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20 Tips To Increase Content Visibility On The Top 4 Social Networks: Facebook, Twitter, LinkedIn, Google+

20 Tips To Increase Content Visibility On The Top 4 Social Networks: Facebook, Twitter, LinkedIn, Google+ | Small Business Marketing | Scoop.it

Excerpt from article intro:

 

With all the content and information cluttering the web, it's a constant struggle to get people's attention online. And with so many different social media channels available to marketers, it's difficult to make your content truly stand out.

 

As soon as you follow a few hundred Twitter users, a few hundred Twitter users are inundating your Twitter feed with information that may or may not pertain to you. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages?

 

To help make your content stand out, we've come up with a list of 20 tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+ ...


Via Giuseppe Mauriello, Martin Gysler
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Kate Hay's comment, November 19, 2011 11:23 AM
Another great scoop..I never knew about LinkedIn Answers - what a great business marketing tool.
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The 8 Habits of Highly Effective Bloggers

The 8 Habits of Highly Effective Bloggers | Small Business Marketing | Scoop.it

Do you want to be a successful blogger?

 

I do. I might be getting a bit obsessed with it, actually.

 

Post ideas pop into my head unexpectedly. I keep a long running list of ideas for improving my blog.

 

I also study how the most successful bloggers got where they are, and I pore over every word that they write.

 

If you want to be a great blogger, you should, too.

 

A lot of the top bloggers like Brian Clark, Darren Rowse, and Leo Babauta have shared hundreds of tips about how they made their blogs so successful. But each blogger’s tips are just a little different.

 

There’s too much advice to follow


Via Martin Gysler
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Curation and Creation Are Both Important

Curation and Creation Are Both Important | Small Business Marketing | Scoop.it

How many times have you thought, “I wish I would have been a part of the Old Spice creation?” Or a part of creating any campaign gone viral? Perhaps you just wish you were creating daily content that was popular, meaningful and significant in and whatever you do.


Have you ever stopped to consider that maybe dabbling into more curation would be just as satisfying and effective?


The social space and world in general are full of people who want to create. Creating – the creative process – and fresh, new ideas make the marketing and business world go ’round. But what happens when this awesomely created content gets buried? If no one is there to collect it all into one place, it is likely to quickly go missing. That is, unless we acknowledge the power of curation.


Curation is not something for “those who can’t create.” It should not be thought of as a B-level social task. Remember, part of our jobs as chief sharers is to save people time. Curating does this...


Via Giuseppe Mauriello, Martin Gysler
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Using Social Media to Get Ahead of Search Demand

Using Social Media to Get Ahead of Search Demand | Small Business Marketing | Scoop.it

Before I even start saying anything about keyword research I want to take my hat off to Richard Baxter because the tools and methodologies he shared at MozCon make me feel silly for even thinking about bringing something to the Keyword Research table. Now with that said, I have a few ideas about using data sources outside of those that the Search Engines provide to get a sense of what needs people are looking to fulfill right now. Consider this the first in a series.

 

Correlation Between Social Media & Search Volume
The biggest problem with the Search Engine-provided keyword research tools is the lag time in data. The web is inherently a real-time channel and in order to capitalize upon that you need to be able to leverage any advantage you can in order to get ahead of the search demand. Although Google Trends will give you data when there are huge breakouts on keywords around current events there is a three-day delay with Google Insights and AdWords only gives you monthly numbers!...


Via Martin Gysler
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The Art Of Seductive Landing Pages

The Art Of Seductive Landing Pages | Small Business Marketing | Scoop.it

People don’t just want to be educated about what you offer. They want to be seduced.

Yes, seduced.

Being seduced is an exhilarating experience. 

 

First, recognize that seduction is not synonymous with deception. Being seduced is fun. Being deceived is not. It’s unfortunate that shady advertisers have conflated the two. But the world’s best brands pursue “honest seduction,” touching us emotionally as a way to begin a genuine, mutually rewarding relationship.

 

So while I fully recommend incorporating the best principles of content marketing in your conversion optimization — educating, informing, and leading thoughts — I implore you to communicate more than that. Impart the spirit of your organization, your brand, speaking to the heart as well as the mind.

Here are two suggestions to make your landing pages more seductive...


Via Giuseppe Mauriello, Martin Gysler
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99 Ways to Build Links by Giving Stuff Away (and Improve Your Brand Too)

99 Ways to Build Links by Giving Stuff Away (and Improve Your Brand Too) | Small Business Marketing | Scoop.it

In this update you will find 99 actionable ways to gain links by giving stuff away. By the end you'll have a ton of link building ideas, some of which I hope will be new to you. This is a springboard for new ideas, so I hope this 99 can become many more, so please leave your comments and help grow this list.

 

These ideas come from methods I've seen customers use to get free stuff in researching the Free Stuff Everyday book, and also ideas we've used for clients at Koozai. In short there's nothing below that can't be sourced to the real world, so please give every idea a chance.

 

These ideas focus on getting increased chatter about your brand online, with the logic that when people are talking about your brand they are likely linking to it as well. If you find there is a lot of brand chatter without any links, you can always use brand monitoring tools to track your mentions, and then followup to ask for a link...


Via Martin Gysler
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ThinkUp 1.0: Reclaim your tweets and Facebook posts

ThinkUp 1.0: Reclaim your tweets and Facebook posts | Small Business Marketing | Scoop.it

Expert Labs has released version 1.0 of ThinkUp, a program that lets people archive, search, and analyze their activity on Twitter, Facebook, and Google+.

And if you ask me, this is a big deal.

 

ThinkUp, the free, open-source brainchild of programmer and Lifehacker founder Gina Trapani, keeps track of what you've done online. It extracts the data from the walled gardens that house more and more of people's digital lives then replants it in your own garden.


The app isn't simple to install, unfortunately. You need some server administration skills so you can host ThinkUp on your own Web server or run it on an instance of Amazon's EC2 cloud-computing service. (More on that point later.)...


Via Martin Gysler
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Martin Gysler's comment, November 18, 2011 1:32 PM
Thanks for the share :)
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5 Key Roles for Content Marketing Success in 2012

5 Key Roles for Content Marketing Success in 2012 | Small Business Marketing | Scoop.it

According to the latest research from the Content Marketing Institute and MarketingProfs, 90% of non-media companies create original content, in some shape or form, to attract and retain customers. Yes, we are indeed all publishers today.

 

The biggest challenge? Creating compelling content.

 

Let’s face it … content marketing is a new muscle for most organizations.

 

Most brands have been doing things the same way for so long that thinking like a publisher is, well, quite taxing. Worse yet, we aren’t set up for publishing; we’re set up for traditional marketing practices set up in the usual organizational silos. That means we might not have an awareness of the types of roles needed to succeed with managing the content marketing process...


Via Martin Gysler
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57 Social Media Resources For First Time Entrepreneurs

57 Social Media Resources For First Time Entrepreneurs | Small Business Marketing | Scoop.it

As someone who is looking to learn about social media, you’re probably confused on where you should start, right? With all of the resources out there, which ones should you follow and which ones should you ignore?

 

Over the last 6 years or so of leveraging social media, I’ve found the following sites helpful. And hopefully they’ll help you learn everything you need to know about social media.


Via Martin Gysler
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6 Reasons Why You Should NOT Put All Your Eggs In The Facebook Basket

6 Reasons Why You Should NOT Put All Your Eggs In The Facebook Basket | Small Business Marketing | Scoop.it

Many companies and entrepreneurs put all their online efforts into Facebook Pages.

 

There is no stopping Facebook at this point, no doubt about it. And with that also comes the increasing number of brands and companies engaging in the creation and management of Pages (or “Fan Pages” as they used to be known).

 

We even hear about companies not having websites anymore to migrate all their efforts to Facebook. Okay, those are extreme cases but you can’t deny that at least once you heard about it.

 

The problem is we are jumping in the wagon as we did back in the day when we decided that we needed a website because our competitors had one. We ended up building millions of digital brochures that did nothing but get you an “online presence”. What if Facebook Pages are not all that? What if they don’t work as well as we think they do?...


Via Martin Gysler
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Top 25 Blogs for Internet Entrepreneurs

Top 25 Blogs for Internet Entrepreneurs | Small Business Marketing | Scoop.it
I’ve listed the top 25 blogs that every internet entrepreneur should read, many of which I read on a daily basis.

 

The internet is the greatest educational tool ever invented. Largely, in part, because smart people share their advice on blogs like this.

 

As an internet entrepreneur, it’s important to take advantage of this free information, but you have to know which blogs to follow. So I’ve listed the top 25 blogs that every internet entrepreneur should read, many of which I read on a daily basis.

Note: The subscriber counts came directly from the corresponding sites and are accurate as of September 2011...


Via Martin Gysler
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