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The Many Faces of Influence [infographic]

The Many Faces of Influence [infographic] | Small Business Marketing | Scoop.it

Inspired by the rich variety of influencer types our customers discover, we looked for patterns and identified 10 key archetypes. Among these influencer profiles are:

the Authority, the influencer who is expert in connecting topic areas and can package insights into a meaningful bundle for his audience;the Insider, who finds alliances to build the market story he needs to tell and pushes the industry forward; andthe Agitator, who always looks for ways to stir the pot and push conversations to new heights. 

Filled with fun facts and tips about what motivates the different types of online influencers,The Many Faces of Influence infographic is a simple guide to understanding how to be a part of their community and knowing the best ways to engage them.

Explore this inforgraphic to learn more about The Many Faces of Influence...


Via Lauren Moss
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AreaDining's curator insight, April 3, 2013 12:44 PM

Influencers are the lifeblood to social media success and credibility

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Infographic: How consumers really shop online

Infographic: How consumers really shop online | Small Business Marketing | Scoop.it

How do consumers research products and pay online - and why do they make the choices they do?

A new infographic from Wishpond illustrates just that...


Via Lauren Moss
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Yasmina Dumont's comment, March 8, 2013 8:05 AM
Google --> viewing the product --> buying!
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Why are we so willing to risk our own privacy online?

Why are we so willing to risk our own privacy online? | Small Business Marketing | Scoop.it
The notion of privacy both offline and online is currently in contention and is featuring heavily in the spotlight.

 

The concept of privacy is reaching a very fragile state. With every single status update that we share, we are foregoing a part of our privacy, readily handing over data to pretty much anyone that wants to access it. Yet it is something that we seem so willing to do. Privacy as a concept will only last as long as society functions in a way to protect it and that is rapidly eroding.


While we can access tools or processes that allow us to protect our own privacy, as a society we are increasingly ignoring these in favour of sharing pretty much everything...


Via Martin Gysler
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2013 Digital Marketing Map For Online Entrepreneurs

2013 Digital Marketing Map For Online Entrepreneurs | Small Business Marketing | Scoop.it

Online marketing has hundreds of individual factors that can make or break your success. 

Hallam Internet Limited compiled all the factors of digital marketing and mapped them out in an easy to read diagram that clearly displays how each major factor breaks down. For example: Link Building includes backlink analysis, deep linking, competitor link analysis, etc...


Via Lauren Moss, Gaurav Pandey
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Anne-Marie Delfgaauw's curator insight, February 23, 2013 5:12 AM

Online marketing for dummies :)

Philippe Trebaul's curator insight, March 2, 2013 6:45 AM
2013 Digital Marketing Map For Online Entrepreneurs.

"Online marketing has hundreds of individual factors that can make or break your success. 

Hallam Internet Limited compiled all the factors of digital marketing and mapped them out in an easy to read diagram that clearly displays how each major factor breaks down. For example: Link Building includes backlink analysis, deep linking, competitor link analysis, etc"...


2013 Digital Marketing Map For Online Entrepreneurs via @MYDstudio http://sco.lt/...


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A Printable Guide to Social Media [#Infographic]

A Printable Guide to Social Media [#Infographic] | Small Business Marketing | Scoop.it

Ask anyone to name the most popular social media tools used by students, and it’s a safe bet everybody could name the top two: Facebook and Twitter.

But those are far from the only online applications making inroads. As administrators warm to engaging students through social media, the list of potential resources at their disposal grows longer by the day.

 

Facebook and Twitter are the obvious choices. But there are other options- Tumblr, YouTube and Google+, to name three.

Of course, if naming the latest social media tools seems tough, learning how to use them all is harder still. In an attempt to shorten the learning curve, Flowtown and Column Five published this Social Media Cheat Sheet for your reference...


Via Lauren Moss
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Pedro Barbosa's curator insight, March 2, 2013 5:16 PM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Katelm's curator insight, March 4, 2013 5:44 AM

Un résumé graphique pour savoir à quoi correspond les differends réseaux sociaux, comment s'y inscrire et le vocabulaire associé.

Rahadian P. Paramita's curator insight, March 14, 2013 11:00 PM

Cool!