Pages.
There is no stopping Facebook at this point, no doubt about it. And with that also comes the increasing number of brands and companies engaging in the creation and management of Pages (or “Fan Pages” as they used to be known).
We even hear about companies not having websites anymore to migrate all their efforts to Facebook. Okay, those are extreme cases but you can’t deny that at least once you heard about it.
The problem is we are jumping in the wagon as we did back in the day when we decided that we needed a website because our competitors had one. We ended up building millions of digital brochures that did nothing but get you an “online presence”. What if Facebook Pages are not all that? What if they don’t work as well as we think they do?...
Social networks have always been a way for people to curate their identities and experiment with celebrity status. Google's real name requirement may hinder users' creativity and ultimately devalue Google+.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.