Here are six social media attitudes that coincide with a brand's distinct voice, allowing marketers to engage their followers in a deep and meaningful fashion. The examples that follow show how each of the six social media attitudes works for a certain brand.
Search engine optimization (SEO) is one of the most effective marketing strategies on the internet, so why do so many marketers take it for granted by developing SEO blindness? The SEO process is multi-faceted and detailed, requiring coordination between client and agency, as well as among many departments such as marketing, IT, and more.
I do. I might be getting a bit obsessed with it, actually.
Post ideas pop into my head unexpectedly. I keep a long running list of ideas for improving my blog.
I also study how the most successful bloggers got where they are, and I pore over every word that they write.
If you want to be a great blogger, you should, too.
A lot of the top bloggers like Brian Clark, Darren Rowse, and Leo Babauta have shared hundreds of tips about how they made their blogs so successful. But each blogger’s tips are just a little different.
As SEOs we often live in a bubble, sometimes it's a social media bubble where we only tweet amongst our peers, sometimes it's a literal bubble that we don't explore outside our comfort zone, but that bubble can easily keep us from seeing things...
To ensure that your content marketing achieves its business goals, you must measure your progress and results. Content marketing metrics incorporate a combination of traditional tracking analysis and more specific questions related to content...
It’s a well known fact that I am not the biggest fan of Google+ and can’t really be bothered using it. However, they have just launched a feature that I do think is very impressive and merits further attention. It is called Ripples and it basically allows you to see how your posts get shared on the new social network.
“Doing social” or “getting on social” is far different from being a social business.
This is the first in a series of posts I will be writing about being social versus doing social. For the purpose of this post let’s dive into the first question… Are you ready to BE social? Are you ready to BE a social BUSINESS?
Search engines are a powerful tool—but there's an actual art to using them, say three panelists who presented today at "Power Searching: Demystifying Popular Search Engines and Getting Quality Research from Everyday Tools," one of the many interesting preconferences that took place during the American Association of School Librarians 15th National Conference in Minneapolis, MN, from October 27-30.
The Knight Foundation, a sponsor of journalism-innovation projects, named Facebook co-founder Chris Hughes and digital experts from Harvard and MIT to its board, where they’ll take a venture-capital-like approach to media.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.