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Rescooped by Gaurav Pandey from SOCIAL MEDIA, what we think about!
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Why are we so willing to risk our own privacy online?

Why are we so willing to risk our own privacy online? | Small Business Marketing | Scoop.it
The notion of privacy both offline and online is currently in contention and is featuring heavily in the spotlight.

 

The concept of privacy is reaching a very fragile state. With every single status update that we share, we are foregoing a part of our privacy, readily handing over data to pretty much anyone that wants to access it. Yet it is something that we seem so willing to do. Privacy as a concept will only last as long as society functions in a way to protect it and that is rapidly eroding.


While we can access tools or processes that allow us to protect our own privacy, as a society we are increasingly ignoring these in favour of sharing pretty much everything...


Via Martin Gysler
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Financial Firms Test Social-Media Waters

Financial Firms Test Social-Media Waters | Small Business Marketing | Scoop.it
J.P. Morgan's recent Facebook campaign for its Chase Freedom card is just the latest move by a financial-services company to tap the social-media well.
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What is Web Presence Optimization, and Why Should I Care? | Webbiquity | B2B Marketing Blog

What is Web Presence Optimization, and Why Should I Care? | Webbiquity | B2B Marketing Blog | Small Business Marketing | Scoop.it
If your buyers can't find you on the web, you don't exist. Web presence optimization provides a structured approach for maximizing your findability online.
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Twitter's Dick Costello insights at Web 2.0 Summit

Twitter's Dick Costello insights at Web 2.0 Summit | Small Business Marketing | Scoop.it
Twitter CEO Dick Costello has giving us some great insights into Twitter at the Web 2.0 Summit in San Francisco...
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6 Best Practices for Universities Embracing Social Media

6 Best Practices for Universities Embracing Social Media | Small Business Marketing | Scoop.it
For universities, deciding to use social media is a no-brainer. It's a great way to market the university to prospective students, make it livelier for current students and keep alumni in the loop. Here are some tips on doing it right.
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The Human Factor and Social Media | Social Media Today

The Human Factor and Social Media | Social Media Today | Small Business Marketing | Scoop.it
Social Media Strategy - The Human Factor Do you get surprised or even excited when you phone a company and a REAL person answers the phone?
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Social Power and the coming Corporate Revolution | Web 2.0

Social Power and the coming Corporate Revolution | Web 2.0 | Small Business Marketing | Scoop.it
Civilisations have clashed in an unexpected way this year, as ordinary people using Facebook and Twitter knocked down dictators in Tunisia, Egypt and Libya—and are threatening absolute rule in Syria...
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Facebook, Google and Twitter offer AmEx toolkits for Small Business Saturday ’11

Facebook, Google and Twitter offer AmEx toolkits for Small Business Saturday ’11 | Small Business Marketing | Scoop.it
Small businesses struggling for sales this holiday season, you're in luck. Facebook, Google, Twitter and other digital pioneers are joining with American Express for Small Business ...
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Surprise! Less than 1 percent of your “Daily Active Users” on Facebook are engaging your content

Surprise! Less than 1 percent of your “Daily Active Users” on Facebook are engaging your content | Small Business Marketing | Scoop.it
There is, without any doubt, value in reaching out to your audience via social media. But a recent report from PageLever might just surprise you when you find out that your most active ...
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How Tablets & The Rise Of Mobile Devices Has Affected Search Spend

How Tablets & The Rise Of Mobile Devices Has Affected Search Spend | Small Business Marketing | Scoop.it
A few months ago, I published a report about the rise of mobile devices including tablets. In this report, I showed that in a span of less than a year, mobile paid search spend went from 0.5% to 4.2% — an almost 9 fold increase.
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LinkedIn Lets Companies Post Status Updates [VIDEO]

LinkedIn Lets Companies Post Status Updates [VIDEO] | Small Business Marketing | Scoop.it
Now more than two million businesses with company pages on LinkedIn can post status updates to their followers.
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Facebook Launches New In-Line Translation Tool

Facebook Launches New In-Line Translation Tool | Small Business Marketing | Scoop.it
Facebook has quietly introduced a new tool that makes instant inline language translations appear with a single click.
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37 Ways to Use Twitter for Business | Jeffbullas's Blog

37 Ways to Use Twitter for Business | Jeffbullas's Blog | Small Business Marketing | Scoop.it
Twitter can be both a distraction and an interruption but is also an important tool for planning, marketing and networking for business. How do you best use Twitter for business?
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38 Critical Books Every Blogger Needs to Read

38 Critical Books Every Blogger Needs to Read | Small Business Marketing | Scoop.it

Your blog is a business.


I’m not saying that your blog should make money. If you’re a Copyblogger reader, that’s probably already something you’re focusing on.

 

I’m saying that your blog (independent of the other parts of your business) itself has all of the components of a business:

 

-You have an idea … that’s entrepreneurship.
-You write content … that’s the product.
-You build a list of subscribers and do some guest blogging … that’s marketing.
-You have readers … those are customers.
-You run analytics to see what’s working and what isn’t … that’s managerial accounting.


Via Peter Hoeve, Martin Gysler
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Topsy Launches Realtime Search Engine For Public Google+ Posts

Topsy Launches Realtime Search Engine For Public Google+ Posts | Small Business Marketing | Scoop.it

Realtime search and analytics platform company Topsy Labs this morning announced that it has added Google+ as a source in its index.

A dedicated search engine for public Google+ posts, available here in beta, lets users search and access realtime and historical conversations occurring within the social network.

 

Topsy emphasizes that posts are ranked by the startup’s proprietary relevance and influence-ranking technology....

[read full article http://j.mp/npWoHh]


Via Giuseppe Mauriello
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Gaurav's Social Media Blog

Gaurav's Social Media Blog | Small Business Marketing | Scoop.it

Let’s try to understand what constitutes a progressive social media strategy. The basic idea that social media marketers want to base their strategy around is direct and personalised engagement with the consumers. 

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Google+ Traffic Falls 60% After Public Launch [REPORT]

Google+ Traffic Falls 60% After Public Launch [REPORT] | Small Business Marketing | Scoop.it
Traffic to Google+ appears to be on a downward spiral.
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Social media ROI: It’s not about immediate results

Social media ROI: It’s not about immediate results | Small Business Marketing | Scoop.it
Remember a week or two ago when I told everyone to invite me to join your mafia in Crime City on Google+ Games because I just loved it so, so much...? Yeah. Stop that. There's no way ...
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The Social Media Brandsphere

The Social Media Brandsphere | Small Business Marketing | Scoop.it

Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers. Using a transmedia approach, the brand story can connect with customers differently across each medium, creating a deeper, more enriching experience.

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98% of online US adults aged 18-24 use social media

98% of online US adults aged 18-24 use social media | Small Business Marketing | Scoop.it
98% is one eye-opening statistic for any reader, but that's how many adults aged eighteen to twenty-four in the United States are reportedly using social media in a typical month. The ...
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Will the New Facebook Lead to Information Overload?

Will the New Facebook Lead to Information Overload? | Small Business Marketing | Scoop.it
The new Facebook is presenting more information than many users know what to do with. How much is too much?
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HootSuite Integrates LinkedIn Company Pages & Groups

HootSuite Integrates LinkedIn Company Pages & Groups | Small Business Marketing | Scoop.it
HootSuite announced on Thursday it's adding LinkedIn Company Pages and Groups to its social media management tool.
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How Nike Outruns the Social Media Competition

How Nike Outruns the Social Media Competition | Small Business Marketing | Scoop.it
Mashable spoke with Nike's Global Digital Brand and Innovation Director Jesse Stollak to gain insight into how the brand connects with its fans on a global scale.
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Social Network Ad Revenues to Hit $10 Billion in 2013 [STUDY]

Social Network Ad Revenues to Hit $10 Billion in 2013 [STUDY] | Small Business Marketing | Scoop.it
Social network advertising will hit $5.5 billion this year and more than $10 billion by 2013, according to eMarketer.
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