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Gaurav Pandey's insight:

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Best Practices for SEO

Best Practices for SEO | Small Business Marketing |
The WooRank Blog shares resources and advice to help you optimize your website for search, increase its sales conversions and promote your small business online.
Gaurav Pandey's insight:

To add to the points above:1. Use imaginative keywords

Generic keywords are costly and don't always bring the desired results. Do a thorough research on current search trends and come up with a list of  keywords that your competitors might have missed. Don't be afraid to try our keywords which aren't obvious but may still be relevant. It'slargely a trial and error process but if you keep a close eye on which keywords are doing well and are quick to kill those which don't seem to be performing up  to your expections, you'll have an effective and somewhat unique list at the end of the day.  There are a few keyword generating tools out there, so don't be afraid to explore these options. Effective keyword selection is one of the key components of an effective campaign. 

2. Link to other websites, established blogs.

Backlinks go a long way in ensuring your site ranks well. But you have to be careful when doing this. Prefer quality over quantitiy. Generally you should focus on linking to sites and blogs which are established names in your domain. Remember, Google is increasingly aware of the quality of the sites you link to and it's well worth spending some time in ensuring you are linking to sites with genuine engagement.


3. Explore social media.

Social media can help your page rankings greatly. It a great way of generating organic traffic to your website. Try to maintain a balance and not overdo it. Social media is effectively an extension of your marketing (and SEO) policy. Feel free to share and engage, spend time on it. It's not just about your brand only and unless you are willing to comment, retweet and share, your posts may not be able to generate the necessary momentum to take off. One of the key parameters you must focus on is "people taking about this" or engagement in other words. Remember social media is not a one person job. It has to be a team effort working towards a common goal. 

Use hashtags, links to your website (and other people's webites) and you will see the results. 


3. Content. Content. Content. 

If there is just one thing you can do it's ensuring fresh content on your site. The content has to be engaging and while you still need to put some keywords in there, do it in a way which makes it sound natural.

Remember the first place someone is on your website is because they are looking for relevant information, instead if they see a copy with oft repeated keywords it can be a big turn off. So, if you don't have time for anything else, just remember to come up with content that you would spend your time reading.


Here are a few tips:


Keep the posts short and engaging. 

Use discriptions for your pictures. 

Use catchy headlines and try to include keywords in the headline.

Be specific, not every page on your site needs all the key words. Focus on the topic and only include keywords which are required. Otherwise instead of helping your case you'll end up confusing Google.


If you have any SEO tips, please feel free to share. 

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The future of retail

The future of retail — and, most importantly, the future of the shopping experience — continued to be a major topic on GigaOM Pro this week. Research content on the continued evolution of the workplace also proved to be a popular subject among readers.

Our latest Sector RoadMap focuses on social customer service: meeting users where they are on social networks and social media platforms. It’s no longer a niche market, as enterprise giants like, Oracle, and SAP acquire social customer service startups or launch their own in-house solutions. It’s clear that social customer service could transform how customers interact with businesses. In “Sector RoadMap: social customer service in 2013,” Laura Stuart analyzes data from GigaOM Research’s recent survey on social business technology and identifies six major factors that could disrupt this volatile market in the near-term future.

Gaurav Pandey's insight:

Essentially social media for digital marketing is not very different from the traditional PR. It still is and increasingly so about keeping your customers engaged. The more effort you put into it the better results you will get. 


One of social media’s biggest advantages is the ability for brands to really listen to what consumers are saying. They provide invaluable insight that a focus group or survey might not be able to. Brands must realize the importance of customer service, especially now, when it is so easy for a consumer to jump on the internet and find another company to fill their needs. 

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The Only CEO Who Matters

The Only CEO Who Matters | Small Business Marketing |

Sam Walton once said, "There is one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."

It is this premise that Chuck Wall personifies in his new book,Customer CEO: How to Profit from the Power of Your Customers.  This is a well-written, easy-to-read book about the powers possessed by your customers - powers you may not have considered - and about how to become a  successful, profitable business by harnessing those powers to transform the organization, the culture, and how it thinks about delivering the customer experience.

Chuck draws on his background as a marketer and an entrepreneur, along with feedback from, or interviews with, more than 100,000 customers of his various clients over the years to explain the powers and to make his point. The great thing about the companies Chuck uses as examples? They are not all "the usual suspects." He shares details from 30+ companies, some that you may not have heard of or that you may not have thought about when you've searched for examples of who gets the customer experience right. That doesn't lessen their impact and is, actually, quite refreshing.

Gaurav Pandey's insight:

Ever wondered how important community building is to customer service. The question that confronts most businesses is how do you create value for your customers. Yes, you've a great product, your value proposition makes sense, and you have a generally reliable customer service team in place. But something is amiss. Building a customer community can take your customer service to the next level. 

How do you do that? Here are some tips:

1. Offer incentives to your loyal customers. There's nothing like rewarding your brand  ambassadors and making them feel looked after. 

2. Encourage face-to-face engagement. A personal touch to your customer service goes a long way.

3. Encourge discussions through customer forums, feedback forms and asking pertinant questions. 

4. Take part in trade shows, organise community events, fairs and draw those crowds in and let them spread the word about your business. 

5. Be genuine, sound genuine and put the customer first. There's no way around this. 

Good luck and please feel free to drop in some comments if you've got something to add. 

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Coke is Red: Colors & Marketing

Coke is Red: Colors & Marketing | Small Business Marketing |
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:

Via Cendrine Marrouat -
Gaurav Pandey's insight:

I reckon with such abundance of content everywhere, makerters are increasingly competing to grab the attention of passive minds. We skim through most content we are exposed, and colour plays a great role in catching our attention. 

David Allen's curator insight, April 27, 2013 8:45 AM

An excellent insight for your next marketing project... The importance of color!

Kellie Levåns's comment, April 28, 2013 8:45 PM
this is a great topic
ComeStilVuole's curator insight, May 4, 2013 6:41 AM
#psicologia e #marketing , due lati della stessa medaglia!
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Perfect Your Startup Pitch

Perfect Your Startup Pitch | Small Business Marketing |

We are living in the age of the entrepreneur -- more people are starting up, and it's ever important to stand out in the crowd. We spoke to a handful of venture capitalists and startup entrepreneurs to get their top tips on how to put together the ideal startup pitch. Here are the best five tips we heard.

Gaurav Pandey's insight:

Great points!

I reckon when you are pitiching to a VC the point to highlight is what plans do you have for the money you want them to invest. Also, don't forget the importance of telling a story - weave your material into an interesting tale of what customer pain point are you going to solve and wrap it all up in a way which makes your plan viable to them, i.e. how are you going to be profitable.

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The Internet Can't Hear You

From the article:

The Internet might have looked very different than it does today. When Marc Andreessen and Eric Bina were building Mosaic, the browser that practically created the Web in 1993, they included the ability to annotate any page. Discussions immediately sprang up. But they quickly realized that the server to host the annotations would have had to scale to enormous size, which was not practical. So they took the feature out.

What would the Web have looked like if annotation had managed to stay in? Maybe a million conversations would have bloomed, and some of the furious divides that plague this country would have been bridged. Or maybe it just would have been a deafening free-for-all, cranking up all the cranks.

Twenty years later, there is a vast amount of discussion on the Web, much of it in the form of comments and reviews. But it is generally hosted by corporations – Facebook, Google, Amazon – that are selling ads or products, which kind of undermines the democratic spirit of give and take. When the companies fail, like Myspace did, the content simply goes away.

Maybe that is why there is now a renewed appetite for exploring ways of facilitating commenting across the Internet that give more control to individuals. Many of those interested in seeing that happen – including start-ups, academics, libraries and early adopters – came to San Francisco this week for the I Annotate conference. It was a discussion about discussion.

“Why now?” asked Dan Whaley, founder of, a start-up that hosted the conference with help from the Andrew W. Mellon Foundation. “The Web is more mature. Browsers are better. There’s the potential of interoperability, of openness. We can create a parallel Web that is a conversation about the world as it found through the Web.”

An overlay of commentary would improve discovery. One scientist at the conference said that in biomedicine, there were 150 to 250 new articles a week, which means that if everyone in the field read them, they would never have time to do any research. Annotations could help drive the best papers to the forefront of attention.

Give Mr. Whaley, who in 1995 was a co-founder of the first travel company on the Web, credit for thinking big. is no mere app that helps you buy some trinket. It wants to create an incentive for people to do their work to the highest standard, and make it harder to spread work that does not meet that standard. A preliminary version of its annotation system was introduced at the conference; a bigger roll-out will happen at the end of the year.

Many start-ups have tried to develop commenting systems, as readily acknowledges. A prominent effort during the first Internet boom was Third Voice. It offered free software that allowed users to essentially place sticky notes on Web sites. Only other Third Voice users could see the comments, which were hosted on the start-up’s computers.

Web site owners did not like it, for obvious reasons; users were hard to control. Third Voice failed in 2001, but some of the issues that plagued it – How do you encourage useful comments while restricting trolls? When does criticism boil over into attacks? – are still around.

One thing has going for it is that it is a nonprofit organization. “If you want to create a conversation layer over the entire Web, you can’t own it,” Mr. Whaley said. “People won’t trust it.”

But then, there are all sorts of ways to do annotations, including more targeted ventures. One of the start-ups presenting at the conference, which is getting both traction and attention. It started out as a music commentary site, where fans annotated the lyrics. Then the musicians started showing up to annotate their lyrics. Now it has branched out to other documents, like “The Great Gatsby,” the manifesto of the Los Angeles police officer-turned-killer Christopher Dorner and Archibald MacLeish’s poem “Ars Poetica,” which is annotated in images.

“We’re developing a social network that is specifically around close-reading texts,” said Jeremy Dean of Rap Genius.

He was peppered with questions. What about copyright? What about trolls? Once a text is annotated, is there less desire to work on it by a new crop of readers? That might ultimately make the site rather static. And what is the business model here?


Gaurav Pandey's insight:

Few points to add:


The concept needs further explanation. Eg. How do I control what SERP results display? 

Commenting should stay as it is. It's natural and makes the whole concept appealing to the masses. 


Keeping the site uncluttered is the key. That's what brings visitors back. 

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Video and Social Go Together Like Comments and Retweets

Video and Social Go Together Like Comments and Retweets | Small Business Marketing |

Via David Wesson Evolve Social
David Wesson Evolve Social 's curator insight, April 18, 2013 6:44 AM

Have you heard of SoMoVid? I hadn’t either until i read the expression on Adobe’s excellent digital marketing blog. It stands for social / mobile / video , and the point that this article makes is that video content outperforms all other type of social content when it comes to user engagement. This article is well worth a read to cover the results of their Digital Video Benchmark Report and comes as a welcome reminder to include video as part of your social content strategy.  

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The Importance of Social Media For SEO

The Importance of Social Media For SEO | Small Business Marketing |

"SEO and use of Social Media are essential to success. On their own, they’re only a piece of the puzzle, and only doing one may not produce the results you want".


SEO, or search engine optimization, is a form of marketing through which a company’s website, or piece of content on a website, reaches a higher ranking on search engines to maximize visibility to consumers thereby creating a higher probability of traffic, which can later translate to sales and/or interaction depending on your business goals.


This is accomplished through creation of “do follow” links within a number of different arenas. While there’s more to making a web-based company successful than just good SEO, it is a very important part of getting clicks and page views.


Read More:

Via Antonino Militello
Jean-Marc TRESOR's curator insight, April 26, 2013 10:43 AM

Social Media

Nick Mortel's curator insight, June 21, 2013 8:04 AM

add your insight...

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10 Tips To Build A Responsive Website [Infographic]

10 Tips To Build A Responsive Website [Infographic] | Small Business Marketing |

Want your website to look great on smartphones, tablets, PCs and even TVs? Learn how to go fully responsive.

The Web and the mobile browsers remain one of the top ways that users interact with websites and if they have trouble on their smartphone, there is a good chance they are not coming back.

That’s where responsive design can help.

Responsive design is a concept where you build your website once and then format it so it can adapt to any screen size that accesses it. Designers use HTML5 and CSS to build the sites and set parameters so the content will resize itself whether the user is in vertical or horizontal viewing mode, on a tablet, desktop or smartphone or even a screen as large as a television...

Via Lauren Moss
Filipe MS Bento's curator insight, April 18, 2013 10:30 AM

Excelent infografic (as graphic as you can get!):

Susan Myburgh's curator insight, April 18, 2013 6:09 PM

Wonderful - clear and brief.

Cori Zuppo's curator insight, April 21, 2013 9:23 PM

Right on!

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The Single Most Important Principle in Brand Strategy Today

The Single Most Important Principle in Brand Strategy Today | Small Business Marketing |

Make The Customer The Hero

Seems obvious today, right? Look at our most disruptive brands today and you'll see it as a common theme. From Apple to Coke to Facebook and Instagram. It's more than Millennial cultural attribute, although they demand it more vocally than other consumer segments. What I see across the board is that products that position themselves as tools to make their customers more heroic in the eyes of their peers, wins.

This may be a result of the social media era, as it's more important than ever that people have content to represent their small triumphs to friends and family. Brands, more and more, are valued by how their content works effectively as social currency. But it could also be that in these economic times, what makes global corporations unique or special is what we as individuals can do with it.

read full article here:

Gaurav Pandey's insight:

Another reason why it's not all about your brand. 

Samara Paxton's curator insight, October 2, 2014 6:50 PM

Brands use customers and portray them as a 'Hero'. In past years, adverts used the opposite approach and portrayed themselves as he hero, and that you as a consumer needed the product- r what would happen if you did not have it? Or lookat what the possibilities could be if you did have it. Now, it has flipped and brands use social media to promote 'small triumphs' of their customers to enusre that the customer is engaged with their brand, and feels as if they are a part if it. 

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Managing customer risk

Managing customer risk | Small Business Marketing |
Leadership in customer service includes managing customer risk. Mendhurst specialises in making strategic change successful and helps clients successfully manage customer risk.
Gaurav Pandey's insight:

Not all customers have the same value to an organisation and it's important to identify customer segments who can go on to be either of long term value or potential brand ambassadors. Opinions may vary but personally I won't paint them all with the same brush. If you can identify a customer or a customer segment to be more valueable than others, you are on the right path. It obviously does not mean you ignore the rest, it just means you treat some of them better than the rest. 

Another key point is to be able to package your products and services differently for different customer segments. This is a highly effective way of fully exploiting your resources and getting the most out of your customer service team. In fact, this can even be your customer value proposition - something that sets you apart from others. 

I'll be glad to have your  thoughts. 


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Now Multiple Google+ Accounts Can Manage One YouTube Channel

Now Multiple Google+ Accounts Can Manage One YouTube Channel | Small Business Marketing |
Google has announced YouTube accounts and channels can be linked up to Google+ pages.
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Curation Workflow, Tools & Tips

Curation Workflow, Tools & Tips | Small Business Marketing |

Via Robin Good
Gaurav Pandey's insight:

Robin Good's insight:



If you are interested in what could be a good workflow and set of tools to use to curate content on your own WordPress blog, Nathan Weller has a must-read article for you.


In it, he dissects and explains the tools he uses to curate content on WordPress, from how he aggregates and browses RSS feeds, to how he filters, edits and actually curates the content of each post.


Interestingly his focus is on quality, not on having his site populated by lots of "somewhat relevant" content pulled in automatically by one of the many "content marketing"-oriented curation tools available today.


I think you will find several interesting ideas that you may have not considered on how to approach your curation workflow, let alone checking the several insightful comments at the end.



Lost of valuable information, resources, examples and advice. 8/10


Full article:

Robin Martin's curator insight, May 15, 2013 10:30 AM

Working on our first WP site...integrating a blog, publish newsletter w/MailChimp...thanks for the info! Learn learn learn!

Robin Martin's comment, May 15, 2013 10:30 AM
Thank you so much Robin! This is good stuff!
Regina Torres's curator insight, January 24, 2014 10:39 AM

Nathan Weller alude al uso de dos bookmarklets para curar contenidos. Se trata de Feedly y Tabcloud, herramientas interesantes que sirven para curar contenidos. Y es que no necesitamos un pluggin increíble para curar contenidos en nuestro Wordpress, sino que estos bookmarklets pueden hacer la misma función incluso de una manera más eficaz.

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SEO basics in 10 minutes

Worried about how to fill out your meta keywords tag so your startup ranks best in Googleresults? Don't bother, the company says. Google search ignores it.

Here's a video that provides startups tips and suggestions about how to master search engine optimization in just 10 minutes.

The video features advice catered to small businesses with main web content on less than 50 pages looking to rank only a handful of related search terms.

From how to add the best keywords and including analytics code on your site to how to approach marketing in general, Google aims to make it easier for startups to get their brands ranked higher on search result pages

Gaurav Pandey's insight:


SEO requires creativity and a holistic approach to marketing integrating SEM, SEO and Social Media. Simply put, your goal should be to reach out to as many people as you can and make them stay there when they do end up on your site.


Some key points to consider are:

1. Ensure your content is fresh, relavent and LINKABLE - this is the single most important factor which will affect your SERP rankings


2. Follow a good site sturcture. A pyramid structure with your homepage on top works well. The homepage should ideally link to every single category of pages. Make sure your visitors can follow a logical path and reach deep URLs with minimal clicks. 


3. Don't underestimate the importance of Social Media. Social media will help drive organic traffic to your site and going forward more and more of this traffic will come from social media sites.


Here are a few tips on how social media can help improve search results:

a. Connect to an established blog in your niche or if you run a blog with good reach ensure the content is optimised for search engines. This doesnt mean you overstuff your pages with keywords and unneccessary links. Don't forget your content has to be attractive in the first place to your core audience - the visitors to your blog. So include keywords in a natural way. Provide links (both internal and external) wherever necessary but do not overdo it. 

b. Google + is the biggest social media site from SEO perspective. 

c. Include a call to action link on You Tube which leads to your website.

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Content Marketing Strategy

Content Marketing Strategy | Small Business Marketing |
Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts.
Gaurav Pandey's insight:

Some great points. Do remember though that quality is more improtant than quality. As it is we are flooded with all kinds of content everywhere, so that idea should be to stand out. And then there's the execution. do you go about creating content for a new client?  The process involves discussions with the right people, a strategy aimed at reaching the right people at the right time in the right way. 

Raj Kharmih's curator insight, October 28, 2015 12:19 AM

I thought I knew all the right reasons till I looked this article up!

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Branding is Your Story

Branding is Your Story | Small Business Marketing |
Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy? In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide? Yes, every brand has a story—that's how it goes from...
Gaurav Pandey's insight:

"Great marketers don't make stuff. They make meaning."

Word of advice: It's not about your brand, it's about engagement, story telling and good old fashioned conversations. Get that right. 

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Rescooped by Gaurav Pandey from Social Media and its influence!

Goodbye to spam, er, on Twitter

Goodbye to spam, er, on Twitter | Small Business Marketing |
Twitter and its users have perennial problems with spam, as a quick search of Naked Security will reveal.

So you might be surprised that the micro-blogging site's own Twitter identity for report...

Via Gust MEES
Gaurav Pandey's insight:

Twitter has been tighteing control over what goes on to the site of late. We've seen random accounts being blocked, including that of some of the biggest "influencers" on the planet. Truth be told, I always make it a point to ensure I don't have any stupid bots following me, whereas most people would have at least 25% fake accounts. The follower count is dead. Those in the know, know who to talk to. 

Gust MEES's curator insight, April 22, 2013 8:05 AM


Assuming you're logged into Twitter, you can just go to an account's profile page, click on the "person icon" pulldown menu, and choose Report @account for spam.

                                        ===> DO IT!!! <===

Gust MEES's curator insight, April 22, 2013 8:08 AM


Assuming you're logged into Twitter, you can just go to an account's profile page, click on the "person icon" pulldown menu, and choose Report @account for spam.


                                        ===> DO IT!!! <===


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Salespeople Need To Improve Their Social Media Skills

Salespeople Need To Improve Their Social Media Skills | Small Business Marketing |
Salespeople Need To Improve Their Social Media Skills Forbes Business-to-business salespeople must target decision makers and influencers, learning, as efficiently as possible, who in a customer company has the authority to make decisions, who can...

Via Deanna Brandes
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How social media can make history

View full lesson: While news from Iran streams to the world, Clay Shirky shows how Fa...
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How to Boost Engagement on Your LinkedIn Company Page

How to Boost Engagement on Your LinkedIn Company Page | Small Business Marketing |
LinkedIn Company Page: Learn how to have an active presence and increase engagement with your LinkedIn followers.

Via Noland Hoshino
Jennifer Beever's curator insight, April 22, 2013 11:15 AM

These are great recommendations for the little-used LInkedIn Company Page.... This is yet another free online marketing platform....

Amanda Hoffmann's curator insight, July 26, 2013 9:14 PM


Mike Stelzner's Social Media Examiner is totally awesome and worth reading.

Resclaims's curator insight, September 6, 2013 11:14 AM

Good linked in article I want to read later.

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Why the Lean Start-Up Changes Everything

Why the Lean Start-Up Changes Everything | Small Business Marketing |
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Gaurav Pandey's insight:

A must read.

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Key Design Tips for High-Converting Landing Pages

Key Design Tips for High-Converting Landing Pages | Small Business Marketing |

Excerpted from article by HubSpot:

"Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. They are the hub of your lead generation efforts, and that's why every campaign you run and offer you create should be tied to a custom landing page -- as opposed to an ambigious homepage where visitors have to guess what to do next.


So to help you build good looking and high-converting landing pages, we wanted to share some design-related best practices.


1) Get to the point.
We all know people have short attention spans -- so why aren’t we considering that in landing page creation?
So when designing your landing pages, get straight to the point. People came to the page for a reason, so make sure you address that reason clearly and succinctly by highlighting the value of what you're offering and how it addresses their needs, interests, or problems.

2) Use contrasting colors.
Keep in mind that you always want your main call-to-action (CTA) to really POP off your landing page. So when you're encouraging visitors to fill out a form and click on that 'submit' button, make sure it's easy for visitors to see where they should complete that action. That's why using complementary and contrasting colors is a great way to call a visitor's attention to exactly where you want it.

3) Stamp on a logo.
Keep your brand top of mind when they're downloading your content and offers by making sure the viewer knows exactly where they are. All your landing pages should have your logo placed strategically on the page.

4) Avoid visual clutter.
While displaying extravagant visuals on your landing pages may sound like a fabulous idea, oftentimes it distracts the reader from the main point of the landing page, creation more friction on the landing page instead of supporing conversion.

5) Never underestimate formatting.
Formatting is probably the easiest design best practice to follow when crafting good-looking landing pages. It's also one that can go a really long way with little effort. Clearly laying out your headlines, images, copy, form, etc. can help you highlight the value of your offer and tee up conversion by creating a visual-friendly user experience that guides visitors to complete the conversion.

6) Add social proof.
This adds third-party credibility to your content and offers and can help boost conversions. Do you have any case studies or testimonials you can pull quotes from? Furthermore, try searching through social networks like Twitter, Facebook -- or another social platform of your choice! Consider embedding tweets from users who have downloaded your content and said nice things about it, or asking if you can quote someone who left a nice message on your Facebook page.

7) Be consistent.
A sense of consistency can help the end user know how to navigate your pages over time, eliminating the friction caused by having to get the lay of the land each time, and resulting in drop offs in conversion rates.

Each tip is analyzed with more information and examples.

Read full original article and download 79 free landing page templates here:

Via Giuseppe Mauriello
John van den Brink's curator insight, April 13, 2013 1:19 PM

Great Scoop!

malek's curator insight, April 14, 2013 5:55 PM

Design best practice

Marc B.'s comment, April 20, 2013 7:09 PM
These are great tips. I think numbers 1 & 4 are the most important. If web visitors are not distracted by other visuals (#4) they want you to give them what they are asking for without the jargon and theory etc.
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Socially Awkward: The Best of the Internet in 2 Minutes

Socially Awkward: The Best of the Internet in 2 Minutes | Small Business Marketing |
Do you love rumors about Cher and pictures of adorable chihuahuas?
Then you'll want to watch the first episode of Mashable's newest YouTube show, Socially Awkward, with your int...
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