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The latest and the best in Social Media, Business Strategy, SEO and Online Marketing.
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Gaurav Pandey
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Excerpted from the article:
Business plans are great, useful even, but the planning process and a growth oriented plan of action is where it’s at for the small business.
1) Ideal customer (IC) – How would someone spot our ideal customer? What do they look like, what do they think, where do they live, work and play? How do we locate them? What is their pain? Is there a behavior that signals they are ideal? What triggers their desire to solve their problem? What do they get when they hire us? The goal of this phase of planning is to complete a picture of the ideal customer – one that values your unique approach. Look to your most profitable clients that also tend to refer business for clues. 2) Value proposition (VP) – Why do people buy from us rather than our competitors?This is a hard one for some companies to nail and you might have much better luck spending some time asking your customers why they buy from you, stay with you and refer you. Listen very carefully to the stories the tell for clues to your value proposition. There are a handful of proven value propositions, but the key is for you to find and commit to something that clearly differentiates. 3) Strategy Hourglass (SH) – Where are our gaps in customer engagement? I believe that process of growing a customer centric business lies in developing a mindset that focuses on the act of logically moving customers and prospects through seven stages of engagement – know, like, trust, try, buy, repeat and refer. The Marketing Hourglass is a tool I’ve used with hundreds of business owners to help create a focus on customer engagement. 4) Primary objectives (PO) – What are our 2-3 highest priority objectives for growth?One of the things the derails growth most often is too many goals and objectives. Most business can only focus on a couple of initiatives at any give time. You must identify andcommit to no more than three priorities and then go to work on creating the projects and tasks needed to pull these off. And, you must say no to the idea of the week that shows up to knock you off course. 5) Revenue streams (RS) – How can we create more streams of revenue? There are only three ways to grow: add more customers, increase the average transaction size, increase the number of purchase per customer. It’s actually easier to sell more to existing customer than add new customers. What services or products could you add? What packaging, pricing or promotion could you realign? What new markets or segments could you enter? 6) Strategic relationships (SR) – What relationships do we need to develop? This is probably one of the greatest untapped opportunities for growth. What marketing partners could be motivated to promote and co-market your business? What joint ventures would allow you to tackle new work? What vendors or suppliers could help you grow? What competitors could become cooperative partners for new venture, markets or work? 7) Key indicators (KI) – What metrics impact our growth most? Most businesses can tell you how much revenue they did last month and how much money they have in the bank. By tracking things like % or leads converted, % or business via referral, cost to acquire a new customer and % of customers likely to refer you can take control of the things that actually impact your growth in near real-time. Here are 7 key indicators that I believe should be part of the picture.
Gaurav Pandey's insight:
John highlights some good points in the article. Anyone who has been seriously involved business strategy would agree with John on all counts. However, each of these points can be explained in details and further elaborated upon. As it is, the article is succinct and would serve as a good prototype to any business interested in developing a detailed growth strategy. I would like to add/highlight a few points which I found missing (partly or entirely) in the article.
1. According to me, among the most important factors that affect a business' growth are planning and implementation. While this may sound pretty straightforward, it is in fact a lot more complex. Planned growth comes about as a combination of several factors, such as timing of expansion, not losing sight of the organisation's strategic focus and assessing in an unbiased manner the if the organisation in question is ready to absorb the impact such an expansion may bring. The second part, i.e., implementation involves identifying the stresses that growth normally puts on an organisation's processes, controls, people, cash flow etc. Effective implementation involves being prepared in advanced for any negative fallout that may result from the incremental nature of growth. The best way to grow is to consider all the aforementioned points and place safe bets and avoid large risks.
2. The next point I'd like to mention is how important it is to embrace new technologies (for most businesses). Let's take the role of a Business Development Manager for example. This seemingly well-defined role has seen so many changes over the years, not so much in the end result you are trying to achieve, but more in how you go about getting there. With digital media having exploded as it has, there are potentially many more avenues for a Business Development Manager to reach out to people, generate leads and use their time much more efficiently. The balance that had previously existed has all but gone and today one of the biggest prerequisites for such a role would be social media savvy and a willingness and ability to embrace new technologies. Of course, this was just an example and similar notions apply for other roles as well. A twitter-friendly CEO, staff who are aware of their responsibilities when on social media etc. This is the new way business is done and companies which take these into account while hiring or expanding tend to reap the benefits by gaining a head start over those who have yet to jump onto the bandwagon.
3. The third and most important point is Customer Centricity. John's touched upon the subject in the article but I'd like to go a little further especially in context of growth plans we are talking about. Whenever an organisation decides to grow it either targets new customers or builds upon its existing customer-base. If the growth plan involves creating a new customer segment, the company needs to redefine its Customer Value Proposition specifically targeted at its new audience. Also, due-diligence in choosing your market and identifying the right customer –product mix is the key to a successful venture. On the other hand, if the expansion strategy involves a company's existing customer base, the focus should be on creating brand advocates and ensuring they are treated well and have a say of some sort in the expansion strategy. These customers are your biggest assets and their feedback goes a long way in ensuring your future plans include ideas which have worked for you in the past.
(I plan to write a blog post soon elaborating these points in more detail.) If you have any comments and questions, please feel free to share. Cheers! Delete the scoop?
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Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Via Cendrine Marrouat - www.cendrinemarrouat.com
Gaurav Pandey's insight:
This comes from one of my favourite bloggers, Cendrine. Do check out her blog http://www.creativeramblings.com.
Here's this week's articles:
http://dukeo.com/your-blogs-readers-are-people-too/
http://sethgodin.typepad.com/seths_blog/2013/05/how-to-write-copy-that-goes-viral.html
http://www.seomoz.org/blog/content-isnt-king-trust-is-king
http://www.shopify.com/blog/6992318-4-examples-of-excellent-customer-service-on-facebook
PS: This post has been rescooped for the benefit of my followers. It doesn't necessarily mean I endorse the views expressed in the articles selected by the original blogger. Delete the scoop?
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Excerpted from the article:
Strategy #1: Try to Get Permission Seriously consider offering something in exchange for a visitor's email address. It can be a free trial, a free report, or maybe even a free book. But gaining the means and permission to contact that customer again will increase your conversion rate over time in most cases. There is great power in an email list. Strategy #2: Use Advertising to Test Use advertising as a testing tool rather than a long-term stream of customers. Very few startups can withstand the cash outlay required to turn advertising into a marketing activity with positive ROI. Even if you figure it out, advertising is a volatile marketing medium. Prices increase rapidly in online advertising as new competition crops up or prospects grow bored of your ad and your click through rate drops. When this happens, all of the time you invested in optimizing your ad campaign is *poof*...gone. So instead of relying on ad traffic as an ongoing stream, use it for what it's best at: the ability to generate a slew of visitors very quickly, and to be turned off just as quickly.
Gaurav Pandey's insight:
Like most things in marketing, there's no one-size-fits-all approach here. Depending on your niche, you'll need trial and error to identify the channel that best works for you. Eg. if you are a business selling designer clothes to women, Pinterest should one of your first choices. Likewise, there are other platforms for other niches.
Additionally you can try Inbound Marketing by setting up your website/blog along with a decent SEO strategy. in addition there is social media, which is a great way to get organic traffic to your blog/website.
Would you like to share your ideas on the topic? Please feel free to drop in a comment or two. Delete the scoop?
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As the use of social media grows, so does the need to track and analyze its use. Social media marketers need to understand where their efforts are best utilized on social media platforms. Other analysts and researchers need to understand the overall impact of social media. For this reason, social media analysis tools are emerging. Most tools gather and analyze text data from various social media platforms. Some are platform-centric, while others gather data from a variety of sources.
Top Ten Tools: 1. Author Crawler 2. Datasift.com 3. Openamplify.com 4. Opencalais.com 5. Peekanalytics.com 6. Venuelabs.com 7. Clarabridge.com 8. Solariat.com 9. Measure.ly 10. Appstats.eu
Full article here: http://bit.ly/PkGDK ;
Gaurav Pandey's insight:
Measuring engagement is critical to social media/website analyst. Some of the key KPIs one shoud be looking to track are:
1. Monitoring Search Engine Traffic 2. Social Media Engagement 3. User Experience on Websites 4. Cart abandonment rate/conversion rate 5. Target audience involvement 6. Tracking customer response to content (text, videos and pictures) 7. Categorising and monitoring customer feedback
Social Media Analytics takes the guesswork out of measuring ROI and gauging user engagement. With more and more companies making a gradual policy shift towards online/social media marketing, analysts need to refine the way they have been measuring the impact of online marketing. Keeping track of follower count and web visits is just the beginning. Online marketing strategy should be aligned with your business objectives and all efforts should lead in that direction. These tools are a good way to measure key KPIs.
Feel free to share your experience with these tools. Delete the scoop?
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Irun across these two questions a lot when I speak to people who are looking to build a successful website, “Should I focus on social media or SEO?” or “Which is better social media or SEO?” they ask. The answer in the social media vs SEO debate is simple. It’s simple because the answer is, you should focus on both equally and one is not necessarily better than the other. If you only focus on social media sites such as Twitter, Facebook, Google+, and Tumblr you will find yourself missing out on a significant chunk of your potential audience. Likewise if you only focus on SEO.
Gaurav Pandey's insight:
Social Media and SEO work together.
Here's why:
1. Social Media is a great way to increase inbound link traffic to your website. Search engines love inbound links as they are seen as a sign of authenticity and relavant content.
2. Organic sharing on social media channels can boost your website traffic, especially if the content goes viral.
3. Social Media by its very nature tends to promote interesting content. Relevant, fresh content is the biggest element of any SEO strategy.
4. Search alogrithms can't read pictures, so from an SEO perspective including a description with keywords becomes important. However with user-generated content on Social Media becoming increasingly visual in nature, pictures shared from across the net lead the viewers back to the source greatly imporving traffic to these sites in the process.
5. Integrating social media into your customer interaction function is a great way to boost the SERP rank of the relevant pages of your website. Interaction with fans and cutomers on social meida sites lends credibility and authority to your business. Search engines consider this as a sign of transparency and authority when determining how your social pages rank.
Please feel free to comment if you have anything to add. Cheers. Delete the scoop?
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The WooRank Blog shares resources and advice to help you optimize your website for search, increase its sales conversions and promote your small business online.
Gaurav Pandey's insight:
To add to the points above:1. Use imaginative keywords Generic keywords are costly and don't always bring the desired results. Do a thorough research on current search trends and come up with a list of keywords that your competitors might have missed. Don't be afraid to try our keywords which aren't obvious but may still be relevant. It'slargely a trial and error process but if you keep a close eye on which keywords are doing well and are quick to kill those which don't seem to be performing up to your expections, you'll have an effective and somewhat unique list at the end of the day. There are a few keyword generating tools out there, so don't be afraid to explore these options. Effective keyword selection is one of the key components of an effective campaign. 2. Link to other websites, established blogs. Backlinks go a long way in ensuring your site ranks well. But you have to be careful when doing this. Prefer quality over quantitiy. Generally you should focus on linking to sites and blogs which are established names in your domain. Remember, Google is increasingly aware of the quality of the sites you link to and it's well worth spending some time in ensuring you are linking to sites with genuine engagement.
3. Explore social media. Social media can help your page rankings greatly. It a great way of generating organic traffic to your website. Try to maintain a balance and not overdo it. Social media is effectively an extension of your marketing (and SEO) policy. Feel free to share and engage, spend time on it. It's not just about your brand only and unless you are willing to comment, retweet and share, your posts may not be able to generate the necessary momentum to take off. One of the key parameters you must focus on is "people taking about this" or engagement in other words. Remember social media is not a one person job. It has to be a team effort working towards a common goal. Use hashtags, links to your website (and other people's webites) and you will see the results.
3. Content. Content. Content. If there is just one thing you can do it's ensuring fresh content on your site. The content has to be engaging and while you still need to put some keywords in there, do it in a way which makes it sound natural. Remember the first place someone is on your website is because they are looking for relevant information, instead if they see a copy with oft repeated keywords it can be a big turn off. So, if you don't have time for anything else, just remember to come up with content that you would spend your time reading.
Here are a few tips:
Keep the posts short and engaging. Use discriptions for your pictures. Use catchy headlines and try to include keywords in the headline. Be specific, not every page on your site needs all the key words. Focus on the topic and only include keywords which are required. Otherwise instead of helping your case you'll end up confusing Google.
If you have any SEO tips, please feel free to share. Delete the scoop?
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Gaurav Pandey's insight:
Essentially social media for digital marketing is not very different from the traditional PR. It still is and increasingly so about keeping your customers engaged. The more effort you put into it the better results you will get. One of social media’s biggest advantages is the ability for brands to really listen to what consumers are saying. They provide invaluable insight that a focus group or survey might not be able to. Brands must realize the importance of customer service, especially now, when it is so easy for a consumer to jump on the internet and find another company to fill their needs. Delete the scoop?
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Sam Walton once said, "There is one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."
Gaurav Pandey's insight:
Ever wondered how important community building is to customer service. The question that confronts most businesses is how do you create value for your customers. Yes, you've a great product, your value proposition makes sense, and you have a generally reliable customer service team in place. But something is amiss. Building a customer community can take your customer service to the next level. How do you do that? Here are some tips: 1. Offer incentives to your loyal customers. There's nothing like rewarding your brand ambassadors and making them feel looked after. 2. Encourage face-to-face engagement. A personal touch to your customer service goes a long way. 3. Encourge discussions through customer forums, feedback forms and asking pertinant questions. 4. Take part in trade shows, organise community events, fairs and draw those crowds in and let them spread the word about your business. 5. Be genuine, sound genuine and put the customer first. There's no way around this. Good luck and please feel free to drop in some comments if you've got something to add. Delete the scoop?
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How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage: Via Cendrine Marrouat - www.cendrinemarrouat.com
Gaurav Pandey's insight:
I reckon with such abundance of content everywhere, makerters are increasingly competing to grab the attention of passive minds. We skim through most content we are exposed, and colour plays a great role in catching our attention. 
David Allen's curator insight,
April 27, 8:45 AM
An excellent insight for your next marketing project... The importance of color! 
ComeStilVuole's curator insight,
May 4, 6:41 AM
#psicologia e #marketing , due lati della stessa medaglia!
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We are living in the age of the entrepreneur -- more people are starting up, and it's ever important to stand out in the crowd. We spoke to a handful of venture capitalists and startup entrepreneurs to get their top tips on how to put together the ideal startup pitch. Here are the best five tips we heard.
Gaurav Pandey's insight:
Great points! I reckon when you are pitiching to a VC the point to highlight is what plans do you have for the money you want them to invest. Also, don't forget the importance of telling a story - weave your material into an interesting tale of what customer pain point are you going to solve and wrap it all up in a way which makes your plan viable to them, i.e. how are you going to be profitable. Delete the scoop?
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David Wesson Evolve Social 's curator insight,
April 18, 6:44 AM
Have you heard of SoMoVid? I hadn’t either until i read the expression on Adobe’s excellent digital marketing blog. It stands for social / mobile / video , and the point that this article makes is that video content outperforms all other type of social content when it comes to user engagement. This article is well worth a read to cover the results of their Digital Video Benchmark Report and comes as a welcome reminder to include video as part of your social content strategy. Delete the scoop?
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For bootstrapped startups there are a number of affordable marketing channels to get started. Advertising is generally expensive and most startups overestimate advertising ROI, especially until they’ve gained some sort of foothold through other means. Some of the examples are free classified ads, organic social media, using your personal network to spread the word on your business, media publicity, sites
Gaurav Pandey's insight:
Here's the lastest post from my blog. Please feel free to send in your comments/feedback. Delete the scoop?
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From the article:
Does your blog have a content plan? You might develop your content plan this way.
1. Define your audience and the needs of your audience (or target audience). Let’s call this “the main subject.” 2. Break “the main subject” into smaller topics. There will likely be many smaller topics within the main subject. 3. You might just ask your audience what kind of content they would like you to provide for them. What worries them? What problems can you help them solve? 4. Analyze audience response to your existing content. Use your analytics applications and any other tools at your disposal to determine your most popular content, audience and what's interesting about it. 5. Make a chart of the topics you have identified. Indicate on the chart who will read content about the topic. Then expand your chart into a grid with every topic, audience segment, and audience need identified for each piece of potential content. 6. Identify and fill all gaps in topics, platforms, formats, etc. Ensure you have included every possible topic, message, call to action, and opportunity to communicate with your target audience. 7. Did you include communication media other than text? If not, go back and add columns to you grid for video, audio, images, PowerPoint presentations, webinar recordings, slide shows, etc. Add SEO and indicate who will write each piece of content. 8. Fill in all of the spaces in the grid. Decide how you will communicate with your audience about each topic. Consider all options. 9. Put the grid away, out of sight, for at least 24 hours. After that time away, review the entire grid with care. Review the connections, the messages, and the formats.Finally, add a schedule. 10. Start implementing your content plan. Follow your plan for at least 30 days. Then analyze the effectiveness of what you have done. Refine the plan accordingly. Implement again.
Gaurav Pandey's insight:
It's a good post, especially for the greenhorns of the content creation world.
As someone who's tried out various content generation methods and strategies over the years, I'd like to share my personal experience.
First things first, there's no escaping the manual work involved in content creation. Most of us. even online professionals like myself, don't really have that kind of time, especially for personal blogs. But, even if you do come up with the time and put in the effort to optimise it for SEO, spread the word etc, it's very likely someone somewhere has already said that. This essentially defeats the whole point of the exercise.
This was until I discovered content curation, which I find more attractive for a variety of reasons including ability to source the best content, adding your insight - something that allows you to showcase your knowledge and encouraging dialouge by choosing to agree or disagree with the author.
However, even effective curation requires manual work. Yes, there are tools which make your task a lot easier but again no tool is perfect and you'll have to do a lot of reading and manual sorting if you intend to provide your audience with something meaningful consistently. That said, curation is still less time consuming and provides greater value to your readers. Of course this doesn't mean you should stop publishing original content altogether but it certainly helps you contribute regularly with amaging content which brings your audience back to your site time and again.
Similar rules apply to curation as well. It's important to ensure you have a plan and a strategic focus that the article talks about. And yes, an editorial calender will make your life much easier. Also, don't underestimate the importance of categories and tagging. And finally, the big question - What pain point are you solving for your customers? What is your CVP (Customer Value Proposition) or USP (Unique Selling Proposition)?
Remember it's all about adding value. Ask yourself dispassionately if your content is valueable to your audience and you'll know if you are on the right track.
I'd appreciate if you share your thoughts. Cheers! Delete the scoop?
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Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large.
Via Antonino Militello
Gaurav Pandey's insight:
Interesting article! The SEO industry is changing fast and must adapt itself to offer solutions beyond just search rankings. Especially, if you consider the impact Social Meida has had on SEO and updates to Google algorithms it's clear that SEOs will have more on thier plates going forward. That said, traditional SEOs can't be expected to suddenly gain expertise in social media and marketing etc. Infact, it's can well be the other way round and traditional marketing professionals, especially those into social media and online marketing, may find it easier to add SEO skills to their repertoire. I see this reverse trend more likely as most online media professionals tend to have a basic understanding of SEO, whereas hardcore SEO professionals have traditionally focussed on their 'specialisation'. Going forward we will see a lot of overlap between the two roles and traditional PR and marketing skills could well be basic requirements for an SEO role. Therefore someone who is equally at ease with SEO and Online Marketing is probably the prototype of the modern SEO or Inbound Marketer, whatever you choose to call them. This could affect a lot of SEO people used to working in the background, often from overseas. 
David Pangione's comment,
May 11, 7:14 PM
I have found that there are tons and tons of strategies to SEO. Some beginners that enter are just bewildered by the amount of information they feel is needed to be learned.
Gaurav Pandey's comment,
May 11, 7:35 PM
Hi David, I feel it's the same for marketing, if not more overwhelming. However, going forward we will see a lot of overlap between the two roles and it's probably not going to affect those who are really good at SEO, but a lot of people with intermediate-advanced knowledge who call themselves SEO pro's will surely come under the pump as a marketing expert could acquire intermediate SEO skills if he has to.
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight,
May 11, 10:27 PM
Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large. Delete the scoop?
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Social media blurs the lines between personal and professional communications. As millions of Australians use social media every day, this presents substantial risks to workplaces particularly for those with no safeguards in place.
Some of the negative impacts social media can pose on employers include: defamationharassmentbullyingdisclosure of intellectual propertymisleading and deceptive comments from third partiesunfair dismissal situations
Gaurav Pandey's insight:
Perhaps not the most exciting part of social media strategy, but social media policy is important. From the employer's perspective, a small mistake can result in a lot of negative publicity and require months of firefighting. While no two businesses are the same and there's no one size fits all approach when it comes to social media policy here are some broad rules for companies looking to develop a social media policy: Esssentially a good social media policy: 1. Involves participation from the employees and the top management. 2. Comprises of a clear set of implementation guidelines. 3. Includes frequent checks and impact assesments. 4. Covers the organisation's privacy policies and confidanciality obligationns. 5. Focuses on building awareness among employees. Delete the scoop?
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The biggest mistake by far that I have seen comes over as a desperate attempt to obtain likes and shares, plusses, retweets and the works.
Whenever you “ask for likes” or “pressure people passively” for likes you will find that; a) You are being perceived as “desperate for likes” b) You are cheapening your brand integrity Most people in life are followers. People are seeking for some strong figures to follow, to help them define their own “identity”. A Brand that is asking for likes like a desperate prostitute will not be perceived as a “strong” brand.
Read the full article here: http://bit.ly/10m4dk1 Via Cendrine Marrouat - www.cendrinemarrouat.com
Gaurav Pandey's insight:
Instead of falling for senseless numbers game, organisations should try to gain organic followers by providing real value to thier stakeholders and customers. Social media is a great platform for organisations to display their professionalism and customer centricity. Sharing content which is relevant for the viewers is one of the ways of providing value to customers. Needless to say, it takes effort and sincerity to crave out an effective position online. This is the only way to generate genuine engagement on social media. Remember it's quality and not quantity that counts. Delete the scoop?
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Via Robin Good
Gaurav Pandey's insight:
Robin Good's insight:
If you are interested in what could be a good workflow and set of tools to use to curate content on your own WordPress blog, Nathan Weller has a must-read article for you.
In it, he dissects and explains the tools he uses to curate content on WordPress, from how he aggregates and browses RSS feeds, to how he filters, edits and actually curates the content of each post.
Interestingly his focus is on quality, not on having his site populated by lots of "somewhat relevant" content pulled in automatically by one of the many "content marketing"-oriented curation tools available today.
I think you will find several interesting ideas that you may have not considered on how to approach your curation workflow, let alone checking the several insightful comments at the end.
Lost of valuable information, resources, examples and advice. 8/10
Full article: https://managewp.com/wordpress-content-curation 
Robin Martin's curator insight,
May 15, 10:30 AM
Working on our first WP site...integrating a blog, publish newsletter w/MailChimp...thanks for the info! Learn learn learn! Delete the scoop?
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Worried about how to fill out your meta keywords tag so your startup ranks best in Googleresults? Don't bother, the company says. Google search ignores it. Here's a video that provides startups tips and suggestions about how to master search engine optimization in just 10 minutes. The video features advice catered to small businesses with main web content on less than 50 pages looking to rank only a handful of related search terms. From how to add the best keywords and including analytics code on your site to how to approach marketing in general, Google aims to make it easier for startups to get their brands ranked higher on search result pages
Gaurav Pandey's insight:
SEO requires creativity and a holistic approach to marketing integrating SEM, SEO and Social Media. Simply put, your goal should be to reach out to as many people as you can and make them stay there when they do end up on your site.
Some key points to consider are: 1. Ensure your content is fresh, relavent and LINKABLE - this is the single most important factor which will affect your SERP rankings
2. Follow a good site sturcture. A pyramid structure with your homepage on top works well. The homepage should ideally link to every single category of pages. Make sure your visitors can follow a logical path and reach deep URLs with minimal clicks.
3. Don't underestimate the importance of Social Media. Social media will help drive organic traffic to your site and going forward more and more of this traffic will come from social media sites.
Here are a few tips on how social media can help improve search results: a. Connect to an established blog in your niche or if you run a blog with good reach ensure the content is optimised for search engines. This doesnt mean you overstuff your pages with keywords and unneccessary links. Don't forget your content has to be attractive in the first place to your core audience - the visitors to your blog. So include keywords in a natural way. Provide links (both internal and external) wherever necessary but do not overdo it. b. Google + is the biggest social media site from SEO perspective. c. Include a call to action link on You Tube which leads to your website. Delete the scoop?
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Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts.
Gaurav Pandey's insight:
Some great points. Do remember though that quality is more improtant than quality. As it is we are flooded with all kinds of content everywhere, so that idea should be to stand out. And then there's the execution. Eg.how do you go about creating content for a new client? The process involves discussions with the right people, a strategy aimed at reaching the right people at the right time in the right way. Delete the scoop?
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Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy? In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide? Yes, every brand has a story—that's how it goes from...
Gaurav Pandey's insight:
"Great marketers don't make stuff. They make meaning." Delete the scoop?
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Twitter and its users have perennial problems with spam, as a quick search of Naked Security will reveal. Via Gust MEES 
Gust MEES's curator insight,
April 22, 8:05 AM
Assuming you're logged into Twitter, you can just go to an account's profile page, click on the "person icon" pulldown menu, and choose Report @account for spam. ===> DO IT!!! <===
Gust MEES's curator insight,
April 22, 8:08 AM
Assuming you're logged into Twitter, you can just go to an account's profile page, click on the "person icon" pulldown menu, and choose Report @account for spam.
===> DO IT!!! <===
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Salespeople Need To Improve Their Social Media Skills Forbes Business-to-business salespeople must target decision makers and influencers, learning, as efficiently as possible, who in a customer company has the authority to make decisions, who can... Via Deanna Koger Delete the scoop?
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Great database of social media policies of companies. So if you are looking to come up with one for your company take a cue out of some of these big boys.