How many times have you thought, “I wish I would have been a part of the Old Spice creation?” Or a part of creating any campaign gone viral? Perhaps you just wish you were creating daily content that was popular, meaningful and significant in and whatever you do.
Have you ever stopped to consider that maybe dabbling into more curation would be just as satisfying and effective?
The social space and world in general are full of people who want to create. Creating – the creative process – and fresh, new ideas make the marketing and business world go ’round. But what happens when this awesomely created content gets buried? If no one is there to collect it all into one place, it is likely to quickly go missing. That is, unless we acknowledge the power of curation.
Curation is not something for “those who can’t create.” It should not be thought of as a B-level social task. Remember, part of our jobs as chief sharers is to save people time. Curating does this...
There are savvy consultants Out There who rake in lots of money helping brand marketers develop their message. A lot of the primary research that goes into such activities is warranted and valuable. But that doesn’t make it science. That doesn’t mean it works. It can be hit or miss.
According to the latest research from the Content Marketing Institute and MarketingProfs, 90% of non-media companies create original content, in some shape or form, to attract and retain customers. Yes, we are indeed all publishers today.
The biggest challenge? Creating compelling content.
Let’s face it … content marketing is a new muscle for most organizations.
Most brands have been doing things the same way for so long that thinking like a publisher is, well, quite taxing. Worse yet, we aren’t set up for publishing; we’re set up for traditional marketing practices set up in the usual organizational silos. That means we might not have an awareness of the types of roles needed to succeed with managing the content marketing process...
While LinkedIn is without a doubt the social media tool of choice for business leaders across North America, many have confided in me that there a number of questions about the tool that they struggle with. In this entry of the LinkedIn Diaries, I answer the five most thorny questions that executives face when optimizing their LinkedIn strategies.
1. Who should I accept LinkedIn invitations from?
The decision to accept invitations to your list of connections should be driven by your goals for using LinkedIn. But, if you haven’t defined specific goals, an invitation is worth accepting when one or more of the following is true:..
You’re a savvy business owner. You know the value of social media as a tool for marketing your company and connecting with clients. You’ve created a social media strategy. You’ve explored the possible outlets and chosen the ones that best fit with your goals. You have followers. Now what?
In addition to the controversial redesign of the news feed, and announcements from the f8 conference about the new Timeline profile and app-fueled Graph Rank, was another very interesting Facebook-related development last week.
The social media movement is far more important than we realize. Several years ago I compared the democratization of information to the economic impact realized during the Industrial Revolution. Indeed, social media is much more than Twitter, Facebook, and YouTube. Social media is a lens into the future of business and the relationships that are created between brands and customers.
Blog post at Houston Search Engine Marketing and Optimization Services : If you want to strengthen your personal or business brand's visibility, then one of the top things you will want is to have strong social me[..]...
We think Google+ should get better every time you use it. It’s not enough to obsess over community feedback (which we do); we also need to surprise and delight you with constant improvements (which we also try and do). Today’s no different, so we’re rolling out four new features in four different areas.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.