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B2B Versus B2C Online Marketing – Strategy, Performance, Investment and Content

B2B Versus B2C Online Marketing – Strategy, Performance, Investment and Content | Small Business Marketing | Scoop.it
Marketing has always been different between Business to Consumer (B2C) and Business to Business companies (B2B).  This is especially the ca...
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Google+ Now Lets You Lock Down Posts Before Publishing

Google+ Now Lets You Lock Down Posts Before Publishing | Small Business Marketing | Scoop.it
Google+ now lets you disable comments and lock down posts from sharing before you share them.
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Facebook quietly removes Like limitations for usernames on Pages

Facebook quietly removes Like limitations for usernames on Pages | Small Business Marketing | Scoop.it
If you have created a new Page on Facebook for your brand or to promote a cause, you will likely have noticed that the social network bestows your new page with a unique URL that can ...
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Social Marketing: 3 Ways to Reach the Head-of-Household

Social Marketing: 3 Ways to Reach the Head-of-Household | Small Business Marketing | Scoop.it
The best marketing practices for reaching the modern day head-of-household have to be completely redefined. Here are three social tactics to learn from.
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Why Richard Branson Always Makes Time for Social Media

Why Richard Branson Always Makes Time for Social Media | Small Business Marketing | Scoop.it
Between meeting with climate entrepreneurs, checking out new space vehicles and hobnobbing with pop stars, Richard Branson still finds time to tweet. We asked him why it's so important for CEOs to stay social.
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Facebook Launches New Metric: "People Talking About"

Facebook Launches New Metric: "People Talking About" | Small Business Marketing | Scoop.it
Facebook has introduced a new metric: "People Talking About," in its overhaul of its Pages Insights tool.
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Facebook's New Advertising Strategy Is Brilliant and Unexpected

Facebook's New Advertising Strategy Is Brilliant and Unexpected | Small Business Marketing | Scoop.it
After some false starts, Facebook has finally figured out how to evolve social media advertising.
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How our online connectivity is making us better human beings

How our online connectivity is making us better human beings | Small Business Marketing | Scoop.it
Technology isolates us. We end up with our faces glued to our computer or smartphone screens, and miss what's going on in the world around us. It makes us antisocial and lazy. And if ...
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Successful Business Communication in Social Media

Successful Business Communication in Social Media | Small Business Marketing | Scoop.it
 In this day and age, most communication happens online via Twitter, Email, Facebook, Skype, etc. Using these channels as means of communicating with clients and other businesses needs to be done right in order for it to be effective.
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62 New Digital Media Resources You May Have Missed

62 New Digital Media Resources You May Have Missed | Small Business Marketing | Scoop.it

Mashable has organised all of our features into manageable categories so you can peruse with leisure.

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Top 10 Reasons Your Website Is Losing Sales

Top 10 Reasons Your Website Is Losing Sales | Small Business Marketing | Scoop.it
A recent study breaks down why ecommerce site visitors leave without making a purchase.
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The End of Social Media 1.0 ?

The End of Social Media 1.0 ? | Small Business Marketing | Scoop.it

Social media could fall well short of the dizzing expectations of marketers if they don't learn to listen and engage. Social is about value, sincerity and communication. Let's keep it human.  

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On Facebook, Recalling Neighborhoods as They Once Were

On Facebook, Recalling Neighborhoods as They Once Were | Small Business Marketing | Scoop.it
Current and former New Yorkers are going online to post photographs, documents and other memorabilia of their neighborhoods as they used to be.
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Twitter Launches Advertising Blog, Twitter Account

Twitter Launches Advertising Blog, Twitter Account | Small Business Marketing | Scoop.it
Signaling its growing commitment to advertising, Twitter has launched an advertising blog and a Twitter feed devoted to the category.
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Yahoo Aims to Create a Voice for Its Media Sites

Yahoo built its huge audience for news largely by aggregating articles from other sources, but the company is now pushing for more original material.
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Google+ quietly rolls out searchable Twitter-esque hashtags

Google+ quietly rolls out searchable Twitter-esque hashtags | Small Business Marketing | Scoop.it
The Google+ gods are listening, and they have given us searchable hashtags. While surfing my merry little workaholic way through my main Google+ stream this evening, I noticed a post ...
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New Facebook: What It Means for Local Marketers

New Facebook: What It Means for Local Marketers | Small Business Marketing | Scoop.it
The recent changes in Facebook user behavior will likely give local marketers distinct advantages over bigger, national brands. Here's how to leverage the new features.
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Facebook's New Advertising Strategy Is Brilliant and Unexpected

Facebook's New Advertising Strategy Is Brilliant and Unexpected | Small Business Marketing | Scoop.it
After some false starts, Facebook has finally figured out how to evolve social media advertising.
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Twitter plans to hyper-localize content discovery: Will it hurt the service?

Twitter plans to hyper-localize content discovery: Will it hurt the service? | Small Business Marketing | Scoop.it
A recent article by NYMag discussed the science of tweets, pointing out how difficult this content-discovery aggregation process would actually be for a service like Twitter. For one, users aren’t clearly labeled or categorized on the platform — barring what they might list in their actual bios, anyhow — making it difficult for Twitter to create thematic lists for these individuals aside from what is user-generated.
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Should Google+ invent its own Twitter-esque hashtag symbol?

Should Google+ invent its own Twitter-esque hashtag symbol? | Small Business Marketing | Scoop.it
Some Google+ users are already using their own hashtagging system on the platform, using the “+” symbol just before any keyword to signify a hashtagged topic.
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Facebook, Twitter, iTunes and Google: The rise of digital monopolies

Facebook, Twitter, iTunes and Google: The rise of digital monopolies | Small Business Marketing | Scoop.it
Whilst some countries have a penchant for banning social networks outright, back in June, France hit the headlines for introducing a different type of social media ban.

Was a great ...
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Google knocks Facebook off the top spot - Top 20 brands in Social Media this week . . .

Google knocks Facebook off the top spot - Top 20 brands in Social Media this week . . . | Small Business Marketing | Scoop.it
Google scores a win by taking the top spot on the Dachis Group's Social Business Index...
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8 Questions to Ask Yourself for Social Media Integration Into Your Marketing Plan | Hello Bloggerz

8 Questions to Ask Yourself for Social Media Integration Into Your Marketing Plan | Hello Bloggerz | Small Business Marketing | Scoop.it
Blogging Tips, SEO Tactics & Internet Marketing Ideas...
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http://www.socialmediaexplorer.com/social-media-marketing/if-social-media-were-a-stock-how-much-would-you-invest/ - Summify

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