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Advertising for Startups

Advertising for Startups | Small Business Marketing | Scoop.it

Excerpted from the article:

 

Strategy #1: Try to Get Permission

Seriously consider offering something in exchange for a visitor's email address. It can be a free trial, a free report, or maybe even a free book. But gaining the means and permission to contact that customer again will increase your conversion rate over time in most cases. There is great power in an email list.

Strategy #2: Use Advertising to Test

Use advertising as a testing tool rather than a long-term stream of customers. Very few startups can withstand the cash outlay required to turn advertising into a marketing activity with positive ROI. Even if you figure it out, advertising is a volatile marketing medium. Prices increase rapidly in online advertising as new competition crops up or prospects grow bored of your ad and your click through rate drops. When this happens, all of the time you invested in optimizing your ad campaign is *poof*...gone. So instead of relying on ad traffic as an ongoing stream, use it for what it's best at: the ability to generate a slew of visitors very quickly, and to be turned off just as quickly.

Gaurav Pandey's insight:

Like most things in marketing, there's no one-size-fits-all approach here. 

Depending on your niche, you'll need trial and error to identify the channel that best works for you. Eg. if you are a business selling designer clothes to women, Pinterest should one of your first choices. 

Likewise, there are other platforms for other niches. 

 

Additionally you can try Inbound Marketing by setting up your website/blog along with a decent SEO strategy. in addition there is social media, which is a great way to get organic traffic to your blog/website. 

 

Would you like to share your ideas on the topic? Please feel free to drop in a comment or two. 

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SEO basics in 10 minutes

Worried about how to fill out your meta keywords tag so your startup ranks best in Googleresults? Don't bother, the company says. Google search ignores it.

Here's a video that provides startups tips and suggestions about how to master search engine optimization in just 10 minutes.

The video features advice catered to small businesses with main web content on less than 50 pages looking to rank only a handful of related search terms.

From how to add the best keywords and including analytics code on your site to how to approach marketing in general, Google aims to make it easier for startups to get their brands ranked higher on search result pages

Gaurav Pandey's insight:

 

SEO requires creativity and a holistic approach to marketing integrating SEM, SEO and Social Media. Simply put, your goal should be to reach out to as many people as you can and make them stay there when they do end up on your site.

 

Some key points to consider are:

1. Ensure your content is fresh, relavent and LINKABLE - this is the single most important factor which will affect your SERP rankings

 

2. Follow a good site sturcture. A pyramid structure with your homepage on top works well. The homepage should ideally link to every single category of pages. Make sure your visitors can follow a logical path and reach deep URLs with minimal clicks. 

 

3. Don't underestimate the importance of Social Media. Social media will help drive organic traffic to your site and going forward more and more of this traffic will come from social media sites.

 

Here are a few tips on how social media can help improve search results:

a. Connect to an established blog in your niche or if you run a blog with good reach ensure the content is optimised for search engines. This doesnt mean you overstuff your pages with keywords and unneccessary links. Don't forget your content has to be attractive in the first place to your core audience - the visitors to your blog. So include keywords in a natural way. Provide links (both internal and external) wherever necessary but do not overdo it. 

b. Google + is the biggest social media site from SEO perspective. 

c. Include a call to action link on You Tube which leads to your website.

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PPC Secrets You Can't Ignore

PPC Secrets You Can't Ignore | Small Business Marketing | Scoop.it
For bootstrapped startups there are a number of affordable marketing channels to get started. Advertising is generally expensive and most startups overestimate advertising ROI, especially until they’ve gained some sort of foothold through other means. Some of the examples are free classified ads, organic social media, using your personal network to spread the word on your business, media publicity, sites
Gaurav Pandey's insight:

Here's the lastest post from my blog. Please feel free to send in your comments/feedback. 

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