Small Business Ma...
Follow
Find
7.9K views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Gaurav Pandey
Scoop.it!

Inside Facebook · Facebook Roundup: Law Enforcement, Friends, Windows and Skype

Inside Facebook · Facebook Roundup: Law Enforcement, Friends, Windows and Skype | Small Business Marketing | Scoop.it

Facebook’s Law Enforcement Rules - Hackers claiming to be with Anonymous published a few documents outlining how law enforcement agencies may obtain user data.

more...
No comment yet.
Scooped by Gaurav Pandey
Scoop.it!

Introducing SEOmoz's Updated Page Authority and Domain Authority

This post introduces SEOmoz's updated Page Authority and Domain Authority models. It includes an overview of these metrics and comparison of the new and old models.
more...
No comment yet.
Rescooped by Gaurav Pandey from SOCIAL MEDIA, what we think about!
Scoop.it!

ThinkUp 1.0: Reclaim your tweets and Facebook posts

ThinkUp 1.0: Reclaim your tweets and Facebook posts | Small Business Marketing | Scoop.it

Expert Labs has released version 1.0 of ThinkUp, a program that lets people archive, search, and analyze their activity on Twitter, Facebook, and Google+.

And if you ask me, this is a big deal.

 

ThinkUp, the free, open-source brainchild of programmer and Lifehacker founder Gina Trapani, keeps track of what you've done online. It extracts the data from the walled gardens that house more and more of people's digital lives then replants it in your own garden.


The app isn't simple to install, unfortunately. You need some server administration skills so you can host ThinkUp on your own Web server or run it on an instance of Amazon's EC2 cloud-computing service. (More on that point later.)...


Via Martin Gysler
more...
Martin Gysler's comment, November 18, 2011 1:32 PM
Thanks for the share :)
Scooped by Gaurav Pandey
Scoop.it!

Interview: Google + - Time to Get In for Businesses?

Interview: Google + - Time to Get In for Businesses? | Small Business Marketing | Scoop.it

On November 8 we interviewed Blake Cahill, president of the social media agency Banyan Branch, about the importance of Google Plus to business strategy. Naturally, our conversation also included the upgraded Facebook.

more...
No comment yet.
Scooped by Gaurav Pandey
Scoop.it!

How To Spread Your Business Footprint Around The Web

How To Spread Your Business Footprint Around The Web | Small Business Marketing | Scoop.it
The Web, as we know, is a great place to market your business—but only if people can find you.
more...
No comment yet.
Rescooped by Gaurav Pandey from Content Marketing Journal
Scoop.it!

Blog content marketing growing among Fortune 500 companies

Blog content marketing growing among Fortune 500 companies | Small Business Marketing | Scoop.it
A report from the University of Massachusetts Dartmouth Center for Marketing Research found that blog content marketing is increasingly popular among Fortune 500 companies.

Via Content Marketing Labs
more...
No comment yet.
Rescooped by Gaurav Pandey from Content Marketing Journal
Scoop.it!

Why Your Website Needs Facebook's Comments Plugin

Why Your Website Needs Facebook's Comments Plugin | Small Business Marketing | Scoop.it
Facebook's comments plugin can boost traffic and make it easier to moderate discussions on your website or blog.

Via Content Marketing Labs
more...
No comment yet.
Rescooped by Gaurav Pandey from Social Media Content Curation
Scoop.it!

The Next Wave of Social Curation | Mass Relevance

The Next Wave of Social Curation | Mass Relevance | Small Business Marketing | Scoop.it

Excerpt from article:

 

"Here’s what we see happening…

 

1. First, there is massive growth in social content. That much is obvious, and it’s not slowing down.


2. Second, there is massive growth and fragmentation in the digital “surfaces” where audiences and customers spend time (web, apps, mobile sites, TV, social network, displays).


3. Finally, audiences are demonstrating short attention span. Real-time, social content is proven to get more engagement and interaction within owned and paid media (aforementioned “surfaces”). Why? Social conversations aren’t viewed as advertising or broadcasting. They represent authentic voices. Someone “like me”.

 

We believe the convergence of these and other foundational shifts represent the next stage in the evolution of digital and social media...."

[read full article http://j.mp/sU2cjJ]


Via Giuseppe Mauriello
more...
No comment yet.
Scooped by Gaurav Pandey
Scoop.it!

7 Ways to Create a Memorable Customer Experience With Social Media

7 Ways to Create a Memorable Customer Experience With Social Media | Small Business Marketing | Scoop.it
Companies are often uneasy about social media because it gives consumers a public platform for complaints. But there can be huge benefits. Here's how you can dive in.
more...
No comment yet.
Scooped by Gaurav Pandey
Scoop.it!

How to Sustain & Stay Motivated: SEO Edition

How to Sustain & Stay Motivated: SEO Edition | Small Business Marketing | Scoop.it
Whether you work as a one-man SEO army or part of a team at a bustling SEO consulting company, it can be difficult to sustain, to stay motivated and to keep pushing forward.
more...
No comment yet.
Scooped by Gaurav Pandey
Scoop.it!

Why Does Great Content Fail?

Great content just magically creates traffic, wealth, and fame, right? Not always, sadly. Here are a few ways to put great content into motion and market your marketing.
more...
No comment yet.
Scooped by Gaurav Pandey
Scoop.it!

How LinkedIn Brought $72,000 in Sales for PostcardMania

How LinkedIn Brought $72,000 in Sales for PostcardMania | Small Business Marketing | Scoop.it
These days, it doesn't take long to find a Facebook or Twitter success story. Businesses that wisely use the tools see a payoff.
more...
No comment yet.
Scooped by Gaurav Pandey
Scoop.it!

B2C Facebook Results Are 30% Above Average on Sundays

B2C Facebook Results Are 30% Above Average on Sundays | Small Business Marketing | Scoop.it
Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing.
more...
No comment yet.
Scooped by Gaurav Pandey
Scoop.it!

10 Rules for Epic B2B Blogging | Social Media B2B

10 Rules for Epic B2B Blogging | Social Media B2B | Small Business Marketing | Scoop.it
Blogging is a core component of a B2B company's approach to social media. By following these 10 rules you will be on your way to driving business from your blog.
more...
No comment yet.
Rescooped by Gaurav Pandey from SOCIAL MEDIA, what we think about!
Scoop.it!

20 Tips To Increase Content Visibility On The Top 4 Social Networks: Facebook, Twitter, LinkedIn, Google+

20 Tips To Increase Content Visibility On The Top 4 Social Networks: Facebook, Twitter, LinkedIn, Google+ | Small Business Marketing | Scoop.it

Excerpt from article intro:

 

With all the content and information cluttering the web, it's a constant struggle to get people's attention online. And with so many different social media channels available to marketers, it's difficult to make your content truly stand out.

 

As soon as you follow a few hundred Twitter users, a few hundred Twitter users are inundating your Twitter feed with information that may or may not pertain to you. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages?

 

To help make your content stand out, we've come up with a list of 20 tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+ ...


Via Giuseppe Mauriello, Martin Gysler
more...
Kate Hay's comment, November 19, 2011 11:23 AM
Another great scoop..I never knew about LinkedIn Answers - what a great business marketing tool.
Rescooped by Gaurav Pandey from SOCIAL MEDIA, what we think about!
Scoop.it!

Who Should You Follow on Social Media? Proliphiq Knows The Answer

Who Should You Follow on Social Media? Proliphiq Knows The Answer | Small Business Marketing | Scoop.it

Quick Pitch: Proliphiq filters social media clutter and focuses on what’s important to you.

 

Genius Idea: Social media search tool that lets people see who is credible in the areas that interest them.

 

“Who should I follow?” You may have asked yourself this question after logging onto social media websites like Twitter and Facebook, only to be overwhelmed with millions of profile options to follow or subscribe to.

 

Proliphiq helps you find the answer to that question.

 

Proliphiq is a social media discovery tool that helps you find the most credible contributors within the topics that interest you. The search tool filters social media clutter by aggregating profiles that are most relevant to your search topics and finding the best contributors based on personality, level of engagement and credibility.


Via Martin Gysler
more...
No comment yet.
Scooped by Gaurav Pandey
Scoop.it!

Human Media: The New Media

Human Media: The New Media | Small Business Marketing | Scoop.it

Human Media: The new way of communicating is not about Social Networks, Community Managers, complex technologies, the social-hype or last-generation software. It’s actually something basic, something simple.

more...
No comment yet.
Scooped by Gaurav Pandey
Scoop.it!

Using Google+ Ripples to Connect with Influencers

Using Google+ Ripples to Connect with Influencers | Small Business Marketing | Scoop.it
Two weeks ago today, Google released “Ripples” for Google+ and most of the world went on with their daily activities. Personally I thought it was just another one of those features that was interesting but nothing I could really use.
more...
No comment yet.
Rescooped by Gaurav Pandey from Content Marketing Journal
Scoop.it!

SEO vs. SMO: Why Google is focusing on social media optimization

SEO vs. SMO: Why Google is focusing on social media optimization | Small Business Marketing | Scoop.it

Via Content Marketing Labs
more...
No comment yet.
Rescooped by Gaurav Pandey from SOCIAL MEDIA, what we think about!
Scoop.it!

7 top tools to measure performance & influence on Twitter

7 top tools to measure performance & influence on Twitter | Small Business Marketing | Scoop.it
Share This work is licensed under a Creative Commons Attribution 3.0 Unported.

 

Where to find stats, metrics & analytics for you & your brand
Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.


This is the part of our ongoing series on how organizations can get the most out of Twitter. Please check back weekly for the next installment.


Via Peter Hoeve, Martin Gysler
more...
The Write Connection's comment, November 9, 2011 8:05 PM
Thanks Martin this is most useful. I have rescooped
Rescooped by Gaurav Pandey from Social Media Bites!
Scoop.it!

How to Set Up a Google+ Brand Page

How to Set Up a Google+ Brand Page | Small Business Marketing | Scoop.it

Mashable go hands-on, to offer you a simple walkthrough, demoing just how quick and easy it is to get your business set up on Google+...


Via David Blundell
more...
No comment yet.
Scooped by Gaurav Pandey
Scoop.it!

What Facebook's New Features Mean for Journalists

What Facebook's New Features Mean for Journalists | Small Business Marketing | Scoop.it
Vadim Lavrusik, journalist program manager for Facebook, shares how to use Facebook's new features for breaking news, research and content analysis.
more...
No comment yet.
Scooped by Gaurav Pandey
Scoop.it!

SEO for B2B: Old School Flavor With a New School Twist

SEO for B2B: Old School Flavor With a New School Twist | Small Business Marketing | Scoop.it
If you’re looking for a throw-back to the good old days of marketing, look no further than the business-to-business world.
more...
No comment yet.
Scooped by Gaurav Pandey
Scoop.it!

Marketing On Facebook - Host A Facebook Contest | Social Media Today

Marketing On Facebook - Host A Facebook Contest | Social Media Today | Small Business Marketing | Scoop.it
Hosting an online contest is an effective method for marketing on Facebook. As many companies have already proven, a contest can cut through the clutter of marketing messages and attract people to your business Page.
more...
No comment yet.
Scooped by Gaurav Pandey
Scoop.it!

Using social media for customer service: 3 vital tactics

Using social media for customer service: 3 vital tactics | Small Business Marketing | Scoop.it

ou want to be an innovative company that engages your customers, provides transparent values, and offers responsive customer service. However, you are continually running into problems from the very instrument that is helping you achieve this: social media.

more...
No comment yet.