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The New SEO

The New SEO | Small Business Marketing | Scoop.it

According to a recent Forrester Research report, as many as one-third of U.S. companies surveyed were dissatisfied with their social marketing results. The report also pointed out that only 38% of those surveyed directly targeted their followers or fans on social channels.

 

Bear in mind, search engines also consider blogs, websites and communities as social channels, so we are not talking just Facebook, Twitter, Pinterest and similar social media sites here.

 

So what's stopping these businesses? I have tried to answer that question in this blog post.

Gaurav Pandey's insight:

Hello, 

Here's a new post from my blog. In recent times, I have been often asked whether  SEO was dead. So I decided to write a post on where I think the SEO industry stands and what the future is likely to be. 

Drop me a comment if you have anything to add. 

Please feel free to share. 

Cheers, Gaurav. 

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Rescooped by Gaurav Pandey from Business in a Social Media World
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INFOGRAPHIC: What Makes People Sold On Brands On Facebook?

INFOGRAPHIC: What Makes People Sold On Brands On Facebook? | Small Business Marketing | Scoop.it

Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is.

 

But why do people like Facebook brand pages?

Find out more at this infographic...


Via Lauren Moss, John van den Brink, Cendrine Marrouat - SocialMediaSlant.com
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TrendOMatic's curator insight, February 19, 2013 10:10 AM

Het gaat niet om volgen maar delen via Facebook!

TrendOMatic's curator insight, February 19, 2013 10:19 AM

De toegevoegde waarde van Facebook is sharing!

Philippe Trebaul's curator insight, March 2, 2013 6:44 AM
INFOGRAPHIC: What Makes People Sold On Brands On Facebook ?

"Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is.


But why do people like Facebook brand pages?

Find out more at this infographic"...
























INFOGRAPHIC: What Makes People Sold On Brands On Facebook? via @MYDstudio http://sco.lt/...

Rescooped by Gaurav Pandey from Social Media Bites!
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6 Facebook Metrics You Should Be Measuring . . .

6 Facebook Metrics You Should Be Measuring . . . | Small Business Marketing | Scoop.it
Facebook Page Statistics: Here are the statistics you need to measure and how to measure them to determine your Facebook Page’s performance.

Via David Blundell
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David Blundell's curator insight, March 18, 2013 8:01 AM

So Facebook give you loads of stats but do you really understand them? This great post drills down into the nitty gritty and helps you really understand your reach . . .

Suzanne Schumacher's curator insight, March 18, 2013 9:23 AM

I'm so pleased to see that I already suggest most of them when saying which ones count.

AlGonzalezinfo's curator insight, March 18, 2013 1:27 PM

cool scoop! 

from the article:

 

Do you feel lost when you’re looking at your Facebook Page statistics?

Well, you’re not alone. Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us.

Rescooped by Gaurav Pandey from SOCIAL MEDIA, what we think about!
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26 Tips for Using Images to Engage Fans and Followers

26 Tips for Using Images to Engage Fans and Followers | Small Business Marketing | Scoop.it
Images and photos: tools, tips and strategies to enhance the visual representation of your business and keep conversations flowing.

 

You’ve heard this: “A picture is worth a thousand words.” But can it actually help you engage with customers and prospects?

 

In this post, I’ll share ways you can ensure your images provide the best experience they can; ones that will help keep the conversation flowing.

 

Among the topics covered in this post are tools, tips and strategies that can be used to enhance the visual representation of your business.

 

As I’ve done in the other posts in the 26 Tips series, this post provides an easily digestible A-Z guide to which you can return time and again...


Via Martin Gysler
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