The WooRank Blog shares resources and advice to help you optimize your website for search, increase its sales conversions and promote your small business online.
To add to the points above:1. Use imaginative keywords
Generic keywords are costly and don't always bring the desired results. Do a thorough research on current search trends and come up with a list of keywords that your competitors might have missed. Don't be afraid to try our keywords which aren't obvious but may still be relevant. It'slargely a trial and error process but if you keep a close eye on which keywords are doing well and are quick to kill those which don't seem to be performing up to your expections, you'll have an effective and somewhat unique list at the end of the day. There are a few keyword generating tools out there, so don't be afraid to explore these options. Effective keyword selection is one of the key components of an effective campaign.
2. Link to other websites, established blogs.
Backlinks go a long way in ensuring your site ranks well. But you have to be careful when doing this. Prefer quality over quantitiy. Generally you should focus on linking to sites and blogs which are established names in your domain. Remember, Google is increasingly aware of the quality of the sites you link to and it's well worth spending some time in ensuring you are linking to sites with genuine engagement.
3. Explore social media.
Social media can help your page rankings greatly. It a great way of generating organic traffic to your website. Try to maintain a balance and not overdo it. Social media is effectively an extension of your marketing (and SEO) policy. Feel free to share and engage, spend time on it. It's not just about your brand only and unless you are willing to comment, retweet and share, your posts may not be able to generate the necessary momentum to take off. One of the key parameters you must focus on is "people taking about this" or engagement in other words. Remember social media is not a one person job. It has to be a team effort working towards a common goal.
Use hashtags, links to your website (and other people's webites) and you will see the results.
3. Content. Content. Content.
If there is just one thing you can do it's ensuring fresh content on your site. The content has to be engaging and while you still need to put some keywords in there, do it in a way which makes it sound natural.
Remember the first place someone is on your website is because they are looking for relevant information, instead if they see a copy with oft repeated keywords it can be a big turn off. So, if you don't have time for anything else, just remember to come up with content that you would spend your time reading.
Here are a few tips:
Keep the posts short and engaging.
Use discriptions for your pictures.
Use catchy headlines and try to include keywords in the headline.
Be specific, not every page on your site needs all the key words. Focus on the topic and only include keywords which are required. Otherwise instead of helping your case you'll end up confusing Google.
If you have any SEO tips, please feel free to share.