Your blog is a business.
I’m not saying that your blog should make money. If you’re a Copyblogger reader, that’s probably already something you’re focusing on.
I’m saying that your blog (independent of the other parts of your business) itself has all of the components of a business:
-You have an idea … that’s entrepreneurship.
-You write content … that’s the product.
-You build a list of subscribers and do some guest blogging … that’s marketing.
-You have readers … those are customers.
-You run analytics to see what’s working and what isn’t … that’s managerial accounting.
Via Peter Hoeve, Martin Gysler