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25 LinkedIn Case Studies for Successful Professionals | Kyle Lacy - Social Media Training and Digital Marketing

25 LinkedIn Case Studies for Successful Professionals | Kyle Lacy - Social Media Training and Digital Marketing | Small Business Marketing | Scoop.it
1. Frank Coletta, CEO at Mobile Advanced Care in Brazil, uses LinkedIn to research professionals before meeting with them.
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Facebook-Led Consortium Plans to Remake Big Computing

Facebook-Led Consortium Plans to Remake Big Computing | Small Business Marketing | Scoop.it
Facebook plans to announce creation of a nonprofit foundation to run the Open Compute Project, an effort to encourage collaboration among technology giants on building low-cost computing centers.
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Rescooped by Gaurav Pandey from SOCIAL MEDIA, what we think about!
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Curation and Creation Are Both Important

Curation and Creation Are Both Important | Small Business Marketing | Scoop.it

How many times have you thought, “I wish I would have been a part of the Old Spice creation?” Or a part of creating any campaign gone viral? Perhaps you just wish you were creating daily content that was popular, meaningful and significant in and whatever you do.


Have you ever stopped to consider that maybe dabbling into more curation would be just as satisfying and effective?


The social space and world in general are full of people who want to create. Creating – the creative process – and fresh, new ideas make the marketing and business world go ’round. But what happens when this awesomely created content gets buried? If no one is there to collect it all into one place, it is likely to quickly go missing. That is, unless we acknowledge the power of curation.


Curation is not something for “those who can’t create.” It should not be thought of as a B-level social task. Remember, part of our jobs as chief sharers is to save people time. Curating does this...


Via Giuseppe Mauriello, Martin Gysler
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Owned vs. Earned Media: Measuring the ROI

Owned vs. Earned Media: Measuring the ROI | Small Business Marketing | Scoop.it
Owned and earned media are hard to measure ROI, especially when it comes to hard, cold cash. But it's imperative we do so in order to be seen as an investment.
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Case Study: Social Media Drives Message Development

Case Study: Social Media Drives Message Development | Small Business Marketing | Scoop.it

There are savvy consultants Out There who rake in lots of money helping brand marketers develop their message. A lot of the primary research that goes into such activities is warranted and valuable. But that doesn’t make it science. That doesn’t mean it works. It can be hit or miss.

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5 Key Roles for Content Marketing Success in 2012

5 Key Roles for Content Marketing Success in 2012 | Small Business Marketing | Scoop.it

According to the latest research from the Content Marketing Institute and MarketingProfs, 90% of non-media companies create original content, in some shape or form, to attract and retain customers. Yes, we are indeed all publishers today.

 

The biggest challenge? Creating compelling content.

 

Let’s face it … content marketing is a new muscle for most organizations.

 

Most brands have been doing things the same way for so long that thinking like a publisher is, well, quite taxing. Worse yet, we aren’t set up for publishing; we’re set up for traditional marketing practices set up in the usual organizational silos. That means we might not have an awareness of the types of roles needed to succeed with managing the content marketing process...


Via Martin Gysler
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LinkedIn Diaries: Answering the Really Tough Questions

LinkedIn Diaries: Answering the Really Tough Questions | Small Business Marketing | Scoop.it

While LinkedIn is without a doubt the social media tool of choice for business leaders across North America, many have confided in me that there a number of questions about the tool that they struggle with. In this entry of the LinkedIn Diaries, I answer the five most thorny questions that executives face when optimizing their LinkedIn strategies.

 

1. Who should I accept LinkedIn invitations from?

 

The decision to accept invitations to your list of connections should be driven by your goals for using LinkedIn. But, if you haven’t defined specific goals, an invitation is worth accepting when one or more of the following is true:..


Via Martin Gysler
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70% of Companies Ignore Customer Complaints on Twitter

70% of Companies Ignore Customer Complaints on Twitter | Small Business Marketing | Scoop.it
Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt.
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Keeping Your Brand on Track in the World of Social Media

Keeping Your Brand on Track in the World of Social Media | Small Business Marketing | Scoop.it

You’re a savvy business owner. You know the value of social media as a tool for marketing your company and connecting with clients. You’ve created a social media strategy. You’ve explored the possible outlets and chosen the ones that best fit with your goals. You have followers. Now what?

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How Social Media Impacts Brand Marketing

How Social Media Impacts Brand Marketing | Small Business Marketing | Scoop.it
New research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect with their audience more directly.
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Business: Facebook Page vs. Facebook Profile

Business: Facebook Page vs. Facebook Profile | Small Business Marketing | Scoop.it
A brief overview of Facebook’s Terms of Use as well as a list of helpful reasons as to why a business should opt for a Facebook Page over a Profile.
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6 Ways to Measure Your Social Media Results

6 Ways to Measure Your Social Media Results | Small Business Marketing | Scoop.it

Social media monitoring can help you hear what people are telling their friends, but might not be willing to tell you directly.

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Twitter and TV Get Close to Help Each Other Grow

Twitter and TV Get Close to Help Each Other Grow | Small Business Marketing | Scoop.it
Next week, viewers of “The X-Factor” can vote for a singer via Twitter in a partnership intended to strengthen the symbiotic relationship between television and the Web site.
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4 Reasons Why LinkedIn, not Facebook, Might be the Better Choice

4 Reasons Why LinkedIn, not Facebook, Might be the Better Choice | Small Business Marketing | Scoop.it
Why LinkedIn, not Facebook, might be the better choice for your company's social media marketing efforts.
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Study Reveals Facebook and LinkedIn Favored Among Small Businesses

While there is a variety of social media tools available, a recent study revealed that small business owners favor Facebook and LinkedIn.
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The Real Reason Your Customers Don't Like You on Facebook

The Real Reason Your Customers Don't Like You on Facebook | Small Business Marketing | Scoop.it
In addition to the controversial redesign of the news feed, and announcements from the f8 conference about the new Timeline profile and app-fueled Graph Rank, was another very interesting Facebook-related development last week.
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Social Media ROI - What Moves The Needle

Social Media ROI - What Moves The Needle | Small Business Marketing | Scoop.it
A follow-up to What’s the ROI of social media? What’s the ROI of an elephant?, this post discusses quantitative measures and provides examples to help you calculate your social media ROI.
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Smart Business, Social Business Brian Solis

Smart Business, Social Business Brian Solis | Small Business Marketing | Scoop.it

The social media movement is far more important than we realize. Several years ago I compared the democratization of information to the economic impact realized during the Industrial Revolution. Indeed, social media is much more than Twitter, Facebook, and YouTube. Social media is a lens into the future of business and the relationships that are created between brands and customers. 

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Social media ROI: 10 companies that made it work

Ready to prove that there is such a thing as social media ROI? Use these proven examples to make your case.
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8 B2B Facebook Landing Pages

8 B2B Facebook Landing Pages | Small Business Marketing | Scoop.it
B2B marketers see success on Facebook with the creation of custom landing pages. Here are 8 examples of B2B company Facebook landing pages with a list of features.
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New B2B lead generation calculus

New B2B lead generation calculus | Small Business Marketing | Scoop.it
Business-to-Business marketers fall into two camps There are the people who believe in email registrations for things like white papers to drive leads.
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Reading About SEO & Social Media vs. Putting It Together

Reading About SEO & Social Media vs. Putting It Together | Small Business Marketing | Scoop.it
We’ve been talking a lot about SEO and social media around Level343, lately. Partly because it’s what we do, and ...
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How to Optimize 7 Popular Social Media Profiles for SEO

How to Optimize 7 Popular Social Media Profiles for SEO | Small Business Marketing | Scoop.it
Blog post at Houston Search Engine Marketing and Optimization Services : If you want to strengthen your personal or business brand's visibility, then one of the top things you will want is to have strong social me[..]...
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Google+: Popular posts, eye-catching analytics, photo fun and...

We think Google+ should get better every time you use it. It’s not enough to obsess over community feedback (which we do); we also need to surprise and delight you with constant improvements (which we also try and do). Today’s no different, so we’re rolling out four new features in four different areas.


Via The New Company
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