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Social marketing is often thought of as elusive or it’s over simplified. Venture adviser and marketing strategist Andy Smith, and noted brand researcher and
A book definitely worth reading. This article explains the '
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Small businesses rushing headlong into social media to boost marketing risk doing themselves more harm than good if they haven’t mapped out a game plan, industry experts say
Consistency and engagement are the key words when devising a social media strategy. Can't stress enough how important that is.
Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year.
Fascinating! This will help marketers anticipate the changes in the social media landscape in the coming year and stay on top of things.
Remember when Google Plus “flopped"? Well, it didn’t.
Flop! No way. Folks at Google are playing it their way.
Nowadays, having a website is necessary for most businesses. But there is a gap between a simple webpage and a money-generating website.
The way businesses use social media in 2013 will change the way customers and companies interact on the medium. Here's what you'll see.