Monitoring your brand is important.
If only just to ensure that you can effectively manage your brands reputation.
It’s difficult offline, but it gets a lot easier online.
When people have a bad experience with a service some bring they might blog about it or maybe share it on social media – that’s if it’s been extremely bad.
That’s why you need to have a system in place that will allow you to react to these situations quick. If left untended they can quickly spiral out of control and create a PR nightmare for your business.